Discover top guides, trends, tips and expertise from AIO Writers

BrandWell vs Simplified: Choosing the Best AI Writing Tool

Farnaz Kia

Thursday, 24th Apr 2025

Choosing the right AI writing tool feels overwhelming sometimes, doesn’t it? You’ve got options popping up constantly, each promising the moon for your marketing or agency work. We need tools that actually help build brands and bring in real leads, not just churn out robot-sounding content.

I’ve been in the trenches, testing platforms to see what genuinely works, which led me to this deep look at BrandWell vs Simplified.

In this post, you’ll learn the real differences I found between them. We’ll cover everything from their core strengths to the finer details of their features, all aimed at helping you decide which might be the better fit for your brand growth and serving your clients effectively.

Let’s get into this BrandWell vs Simplified comparison.

BrandWell vs. Simplified: At a Glance

Getting Familiar with BrandWell

BrandWell positions itself clearly: it’s built specifically to help you maintain brand integrity in your content. The core idea is that you teach it your brand’s voice, style, and key messages. Then, it helps you generate content that sounds like you, not like a generic AI-generated content bot.

My first impression logging into BrandWell was its focused nature; the user-friendly interface stood out. It didn’t feel cluttered with a million different gadgets like some AI writing tools. The dashboard seemed geared towards setting up your brand foundations first, which felt logical for anyone serious about consistent branding.

There was a bit of front-loading work involved, requiring a time investment.

Before you start a project for a client, fill out the details for description/context, target audience, tone of voice, language, and location.

To train the AI in your brand’s voice, you need to feed it examples of your writing and outline your brand’s personality traits. This initial setup takes some thought, but it’s the basis for its main selling point: authentic brand voice replication.

BrandWell: Key Features I Explored

The core of the BrandWell platform is the long-form blog writer called RankWell. This powerful suite allows you to generate blog articles ranging from 1,000 to up to 7,000 words around any topic.

There are six ways you can write long-form content with RankWell:

No matter which option you choose, generating content is a simple two-step process: 1) enter your keyword/URL/file and 2) click the “Write Article Now” button.

Within minutes, you’ll get a fully formatted, SEO-friendly blog post that looks like this:

All of the SEO tools you need are on the right column of the editor, making it easy to make changes if needed.

Click the Keywords and Checklist tabs for optimization suggestions, review your links with the Link Analyzer, pull more sections from the Ranking Contents tab to add depth to your article, add stock images from the photo gallery or upload your own, or run an optimization audit, plagiarism scan, or AI detection to improve your article’s SEO.

The RankWell editor syncs with your WordPress or Shopify blog so you don’t have to switch platforms and log in to your account. Just click “Completed” and your long-form article will immediately go live.

RankWell also allows you to export your blog post if you are not ready to publish it yet. You can print it, save it to Google Docs, or download it as a Word document or HTML file.

Complementing RankWell is the generative AI suite called WriteWell, which features the do-it-all AIMEE chatbot and 30+ AI agents specially trained to write marketing copy.

From simple prompts, WriteWell can help you draft social media captions, landing page content, email subject lines, press releases, sales letters, ad copy, and more. The key difference is that you generate these using your pre-defined brand voice, leading to more consistent outputs compared to generic AI writing platforms.

The focus remains tightly on text and brand alignment. You won’t find integrated graphic design or complex project management features here.

Where BrandWell Shines

Consistency is definitely BrandWell’s strong suit. After the initial setup, the content it generated felt closer to the target brand’s voice than many generic AI writers I’ve tried. It picked up on specific phrasings and the general attitude we were aiming for, delivering more polished generated content.

This focus makes it particularly appealing for agencies managing multiple client brands. Having distinct, saved brand voice profiles you can easily switch between is a practical benefit reflected in many BrandWell reviews. It reduces the risk of content sounding generic or, worse, like the wrong client.

The quality of the suggestions for refining content was also decent. It wasn’t just about grammar; it offered ways to shorten or lengthen sentences, change tone, simplify language, and even add relevant sections from top-ranking content. This helped streamline the editing process considerably, adding depth and improving the final quality content output.

For teams dedicated to producing high-quality content that accurately reflects brand identity, BrandWell is an invaluable partner. It addresses a specific, high-stakes problem in content marketing. The platform’s ability to learn and adapt to nuanced brand characteristics is impressive.

