Your brand growth engine.

BrandWell was built by real pros for one main purpose: to build your brand. It wasn't built as an AI tool primarily, but as a growth platform that gets you results. Just so happens, we find AI a great foundation to build our tools on. Our full-time team of devs, support, and expert leadership supports this our key product goals. No API call here – you’re tapping into an AI platform we've developed to grow your brand effectively and efficiently without the headaches and huge expenses. Your human work will decrease dramatically, and your time savings become exponential, when you switch to BrandWell–and you’ll grow your brand more efficiently than ever before. Learn more about us.

In a blog published on February 2023, Google declared that AI content isn’t bad – it’s content generated primarily for spam that is bad. Quality rater guidelines, however, do say that Google looks at AI detection when ranking content. Google looks for humanlike content, at all times.

The key is using an AI platform that’s built by creators who know good content and accurate SEO like the back of their hand. That’s us! Our founder, Justin McGill, was an SEO himself for years. Our President, Julia McCoy, ran a 100-person writing agency serving over 5,000 clients. Our leadership team knows firsthand the struggles of what Google looks for when ranking SEO content. We built the world’s first undetectable AI writer – that’s BrandWell! – specializing in creating content that beats the AI detector, every time. To be able to pass detection was one of the first benchmarks of a successful end product, and took us a year to develop a functional, robust, working solution.

With users producing millions of words that rank in the top of Google, we’re doing it; and a full-time team of experienced developers on the AI product side are innovating BrandWell's technology every day.

Google is ingrained in our culture, over 8 billion searches/day happen because folks still open and use Google. We still believe it matters to get found in search and tap into massive traffic potential – with high-authority brand content found in organic search.

We have a built-in chatbot called AIMEE that plugins natively into OpenAI. But if you wanted to still use ChatGPT, we recommend you leverage ChatGPT to generate ideas, think of blog post topics, or even suggest resources to help you ideate. But you’ll have to prompt ChatGPT a ton of times and sit with it for quite a while to get anything close to the level of expert output we’ve engineered in our software. Understand that using a chatbot for article content will mean you’re missing out on all SEO benefits. On the other hand, what’s available in our platform is expert output at the touch of a button, without the need to prompt–at all. 

ChatGPT, and many AI SEO writers that are single API calls to OpenAI’s, Google’s, or Anthropic’s LLMs, are all examples of generalized AI writing tools. These apps are great for mass-producing all types of general, short content — whether it’s a tweet, an email, or a headline.

Specialized AI SEO writers and brand growth tools like BrandWell are designed for a specific purpose that helps you achieve a specific goal. It’s almost like having a fine-tuned LLM for every given keyword you want to target. Our premium AI writer, RankWell, for example is built for robust, long-form SEO blogging. And WriteWell is pre-prompted and engineered so you have over 40 expert short-form writers available at the touch of a button, without needing to craft a single prompt. Using BrandWell is essentially like having an army of human SEO content writers, but it’s even better than that. Our proprietary tech stack analyzes hundreds of billions of data points, real-time, and puts together an up-to-date database of hundreds, even thousands, of pages of research per blog. That’s before it generates the writing. When it comes to the content itself, we tap into three LLMs to generate 100% unique (even include a built-in plagiarism checker), original output for your blog posts that equal a real human writer that also passes AI detection.

Studies show that websites with 400+ blog posts receive more than 2x the traffic of blogs with 301-400 posts, and bloggers that publish 16+ blogs or more per month get 4.5x as many leads. (Source) You need to keep up consistent content to get consistent leads and results.

AI (Artificial Intelligence) has hundreds of billions of data points available to it. That is infinitely more than the human brain will have access to, no matter how long that human lives or how much they learn. The datasets for GPT only grow and get larger and larger as the model trains and learns with time. Our unique, proprietary stack of more than 3 LLMs (AI writing platforms) are built to nail your industry expertise and voice better than a human ever can. Our technology is built with real-time deep research capabilities, which means it’s researching what’s at the top of Google to find the latest and greatest trending news, stories, tweets, and more–parse that down, and distill that into the content generated for your topic.

BrandWell has plenty of features that let you add your tone of voice and thought leadership to content. In your project settings, use the “Unique Voice” feature to train the AI on what you want your content to look and sound like. You can also add custom CTAs and create exceptions (e.g., “don’t mention X competitor or link to X website”).

BrandWell's SEO AI Writer, RankWell, writes natively in over 100 languages. These languages are listed in the 'Language' drop-down menu inside Project Settings.



When creating a new project, select the desired language and click on "Create Project."

You can use keywords and sources in the target language. One way to create a post in BrandWell is using an existing blog post or URL. The good news is that you can use a source in a different language to your target language and the platform will translate it for you.

For example, let's say you found a great article about your keyword in English, but you want the output to be in Spanish. Let's see how you can do it.

First, click on 'Add Content' and select 'From an Existing Blog Post or URL'. Click 'Next'.



On the next screen:

• Paste the url of the article in English.
• Insert the Spanish keyword (or your target language).
• In the Additional Context field, type: Write the article in Spanish (or your target language)
• Click on 'Create Content Now'.

You’ll receive content that is 100% original, and 100% written in that native tongue. Voila!

Our main goal as a robust, functional, one-click brand growth platform built for teams and marketers is to replace hours of actual work time, not require a zillion prompts or a prompt engineer at the desk, and to mimic the workflow and process of a human. Our knowledge graph, for example, takes the time to ingest your entire site and understand all of your content to provide context for content creation. That alone takes a ton of resources! To achieve our major goals with BrandWell’s output and quality level for you, we’re putting heavy costs, time, and development into what we’re building. Offering free access to our tool would decrease our ability to re-invest into what we’re building (and as a bootstrapped company, we re-invest almost everything!).

You can see samples straight out of AI and see the quality for yourself (fully original, undetectable content):

Medical
Service Industry
Marketing

(These don’t have one ounce of human editing! 🤯)