AI is crushing software right now.
The old BrandWell app, and Content at Scale before it, simply had to evolve to survive.
We knew this shift was coming back in 2024. That is exactly why we rebranded when we did, because we knew we had to move beyond just content.
Intent-led marketing is the future for every marketing department and advertiser.
What was once gated for the enterprise giants is now available for small and mid-market teams everywhere.
We just went live with the all-new BrandWell
We gave the content engine a massive upgrade with better designed components and a completely polished feel.
For example, how-to steps can come out like this (using your own brand colors which are fetched automatically):
Click to Tweet has been upgraded as Click to Share with both X and LinkedIn share options built in.
We now index your entire site and use this not only for research for internal links, but for brand voice development. We then grade every article the system produces against your brand voice.
We also now have pSEO tactics, making it incredibly easy to launch 50 or even hundreds of new pages at a time, fully optimized for SEO. You can provide specific template formats and custom data to build the content around.
But the real power here is the data
Prior to today, we helped you drive inbound traffic and showed you who was visiting your site.
Now we reveal who is researching the entire market and evaluating your competitors.
Big data companies have locked this information away for years. They charge $60k to $120k a year and force you into long contracts just to get a peek at this level of intel.
We make it available for a fraction of that price.
We identify the entire decision-maker community so you can surround in-market accounts with ads immediately.
Most topics return hundreds of thousands of profiles that are updated every single day.
It is too much for a sales team to work manually, though you can certainly cherry-pick the best ones.
The smart move is to use this data to fuel your paid ads.
This is the end of guessing who wants to buy your product. You are no longer shooting in the dark. You are targeting the people who are actively looking for what you sell.
We have entered a new era where waiting for inbound leads is simply not enough.
You have to go out and get them.
But you cannot just cold call typically cold leads and expect results.
You need to know who is actually in the market right now.
That is the difference between annoying prospects and solving their problems.
When you know they are looking at your competitors, you know they have a problem you can fix.
The old way of marketing was about shouting from the rooftops and hoping someone heard you. The new way is walking up to the person who is already asking for help.
This is about precision.
It is about efficiency.
And honestly, it is about survival.
Marketing budgets are tighter than ever. You cannot afford to waste money on ads that no one sees or cares about. You need every dollar to work as hard as possible.
That is why we built this.
We needed it for ourselves.
We saw the writing on the wall with the way AI was changing the landscape.
Content is still king, but context is the kingdom.
Content is just the vehicle, data is the fuel.
Imagine knowing exactly which companies are researching your specific industry terms today. Imagine knowing which specific people at those companies are doing the research.
That is what we give you. We peel back the curtain on the entire market.
It is like having a radar for revenue, with daily profile updates for every topic.
You can position your brand exactly where it needs to be to capture the demand.
This used to be a game only the rich kids could play. The Fortune 500 companies with their massive budgets and armies of analysts.
They hoarded this data. They kept it behind high walls and expensive gates.
We just kicked the gate down.
Now you can play at their level. You can compete with the giants and win.
Because you can move faster than them.
And now, you have the same intelligence they do.
Actually, you might have better intelligence.
Because our data is fresh.
It is updated every single day.
If you are acting on information from last month, you are already too late.
The market moves too fast for that.
You need to know what is happening right now.
This is why we focus so much on the “right-now” market
Your Total Addressable Market (TAM) is a vanity metric.
It makes you feel good to say you have a billion-dollar market.
But you can’t sell to a billion dollars today. You can only sell to the people who are ready to buy today.
That is your Right-Now Market.
And that is what we help you find.
We identify the people who are:
- Waking up thinking about the problem you solve.
- Frustrated with your competitors.
- Actively looking for a better way.
Then we give you the tools to put your message right in front of them.
You can load these profiles directly into your ad accounts on Meta and Google.
This is how you surround the buying committee.
It is rarely just one person making the decision anymore.
It is a group of people.
The champion, the budget holder, the technical evaluator, the executive sponsor.
You need to win all of them.
Our data reveals the entire cluster.
You can see the connections between them. You can target the whole group with a unified message.
This is account-based marketing on steroids.
And it is automated.
You don’t need a massive operations team to run this.
You just need BrandWell.
We have stripped away the friction.
We have made it easy to use powerful, enterprise-grade data.
This is the democratization of market intelligence.
It is a level playing field.
And the best part is the price.
We are not asking for a second mortgage on your house.
We are not asking for a multi-year commitment that locks you in.
We are asking for a fair price for a tool that will change your business.
We believe in proving our value every single month.
If we don’t help you grow, we don’t deserve your money.
That is the way software should work.
But let’s be real about the state of software.
AI is eating it alive.
Generic tools are dying.
Point solutions are getting consolidated.
The only platforms that will survive are the ones that deliver actual business outcomes.
Not just outputs.
Outcomes.
Revenue.
Growth.
That is what we are obsessed with.
We don’t just want to give you more data.
We want to give you more customers.
We don’t just want to give you more content.
We want to give you more authority.
This transition has been a long time coming for us.
We started as a content tool because that was the biggest bottleneck at the time.
Writing is hard. Scaling content is harder.
We solved that problem with Content at Scale.
But as we grew, we realized that content was only part of the puzzle and AI was only going to continue to get better.
Our customers needed more. They needed to know if the content was working. They needed to know who was reading it. And most importantly, they needed to find the people who hadn’t read it yet.
That is why we built the new BrandWell.
It is the evolution of everything we have learned over the last few years.
It is the tool we wish we had when we started.
And now it is yours.
You can cherry-pick the hottest leads for your sales team to call directly.
Give them the gold.
Let them focus on the low-hanging fruit.
But for the rest?
For the thousands of other profiles that show intent?
Let the ads do the work.
Let the machine handle the volume.
This is how you scale.
You combine human intelligence with artificial intelligence.
You combine sales with marketing.
You combine content with data.
It is a holistic approach to growth.
It is not disjointed.
It is not siloed.
It is one unified engine driving your business forward.
We are incredibly proud of what we have built.
But we are even more excited to see what you do with it.
The tools are in your hands now. The data is unlocked.
The market is waiting. Go find your future customers before your competitors do.
Get a free 7 day trial and see the future of market intelligence.
