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Writing Made Easy: 10 Best AI Copywriting Tools

Julia McCoy

Tuesday, 2nd May 2023

Are you considering adopting AI for your copywriting tasks?

Bloggers who use AI take 30% less time writing a blog post. In fact, 66% of bloggers are already creating how-to content exclusively with AI.

Even the Washington Post wrote more than 850 stories about the Rio Olympics with the help of artificial intelligence.

So what’s holding you back?

If you’re worried about the quality, you probably haven’t seen ChatGPT. Its output is pretty darn good. And with a little polishing, you can publish these bits of information as a Facebook, Twitter, or Instagram post.

Unfortunately, that’s one of the limitations of an AI chatbot: it’s only good for short-form content. You can ask ChatGPT to suggest headlines, blog outlines, or product descriptions. But if you want to truly automate your copywriting projects, you will need a specialized copywriting tool.

This blog post will focus on AI copywriting tools — how they work, how they can enhance your content, and how to choose the best AI writing tools on the market.

Let’s dive in.

What Are AI Copywriting Tools?

AI copywriting tools are advanced software solutions that use artificial intelligence (AI) and machine learning (ML) algorithms to generate high-quality written content.

How do you use AI for copywriting?

AI copywriting tools can help you draft ad copy, website copy, landing pages, social media updates, product descriptions, and more. These tools help copywriters streamline their work processes by automating repetitive tasks while maintaining a human-like writing style.

Types of AI Copywriting Tools

Content generators: These tools automatically produce entire articles or sections based on predefined topics or keywords. They can save time by providing a starting point for writers who need inspiration when battling writer’s block.
Social media post creators: Social media management becomes easier with these specialized tools designed specifically for crafting engaging captions and updates across multiple platforms like Facebook, Twitter, Instagram, etc.
Email optimizers: By analyzing successful email campaigns’ subject lines from various industries, these tools suggest compelling headlines that increase open rates and drive conversions.
Landing page builders: With built-in templates and pre-written text suggestions powered by NLP algorithms, landing page builders allow marketers to quickly design conversion-optimized pages without needing extensive coding knowledge or hiring professional designers.

Learn more about AI writing in our complete guide.

Benefits of Using AI Copywriting Tools

Why should you invest in an AI copywriting tool? Here are some of the benefits you can enjoy by embracing automation.

Improved Efficiency

One of the most significant advantages of using AI-powered copywriting software is the ability to produce high-quality content quickly. With these tools at your disposal, you can generate multiple variations of a single piece or create entirely new articles within minutes. This increased efficiency allows you to focus on other essential tasks while still meeting tight deadlines.

Better Accuracy

In addition to speed, AI copywriting tools also provide enhanced accuracy by minimizing human errors such as typos and grammatical mistakes. Advanced platforms like BrandWell even offer built-in proofreading features that automatically correct any errors before publishing your piece.

Better SEO Performance

Chatbots do not know SEO. They simply answer questions with human-like responses. But with a specialized AI copywriting tool, you get more than just an AI writer:

Keyword optimization: Many AI copywriting tools come with keyword research capabilities that help identify relevant keywords for your target audience based on user intent data analysis.
Semantic analysis: By understanding the context behind words and phrases used in searches, these tools can create more engaging content that ranks higher in search results due to its relevance.
Title and meta description generation: Crafting compelling titles and meta descriptions is crucial for driving organic traffic from search engines, and AI copywriting tools can help generate these elements to make sure your content stands out in search results.

Consistent Tone and Style

Another benefit of using AI copywriting tools is their ability to maintain a consistent tone and style throughout your content. By analyzing the prompts you provide, these platforms can mimic your writing style or adapt it according to predefined guidelines, ensuring brand consistency across all channels.

Scalability

As businesses grow, so does the need for more content production. With AI-powered copywriting software, scaling up your content creation efforts becomes easier. These tools allow you to produce large volumes of high-quality articles without sacrificing quality or spending excessive time on manual editing processes.

Cost Savings

Last but not least, AI-driven copywriting solutions offer significant cost savings by reducing the need for hiring additional writers or outsourcing work to freelancers during peak season.

AI copywriting tools can provide a significant advantage for any professional writer, allowing you to quickly produce high-quality content that meets the standards of your readers.