My Hurdles with BrandWell

Compared to broader tools, BrandWell’s feature set is narrower. It’s primarily focused on text generation and brand alignment, functioning almost like a specialized AI studio for your brand voice. If you need integrated design tools, video creation, or extensive project management features, BrandWell doesn’t offer those directly within its platform.

Who Should Consider BrandWell?

BrandWell seems best suited for marketing teams and agencies prioritizing brand consistency above all else. If your main challenge is making sure all written content feels authentic and aligned with a specific brand identity, it’s a strong contender. This aligns with the growing understanding that emotional connection drives customer loyalty, and consistent branding builds that connection.

It’s also good for businesses that have invested heavily in developing a unique brand voice. BrandWell gives you a way to scale content creation without diluting that hard-won identity. Businesses with complex products needing careful, nuanced descriptions might also benefit from its precision.

Consider BrandWell if maintaining brand integrity across different channels and creators is a primary goal for your brand growth strategy. Its specialized approach addresses this need directly. This focus helps create content that genuinely represents the brand.

Getting Familiar with Simplified

Simplified takes a very different approach. It aims to be an all-in-one platform for modern marketing teams. Think AI writing, graphic design, video editing, and social media scheduling, all under one roof – a true suite of content creation tools.

My first impression of Simplified was the breadth of options available through its intuitive interface. The dashboard presents you with choices right away: write copy, design a graphic, create a video, and plan content. It felt like a comprehensive toolkit with many compartments, ready for diverse tasks.

This platform acts like a central hub for various marketing activities. The integration of different functionalities aims to streamline the entire content workflow. This approach can be very appealing for busy teams.

Simplified: Key Features I Explored

The Simplified AI Writer offers a vast library of templates. You can find them in the AI Prompts section on the left column. These cover everything from blogs to ad copy, product descriptions, and even quirky things like company bios. It’s quite extensive, catering to many content writing needs.

Simplified really does simplify the writing process. To get started, you select a template, provide some basic inputs (topic, keywords, tone), and it generates content almost instantly. It had none of BrandWell’s emphasis on deep brand voice initial setup, making it a faster option if you need to post something quick and generic right now.

However, generating a blog post with Simplified takes three steps with a few manual inputs, compared to BrandWell’s two-step, single-input article writing.

To get started with Simplified, click the AI Blog Writer button on the dashboard and select from two options:

After clicking on Instant Blog, you will be prompted to enter your topic and select a tone, language, and creativity level. You are required to go through these steps every time you want to generate an article.

So here’s what Simplified generated during my test run:

As you can see, there are no optimization tools beyond the standard toolbar at the top of the page. The one thing that gives Simplified an advantage is that it automatically generates and embeds images within your article.

Like BrandWell, Simplified allows you to publish your AI-generated article on WordPress and Shopify or export it in Doc or PDF format.

Beyond writing, the graphic design tools are a major component. It feels similar to tools like Canva, offering templates, stock assets, and drag-and-drop editing. You can generate AI copy and immediately drop it into a design, speeding up social media content creation significantly.

To create an ad, for example, you will be asked to input your topic, target audience, and platform.

Then select a template.

In less than 2 minutes, Simplified generated this customizable ad for Instagram:

You can immediately post your ad to your socials or export it in PNG, JPG, GIF, PDF, or SVG format.

Simplified also includes a basic video editor. You can create short videos using templates, stock footage, and text overlays. This is handy for social media content or simple product explainers, adding another layer to its content creation capabilities.

There are three ways to create videos with Simplified: 1) upload your long-form video and turn it into a short clip, 2) provide a script or blog, or 3) just input a topic, style, target audience, format, media source, and speaker and let the AI work its magic.

Where Simplified Shines

Versatility is Simplified’s biggest advantage. Having writing, design, and video tools in one place streamlines workflow significantly, especially for social media content. You avoid bouncing between multiple subscriptions and platforms, which can save both time and money.

The sheer number of templates for both writing and design is impressive. If you need inspiration or quick content for various channels, Simplified can be a great starting point. It’s great for rapid brainstorming and execution, helping you create content quickly.

Collaboration features are built in, which is a real plus for content teams. Multiple team members can work within the same workspace, share assets, and comment on projects.

