Best PPC Platforms to Drive Sales & Build a Brand

Marketers spend a big chunk of their budget on PPC advertising as a way to increase revenue and build a brand.

Paid ads can increase brand awareness by 80%, which explains why the interest is so high. If you want to try pay-per-click advertising, you may be wondering which are the best PPC platforms to drive sales and build a brand.

There are a lot of paid advertising options, and in this article, we will share the best PPC platforms and provide a general overview of how each works.

Table of Contents

What is a PPC Platform?

A pay-per-click (PPC) ad platform is a type of online advertising system where advertisers pay a fee each time one of their ads is clicked. These platforms are designed to drive traffic to a website by displaying ads to users based on various targeting criteria.

The three best PPC platforms are Google Ads, Microsoft Advertising (formerly Bing Ads), and Facebook Ads.

These platforms allow advertisers to target users based on specific keywords or interests as well as geographical location and device type.

Other pay-per-click ad platforms include Amazon Advertising, Yahoo Gemini, LinkedIn Ads, Twitter Ads, Quora Ads, and Snapchat Ads.

Each PPC platform has different rules regarding bidding strategies so it’s important to know how they work before investing money into different ad formats.

Now let’s look at the top paid advertising platforms serving the global PPC ad market.

Popular Platforms: Google Ads & Facebook Ads

When it comes to choosing the best online ad platform, two names often dominate the conversation: Google Ads and Facebook Ads. Both platforms offer a variety of features and benefits that can help you achieve your advertising goals.

Google Ads – The Power of Search Advertising

Google’s search ads are an effective tool for businesses looking to drive traffic through organic search. It gives advertisers the ability to place their products or services directly in front of consumers who are actively searching for related terms.

The strength lies in its industry relevance. Potential customers may use Google as their go-to search engine, regardless of what you are selling – from jewelry to plumbing services.

This power does come with a caveat though. High competition can lead to more expensive ads if many others bid on the same keywords. Additionally, finding relevant terms with enough search volume might pose some challenges.

Why Should You Display Ads on Google?

Google Ads allows you to display your ads where they can be seen by your target audience. You can set up your ads to appear in a certain geographic area, language preference, gadget type, time of day, and other criteria.

With Google Ads, you can monitor campaigns in real time. It provides detailed reporting so that you can track your ad performance and make adjustments as needed.

How to Set Up a Campaign on Google Ads

1. Decide which goals you wish to achieve with this particular campaign such as increasing brand awareness or driving website traffic.
2. Create ad groups within the campaign by grouping similar keywords. This will help keep things organized when creating ads later on.
3. Set up bidding strategies depending on whether CPM (cost per thousand impressions) or CPC (cost per click) works best for your budget and goals.
4. Create relevant ads with compelling copy that will attract clicks from users.
5. Monitor results regularly to make sure required PPC KPI metrics are being met.

Once you have set up your campaign, it is important to monitor and optimize your Google ads based on the provided data in your account. This will help ensure that you achieve excellent ROI when you run PPC ads.

Facebook Ads – Leveraging Social Media Reach

Facebook Ads is one of the biggest PPC platforms today. This platform leverages social media reach like no other — primarily due to its vast user base and mature demographics, making it another great place for brand awareness campaigns.

Social media advertising via Facebook lets you take advantage of robust targeting options based on interests, behaviors, location, etc., giving you an edge over traditional methods where such precision is hard to achieve,

Why Should You Display Ads on Facebook?

One of the biggest advantages of using Facebook Ads is its detailed targeting capability. You can set parameters such as age, gender, location, interests, and activities to form custom ad groups.

You can also choose to show your ads only to people who already know you. This helps ensure that you’re reaching people who are already familiar with what you offer and may be more likely to convert into paying customers.

How to Set Up a Campaign on Facebook Ads

Launching a Facebook Ads campaign is pretty straightforward.

First, decide which type of ad objective best suits your needs – do you want more page likes? Or perhaps click-throughs?

Select ‘Create Ad’ from the main dashboard then fill out all relevant fields before clicking ‘Place Order’ at the bottom right corner.

