What's included in each plan?
Growth includes 50 articles/month, 1 intent category, 3 user seats, unlimited leads, form enrichments, stakeholder audiences, and ad platform sync. Scale adds 100 articles/month, 3 intent categories, and 10 user seats with priority support. Agency includes 3 projects with 50 articles each, 1 intent category per project, 20 user seats, and white-label options. DFY includes 100 articles/month, 3 intent categories, 10 user seats, and is fully managed with ad campaign strategy and content publishing.
Can I change plans anytime?
Yes. On monthly plans you can upgrade, downgrade, or cancel anytime. Commitment plans lock in your rate for the full 12-month term and cannot be cancelled early. Annual prepay offers the deepest discount with one upfront payment.
What are intent categories?
Intent categories let you track visitor behavior across different keywords and topics. On monthly plans, Growth includes 1, Scale and DFY include 3 each, and Agency includes 1 per project. Commitment and annual plans increase those counts. Additional intent categories can be added for $299/month each.
Is there a free trial?
Yes. The 7-day free trial includes unlimited leads identified, form completions enriched, and stakeholder audiences to find decision makers at those companies. You can also see how many people are reading about your industry or competitors on a daily basis. Content creation and intent data features are available on paid plans.
What happens to unused articles?
Monthly plans don't roll over unused articles. Commitment plans allow 1 rollover period. Annual prepay includes 12 rollover periods, so unused articles carry forward.
Can I add more users?
Each plan includes a set number of user seats: Growth supports 3, Scale and DFY support 10, and Agency supports 20 team members. Contact sales if you need additional seats beyond your plan limit.
What's the difference between commitment and annual?
Commitment is 12-month agreement billed monthly. Annual is one upfront payment covering 12 months of service. Annual offers the deepest discount (20% vs Growth base) plus 12 rollover periods.
How do add-ons work?
Intent Category Add-ons ($299/month) add tracking for new topics. Article Bundles ($99 for 25) are one-time purchases. Agency Project Add-ons ($499/month) add a new project at the Growth plan level.
What is the Performance Guarantee?
If you're using BrandWell and don't see a lift in leads, our team will step in and run our done-for-you service at no additional charge. We'll modify your ad campaigns, refine your content strategy, and execute everything for you until things are working. We'll also train your team to maximize results going forward. Your success is our success — we don't rest until you see results.