Its ability to handle multiple content formats makes it a strong contender for teams producing diverse materials. From blog posts to Instagram stories, the platform aims to cover the bases. This integration is a major draw.

My Hurdles with Simplified

While Simplified does a lot, the depth of each tool might not match specialized software like BrandWell. The AI writer didn’t feel as focused on deep brand voice replication as BrandWell in my tests. Achieving specific nuances sometimes took more editing and careful prompt engineering.

The interface, packed with features, can feel a bit busy initially. Finding the exact tool or template you need might take some clicking around until you’re familiar with the layout. It took me a while to find the design and video buttons so I can switch from the blog writer. It has a steeper learning curve just due to the number of options available, despite its generally user-friendly interface design.

Sometimes the quality of the AI-generated content felt more generic than BrandWell’s output, especially for longer pieces or when needing a very specific tone. It required more guidance and refinement to get it truly polished and distinct-sounding. This is often a trade-off with tools offering broader functionality rather than specialization.

The video editing features are basic compared to dedicated software. While useful for quick social clips, complex editing projects would require a different solution. Users should manage expectations regarding the depth of each tool.

Who Should Consider Simplified?

Simplified is likely a great fit for marketing teams or agencies needing a multi-functional toolset on a budget. If you frequently create social media content involving text, graphics, and short videos, having everything in one place is powerful. Startups or smaller teams without dedicated writers and designers might also find huge value in its capabilities.

It’s also good for content creators who need to produce a high volume of varied content quickly. The template library and integrated design tools support rapid iteration and deployment across multiple channels. If your priority is workflow efficiency across different content types, Simplified offers a compelling package for content generation.

Teams looking to consolidate their marketing technology stack might find Simplified attractive. Reducing the number of separate subscriptions can simplify management and potentially lower costs. Its broad functionality serves many common marketing needs within one platform.

BrandWell vs Simplified: A Direct Comparison for Agencies

Alright, let’s put these two tools side-by-side based on what usually matters most to marketing pros and agency owners like us.

Where do they truly differ when you’re using them day-to-day for tasks like blog post creation or managing social media campaigns?

AI Writing Quality and Brand Voice

This is a core differentiator in the BrandWell vs. Simplified debate.

BrandWell is fundamentally built around learning and replicating a specific brand voice using its dedicated AI writing features. My experience confirms this; after setup, the generated content consistently felt more aligned with the target brand’s specific tone and style guidelines, requiring less editing for brand consistency.

Simplified’s AI writer is capable and versatile, offering many tones like ‘Professional’, ‘Witty’, and ‘Casual’ which you can also find in BrandWell. However, it felt less like it learned the brand nuances deeply, functioning more like typical AI writing tools with generic tone settings. Getting truly on-brand content often required more specific prompting and heavier editing from my side compared to BrandWell.

If your absolute top priority is nailing a unique and consistent brand voice across all written communications, BrandWell has the edge here. If you need decent copy quickly across various tones and formats, and are prepared to edit at length, Simplified delivers unprecedented speed.

Ease of Use and Learning Curve

Simplified, despite its breadth of features, might feel slightly easier to jump into for basic tasks, thanks to its intuitive interface. Selecting a writing template and getting initial results is straightforward.

However, mastering all its design and video tools adds to the overall learning curve if you plan to use the full suite.

BrandWell has a simpler interface focused mainly on writing. Enter your keyword or URL in RankWell to generate a long-form blog post, or ask AIMEE or a specialized AI agent to whip up a quick copy.

For simple writing tasks, Simplified might feel quicker. For dedicated, brand-aligned writing, BrandWell feels very efficient within its specific domain.

Focus on Marketing and Agency Needs

Both tools clearly target marketers and content creators. Simplified’s integrated design and video cater directly to common social media and content marketing tasks. Its collaboration features are also a big plus for agency teams working together or sharing drafts with clients, streamlining project workflows.

BrandWell’s focus on managing multiple distinct brand voices is a feature agencies will appreciate. Being able to easily switch between client profiles and generate content specifically for each one addresses a key agency challenge. Its content analysis tool also helps maintain quality control across client work, crucial for agency reputation.

Simplified offers workflow breadth, helping you produce various content types efficiently. BrandWell offers brand management depth, ensuring high fidelity to specific brand identities. Which is more valuable depends entirely on your agency’s main bottlenecks and service offerings – volume/variety vs. voice precision.

