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A practical framework for reallocating marginal B2B media budget with intent signals, controlled tests, downstream quality, and governance.
The evidence, confidence, fit, freshness, challenge, and governance details sellers and agency clients need behind an intent score.
A practical identity, event-key, survivorship, provenance, and QA framework for deduplicating buyer-intent signals without erasing corroboration.
A fit-based guide to supplementing or replacing MQLs with intent-qualified accounts using governed account evidence, seller acceptance, and outcome measurement.
Design buyer-intent alerts that show evidence, respect recency and suppression, earn seller acceptance, and avoid alert fatigue.
The recurring artifacts, actions, quality checks, evidence, and acceptance cadence an agency intent-data service should deliver every month.
A role architecture, staffing-path comparison, and labor model for scaling an agency intent-data service without relying on founder heroics.
An early-warning and intervention playbook for preventing avoidable churn in a recurring agency intent-data service without promising retention outcomes.
A practical provider-agency-client support model for running a repeatable intent-data service without turning every exception into unlimited consulting.
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