Tips for Optimizing PPC Campaigns on Facebook Ads

1. Experiment with different types of creative content such as videos, images, and carousels.
2. Adjust bids based on results.
3. Split-test different versions against each other.
4. Refine audience targeting criteria.
5. Keep track and analyze performance metrics regularly.
6. Stay updated with the latest trends and changes made by Facebook.

Screenshot from Fit Small Business

Cost per click (CPC) may be lower than Google at times because CPC varies depending upon factors like target audience age group and geographical area.

Ultimately, choosing between these two powerhouses isn’t a matter of which one is better overall — it’s about finding the right platform for your specific advertising strategy and goals. Both have their unique strengths and can be used to achieve different objectives depending on your industry, audience, ad format preferences, and budget.

Emerging Platforms: Instagram, LinkedIn & Pinterest

Other than Google and Facebook, the online advertising space offers numerous unique opportunities for brands.

Let’s explore three such platforms: Instagram, LinkedIn, and Pinterest.

Capture Visual Audiences with Instagram Ads

If your brand thrives on visuals, then Instagram is a great place to advertise. This platform has a visually driven user base that appreciates high-quality images and videos.

Beyond just pretty pictures though, Instagram offers ad formats like story ads or photo ads which can be effective for boosting brand awareness and driving traffic to your website.

LinkedIn Lead Generation Opportunities

When it comes to B2B lead generation, few platforms do better than LinkedIn. It provides a professional setting where businesses seek connections with potential clients or partners.

You can utilize sponsored content or text ads depending on what you need. Plus this platform has robust targeting options so you can reach exactly who matters most for your business success.

Why Should You Display Ads on LinkedIn?

With LinkedIn Ads, you can target users based on their job title, industry, company size, and even seniority level. This enables you to craft campaigns that are finely tuned toward the appropriate people.

LinkedIn also provides detailed analytics and reporting tools. You’ll be able to see how many impressions your ads have received, what percentage of those impressions were clicked on, and which demographics responded best to your ads.

Lastly, it’s cheaper to advertise on LinkedIn than Google AdWords or Facebook Ads. This allows small businesses to place banner ads online even if they don’t have ample financial resources.

Pinterest as Your Product Discovery Platform

Pinterest boasts over 416 million active users, making it an excellent platform if shopping and product discovery align well with your marketing goals. Its visual nature makes it ideal especially if you want potential customers to discover new products they’ll love. Consider using Pins or Shopping Ads here as part of your strategy.

It’s worth noting that these emerging platforms cater uniquely to specific ad types and audiences. They offer various advertising options to fit your brand’s needs while giving a fresh perspective on online marketing strategies.

So next time you’re planning an ad campaign, remember these platforms. They might just be the perfect match for your brand.

Source: WordStream

Niche Platforms: Twitter, YouTube & TikTok

When it comes to advertising platforms, sometimes you need to think outside the box. This is where niche platforms like Twitter and TikTok come into play.

The Affordable Charm of Twitter Advertising

Twitter, a platform well-known for its short-form content and real-time updates, offers affordable advertising options. It’s also famous for influencer partnerships that can drive brand awareness.

This ad platform is an excellent choice if your goal involves boosting engagement rates or driving traffic toward specific content. Plus, with its user base leaning towards mature audiences compared to other social media platforms such as Instagram or Snapchat, it’s a good starting point for brands aiming at this demographic.

Why Should You Display Ads on Twitter/X?

The biggest advantage of Twitter/X is its reach — it is one of the biggest social media platforms today. Show your ads to large numbers of people with highly targeted messages. Search terms, hashtags, and other tactics guarantee that your ads are seen by those who are most likely to respond to your brand.

Set up campaigns based on specific goals such as website visits or conversions. This allows you to track progress toward achieving these goals more easily than with traditional advertising methods.

Finally, Twitter Ads offers an economical option for businesses to promote their products and services on social media platforms without exceeding their budget.

Tips for Optimizing PPC Campaigns on Twitter/X Ads

1. Make sure that all images on each tweet link back correctly.
2. Keep track of how well each tweet performs by tracking clicks, conversions, and engagement which will allow better decisions regarding future campaigns.
3. Consider running split tests between different versions of similar tweets to identify which ones work best.