The All-in-One Factor (Design, Video)

This is where Simplified clearly pulls ahead. It offers graphic design and basic video editing capabilities integrated with its AI writer. For teams looking to consolidate their tool stack and streamline the creation of multimedia content, this is a major selling point and a significant part of its value proposition.

BrandWell is not meant to be an all-in-one solution. It focuses squarely on AI writing with brand integrity, acting as a specialized component in your content creation arsenal. If you already have a preferred design and video tool like Figma or Adobe Creative Suite, BrandWell adds to that stack as a specialized writing component, enhancing rather than replacing them.

Your choice here depends on whether you want a single platform that does many things reasonably well, or if you prefer specialized, best-in-class tools for each function, even if it means using multiple platforms.

Pricing and Overall Value

All Simplified plans include AI copywriting, AI graphic design, AI video clips, social media scheduling, project management, and its AI chatbot.

Paid packages range from $20 a month for solo creators to custom pricing for enterprises and agencies. These tiers offer a low-cost entry point, with pricing scaling based on usage limits, features unlocked, and the number of users. Its value proposition lies in the number of tools included for the price, offering broad functionality at an affordable range.

BrandWell, on the other hand, offers only two pricing tiers: $249/month for Essentials and $499/month for Agencies. Sign up for its 7-day free trial to start growing your brand.

Platform Support and Community

Both platforms seem to understand the need for user help. I looked for tutorials, knowledge bases, and ways to contact support during my evaluation. Simplified, with its broader feature set, seemed to have a large library of how-to guides covering its different tools, reflecting its complexity.

BrandWell also offers a knowledge base and video resources, particularly focused on getting the most out of the brand voice setup, which is crucial for its core function. Based on experience and some reviews I’ve read, the quality of support from BrandWell is top-notch, especially when implementing it into your workflow and training your team.

Putting Them to the Test: Real Scenarios

Theory is one thing, but how do these AI writing tools fare in common agency and marketing situations?

Scenario 1: Managing 5 Clients with Distinct Brand Voices

An agency needs to produce weekly blog posts and social media updates for five different clients, each with a very specific tone and style (e.g., a playful B2C startup, a formal financial advisor, a technical software company). Maintaining brand integrity is paramount.

In this case, BrandWell felt like the more natural fit during my testing. Setting up distinct Projects and brand voice profiles for each of my five clients allowed me to generate content that needed less heavy editing to match their unique requirements. Switching between profiles was straightforward, making the workflow efficient for this specific need.

With Simplified, you need to input your brand specifics – topic, tone, target audience – every time you generate a piece of content. You could carefully manage prompts and tone settings for each client, but the risk of “voice bleed” or generating generic content felt slightly higher without BrandWell’s dedicated architecture for this exact purpose. It required more vigilance from the content creator to maintain distinctions using Simplified.

Scenario 2: Rapid Social Media Content Creation (Text + Visuals)

A marketing team needs to quickly create 10+ social media posts per week, including eye-catching graphics and captions, promoting various offers and content pieces. Speed and integration are key for platforms like social media.

Here, Simplified’s all-in-one nature shone. I could use the AI writer to draft several caption options, then immediately jump into the design tool, pull in the text, find a template or image, and finalize the visual post. This integrated workflow was significantly faster than using a separate writer and design tool like BrandWell plus Canva.

While BrandWell’s AIMEE chatbot and AI agents did a good job writing posts and captions, the tool does not support visual content, so I needed to switch to another tool for graphics. Simplified eliminated that app switching, saving valuable time for this high-volume, multimedia task. For teams heavily focused on social media marketing, this integration is a major benefit.

Scenario 3: Developing Long-Form, Lead-Generating Blog Posts

The goal is to write in-depth articles (1500+ words) optimized for search engines, designed to attract qualified leads by addressing specific pain points and demonstrating expertise. Quality, depth, and SEO optimization are crucial for these blog posts.

BrandWell, as a specialized long-form writer with a well-defined custom brand voice, clearly tops the competition in this scenario. You don’t have to manually find keywords, research topics, analyze your competitors’ content, and draft an outline – BrandWell does it all for you!

Let’s dissect the output from both tools, starting with the headline and introduction.

What BrandWell wrote:

What Simplified wrote:

From the beginning, Simplified’s blog was quite plain and less engaging, while BrandWell’s article was more polished, in-depth, and enjoyable to read. BrandWell even added a table of contents and an external link for added SEO value.

