How Focus Bear Doubled Content Production & Achieved #1 Ranking

Overview

Customer: Focus Bear

Results: Doubled content production and achieved #1 ranking with BrandWell

Customer: Jeremy Nagel, Founder & CEO of Focus Bear

Jeremy Nagel lives with ADHD (Attention Deficit Hyperactivity Disorder) and Level 1 Autism Spectrum Disorder. And for people like him, these neurodevelopmental challenges make it difficult to stay productive and maintain healthy habits. 

Every morning, he would find himself sleepily checking emails rather than getting out of bed to do yoga or the morning routine he craved. He tried everything to break the bad habit — he installed parental control apps on his phone, hid his laptop in the cupboard, and even asked his wife to slap him if she found him scrolling through his inbox in bed. 😆

Nothing worked. The struggle was all too real.

Determined to overcome procrastination, Jeremy tried and reviewed all the current apps out there, took their best features, and created his own — one that would finally help him form better habits.

The result? Focus Bear.

The Focus Bear app provided much-needed structure to Jeremy’s morning routine by eliminating decision fatigue, incorporating smart breaks, and making every device safe from distractions. Now, as the Chief Bear Obeyer (CBO) of Focus Bear, he wants to share this awesome tool with people living with ADHD and ASD so they, too, can have their beary best day, every single day.

To accomplish this goal, Jeremy launched the companion website to his app, Focusbear.io — a resource designed for people who need to improve their focus and build good habits.

Goal: Produce High-Quality Content Consistently

Jeremy had two goals for Focus Bear: 1) to help ADHD/ASD patients block distractions across all their devices and 2) help them establish morning routines to boost their productivity.

He started a blog where he shared tips, tricks, and guides for getting the most out of your day with routines, breaks, and habits.

But keeping up with deadlines was hard. His writers took a long time to produce content and the quality wasn’t that great.

Looking for a better way to write his blog articles, Jeremy found BrandWell.

Solution: Boost Quantity and Quality with BrandWell

Just like Focus Bear was created based on lived experience — Jeremy describes many of their team members as “neurospicy” 🌶️ — BrandWell was developed by actual marketers who have been in the industry for decades.

Unlike most AI tools that are only trained to write, BrandWell is designed for generating long-form, SEO-focused content. It’s an all-in-one content marketing automation platform that does the research, writing, and optimizing for you — within minutes!

How it works: A proprietary mix of two AI engines and three NLPs (natural language processing and semantic analysis algorithms) crawl the top of Google to analyze ranking content, then use that information to generate an original, long-form, SEO blog post that beats AI detection.

The WriteWell dashboard

Since signing up for BrandWell two months ago, Jeremy has published around 50 articles for his Focus Bear blog while beating procrastination and staying focused on the task at hand.

The Focus Bear team feeds BrandWell keywords from their content strategy. Then, to make sure his blog posts meet the expectations of his readers, Jeremy’s team edits each article the AI writes before publishing. They were mostly happy with the output, but they did need to edit it for things like correct citations.

Just like human writing, AI writing isn’t perfect, and some simple, solid edits can take the text from “good” to “great.”

Overall, BrandWell reduces the time spent researching, writing, and editing one blog post dramatically.

Results: Doubled Content Production and Achieved #1 Ranking

What happened after Focus Bear started using BrandWell?

They doubled their content production without sacrificing quality.

Beyond that big win, Focus Bear has risen to the top of Google search engine results, hitting the #1 and 2 positions for high-value keywords like “skill regression” and “skill regression adhd” from this particular article written by BrandWell:

This article is now Focus Bear’s number-one source of non-branded search traffic.

Here’s Focus Bear at the #2 position for the “skill regression“ keyword, just below the People Also Ask carousel:

And here’s where Focus Bear is positioned for the “skill regression adhd“ keyword in the SERP:

Writing top-ranking content at scale is far from easy, but BrandWell makes it possible no matter your roadblocks.

Share Your Expertise with the World and Make a Difference with BrandWell

ADHD and productivity can seem like opposing forces. But, as we’ve seen, they don’t have to be.

The struggles of maintaining focus with ADHD are real, but with the help of AI, it is now possible for neurodivergent people to achieve just that.

Focus Bear is a testament to this possibility. Through a partnership with BrandWell, Jeremy Nagel and his team can boost content production for Focus Bear without compromising quality.

And they’ve got the top SERP ranking as validation of their success!

If you’re ready to take your content marketing strategy up a notch with the power of AI, too, consider working with BrandWell.