YouTube: The Power of Video Advertising

YouTube leverages the immersive nature of video content to captivate audiences worldwide. There are various ad formats, each designed to cater to different marketing objectives. From the skippable TrueView ads that provide viewers with choice and engagement to the short and snappy Bumper Ads ideal for brand awareness, YouTube Ads offer versatility.

The platform’s robust targeting options enable advertisers to pinpoint their audience based on demographics, interests, and online behaviors. This precision ensures that your video ads reach the right eyes, enhancing the overall effectiveness of your campaigns.

Why Should You Display Ads on YouTube?

In the vast digital landscape, YouTube stands out as a powerhouse for video ads, offering unparalleled reach and engagement. Here’s why you should consider displaying ads on this video platform:

1. Global Audience Reach: YouTube boasts over 2 billion logged-in monthly users, presenting a massive and diverse audience for your PPC ad campaign.
2. Visual Impact: Video content is naturally engaging, allowing you to convey your message more effectively than static display PPC ads.
3. Targeting Options: YouTube Ads provide precise targeting, letting you reach specific demographics, interests, and even users who have interacted with your brand before.
4. Cost-Effective: With various ad formats, you can choose what suits your budget, ensuring a cost-effective approach to digital advertising.

How to Set Up a Campaign on YouTube Ads

Launching a successful campaign on YouTube Ads involves careful planning and execution. Here’s a step-by-step guide to setting up your campaign:

1. Create a Google Ads Account: If you don’t have one, start by creating a Google Ads account.
2. Link YouTube Channel: Connect your YouTube channel to your Google Ads account for seamless ad management.
3. Define Your Campaign Goals: Clearly outline your campaign objectives, whether it’s brand awareness, lead generation, or product promotion.
4. Choose an Ad Format: Select an ad format that aligns with your goals – options include TrueView, Bumper Ads, and Display Ads.
5. Set Targeting Parameters: Specify your audience based on demographics, interests, and behaviors to reach the right viewers.
6. Budget and Bidding: Allocate a budget for your campaign and choose a bidding strategy that suits your objectives.
7. Create Compelling Ad Content: Craft engaging and visually appealing content that resonates with your target audience.

Tips for Optimizing PPC Campaigns on YouTube Ads

Once your campaign is live, the journey doesn’t end there. Continuous optimization is key.

Here are some tips:

1. Analyze Performance Metrics: Regularly check key metrics like click-through rates (CTR), conversion rates, and view-through rates.
2. Refine Targeting: Evaluate the effectiveness of your targeting parameters and make adjustments to reach a more relevant audience.
3. A/B Testing: Experiment with different mobile ads, headlines, and calls to action to identify what resonates best with your audience.
4. Leverage Remarketing: Utilize remarketing to re-engage users who have interacted with your brand but haven’t converted.
5. Optimize for Mobile: Given the rise in mobile ads, ensure your ads are optimized for a seamless viewing experience on various devices.
6. Stay Updated with Trends: Keep abreast of new features and trends on YouTube Ads to incorporate fresh strategies into your campaigns.

TikTok: The Young Audience Magnet

Known primarily for its short video format which captivates younger audience segments; TikTok’s advertising strategy revolves around creativity and authenticity.

If your target market includes Gen Zs or millennials, then exploring the world of TikTok might be worthwhile. With each unique ad type providing different ways to engage users, it could potentially yield high engagement rates that make your investment worth every penny.

Finding Your Fit Amongst Niche Platforms

Determining whether these two are suitable online ads depends on several factors including budget constraints and target audience preferences. It pays off though when you find that sweet spot between what the platform offers in terms of ad formats, cost efficiency, and audience reach.

Remember – one brand’s success may not translate to another.

Consider Twitter if you’re looking to create partnerships with influencers or need a platform that provides affordable advertising options. If your product ads cater more towards younger audiences who enjoy video content – TikTok is likely a great place.

Even though they might seem niche when compared to the giants, their unique value proposition shouldn’t be overlooked.

Source: Hootsuite

Struggling to come up with ad copy that’s specifically written for the audience of each PPC ad network? BrandWell can help. Thanks to generative AI, you can now create PPC ad copies for Google, Bing, Facebook, LinkedIn, Twitter/X, and YouTube from a simple prompt.

