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Explore the Agency PathEffective date: August 4, 2026
This combined Privacy Policy and Consumer Data Notice explains how Workado LLC, doing business as BrandWell (“BrandWell,” “we,” “us,” or “our”) collects, uses, discloses, licenses, sells, shares, stores, and protects personal information. It applies both to people who interact directly with BrandWell websites, applications, reports, portals, communications, and services and to individuals whose information is included in BrandWell’s business-data, identity, enrichment, website-visitor, audience, or buyer-intent products.
Some BrandWell services are designed for business customers and agencies that use information for sales, marketing, analytics, advertising, audience activation, identity resolution, fraud prevention, and related business purposes. Those customers and agencies are responsible for their own privacy notices, legal bases, permissions, communications, and use of the information they receive.
Product separation. BrandWell Intent Services include the buyer-intent portal, topic reports, topic exclusivity, identity resolution, TrafficID, Licensed Data, audience tools, APIs, custom portals, and the agency white-label portal. Sections addressing licensed data, network sources, cookie or device matching, website-visitor resolution, research signals, and buyer intent apply specifically to the BrandWell Intent Services.
RankWell Content and SEO Services include content briefs, keyword and website inputs, drafts, editing, content analytics, optimization, and AI-detection workflows. Customer Content submitted to RankWell is Customer Data. It is not added to BrandWell’s Licensed Data catalog or identity graph, and it is not distributed through BrandWell Intent reports, feeds, audiences, portals, or APIs. Using one product does not enroll a customer in the other. The products may share limited account, billing, security, support, and analytics infrastructure while retaining separate entitlements and data-use rules.
This Policy covers:
Depending on the context, BrandWell may act as a business or controller that determines why and how personal information is processed, or as a service provider or processor acting under a customer’s instructions. When a customer controls the processing, requests about that customer’s use should also be directed to the customer.
We may collect personal information from the following sources:
Product-specific sources. Network, data-contributor, participating-property, identity, audience, and Licensed Data sources described in this section support the BrandWell Intent Services. They do not include private RankWell Customer Content merely because a customer uses RankWell. RankWell Customer Content comes from the customer, its Authorized Users, and integrations or sources the customer directs BrandWell to use for the Content and SEO Services.
Network scale and scope. Based on current internal estimates, participating sources generate more than 5 billion signals per day and support an always-evolving identity graph of more than 250 million profiles. The network estimates that it can recognize roughly two-thirds of the identifiable U.S. audience across personal and work devices. These are directional network estimates, not guarantees. Coverage, match rates, available fields, geography, and recency vary by source, person, device, product, and permitted use.
Source governance and consent. Signals may be observed through participating digital properties, tags, scripts, approved integrations, contracted partners, customer contributions, and other lawful sources. Participating sources are expected to operate under applicable notices, consent choices where required, terms, agreements, and technical controls. The presence of a cookie or consent mechanism does not by itself establish a legal basis for every downstream use. BrandWell and each customer remain responsible for the lawful basis, notices, permissions, opt-out handling, and permitted purpose applicable to their role.
We may combine information from multiple sources, match records that appear to relate to the same person or business, validate contact points, and create derived attributes or inferences.
The information available in a particular record depends on the source, product, customer instructions, and permitted use. We may process the following categories:
Customer Content boundary. Private Customer Content, including RankWell Content and SEO inputs and outputs, is not Licensed Data. BrandWell does not add it to the identity graph, use it to create Intent reports or feeds for other customers, or sell or license it as an Intent data product.
We do not want passwords, full payment-card numbers, government account credentials, medical records, or other highly sensitive information submitted through sales forms or AI chat. Do not submit that information unless a BrandWell feature expressly requests it through a secure channel.
When you request a buyer-intent report, use the sales-demo agent, create an account, select a plan, purchase a service, or contact us, we may collect:
We use this information to respond to requests, generate and deliver reports, confirm topic availability, maintain a time-limited hold, provide checkout and account access, schedule onboarding, configure filters and workflows, administer subscriptions, prevent abuse, monitor service quality, and enforce our Terms and Order Forms.
Trackable topic-report links. When a report is opened through a share link, BrandWell may record total and unique opens, view timestamps, the referring page, device or browser characteristics, a pseudonymous viewer cookie or hashed identifier, a one-way report-scoped hash of the network IP address, and automated-traffic indicators. Automated previews, bots, and prefetch requests may be excluded from engagement metrics. We do not display or return a viewer’s raw IP address to report owners. The customer or agency that created the report and authorized BrandWell administrators may see report-level activity such as view counts, timestamps, the number of distinct IP addresses, and shortened pseudonymous network labels so they can distinguish viewing networks without receiving the underlying addresses. The network hash is scoped to one report and is not used to correlate the viewer across unrelated customer reports. A report link is an unlisted bearer link: anyone who receives an active link may be able to open the report, and forwarding the link grants the recipient the same access until the report owner revokes it. Customers and agencies should share links only with intended recipients and should not add sensitive information to a report. We retain report analytics as described in Section 12.
