for experts that care about real growth
BrandWell is built by experts
for experts that care about real growth
We know what really matters in content and marketing. And BrandWell is the ideal growth platform we're using for our own growth, before we even dreamed of selling it to you.
our values
We're killing AI shiny object syndrome
and leading the way
Good marketing, the kind that actually grows your brand, is near and dear to us. We're avoiding the quick AI hacks that turn into a flashy distraction – and we built you a growth solution that really works. Here's a specific example of what that looks like. →
Let's say you're sitting on a ton of content. You have a website that could be a gold mine, but all of those posts are sitting in a dusty pile. No one, especially you, wants to touch them. Well, we know that in your case, content maintenance is likely 10x more important to you than just hitting publish on a bunch of new stuff that ends up the same way. Guess what? BrandWell's AI first picks up all your old content, optimizing and breathing life into those posts without you doing anything but a quick glance before we publish. And, we know how much quality of content matters. That's why our content generation is the best in-class you'll find, backed by real-time research.
our values
We're killing AI shiny object syndrome and leading the way
Good marketing, the kind that actually grows your brand, is near and dear to us. We're avoiding the quick AI hacks that turn into a flashy distraction – and we built you a growth solution that really works. Here's a specific example of what that looks like. →
Let's say you're sitting on a ton of content. You have a website that could be a gold mine, but all of those posts are sitting in a dusty pile. No one, especially you, wants to touch them. Well, we know that in your case, content maintenance is likely 10x more important to you than just hitting publish on a bunch of new stuff that ends up the same way. Guess what? BrandWell's AI first picks up all your old content, optimizing and breathing life into those posts without you doing anything but a quick glance before we publish. And, we know how much quality of content matters. That's why our content generation is the best in-class you'll find, backed by real-time research.
❤️
We're absolute nerds that love what we do
The people
Who we are
Our founder, entrepreneur and SEO marketing pro Justin McGill, got together the best of the best and pulled out every stop to get them in our office. Julia McCoy, one of the top content marketing entrepreneurs out there, serves as President and Partner. Our incredible leadership and development team make it happen every day. We're built around Justin's three simple core values: we love what we do (positivity), we care about it (we're initiative-takers), and we take full responsibility for it (accountability).
The dream
What we do
You know all that flashy, fly-by-night stuff out there in the AI product realm that you're trying to avoid like the plague? Yeah, we hate those too. We're building robust, real solutions that help you step into this brave new AI world the right way. Our R&D office located in Scottsdale, Arizona, is built around a culture of continual innovation. It's a full-time job x 10 to continually brainstorm the next-best solutions, and build better and better products.
The process
How we do it
We believe in show, don't tell. Walk the talk. Our team has true practitioners that regularly get invited to speak on stages all around the world. We’re also constantly testing, listening to our users, and adding real features to round out our growth platform and your experience using it. Plus, we're constantly producing educational content and videos around AI topics.
Our story
Our founder, Justin McGill, is about real results for real customers, not a fast run to a venture-capital-funded exit.
A ton of AI tools out there (over 1,000 were built in one month alone!) are no better than an API call to ChatGPT. Not BrandWell. In fact, it set our founder Justin McGill back the cost of six full-time developers and a year of work to bring the revolutionary software in BrandWell to life, back in 2022. When the first iteration launched, it was a disaster—it broke, customers wanted refunds, and nightmares ensued. But Justin didn’t give up. And one day, it all came together. The software worked. It wrote like a human—sometimes better than a human!
3,000 paying users and 50 million words/month later… BrandWell has evolved into something much bigger than just a writing tool. Today, our evolution has taken us into the realm of a full-fledged growth platform for marketers that are looking for real solutions with built-in efficiency that can be trusted to take their website growth to the next level. That’s what we’re creating at BrandWell.
Watch our full story to see what these “AI Avengers” are all about. →
The people behind the AI magic
Meet the team
It takes a rockstar team to build a rockstar product and brand. And our team is nothing less. Meet the innovators actively building the innovation.
With 14 years in Customer Service, I'm currently a Customer Support specialist at BrandWell. Previously, I provided technical support at AT&T and Sprint. My extensive experience has honed my empathy, patience, and communication skills, enabling me to deliver exceptional service.
Lyn Beringia
Customer Support Specialist
Could this be you?