What is an Ad Network?

An ad network is a service that connects advertisers with publisher websites looking to host high-quality ads. 

It provides an online platform where businesses can manage their campaigns and target the right audiences. Ad networks compile all of the available ad space into one central hub, allowing publishers to view how much revenue they’re generating from each campaign.

There are several advantages to working with an ad network, including improved targeting capabilities and increased reach. By partnering with multiple publishers at once, advertisers can better target their desired audience by placing ads in prime real estate on high-traffic sites related to their industry. This means more eyes on your product or service and higher conversion rates for your business.

Additionally, using an ad network eliminates the need for you to manually negotiate deals with individual publishers — saving time and money in the long run.

Of course, there are some drawbacks associated with using an ad network — namely cost efficiency issues due to limited control over pricing models and difficulty tracking performance metrics across different platforms due to lack of integration.

If you’re running campaigns on smaller websites that don’t have access to large volumes of traffic, it may be difficult for you to get a good return on investment through these networks alone.

Consider the following factors when selecting an ad network provider:

• Pricing models (CPM versus CPC).
• Reporting features (data precision and complexity).
• Customer service (technical support and troubleshooting).
• Privacy policies (how much data do they disclose).
• Optimization options (targeting capabilities and A/B testing).

All these elements will have a bearing on your ability not only to create effective campaigns but also to monitor them accurately.

What is an Ad Exchange?

Ad networks and ad exchanges are not quite identical. They’re more like distant relatives with distinct roles to perform.

Ad networks act as matchmakers between publishers who have advertising space (ad inventory) up for grabs and advertisers looking for a spot to showcase their ads.

Through ad networks, publishers can monetize their websites by displaying relevant ads, while advertisers can reach their target audience through these ad placements.

Now, let’s talk about ad exchanges.

Ad exchanges are platforms that facilitate the buying and selling of online ad inventories. They serve as intermediaries between advertisers and publishers, allowing advertisers to purchase ad impressions or ad space on websites or apps in an automated and real-time manner.

Impressions are basically how many times your advertisement is displayed.

In other words: more impressions = more eyeballs on your ads.

Just imagine it being similar to bidding at an auction house or trading stocks — only here we’re dealing with digital advertisements instead.

Some key terms you need to know about ad exchanges:

• Publisher: A website owner or app developer who wants to monetize their digital properties by displaying ads.
• Advertiser: A company or individual who wants to promote their products, services, or brand through online advertising.
• Ad Exchange: A technology platform that connects publishers and advertisers. It acts as a marketplace where ad impressions are bought and sold.
• Ad Inventory: The available ad space on websites or apps. Publishers make their ad inventories available for purchase on the ad exchange.
• Advertiser Demand: Advertisers provide their targeting criteria such as audience demographics, interests, and geographic location, along with the maximum bid they are willing to pay for an ad impression.
• Real-Time Bidding (RTB): When a user visits a webpage or app, an ad space becomes available for auction. Advertisers participate in real-time auctions conducted by the ad exchange, where the highest bidder wins the opportunity to display their ad.
• Ad Serving: Once the auction is completed, the winning ad is served to the user’s device in real-time. The entire process happens within milliseconds.

While ad networks and ad exchanges can help generate revenue through quality ads using advanced technology such as programmatic advertising or header bidding techniques, there are differences in terms of control over pricing decisions or minimum traffic requirements among others.

Highest Paying Ad Networks

The “best” advertising networks can vary depending on your specific advertising goals, target audience, and budget. Several reputable and widely used advertising networks offer different features and reach.

So which ad platform pays the most?

Google Ads

For sheer market share, Google Ads is the highest-paying ad network.

Google Ads allows businesses to target potential customers and track the performance of their campaigns, offering a range of options to optimize ad results.

With a global ad network like Google Ads, you can craft campaigns tailored to your budget and target demographic. You can also set up automated bidding strategies to optimize your bids for maximum reach or cost efficiency. With Google Ads, you can track performance metrics in real-time to make sure your ad campaigns are bringing in plenty of ad revenue.

