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OUR STORY

From Content at Scale to the world's first intent-led GTM platform.

We didn't just build another AI content tool. We built a complete system for brand growth — and we did it before anyone else.

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We're not chasing a VC exit. We're building tools that help marketers achieve sustainable growth — because that's what actually matters.

Justin McGill

Founder & CEO

OUR JOURNEY

From idea to the world's first intent-led GTM platform

A bootstrapped company that shipped real AI technology before the hype — and never stopped building.

September 2022
Content at Scale Launches — World's First Long-Form AI Writer
The world's first long-form AI content writer goes live. The cost of six full-time developers over a year to build proprietary technology. Not a wrapper on GPT — real, purpose-built AI for content that ranks. R&D office in Scottsdale, Arizona. Bootstrapped from day one, not VC-funded.

Launched September 2022 — two months BEFORE ChatGPT (Nov 30, 2022). We were the world's first long-form AI content writer. It broke, customers wanted refunds, nightmares ensued. We kept building.

2023
Rapid Growth & Product-Market Fit
AI content that actually ranks in search engines. Reached 3,000+ paying users and 50M+ words generated per month. The early struggles paid off — product-market fit was undeniable. Still bootstrapped, still shipping.
Summer 2024
THE REBRAND: Content at Scale → BrandWell
We realized we weren't just building a content tool — we were building a complete brand growth system.
The platform evolved from content-only to a unified intent-led marketing solution. Audiences + Content + AIMEE + Reporting = complete go-to-market system.
Why "BrandWell"? Content alone wasn't enough. Brands need a complete growth system. "Well" represents health, sustainability, and ongoing nourishment.
February 2026
World's First Intent-Led GTM Platform
Audiences + Content + AIMEE + Reporting unified. BrandWell connects visitor intent to content to revenue — a complete go-to-market system that no other platform offers. Still bootstrapped. Still building.
THE PROOF

Real Results from Real Customers

10,000+
Paying Users
50M+
Words Generated Monthly
5B+
Daily Website Visits Tracked
WHAT WE BELIEVE

Our Guiding Principles

Positivity
We love what we do and it shows in every product decision we make. Optimism fuels innovation.
Initiative
We care deeply about solving real problems for marketers, not chasing trends. We ship first, then iterate.
Accountability
We take full responsibility for our results and deliver on every promise. No excuses, just outcomes.
LEADERSHIP

Meet the People Building BrandWell

Justin McGill
Justin McGill
Founder & CEO
Justin has been an entrepreneur, innovator, and marketer since 2008. In the 2020s, Justin saw the future of AI and how it would impact content creation. He jumped in head-first, and now, he's built the dream tool he wished he had 15 years ago creating his first SEO blog: BrandWell.
Jeff Joyce
Jeff Joyce
Chief Marketing Officer
Jeff has been working in social media since Tom invented Myspace. Starting out designing HTML layouts, Jeff worked with clients and quickly added skills to his offerings. After creating his own agency and seeing the explosion of AI, he tested every tool he could find in order to find the best tool out there. Ultimately, he landed on the best AI tool… BrandWell.
Kamran Yaqoob
Kamran Yaqoob
Chief Technology Officer
Kamran started working with Justin McGill back in his agency days in 2012. A versatile and intuitive developer, he developed a wide range of background experience building various HTML, PHP, and WordPress projects, which then evolved into building actual software tools and SaaS projects. He eats, sleeps, and breathes development.
THE TEAM

The People Making It Happen

Farnaz Kia
Farnaz Kia
SEO Content Coordinator
Farnaz brings over a decade of experience to her role, formerly serving as the link building specialist for tech giants like Adobe. Now focusing on SEO, Farnaz specializes in all facets of the field, from on-page and off-page strategies to content and SEO strategy development.
Justin McGill Jr.
Justin McGill Jr.
Growth Engineer
Justin Jr. began his journey in the world of SEO and AI at 16, working alongside his dad. Starting with building WordPress sites for niche businesses with a focus on SEO, he’s expanded to managing open source solutions, consulting on various projects, and diving deep into NLP.
Chris Velasco
Chris Velasco
AIO Writer
Chris has been a freelance content writer since 2008, working with marketers and small businesses in a variety of niches, before joining the team in 2022. Nothing ever came close to the awesome quality of BrandWell, which admittedly, writes better than most humans.
Lyn Beringia
Lyn Beringia
Customer Support Specialist
With 14 years in Customer Service, Lyn previously provided technical support at AT&T and Sprint. Her extensive experience has honed her empathy, patience, and communication skills, enabling her to deliver exceptional service.
Pankil Joshi
Pankil Joshi
Senior Engineer

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