Introducing BrandWell’s TrafficID: Identify the ACTUAL Individual People Visiting Your Site

With TrafficID, you no longer need to hope that people fill out your contact form or sign up to your email list.

You will know the specific individual visiting your site. Not companies, not a guess based on your ICP of someone at the company, but the actual person visiting your site. 🤯

How TrafficID Came to Be

One thing BrandWell has always focused on is driving more organic traffic to websites.

More traffic = more leads and sales.

When I looked at how we could further move BrandWell into a league of it’s own product wise, I had to look no further than my own past.

I founded LeadFuze in 2014, a lead data supplier. I had access to hundreds of millions of professional records with LinkedIn profiles, emails, numbers, etc.

When I realized LeadFuze could join into a data sharing co-op to then be able to connect these profiles to browser sessions, I realized we were on to something.

Not only could BrandWell help you drive more traffic, but then it could actually identify that traffic too!

What?!

Seemed like a perfect combination. So, before we rebranded late this past summer, before we rolled out our completely novel brand graphing technology along with a link co-op to where our customers could build links automatically through our brand publisher network, we were already beginning work on TrafficID which was a Q4 initiative.

Now, you get full profiles of U.S based visitors to your website.

What to Do With These Leads

Now, what you do with this data is up to you. But, if you have a sales team, imagine sending them leads who have visited your pricing page and have at least two visits?

Or how about leads where multiple people from the same company are visiting your site (they clearly are talking about you internally).

Or how about never missing when a potential influencer is visiting?

Or when an enterprise organization is spending 2 minutes on your pricing page and has scrolled down at least 80% of the way.

We call these HILF’s. It’s our Hot Identified Lead Filters.

And yes, we have ordered “Got HILF?” shirts. 😂

So, what do you do with these leads?

We give you their full contact information. This can include personal and business emails, mobile and landline numbers, social profiles, and even personal and business mailing addresses.

So this opens up the ability for sales and marketing teams or growth-focused entrepreneurs the ability to reach out to those who are expressing some level of interest in your solution.

We don’t suggest reaching out to EVERY person identified, but instead, focus on the one’s who have shown higher engagement using the HILFs mentioned above. Then, feel free to connect on LinkedIn, send direct mail, send a cold email, hell even give them a call.

But another favorite of mine would be to export the list and use this both for ad targeting as well building custom audiences of other similar folks.

What’s Next?

We are excited to be the only solution that can deliver organic website traffic AND identify that traffic. We’re looking forward to what you do and how you grow using the BrandWell platform.

As this is a new product offering, we’re looking forward to capturing any case studies and featuring you to our audience. So be sure to reach out when you have something to report and we’ll do our part to showcase you and your results.

Onwards and upwards!