Source: WordStream

Google Ads offers the advantage of being able to precisely reach particular audiences through various targeting options like age, area, interests, keywords, and device type. Furthermore, it provides an extensive suite of tools including remarketing capabilities and dynamic search ads which help improve ad relevance, conversions, and ad revenue.

Once your ads go live, they should be visible in relevant searches. However, it is essential to observe their progress through the Google Adwords analytics dashboard by tracking metrics like clicks and impressions.

For those looking to leverage their online presence and maximize ROI, top ad networks like Google Ads can be an effective channel for your ad campaigns.

Media.net

If you’re looking for top-paying ad networks outside of Google Ads, then you should check out Media.net.

Media.net is a premium ad network that provides access to some of the highest-paying ads from leading brands around the world. It offers advanced targeting capabilities, detailed analytics, and automated optimization tools to help publishers maximize their revenue potential.

Media.net has been a leader among top ad networks since 2003, providing over 500 million impressions daily across more than 500,000 websites. With its large inventory of quality ads, it can provide advertisers with an effective way to reach their target audience at scale while giving publishers a reliable source of income through ad revenue-sharing agreements.

Media.net typically pays around $5 per 1,000 impressions, which is the best among quality ad networks.

Media.net is one of the most comprehensive CPM ad networks available, allowing both small and large websites to gain maximum control over their campaigns while ensuring quality results. These features include:

• Real-time reporting
• Dynamic pricing — allowing bids to be adjusted based on competition
• Flexible payment options such as PayPal or wire transfer
• 24/7 customer support

Adsterra

One of the highest-paying ad networks, Adsterra provides publishers with access to high-paying campaigns from top advertisers around the world. It offers various features and tools, such as advanced targeting options, detailed analytics, automated optimization tools, multiple payment options, and more.

Adsterra’s main goal is to help publishers maximize their ad revenue potential by providing them with the highest-paying ads on the market.

The platform allows for easy integration with multiple ad networks like Google Ads, Media.net, PropellerAds, Bidvertiser, and others. Adsterra also boasts stringent anti-fraud measures to ensure that all traffic running through the system is bona fide and legitimate.

PropellerAds

Also on our list of highest-paying ad networks is Propeller Ads.

PropellerAds is one of the most prominent blog advertising networks that provides publishers with the ability to make money from their display ads. Publishers can choose from various ad types such as display ads, pop-unders, banner ads, interstitial ads, and push notifications. With its self-serve interface, PropellerAds makes it easy for publishers to get started without any technical expertise.

PropellerAds offers users the opportunity to tailor their campaigns according to their own preferences. You can select an appropriate pricing model (CPM/CPC/CPV), choose target audience parameters such as age group and location, set daily budget limits, and more.

PropellerAds presents a great selection for those wanting to expand their ad revenue potential, with various services and capabilities that make monetization straightforward.

Mediavine

Mediavine is a good ad network that provides content creators with the tools and resources to optimize their ad formats and ad placements, use header bidding, and work directly with advertisers. Through Mediavine’s platform, publishers can apply for their blog advertising network by filling out an application form that asks questions about site URLs, previous applications to Mediavine, and traffic numbers in the last 30 days.

With more applicants than ever before this past year, Mediavine has raised its minimum traffic requirements to offer better support and ad performance to existing publishing bases.

Mediavine helps content creators maximize SEO efforts through its optimized ad placement feature which allows ads to be placed strategically on websites without compromising user experience or detracting from the website’s content.

Ezoic

Ezoic’s ad technology helps publishers increase their revenue by automatically optimizing ads based on visitor behavior. The platform uses artificial intelligence (AI) and machine learning algorithms to analyze user data to optimize ads for maximum performance.

With Ezoic’s AI-driven ad optimization capabilities, publishers can maximize their earnings while providing visitors with a better experience through relevant ad content tailored specifically for them.

In addition to helping publishers earn ad revenue from optimized ad placements, Ezoic provides content marketing and search engine optimization solutions tailored specifically for blogs and other digital publications. Through content marketing campaigns such as guest blogging opportunities or sponsored posts, Ezoic can help increase website traffic by connecting bloggers with brands seeking exposure.