Best AI Copywriting Tools

New AI copywriting tools keep popping up every week, each one offering a unique set of features that can significantly improve the efficiency of your writing process. Here’s a list of some of the best copywriting AI tools available on the market today.

1. BrandWell

Although known primarily as the best long-form SEO content writer, BrandWell has added copywriting capabilities to its tech stack — thanks to generative AI.

BrandWell now has its very own super chatbot called AIMEE that’s purposely trained to write short-form marketing content. You can ask AIMEE to write advertising copy (like the one below), social media posts, Amazon product listings, landing pages, email drip campaigns, video and podcast scripts, website copy, and even sales letters.

2. ChatGPT

This powerful chatbot can be your writing assistant whenever you need to send a quick email, come up with headline ideas, or post a new tweet. With its ability to generate answers on any topic quickly, ChatGPT can save you hours of research and writing for short-form content.

But unlike BrandWell, ChatGPT is a general-purpose AI chatbot so you need more detailed prompting to get on-point responses.

3. Anyword

The unique feature of Anyword lies in its ability to evaluate and score each piece of generated content based on its potential performance. For instance, when tasked with creating a Facebook ad for a 5-star hotel, not only does it allow you to feed all necessary information into the AI system but also enables you to include an existing landing page for more contextual results.

Some of the templates on offer include:

Persuasive sales copy
Inspirational marketing message
Educational product description

Anyword presents multiple options with quality scores, helping you choose the smoothest and most effective output (higher scores typically indicate better quality). Scores even provide insights into audience appeal (age group, gender), perfect for targeted content.

By analyzing top-performing content, Anyword predicts which variations of your copy are likely to perform best, saving you time and guesswork.

It doesn’t stop there. Anyword empowers you to personalize your copywriting too. Whether you’re crafting social media captions, landing pages, or even entire email campaigns, you can tailor the tone and style to perfectly match your brand voice. This ensures your message is not only effective but also authentically reflects your unique brand identity.

4. CopyAI

Overcoming writer’s block has never been easier with CopyAI, an innovative solution in the realm of AI copywriting tools.

The core functionality of CopyAI is simple yet powerful. By inputting a brief description or outline of your desired content — be it product descriptions or social media captions — the tool generates comprehensive drafts within seconds.

Let’s say you need a catchy sales copy for an upcoming promotion. With just 10-30 words describing your offer or product, CopyAI takes this information and crafts compelling marketing material tailored to your needs. Whether you’re aiming for persuasive sales copy or creative blog intros, this AI writing assistant ensures quality output with minimal human input.

Whether you need captivating social media captions, persuasive product descriptions, or engaging email newsletters, Copy.ai has you covered. Plus, it doesn’t just provide generic templates – you can customize them to fit your specific brand voice and target audience.

5. Writesonic

Need to whip up some captivating marketing copy, but short on time or inspiration? Writesonic steps in as your versatile copywriting assistant. Unlike some tools offering generic templates, Writesonic delves deeper, equipping you with specialized features for crafting specific marketing content.

Writesonic offers dedicated tools for crafting landing page content, ad copy, email marketing materials, and even sales scripts. This allows you to tailor your message across different channels, ensuring consistency and effectiveness.

But Writesonic doesn’t just provide pre-built options. It empowers you to personalize everything. You can adjust the tone of voice and even insert brand-specific keywords into your copy. This ensures your messaging seamlessly aligns with your unique brand voice and resonates with your target audience. By combining pre-built tools with customization options, Writesonic helps you create marketing copy that not only converts but also feels authentically yours.

6. Copysmith

Struggling to craft high-converting marketing copy that sings to your audience? Copysmith might be the missing piece you’ve been searching for. This AI writing assistant goes beyond the typical template-based approach, offering a unique blend of data-driven insights and creative spark.

Think of Copysmith as your data-savvy copywriting partner. It analyzes top-performing content from your industry and competitors, using that information to predict which copy variations will resonate best with your target audience. This data-driven approach helps you ditch the guesswork and focus on crafting messaging that’s proven to convert.

