Data Licensing for Agencies: Rights, Delivery, and Full Costs
Evaluate agency data licensing with explicit rights, field entitlements, client controls, delivery tests, full costs, and a clear renewal or termination process.
Farnaz Kia13 min read
BrandWell Blog
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June 2024 Google Spam Update: Dates and Evidence-Based Review
Check the confirmed rollout dates, separate traffic observations from speculation and review content and links without routine disavowal or recovery promises.
Julia McCoy4 min read
Google I/O 2024: Key AI Announcements in Context
A corrected historical recap of Google I/O 2024, distinguishing models, demonstrations, previews and releases, with a practical technology-claim review checklist.
Julia McCoy4 min read
Google AI Overviews Rollout: What Website Owners Should Check
Understand the May 2024 AI Overviews rollout, distinguish experiments from released features and use current search observations to improve useful content.
Julia McCoy5 min read
Google Product Structured Data: What to Update and Check
Understand product snippets, merchant listings, and product variants. Check visible product details, validate markup, and avoid common schema mistakes.
Julia McCoy4 min read
March 2024 Core Update Complete: What to Review Next
Confirm Google's rollout dates, distinguish manual actions from ranking changes and plan evidence-based page fixes with a consistent measurement baseline.
Julia McCoy5 min read
Meta AI Search Announcement: What Changed and What to Verify
Understand the 2024 Meta AI search announcement, avoid unsupported privacy assumptions, and review useful business content with current BrandWell tools.
Julia McCoy4 min read
Google Ads Generative Images for Demand Gen: A Practical Guide
Create and review Demand Gen image assets, check product accuracy and crops, and measure a creative test without confusing AI output with campaign results.
Julia McCoy5 min read
Google Tests “People Also Consider” Label in Search Ads
Google is testing a new "People Also Consider" label on search ads, potentially impacting advertisers. Learn more about this update and its implications.
Julia McCoy10 min read
How Google Serves Search Results: Stages and Practical Checks
Understand crawling, indexing and serving, why search results differ, and how to investigate page visibility with useful examples and current BrandWell workflows.
Julia McCoy4 min read
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