Out of your depth with AI content?
Our blog, videos, and resources will help you dive into the world of AI content with confidence. The future is here, and it’s time to get your feet wet.
Does Google’s Guidelines Stop You From Using AI Content?
With Google Trends showing ‘AI content detector’ as a breakout topic, it is not surprising that website owners are growing increasingly anxious about whether this content is safe to use. Is Google secretly working on an update to penalize this flood of machine-generated content? Is AI content against Google’s guidelines? One thing we can’t speculate […]
Justin McGill
February 22, 2023
How Do You Make an Advertisement Successful?
How do you make an advertisement successful: Guidelines and tips for creating a successful ad campaign that resonates with your target audience.
Justin McGill
February 22, 2023
Yandex Leak: Unpacking What SEOs Need to Know
On January 27, 2023, Russia’s biggest and the world’s 4th largest search engine by market share, Yandex, had its source code repository leaked by a former employee. The Yandex leak was shared in a file that contained what’s now believed to be 17,854 search ranking factors. Naturally, the Yandex SEO leak became a trending topic […]
Justin McGill
February 7, 2023
5 Iconic Brand Voice Examples (+ How to Find Your Unique Tone in a Noisy World)
A strong brand identity goes beyond just a catchy logo and a memorable tagline. It’s about crafting a voice that resonates with your target audience and sets you apart in a crowded marketplace. You’ve seen killer brand voice examples — like Nike urging you to “Just Do It” or the quirky humor of Old Spice. […]
Justin McGill
November 1, 2022
Is Content Marketing the Same as Copywriting?
Is content marketing the same as copywriting? Here's what you need to know about the similarities and differences between these two important marketing strategies.
Justin McGill
September 22, 2022
How Long Does Your Content Last? Why Blogs Have The Best ROI
Creating outstanding content requires an incredible amount of work. It involves time, effort, money, meticulous planning, and a wealth of talent and creativity. There are often multiple contributors involved, along with various software tools and programs to streamline the process. Editing is a painstaking task, with checks and rechecks ensuring everything is polished. Given the extensive […]