Copysmith also offers a content ideation tool to help you overcome writer’s block and spark fresh ideas. Whether you need captivating headlines, engaging blog introductions, or persuasive product descriptions, Copysmith equips you with the tools to craft effective and original marketing copy that drives results.

7. Writecream

Writecream is a dynamic copywriting tool that helps users craft compelling content for various purposes. With a user-friendly interface and a robust set of features, Writecream aims to streamline the copywriting process, enabling users to generate high-quality content quickly and efficiently. Leveraging advanced natural language processing algorithms, Writecream offers a range of functionalities tailored to meet the diverse needs of copywriters, marketers, and businesses alike.

One of Writecream’s standout features is its ability to generate engaging copy for a wide range of contexts, including ads, product descriptions, social media posts, and more. Whether users need punchy headlines that grab attention or persuasive sales copy that drives conversions, Writecream provides customizable templates and AI-driven suggestions to help users achieve their goals. Additionally, Writecream offers real-time feedback and suggestions to help users refine their writing, ensuring clarity, coherence, and effectiveness.

8. Hypotenuse AI

Hypotenuse AI is a cutting-edge copywriting tool that utilizes advanced artificial intelligence to assist users in crafting persuasive and impactful content. Tailored specifically for marketers, entrepreneurs, and businesses, Hypotenuse AI offers a range of features designed to streamline the copywriting process and enhance the effectiveness of marketing campaigns. With its intuitive interface and powerful AI algorithms, Hypotenuse AI empowers users to generate compelling copy for a variety of purposes, including ads, emails, landing pages, and more.

One of the standout features of Hypotenuse AI is its ability to generate personalized copy tailored to the unique needs and preferences of each user. By analyzing data and user interactions, Hypotenuse AI can generate highly targeted and relevant content that resonates with the target audience.

Additionally, Hypotenuse AI offers a wealth of customizable templates and prompts to spark creativity and inspiration, making it easy for users to generate engaging copy quickly and efficiently.

9. Wordtune

With its advanced algorithms and intuitive interface, Wordtune helps writers save time by suggesting alternative phrasing options as they type. From casual blog posts to formal sales copywriting material – with multiple style settings available, including tone detection – writers have access to different styles suitable for their needs.

The tool has many features like one-click rewrite or paraphrase which saves hours spent editing text manually. Best of all, Wordtune has a user-friendly interface that’s easy to navigate even for non-tech-savvy individuals.

10. CoSchedule’s Headline Studio

CoSchedule’s Headline Studio is a robust copywriting tool designed to create captivating headlines that drive traffic and engagement. Built with marketers and content creators in mind, Headline Studio leverages AI-driven analysis and optimization techniques to help users craft headlines that stand out in a crowded digital landscape. With its intuitive interface and actionable insights, Headline Studio enables users to refine their headline ideas and optimize them for maximum impact.

One of the key features of Headline Studio is its headline analyzer, which evaluates headlines based on various criteria such as word balance, length, sentiment, and keyword usage. By providing real-time feedback and suggestions, Headline Studio helps users fine-tune their headlines to improve readability, click-through rates, and overall effectiveness.

Additionally, Headline Studio offers a diverse range of headline templates and ideas to spark creativity and inspiration, ensuring that users have the tools they need to craft compelling headlines for any type of content.

Beyond these top contenders, there are many other AI-powered tools available in the market catering to specific needs and requirements. It’s essential to research each tool thoroughly before making your decision.

How to Use AI Copywriting Tools

To help you get started with these powerful tools, follow this step-by-step guide:

