About BrandWell

We ran this playbookon ourselves first.

Content at Scale reached $1M in annual recurring revenue 45 days after launch, and $4M four months in. A mix of inbound and outbound, working together, got us there. BrandWell turns that playbook into growth automation software, with AIMEE agents to run it.

Build Your Own Stack Read our story

Bootstrapped since day one. Never VC-funded.

Content at Scale, after launch

Annual recurring revenue

$0$1M$2M$3M$4MLaunch45 days4 months

$1M ARR45 days after launch

$4M ARRfour months after launch

Content at Scale launched in September 2022. The line joins the reported milestones.

How we grew

Inbound and outbound,working as one.

Before Content at Scale, Justin McGill had built both sides: an SEO agency on the inbound side, and LeadFuze, a prospecting tool with over 20,000 signups, on the outbound side. At launch we ran both at the same time, as one connected playbook. Today every part of that playbook is a BrandWell product, and AIMEE does the work between them.

01 / Find the demand

Know who is looking before they reach out.

Topic research, identified website visits, and public conversations show you who is in the market right now.

MarketPulseTrafficIDSocialStreams

02 / Earn attention

Be the answer they find.

Content that ranks, links from the sources AI answers cite, and a clear view of where you show up.

RankWellLink BuilderVisibility

03 / Reach the buyer

Reach out with a reason.

Cold email infrastructure that is ready before the first send, and personalized postcards that land before the email does.

OutreachDirect Mail

04 / Do the work

Follow through, every time.

AIMEE researches the account, drafts the next step, and hands it to the right teammate, across every product.

AIMEE

Our story

From an SEO agencyto growth automation.

Justin built BrandWell as the tool he wished he had when he started his first SEO blog. The playbook inside it is the one that grew Content at Scale.

See the platform

  1. 2008

    An SEO agency, from scratch

    Justin McGill starts a marketing agency with -$6 in the bank, makes SEO his craft, and grows it into a seven-figure business.

  2. 2014

    LeadFuze

    Justin builds LeadFuze, a prospecting tool for finding B2B leads. Over 20,000 users sign up.

  3. December 2021

    Content at Scale starts as a service

    A done-for-you content service that openly uses AI to write. The technology behind it becomes the product.

  4. September 2022

    The software launches

    The first long-form AI writer goes live, two months before ChatGPT. Building it cost the equivalent of six full-time developers for a year. The first version broke. We kept building.

  5. 45 days after launch

    $1M ARR

    Built with inbound and outbound.

  6. Four months after launch

    $4M ARR

    A connected go-to-market playbook.

  7. 2023

    Product-market fit

    3,000+ paying users and 50M+ words generated every month. Still bootstrapped, still shipping.

  8. Summer 2024

    Content at Scale BrandWell

    Content alone was not enough. Brands need a complete growth system, so we renamed the company for it. The Well stands for health and sustainable growth.

  9. Today

    Growth automation software

    Nine products and AIMEE agents that do the work, from finding demand to following up. Still bootstrapped. Still building.

By the numbers

10,000+

paying users

50M+

words generated every month

5B+

website visits tracked every day

$4M

ARR four months after launch

Justin McGill, Founder and CEO of BrandWell
We’re not chasing a VC exit. We’re building tools that help teams achieve sustainable growth, because that’s what actually matters.
Justin McGillFounder & CEO

What we believe

Three principles,every decision.

01

Positivity

We love what we do, and it shows in every product decision. Optimism fuels innovation.

02

Initiative

We solve real problems for marketers instead of chasing trends. We ship first, then iterate.

03

Accountability

We take full responsibility for our results and deliver on every promise. No excuses, just outcomes.

The team

The people buildingBrandWell.

An intentionally small team, with years of hands-on experience in sales, go-to-market, SEO, content, and engineering. Our AI agent, AIMEE, takes on the rest.

Justin McGill

Justin McGill

Founder & CEO

An entrepreneur and builder since 2008. After an SEO and Web Dev Agency and LeadFuze, he built BrandWell: the tool he wished he had when starting his first business.

Jeff Joyce

Jeff Joyce

Chief Marketing Officer

In social media since the Myspace days, from designing HTML layouts to running his own agency. He tested every AI tool he could find and landed on BrandWell.

Kamran Yaqoob

Kamran Yaqoob

Chief Technology Officer

Has worked with Justin since the agency days in 2012, from HTML, PHP, and WordPress projects to SaaS. He eats, sleeps, and breathes development.

Justin McGill Jr.

Justin McGill Jr.

Growth Engineer

Started in SEO and AI at 16, working alongside his dad, and has since moved into open source solutions and NLP.

Lyn Beringia

Lyn Beringia

Customer Support Specialist

14 years in customer service, including technical support at AT&T and Sprint.

Pankil Joshi

Pankil Joshi

Senior Engineer

Building for the web since 2014, including growing his own dev agency to a team of 10. Since 2023 he has worked across BrandWell’s AI writing and SEO tools, integrations, and platform reliability.

AIMEE

AI agent

Our AI agent, and the reason the team can stay small. AIMEE researches accounts, drafts content and follow-ups, and hands the next task to the right person, doing a team’s worth of work across every product. AIMEE comes native to BrandWell.

Meet AIMEE

Contact

A question for the team?Email us.

A member of the team will get back to you.

Put our playbook to work.

Start with the product you need. Connect the work with AIMEE.

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