Ezoic offers a variety of payment methods for its publishers, including PayPal, wire transfer, ACH, and more. The company also has an automated payment system that allows you to set up your preferred method of receiving payments.

For example, if you choose to receive payments via PayPal or ACH then the funds will be sent directly to your account on the 30th day of each month when services were used. This makes it easier and faster for you to get paid without having to manually request a payment every month.

RevenueHits

A global hit on our list of highest-paying ad networks is RevenueHits.

RevenueHits provides various ad types that can be used on blog sites such as display ads, interstitials, sliders, footers, and direct links for affiliate marketing. This allows you to customize the look of your ads while still providing an effective way of monetizing your blog content without disrupting the user experience.

The main benefit of using RevenueHits is that running ads on its platform is free of charge — there are no setup fees or monthly subscription costs. It also has an easy-to-use interface which makes it simple for even novice bloggers to get started even without prior knowledge about online advertising networks.

Additionally, RevenueHits offers 24/7 customer support so help is always at hand when needed.

RevenueHits offers a one-step registration process. All you have to do is submit your name, site URL, and category. There are no requirements to join the network nor any minimum traffic requirement. However, they will monitor your traffic for quality assurance purposes.

RevenueHits uses a net-30 payment schedule with several payment methods available including PayPal and Payoneer. They also offer additional bonuses if you refer other publishers to their platform.

What Are Native Ad Networks?

Native ad networks are platforms that enable publishers to monetize their websites through the distribution of native ads. These ads blend in with the publisher’s content and provide a non-intrusive user experience. They typically command higher click-through rates (CTRs) than display ads, making them a lucrative revenue source for publishers.

How Do Native Ads Work?

Native ads generally appear as recommended content at the bottom of articles or within social media feeds. The goal is to make them feel like part of the natural page flow so they don’t disrupt readers’ experiences on a website or app. This means they must be relevant to both the topic being discussed and the interests of readers.

When clicked, native ads lead users offsite where they can access additional information about products or services related to what was being discussed on the original page.

The biggest benefit of buying ad spots in native ad networks is increased CTRs compared to other types of digital advertising formats. These networks allow publishers to share their content with other places on the web while also providing backlinks which help optimize search engine rankings.

Finally, many top native ad networks offer features such as live monitoring and A/B testing which helps ensure maximum performance from campaigns without having to continuously adjust settings manually.

Types of Native Advertising

Content recommendations are native ads that appear at the bottom of an article, usually as a list. They suggest related articles for individual users and are highlighted as sponsored content.

For example, if you’re reading a news story about politics, you might see a list of other stories about political issues below it. These can be useful for readers who want to explore more in-depth topics without having to search for them manually.

With in-article native ads, you run ads between two different paragraphs in the middle of an article. They tend to appear in lists similar to content recommendation ads. This allows audiences to view the ad while still controlling how much time they spend with it – if they don’t want to engage with it, they can just scroll past it.

For instance, say you’re reading an article on sports. There may be several short blurbs from advertisers placed strategically throughout the piece that link out to their sites or products.

Native video ads act differently than pre-roll videos since they only start playing after someone clicks on them (click-to-play). Instead of being forced to watch something while reading the article, viewers get the choice of whether or not they want to watch it by clicking play.

Top Native Ad Networks

What is the highest-paying ad network for native ads? Here are two of our favorites.

Dianomi

Dianomi is a major native ad network that reaches 515 million users worldwide and focuses on premium audiences with average incomes exceeding $100,000. It partners with business-oriented publications such as Forbes, Bloomberg, and Reuters.

Advertisers have access to detailed analytics which can be used to tailor campaigns for maximum engagement. The ad revenue is split between the publisher and advertiser according to prearranged terms. However, Dianomi does not charge any additional fees or commissions beyond this agreement.

Taboola

For native ads, Taboola is a name you will see on any list of highest paying ad networks.

Taboola is a powerful native advertising platform, catering to over one billion users across its partnered publications. Its typical ad appears as a set of content recommendations in the feed or at the end of an article. It also offers video sponsorships and provides publishers with actionable user data for editorial insights, allowing AB testing to measure content recommendation effectiveness.

Payments are made monthly through the Payoneer money transfer service, with Taboola taking a portion that has been agreed upon beforehand.