Choose the right AI copywriting tool for your needs: Research different options available in the market and select one that best suits your requirements. Consider factors such as features, pricing, ease of use, and customer reviews.
Create an account or sign up for a trial: Most AI copywriting tools offer free trials or limited access to their services so you can test them out before committing to a subscription plan.
Familiarize yourself with the platform’s interface: Once you’ve signed up, take some time to explore the app and learn how each feature works. Familiarizing yourself with the platform’s UI will make it simpler to generate content in the future.
Select a template or input guidelines: Many AI copywriting platforms provide pre-built templates for various types of content like blog posts, social media updates, and ad copies which makes it easy to start writing immediately. With a tool like BrandWell, which specializes in long-form content, you only have to enter a long-tail keyword and the AI will create a first draft for you within minutes.
Generate content using AI: Once you’ve entered your prompts, keywords, or other input, watch the AI work its magic. It will analyze your input and produce a draft of your content within seconds.
Edit and refine: While AI copywriting tools are impressive, they may not always produce perfect results. A good writer will always edit and proofread before publishing it. Review the generated text carefully for any errors or inconsistencies and make necessary edits to ensure it meets your quality standards.
Optimize your content: To improve search engine rankings, use relevant keywords strategically throughout your text. Consider incorporating other on-page optimization techniques such as proper heading tags (H2-H4), optimized metadata, internal linking, and image alt texts in order to boost visibility online. (Hint: BrandWell lets you do all these in one dashboard)
Publish and track performance metrics: After finalizing your content, you can now publish it across various platforms like websites, blogs, and social media channels — depending on where it’s most appropriate. Keep monitoring key performance indicators (KPIs) such as organic traffic/views/conversions so that you can measure the performance of your copy and make improvements in the future.

By understanding the features and capabilities of AI copywriting software, you can maximize its potential to create high-quality content. Now let’s look at some of the best AI tools for copywriters.

Optimizing Your AI-Generated Copy

AI-generated content can sometimes read like an academic paper. While the grammar and syntax are flawless, the tone is far from conversational. How do you optimize AI content to make it more search-friendly and reader-friendly?

You, the human writer, can turn this machine-written text into an amazing ad copy that hits the right notes and connects with your reader.

Here are a few tips on how to make AI content better.

Use Chatbots to Generate Titles and Metadata

A compelling headline is crucial for attracting readers’ attention and encouraging them to click on your copy. If you are running out of ideas, you can use ChatGPT to generate some witty headlines.

The same goes for the meta description. This brief information that shows up under your title on a search engine result page is crucial for improving click-through rates (CTR). Ask ChatGPT to recommend meta descriptions based on your target keywords to make it easier to write compelling snippets that entice users to click on your link.

Improve Keyword Optimization Without Overstuffing

Identify relevant keywords: Research keywords related to your topic using SEO tools such as Ahrefs, Moz Pro, or Google’s Keyword Planner.
Incorporate LSI keywords: Latent Semantic Indexing (LSI) refers to words closely associated with your primary keywords. Including LSI keywords in your content can improve its relevance and help search engines understand the context better.
Avoid keyword stuffing: Overusing a specific keyword can lead to penalties from search engines, so it’s essential to maintain a natural density of around 1-2% for each keyword. AI copywriting tools can help you achieve this balance without compromising readability.

Analyze Your Data

Many AI copywriting tools provide valuable analytics that can guide your content strategy. For example, platforms like MarketMuse or Frase analyze existing high-performing articles on similar topics and suggest ways to optimize your content based on these insights. By incorporating these recommendations into your writing process, you increase the chances of creating top-ranking pieces that resonate with readers.

FAQs – AI Copywriting Tools

What are the best copywriting AI tools?

The best copywriting AI tools include BrandWell, ChatGPT, Anyword, and Copy AI. These platforms leverage advanced natural language processing algorithms to generate high-quality content, improve writing efficiency, and optimize text for better engagement.

Will AI affect copywriting?

Yes, AI will significantly impact the copywriting industry by automating routine tasks, enhancing creativity through idea generation, and optimizing content for search engines. However, human expertise will still be essential in crafting persuasive messages that resonate with audiences emotionally.

Is AI copywriting worth it?

The use of AI-generated content is a clever approach that even search engines such as Google are adopting. As a copywriter, you don’t need to worry about being penalized for producing AI-generated content per se. However, if the content is solely focused on manipulating search rankings and lacks originality, it may violate Google’s anti-spam guidelines.

Conclusion

AI copywriting tools have revolutionized the way content is created. These tools allow you to save time and even improve the quality of your writing.

We’ve listed some of the best AI copywriting tools available in the market today. With their advanced features and capabilities, these tools are sure to help you produce compelling content that engages readers. Why not experiment and see what advantages these AI copywriting tools can offer?

Written by Julia McCoy

See more from Julia McCoy

Writing Made Easy: 10 Best AI Copywriting Tools

Julia McCoy

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