How Niels Zee at TrafficFamily.io Published 270 Pages in 2 Months for 35% Cost Savings

Overview

Customer: Niels Zee, TrafficFamily.io

Results: Published 270 pages in 2 months for 35% of the original cost of content creation, and saved 60% on writing costs

Customer: Niels Zee, Co-founder of Traffic Family & Slaapwijsheid

Niels Zee is a certified sleep expert. With a deep understanding of sleep and the body’s recovery needs, Niels is the go-to guy when it comes to weighted blankets, mattresses, and natural sleeping aids. He has personally tested hundreds of sleeping products, reviewing them based on his extensive knowledge and experience.

Niels has been in the sleep sector for three years and has become the authority on what really works — and not — to achieve better sleep. 

A bad sleeper himself, Niels started Sleepwijsheid.nl to help people finally overcome the annoying impact of bad sleep on their mood.

Slaapwijsheid, which is Dutch for “Sleep Wisdom”, was born out of frustration from poor sleep. 

Today, Slaapwijsheid.nl is the biggest domain in the Netherlands that helps people sleep better without selling any products.

The Slaapwijsheid.nl site translated to English

The success of Slaapwijsheid.nl has led to even bigger things. Together with Bram Speelman, Niels created Traffic Family to build, operate, and acquire high-potential review and comparison websites.

Traffic Family has now branched into four more niches for affiliate websites besides just sleep:

• Kitchen Appliances
• Health
• Pet Products
• Baby and Pregnancy

Through these websites, Traffic Family is able to recommend quality products to thousands of consumers every day.

Goal: Produce Informative, Expert Content with AI More Cheaply & Easily

Niels understands the power of informative content, as well as its challenges.

Creating informative content is expensive and it can be difficult to get real expertise for it. But, without a doubt, it’s still the best way to gain topical authority.

Informative content helps:

• Build topical authority: Informative content allows marketers to establish themselves as an expert in a particular field. Consistently sharing valuable information builds trust and credibility, developing a reputation as a reliable source of knowledge.
• Increase engagement: Readers are more likely to engage with a piece of content if it solves their problems, answers their questions, or teaches them something new — leading to more likes, shares, comments, and even bookmarking.
• Establish thought leadership: Informative content also positions the author as a thought leader in their niche. Share well-researched and insightful content to help shape the conversation, contribute to industry discussions, and influence the opinions of others.

But informative content is also:

• Resource-intensive: Creating informative content can be expensive, particularly if in-depth research or expert input is required. Quality content often demands time, effort, and investment in research, writing, and promotion — which can be challenging for entrepreneurs with limited budgets or time constraints.
• Difficult to master: Acquiring access to credible subject matter experts can be challenging — securing interviews, conducting research, and finding knowledgeable sources all require substantial effort. But without genuine expertise, content may lack depth and accuracy which diminishes its value.
• Constantly evolving: Information is continuously evolving in specialized fields, which requires staying up to date with the latest developments, research, and trends. Failing to keep content current may result in outdated or inaccurate information, undermining the author’s credibility.

Solution: Use BrandWell to Publish 270 Web Pages in 2 Months

Despite the challenges inherent in producing high-quality, expert content, Niels was still committed to getting it done. But he needed to find a better way that would streamline production and reduce costs.

Fortunately, he discovered BrandWell and immediately signed up for the Agency plan.

He started using AI to generate content for Slaapwijsheid.nl — the oldest and most prolific member of the Traffic Family suite of sites.

To get the ball rolling, Niels created a topical map around the following sleep topics:

• Bed
• Bedding
• Duvets
• Mattresses
• Pain while sleeping
• Sleeping problems
• Sleep knowledge
• Pillows
• Sleep tips
• Snoring
• Dreaming
• Sleeping during pregnancy
• Babies and sleep

With his topical map in place, Niels trained his team of writers on how to use BrandWell. 

Getting them on board was easy, thanks to BrandWell‘s tutorial videos and blogs as well as Traffic Family’s internal documents.

And the next part, creating content, was simple as well.

With BrandWell, all you need to do is type in a keyword, add a YouTube video URL, a podcast episode or mp3 file, or even a Word/PowerPoint/PDF file.

Those challenges that we listed above? Gone.

BrandWell takes care of the entire content writing process — from researching the topic and crawling the top of Google for content ideas, to creating a full blog outline and doing the actual writing and publishing. 

Within minutes, you get a 3,000+-word blog post that is well-researched, up-to-date, and written with genuine expertise.

Every week, the Traffic Family content team would share tips on how to maximize the features of BrandWell — including hacks and shortcuts on using the app and what keywords would work best. They also discussed the limitations of BrandWell and AI output in general.

Then they’d get to work. 

Every blog article for every keyword on the topical map is written by AI, and polished by human editors.

Since the entire Slaapwijsheid.nl website is in Dutch and the output of BrandWell is in English, the content team ran each post through DeepL Translate before publishing.

Pretty soon they’d be able to skip this step as BrandWell recently introduced new multilingual capabilities.

Results: Gained 10,000 Visitors/Month in 3 Months and Reduced Writing Costs by 60%

Since using BrandWell three months ago, Slaapwijsheid.nl is now receiving 10,000 visits per month.

And Niels was able to reduce writing costs by 60% — which means Traffic Family can now produce 2.5x the content for the same budget of around $5,000 per month.

One article even went viral in Google News!

This landing page drew 27.5K visits — a 120% increase in organic visits!

Scaling Content at 35% Cost Savings

Niels has cut the entire content creation process from his workload. While he still oversees hiring writers and creating the topical map, everything else is handled by AI.

What used to be a team of 5 content writers, 3 editors, and 1 content manager is now a robust squad of 5 AI content reviewers that can create content with much more efficiency than their human-only predecessor.

Thanks to BrandWell and his restructured content team, Niels was able to publish 270 pages in just 2 months for 35% less the cost!

If you want results like Niels, start streamlining/scaling your content creation with BrandWell.