Targeting Options Across Platforms

Selecting the right advertising platform is like choosing a digital megaphone. But even with the loudest megaphone, if you’re shouting in an empty stadium, your message falls flat. That’s where targeting options come into play.

The Magic of Keyword-Contextual Targeting

Imagine you own a pet store and want to attract more dog owners. Using keyword contextual targeting on platforms like Google Ads, your ad appears when users search for phrases related to dogs or dog products. It’s akin to setting up shop at a popular park frequented by dog walkers.

This approach gives rise to high visibility during relevant content consumption, increasing chances of conversions and sales due to its precise alignment with user intent.

Audience-Based Targeting: The Social Media Wheelhouse

Social media platforms have revolutionized audience-based targeting capabilities through their robust data collection practices — think Facebook advertising or Instagram advertising.

Let’s go back to our pet store example; using these social platforms allows us not only to reach out to dog lovers but also to target those who’ve recently bought pooch-friendly items online or engaged with similar businesses.

In other words, it feels less like yelling from one end of the field hoping someone hears and more like having direct conversations within specific ad circles that matter most – driving traffic effectively while building brand awareness amongst potential customers.

This makes social media a great place for getting leads as it offers higher engagement rates compared to traditional channels like Google Ads or Bing Ads.

The catch? To truly maximize this method requires both creating engaging relevant content (to hold attention) plus careful consideration of ad formats (to fit seamlessly into user experiences).

Mobile Ad Targeting

In a mobile-first world, it’s crucial to place ads on mobile ad platforms that offer robust ad targeting options.

Mobile ad targeting is the art of reaching the right audience in the palm of their hands. When it comes to mobile advertising, precision is key, and there are several targeting options to make sure your message hits the bullseye.

Here’s a snapshot of the main mobile ad targeting options:

1. Geotargeting: This strategy allows you to target users based on their location. You can go broad, targeting an entire city, or get super specific, honing in on a particular neighborhood. Great for local businesses or events!
2. Demographic Targeting: Get to know your audience! You can target users based on demographics like age, gender, income level, education, and more. This helps ensure your ad is seen by the people most likely to be interested in what you’re offering.
3. Behavioral Targeting: Behavioral targeting focuses on users’ online activities – what they search for, the websites they visit, and the apps they use. This helps you tailor your ads to their interests and habits.
4. Contextual Targeting: Contextual targeting looks at the content a user is engaging with. If someone is reading about travel, your ad for cozy travel pillows might just pop up.
5. Device Targeting: You can target users based on the type of device they’re using, whether it’s a smartphone, tablet, or specific operating system like iOS or Android.
6. Interest Targeting: Dive into the things people love. Interest targeting allows you to focus on users with specific interests, hobbies, or affinities. If someone’s a fitness fanatic, your ad for high-protein snacks might catch their eye.
7. Retargeting (or Remarketing): Ever visited a website and then seen ads from that site follow you around the internet? That’s retargeting. It allows you to target users who have interacted with your app or website but didn’t make a purchase or take a specific action.
8. Dayparting: Timing is everything. Dayparting lets you schedule your ads to appear at specific times of the day or on certain days of the week. Perfect for promoting that morning coffee deal or Friday night event.
9. Similar Audiences: Find more of your tribe. Lookalike or similar audience targeting identifies users who share characteristics with your existing audience. It’s a smart way to expand your reach to people who are likely to be interested in your offerings.
10. In-App Targeting: In-app targeting allows you to show your ads specifically within mobile apps. If your audience is spending their time gaming or using productivity apps, this is where you want to be.

Choosing the right combination of these mobile ad targeting options depends on your campaign goals and the nature of your audience. Each targeting option is a note that contributes to the harmony of your advertising symphony.

Choosing the Best PPC Advertising Network

So which are the best PPC platforms for your business? Here are some tips on what to look for in top PPC ad networks.

1. Understand Your Target Audience

Before selecting a PPC ad network, it’s important to understand who you want to target with your ads. Different networks have different demographics so make sure you select one that caters specifically to your target audience.

2. Consider Cost and Reach

Some paid advertising platforms may offer more reach but at a higher price point than others. Is a pricier platform worth the extended reach?