See our open positions below
Justin has been an entrepreneur, innovator, and marketer since 2008. In the 2020s, Justin saw the future of AI and how it would impact content creation. He jumped in head-first, and now, he’s built the dream tool he wished he had 15 years ago creating his first SEO blog: BrandWell.
Justin McGill
Founder & CEO
Julia McCoy is the President at BrandWell, leading the forefront of adaption to AI. She built her own 100-person writing agency from scratch, exiting for multiple-7 figures in 2021. Today, Julia is known as one of the top content marketers in the world and a leading voice in AI.
Julia McCoy
President
Ben is a revenue leader, speaker and successful entrepreneur, renowned for his insights into the crossroads of revenue growth, SaaS, data, AI, and growth hacking. Ben has two successful business exits under his belt, has led successful VC funding rounds, authored a book, and spoken at conferences across the UK, USA, and Europe.
Ben Harper
Chief Revenue Officer
Kamran started working with Justin McGill back in his agency days in 2012. A versatile and intuitive developer, he developed a wide range of background experience building various HTML, PHP, and WordPress projects, which then evolved into building actual software tools and SaaS projects. He eats, sleeps, and breathes development and is often working on weekends for “fun.”
Kamran Yaqoob
Lead Developer
Simon brings nearly a decade of UI experience to the team and is responsible for the vision of this very website, as well as multiple brand assets. He's now focused on maximizing the user experience for our app and other upcoming initiatives.
Simon Ogilvie-Lee
Director of UI/UX
Farnaz, the SEO Content Coordinator at BrandWell, brings over a decade of experience to her role, formerly serving as the link building specialist for tech giants like Adobe. Now focusing on SEO, Farnaz specializes in all facets of the field, from on-page and off-page strategies to content and SEO strategy development.
Farnaz Kia
SEO Content Coordinator
Jeff has been working in social media since Tom invented Myspace. Starting out designing HTML layouts, Jeff worked with clients and quickly added skills to his offerings. After creating his own agency and seeing the explosion of AI, he tested every tool he could find in order to find the best tool out there. Ultimately, he landed on the best AI tool… BrandWell.
Jeff Joyce
Director of AI
I’m Justin McGill Jr., and I began my journey in the world of SEO and AI at 16, working alongside my dad. Starting with building WordPress sites for niche businesses with a focus on SEO, I've expanded to managing open source solutions, consulting on various projects, and diving deep into NLP. Being surrounded by incredible minds in the business and AI world, I’m constantly learning and growing every day!
Justin McGill Jr.
Growth Engineer
My background encompasses a diverse range of roles, including sales and leading a marketing team specializing in content creation. I am passionate about assisting businesses in integrating BrandWell solutions into their operational processes, and I take pride in witnessing the tangible benefits it brings to their operations. Outside of my professional endeavors, I am an avid traveler and music festival enthusiast.
Kamal Leadbitter
Sales Team Member
Hello! My name is Tom, I work on the sales team here at BrandWell. Having worked in sales for 11 years, I enjoy educating my prospects in a consultative manor on solutions that solve problems and make their lives easier. Outside of work I have a beautiful wife, a little boy and I enjoy watching soccer and playing golf.
Tom Holland
Sales Team Member
Chris has been a freelance content writer since 2008, working with marketers and small businesses in a variety of niches, before joining the team in 2022. In the past decade, Chris has seen the evolution of these “writing” tools starting from the early days of article spinners. Nothing ever came close to the awesome quality of BrandWell, which admittedly, writes better than most humans.
Chris Velasco
AIO Writer
Eva has been a UX strategist and designer since 2004, focusing on SaaS and backed by expertise in digital marketing, eCommerce, and brand identity design. With a history of collaborations with giants like Samsung and Hitachi, she excels in creating intuitive experiences that turn vision into reality, driving tangible results at BrandWell.
Eva Lau
Lead UX Designer
With 14 years in Customer Service, I'm currently a Customer Support specialist at BrandWell. Previously, I provided technical support at AT&T and Sprint. My extensive experience has honed my empathy, patience, and communication skills, enabling me to deliver exceptional service.
Lyn Beringia
Customer Support Specialist
Could this be you?
See our open positions below
Work with us!
Hiring Soon!
Join our innovative, lively, fun team in-person in Scottsdale, Arizona as we work to create the best brand growth platform and functional, workforce-friendly AI solutions on the planet.