We, our customers, and our service providers may use cookies, local storage, software development kits, tags, pixels, web beacons, email beacons, APIs, and similar technologies. These technologies may collect or receive IP address, hashed email or other pseudonymous identifiers, cookie and device IDs, mobile advertising IDs, browser and device information, timestamps, page URL, referrer, email opens, clicks, form activity, and other interaction data.
These technologies help authenticate users, remember preferences, prevent fraud, measure traffic and campaign performance, personalize content, build or activate audiences, identify or resolve website visitors where permitted, and understand research or buying activity. A pixel or beacon may be invisible and may communicate with cookies or other identifiers on a browser or device.
Essential, preference, security, and first-party analytics technologies may support all BrandWell products. TrafficID, cross-property identity matching, and the network-level research and audience practices described below apply to the BrandWell Intent Services, not to RankWell Customer Content.
Identity matching. Where a lawful basis, source permissions, and matching controls allow, cookie or device identifiers and hashed identifiers may be associated with a known profile in the identity graph. If an identifier cannot be matched with appropriate confidence and permission, it remains pseudonymous or hashed and is not delivered as an identified person. Hashing is a security and matching control, not a substitute for a legal basis or an applicable privacy right.
TrafficID and visitor resolution. When TrafficID or a related visitor-resolution tag is deployed on a participating website or email, BrandWell and its service providers may use network, browser, device, cookie, hashed-identifier, and interaction signals to attempt to associate a visit with a person or company. Match coverage is not universal and a match does not prove that a person is ready to buy. To request an opt-out associated with TrafficID, visit brandwell.ai/optout-trafficid/ or email help@brandwell.ai.
You can control many cookies through your browser, but blocking them may affect functionality. Browser “Do Not Track” signals are not standardized. Where applicable law requires us to recognize an opt-out preference signal such as Global Privacy Control, we treat the supported signal as an opt-out request for the browser or device that sends it. Because a browser signal may not identify offline or separately held records, submit a verified request for a broader record-level opt-out.
BrandWell may organize digital research activity around a category, competitor, product, or business problem and combine that context with company, professional, contact, device, or identity information where available and permitted. Signals may come from participating digital properties, customer contributions, advertising or marketing activity, public or licensed sources, and contracted suppliers.
We and our service providers may use algorithms and artificial-intelligence models to match and deduplicate records, link identifiers, validate contact details, classify activity, infer interests or likely intent, improve data quality, and create or maintain products. These outputs are probabilistic. They should be treated as context for lawful business decisions, not as proof of identity, intent, eligibility, creditworthiness, employment suitability, or a vendor relationship.
We may use personal information to:
Questions submitted to the BrandWell sales agent, relevant conversation history, and limited lead, company, report, topic, or plan context may be sent through OpenRouter to the model provider selected by BrandWell solely to generate the requested response. BrandWell configures supported AI requests with provider controls intended to prevent prompt and output retention or model training. Limited service metadata may still be processed for routing, billing, security, and abuse prevention. Authorized BrandWell personnel may review and associate conversations with the captured lead or customer record for quality monitoring, sales follow-up, support, and safety.
Customer Data and Delivered Records. For this Policy, Customer Data includes nonpublic information submitted by a customer or user, RankWell Customer Content and outputs, and the private account settings, prompts, filters, reports, and workflow content created from those inputs. Delivered Records are the copies of Licensed Data placed in a customer’s private workspace. BrandWell does not use or permit Customer Data or Delivered Records to train a generalized language model.
Limited disclosures of Customer Data. BrandWell does not sell or license Customer Data as a data product and does not disclose it to independent third parties for their unrelated purposes. We disclose Customer Data only to contracted service providers and processors that help operate the Services, destinations or integrations a customer directs us to use, analytics and advertising providers used for BrandWell’s own measurement or advertising where permitted, payment and professional-service providers, parties needed for security or legal compliance, and transaction counterparties subject to appropriate protections. Some analytics or advertising disclosures may be treated as “sharing” under applicable privacy law, and BrandWell honors applicable opt-out rights. These commitments do not change the separate licensing of identity, professional, contact, audience, and intent data through the BrandWell Intent Services described in Section 10.
Do not submit payment-card data, passwords, health information, government identifiers, or confidential information that is not needed for the question. Automated responses may be inaccurate; the applicable Order Form, Terms of Service, Privacy Policy, and human confirmation control.
Purchases may be completed through Stripe-hosted checkout. Stripe collects the email address and payment details entered in its checkout, while BrandWell sends only a non-sensitive order reference in the checkout URL so the payment can be matched to the correct order. Stripe processes full payment-card information under its own terms. BrandWell may receive transaction, subscription, invoice, payment status, and limited card metadata but does not receive the full card number through this flow.
If you connect Google, Meta, LinkedIn, a CRM, or another service, we process the information and permissions you authorize to provide the requested integration. The connected provider’s terms and privacy notice also apply.
