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Our blog, videos, and resources will help you dive into the world of AI content with confidence. The future is here, and it’s time to get your feet wet.
Read by 50,000+ and counting. Fresh thoughts, insights, on the state of AI from our President, Julia McCoy. Subscribe to the Weekly CASual
Tuesday, 28th Feb 2023
What Do You Need to Know Before Automating Your Marketing?
According to HubSpot’s State of Marketing report, 76% of companies are already using marketing automation, and 26% of those that are not are planning to use it. Are you also considering automating your marketing, but don’t know where to start? What do you need to know before automating your marketing? Before taking the leap into […]
Julia McCoy
Saturday, 25th Feb 2023
How to Use Quora to Get Views on Your Blog
Learn how to use Quora to get views on your blog. Here are strategies, tips, and best practices for driving traffic from Quora with SEO/AIO in mind.
Julia McCoy
Wednesday, 22nd Feb 2023
Does Google’s Guidelines Stop You From Using AI Content?
With Google Trends showing ‘AI content detector’ as a breakout topic, it is not surprising that website owners are growing increasingly anxious about whether this content is safe to use. Is Google secretly working on an update to penalize this flood of machine-generated content? Is AI content against Google’s guidelines? One thing we can’t speculate […]
Justin McGill
Wednesday, 22nd Feb 2023
How Do You Make an Advertisement Successful?
How do you make an advertisement successful: Guidelines and tips for creating a successful ad campaign that resonates with your target audience.
Justin McGill
Thursday, 16th Feb 2023
How to Create Fully Human, Undetectable Content – Even with AI
Is your content AI detectable? Or are you making sure you’re publishing undetectable AI content? AI writers are not only here, they’re in mainstream use by smart website owners who want to save time and money. However, here’s the catch-22: you as a brand owner/marketer/publisher MUST publish content that passes as 100% human if you […]
Julia McCoy
Thursday, 16th Feb 2023
Can Google Detect AI Content? What You Need to Know
As AI tools like ChatGPT and BrandWell become more popular, one big question keeps popping up: Can Google tell if the content is written by AI? And if it can, does it even matter? For content creators, marketers, and anyone hoping to rank well in search results, understanding Google’s approach to AI content has become […]
Jeff Joyce
Monday, 13th Feb 2023
How to Cut Fluff: 7 Editing Tips for Concise AI Content
AI Content can sometimes be wordy and too elaborate. Discover 7 AIO editing tips for concise and easy-to-digest long-form AI content
Julia McCoy
Tuesday, 7th Feb 2023
Yandex Leak: Unpacking What SEOs Need to Know
On January 27, 2023, Russia’s biggest and the world’s 4th largest search engine by market share, Yandex, had its source code repository leaked by a former employee. The Yandex leak was shared in a file that contained what’s now believed to be 17,854 search ranking factors. Naturally, the Yandex SEO leak became a trending topic […]
Justin McGill
Thursday, 22nd Dec 2022
Jasper vs BrandWell: Head to Head Breakdown
AI writing tools are everywhere. Jasper.ai is no doubt the most popular AI content generator out there, having been one of the pioneers in AI short-form content. It has thousands of users and recently received a huge amount of funding in 2022. BrandWell is a powerful all-in-one brand growth platform that focuses on long-form, SEO-driven […]
Julia McCoy
Tuesday, 1st Nov 2022
5 Iconic Brand Voice Examples (+ How to Find Your Unique Tone in a Noisy World)
A strong brand identity goes beyond just a catchy logo and a memorable tagline. It’s about crafting a voice that resonates with your target audience and sets you apart in a crowded marketplace. You’ve seen killer brand voice examples — like Nike urging you to “Just Do It” or the quirky humor of Old Spice. […]
Justin McGill
Thursday, 22nd Sep 2022
Is Content Marketing the Same as Copywriting?
Is content marketing the same as copywriting? Here’s what you need to know about the similarities and differences between these two important marketing strategies.
Justin McGill
Monday, 15th Aug 2022
How to Choose Personal Brand Colors for Impactful Marketing
Have you ever been immediately drawn to a certain color or completely turned off by a specific hue? It happens all the time. We aren’t always aware of why but we have these positive and negative feelings toward a given color. When it comes to branding, color plays a crucial role. 84.7% of consumers cite […]