3. Analyze Performance Data

Look at previous campaigns and see which ad networks are working well for you. By analyzing performance data, you can determine where and how much money should be spent on each platform in the future.

4. Invest in Fraud Protection Software

Click fraud affects every paid advertising channel. To protect yourself against malicious activity, invest in click fraud protection software that filters out invalid traffic like bots, malware clicks, and malicious clickers. This ensures that only legitimate clicks are counted towards conversions and leads generated from your ads.

Overcoming Challenges with Ad Blockers

Ad blockers present challenges to advertisers and publishers as more users install these tools to prevent ads from being displayed.

Tough nut to crack? Not really.

Contextual ads or native ads could help overcome this issue. These types of advertisements are designed in a way that they don’t disrupt the user experience but rather blend seamlessly within content — making them less likely to be blocked by ad-blocker tools.

Let’s look at some strategies to minimize the impact of ad blockers and improve the effectiveness of your advertising efforts:

Contextual Targeting: Focus on contextually relevant ads that match the content of the page or the interests of the users. Relevant ads are more likely to be tolerated by users and may perform better in terms of engagement and conversions.

Acceptable Ads: Some ad blockers allow “acceptable ads” that meet specific criteria, such as non-intrusiveness and relevance. Ensure that your ads comply with these criteria to increase the chances of being displayed to users who have installed ad blockers. Consider engaging with ad blocker companies and organizations to understand their criteria for acceptable ads and work towards finding common ground that benefits both advertisers and users.

Educate Users: Consider adding a message or banner on your website politely asking users to disable their ad blockers to support the site’s content or services. Some users may be willing to whitelist your site if they understand the impact of ad blockers on your revenue.

Anti-Ad Blocker Scripts: There are tools and scripts available that can detect ad blockers and prompt users to disable them to access the content. However, be cautious as some users might find these messages intrusive or might choose to leave the site altogether.

Diversify Revenue Streams: Relying solely on ad revenue can be risky, especially with the prevalence of ad blockers. Consider exploring other revenue streams like subscriptions, sponsored content, affiliate marketing, or premium services to reduce your dependency on ads.

Improve User Experience: Ad blockers are often installed because users find intrusive and disruptive ads annoying. By focusing on improving user experience and delivering non-intrusive ads, you may reduce the number of users who choose to block ads.

A/B Testing: Continuously test different ad formats, placements, and targeting strategies to identify what works best for your audience. Optimize your advertising approach based on the results of these tests.

Respect User Privacy: Avoid invasive tracking and data collection practices that may lead users to install ad blockers in the first place. Be transparent about your data usage and provide users with clear options to manage their preferences.

Remember that ad blocking is often driven by users’ desire for a better online experience and concerns about privacy and security. Balancing user preferences with effective advertising strategies is key to overcoming challenges with ad blockers while maintaining a positive relationship with your audience.

So yes – there is hope even amidst rising trends in the usage of ad blockers.

FAQs – Best PPC Platforms

Where can I place PPC ads?

• Google Ads.
• Microsoft Ads.
• YouTube.
• Facebook.
• Instagram.
• LinkedIn.
• Twitter.
• Pinterest.

Which software is used for PPC?

To manage PPC campaigns, there are many software tools available for businesses to use. Popular software solutions include SEMRush, WordStream Advisor, Marin Software, Kenshoo Infinity Suite, Acquisio Bid Manager, and Adobe Media Optimizer.

Conclusion

Looking for the best PPC platforms for your brand?

Consider the nature of your business, the preferences of your target audience, and the goals you aim to achieve when selecting online advertising options. Whether you’re weaving a narrative through video ads, making a visual impact with display ads, or engaging with users on social media, the right platform amplifies your message and resonates with your audience.

Don’t be afraid to explore these various platforms when considering where to place your PPC ads. With careful research and planning, you can find a platform that meets your needs while providing excellent ROI potential.

Need help with your ad copy? Break through writer’s block with the help of generative AI! BrandWell has over 40 AI agents that specialize in writing Facebook ads, Twitter ads, LinkedIn ads, YouTube ads, and other types of promotion. Try it today!