We may disclose personal information to:
BrandWell licenses and provides access to business, professional, identity, contact, device, network, audience, and intent information. Depending on the jurisdiction and use, these activities may be considered a “sale,” “sharing,” or processing for targeted advertising even when no money is exchanged for a particular record. Categories that may be sold or shared include identifiers, customer-record information, professional or employment information, internet or network activity, device and approximate location data, commercial information, and inferences such as interests or intent. Recipients may include BrandWell customers, agencies, resellers, authorized clients, data and audience partners, and advertising or activation platforms.
The preceding paragraph concerns the BrandWell Intent Services and their Licensed Data. It does not mean that BrandWell sells or licenses Customer Data as a data product. Private RankWell Customer Content is not part of the identity graph, Licensed Data catalog, Intent reports, feeds, audiences, portals, or APIs. Customer Data and Delivered Records in a private workspace are handled under the limited-disclosure commitments in Section 8, while the underlying Licensed Data remains subject to its source rights, permitted uses, consumer choices, and BrandWell’s data-product obligations.
We do not knowingly sell or share personal information about children under 16.
Customers, agencies, and resellers must use BrandWell information only for authorized, lawful purposes and in accordance with their agreements, applicable privacy and marketing laws, suppression and opt-out obligations, platform policies, and any required notices or consents. Agencies are responsible for their own client billing, contracts, communications, support, and disclosures. BrandWell does not control an independent customer’s use of information after it is provided, but we may investigate complaints, enforce contractual restrictions, suspend access, and require deletion or suppression where appropriate.
We retain information for as long as reasonably necessary for the purposes described in this Policy, including providing products and services, maintaining data quality, honoring suppression requests, resolving disputes, collecting fees, enforcing agreements, preventing harm, protecting security and integrity, and meeting legal or accounting obligations. Retention varies by category, source, customer agreement, and legal requirement.
We use administrative, technical, and physical safeguards designed to protect information. No internet transmission, storage system, or security program can guarantee absolute security. Customers and agencies that receive information are responsible for securing it in their own systems.
We may deidentify or aggregate information. Where required by law, we maintain deidentified information in deidentified form and do not attempt to reidentify it except to test whether deidentification controls are effective or as otherwise permitted by law.
BrandWell is based in the United States, and our services and data products are primarily designed for business use in the United States. Information may be processed in the United States and other countries where BrandWell or its service providers operate. Those locations may have different privacy laws. Where required, we use contractual or other approved safeguards for international transfers.
Depending on where you live, you may have the right to:
To submit a request, email help@brandwell.ai with the subject Privacy Request. For TrafficID requests, you may also use brandwell.ai/optout-trafficid/. State the right you want to exercise and provide enough information for us to locate the relevant record. We may ask you to verify your identity and email ownership. We use verification information only to process the request.
An authorized agent may submit a request where permitted by law. We may require proof of authorization and may ask the consumer to verify identity directly. If we deny a request, you may appeal by replying to our decision with “Privacy Appeal” in the subject line.
You may unsubscribe from promotional emails using the link in the message. Opting out of marketing does not stop transactional, account, security, or legal communications.
This section supplements the rest of the Policy for California residents. During the preceding 12 months, BrandWell may have collected the categories described in Section 3 from the sources described in Section 2; used them for the purposes in Section 7; and disclosed them to the recipient categories in Section 10. BrandWell’s licensing, data-product, audience, identity, and intent activities may constitute selling or sharing under the California Consumer Privacy Act.
California residents may request the categories and specific pieces of personal information collected; categories of sources; business or commercial purposes; categories sold, shared, or disclosed; categories of recipients; correction; deletion; portability; and opt-out of sale or sharing. Where applicable, residents may limit certain uses or disclosures of sensitive personal information. BrandWell does not use sensitive personal information to infer characteristics except as described in this Policy and where permitted by law.
California’s “Shine the Light” law may permit residents with an established business relationship to request certain information about disclosures for third-party direct marketing. Submit one request per calendar year to help@brandwell.ai.
Residents of other U.S. states may have access, correction, deletion, portability, opt-out, profiling, sensitive-data, and appeal rights under applicable law. Individuals in the European Economic Area or United Kingdom may also have rights to object, restrict processing, withdraw consent, and lodge a complaint with a supervisory authority. Our legal bases may include performance of a contract, consent, compliance with law, protection of rights, and legitimate interests such as providing and securing business services. These rights are not absolute and may be subject to exemptions.
BrandWell services are not directed to children under 13, and we do not knowingly collect personal information directly from them. We do not knowingly sell or share personal information of individuals under 16. If you believe a child’s information has been included in our systems, contact us so we can investigate and take appropriate action.
Our services may link to websites, platforms, or social features we do not control. Their privacy practices apply when you interact with them. Information you post in public or semi-public areas may be visible and reused by others. A link does not imply that BrandWell controls or endorses the third party’s privacy practices.
We may update this Policy as our services, data practices, or legal obligations change. We will update the effective date and provide any additional notice required by law. Material changes apply prospectively unless law permits otherwise.
Workado LLC d/b/a BrandWell
20280 N 59th Ave, #115-141
Glendale, AZ 85308
Email: help@brandwell.ai
Include “Privacy Request,” “TrafficID Opt-Out,” or “Privacy Appeal” in the subject line, as applicable.