Scrolling further down to the body copy …

Here’s what BrandWell wrote:

And here’s what Simplified came up with:

The BrandWell draft has a cleaner look, with H2-H4 headers and bullet points providing enough white space around the blocks of text. It really is almost publish-ready compared to Simplified’s output that needed plenty of editing. I found myself spending more time refining the structure, flow, and ensuring the tone remained consistent and expert-sounding across all sections. It felt more like a rapid drafting assistant needing significant human shaping and SEO optimization afterwards.

Now let’s look at the meat of the post that actually answers our main keyword: the best sourdough bread in San Francisco.

BrandWell’s output:

And Simplified’s output:

Simplified lists only three bakeries and reviews them in two separate paragraphs. Meanwhile, BrandWell lists nine bakeries laid out neatly in a table, complete with actual links to their locations on Google Maps.

And here’s the bonus: every blog post that BrandWell generates comes with an FAQ section:

Lastly, you can set up BrandWell to automatically add a CTA to every blog post that includes links to your client’s website.

For pure long-form quality and brand alignment, I leaned towards BrandWell after the initial setup, as it produced text closer to the desired final output. For speed in getting a first draft down, Simplified was very fast.

Both required human oversight and editing, but BrandWell made it easy to optimize the piece with its integrated SEO tools (potentially using insights that discover keyword opportunities or analyze competitor content).

Remember: creating truly valuable content always needs human insight and strategic direction to perform well on search engines.

Scenario 4: Creating Ad Copy Variations for Testing

A performance marketing team needs to generate multiple ad copy variations (headlines, descriptions) for A/B testing across different platforms like Google Ads or social media ads. Speed and variety are important, but staying on-brand is still necessary.

Simplified’s template library includes many options specifically for ad copy across various platforms. Its speed allows for rapid generation of multiple variations based on core messaging points. This is helpful for quickly populating ad groups for testing different angles.

BrandWell can also generate ad copy variations. This might result in fewer, but potentially more consistently on-brand, variations initially. The focus is on maintaining brand integrity even in short-form ad copy, which can be crucial for brand perception.

The choice might depend on the testing strategy. If broad message testing is the goal, Simplified’s speed and variety are beneficial. If testing subtle variations within a tightly controlled brand voice is key, BrandWell might be preferred. Understanding competitors’ ad copies (perhaps found using other specialized tools) can also inform the prompts given to either AI tool.

Making Your Choice: BrandWell vs Simplified

So, after spending time with both platforms, what’s the verdict in the BrandWell vs Simplified matchup?

As you’ve probably gathered, there’s no single “winner” here. The better choice depends entirely on your specific needs, workflow, and content marketing priorities.

Think about your biggest challenges right now. Is it maintaining that specific brand voice across every single piece of content, especially if you handle multiple brands? Do you struggle to make sure everything sounds authentic and consistent, reflecting true content intelligence? If yes, BrandWell is worth a serious look; its specialized approach addresses this directly.

Or is your main struggle the sheer volume and variety of content needed for different channels like blogs and social media? Do you need to create content including text, graphics, and maybe even simple videos quickly, without juggling five different writing tools and design apps? If workflow efficiency and consolidating your creative tools are top priorities, Simplified presents a compelling case with its integrated features.

Consider integration needs. Do you rely heavily on SEO tools? BrandWell is geared towards SEO, with optimization tools like a link analyzer, NLP analysis, keyword optimization, metadata generation, content audits, plagiarism scanning, and AI detection.

Take into account your team’s structure and existing tools too. If you already have strong design and video processes, BrandWell’s specialized writing focus might slot in perfectly, enhancing your existing stack. If you’re building your tech stack or want an integrated solution for a small, agile team or solo content creators, Simplified could be ideal, offering multiple capabilities in one place.

Don’t just take my word for it, or rely solely on any single review. If possible, try out demos or free trials for both tools. Set up a test project, maybe focus on one specific type of content you create often, like blog posts or social media updates. See how each platform feels in your hands and evaluate the output quality based on your standards for high-quality content.

Making an informed choice between BrandWell vs Simplified will set you up for more effective, efficient, and impactful content creation that drives results for your business or clients.

Written by Farnaz Kia

See more from Farnaz Kia