More than one-third of all websites are blogs.
WordPress — one of the best blogging platforms for writers — powers over 506 million blogs. This means around 43.6% of all websites in the world are built with it.
But is WordPress still the best blogging platform for writers today? What should you look for in blog platforms?
In 2025, approximately 7.5 million blog posts go live every day — with the most prolific bloggers earning sponsorship deals like celebrities.
If you’re planning to start a personal blog, choosing a reliable blogging platform should be your priority.
The perfect blog platform should be able to cater to your specific writing needs and help you connect with your audience effectively.
In this article, we’ll take a look at options for the best blogging platform for writers and find out what makes them a good choice for your content.
Table of Contents:
What is a Blogging Platform?
A blogging platform is a content management system (CMS) that allows writers to create, publish, and manage their blog content online.
It provides an interface for writing articles, designing the blog’s appearance, and optimizing it for search engines and audience engagement.
Some platforms are free — great for beginners — while paid blogging software usually offers advanced capabilities for expert authors.
How to Choose the Best Blogging Platform
The best blogging platform for you is one that meets your needs in terms of cost, the purpose of your blog, the customization options you require, and your level of technical know-how.
Let’s break down these factors:
1. Cost
When it comes to choosing blogging sites, the cost is usually the first consideration. Free blogging platforms can be great options for beginners or those on a budget, but make sure you check out what features they offer.
Many free blogs have limited customization options and require paid add-ons to get more advanced functionality. Look into the primary features each provider offers and see if these basics meet your writing needs.
If you’re serious about building a long-term blog, investing in a paid platform could be worth it.
A rough estimate of how much it costs to start a blog from Ryan Robinson
2. Editor Style
For most bloggers, the content editor will be where they spend most of their time writing. Do you prefer a clean, distraction-free editor where you can just focus on your words? Or do you like having tons of formatting options?
When choosing a blogging platform, take some time to test each content editor. The toolbars should be easy to figure out.
If the editor includes built-in Grammarly, that’s definitely a plus.
Screenshot of the classic WordPress editor
3. Ease of Use
Not everyone is a tech expert, and that’s okay! Some platforms are super beginner-friendly with drag-and-drop tools, while others give you more flexibility but may take a bit more time to learn.
See if there are options such as a one-click install or quick setup wizard that allow you to start blogging right away.
You should be able to set up a free blog in no time and learn its custom features as you grow along your blogging journey.
4. Customization & Design
Want a blog that looks exactly the way you imagine it? Advanced platforms give you tons of design options and themes, while simple free blogs may keep things minimalist so you can focus on your writing.
Consider how many themes or templates are available, as well as their quality and variety.
You’ll also want to look at how easy it is to customize a blog platform with a drag-and-drop editor or HTML/CSS coding skills.
There are free blogs that offer a wide selection of high-quality themes so you can create a professional-looking blog without needing extra design work from outside sources.
The WordPress.org theme directory has around 13,000 free themes
5. Hosting & Control
Some platforms take care of hosting for you, while others require you to find a third-party hosting service.
If you want full control over your site, a self-hosted blog is the way to go.
If you just want to write and not worry about the technical stuff, go with a fully hosted platform.
Think about the capacity you’ll require for your blog and any extra features that could make it simpler to handle such as database integration or email accounts.
Also, take into account how often your site will be updated so that you can choose an appropriate amount of bandwidth for peak times when visitors come in droves.
Infographic courtesy of Hostinger
If security is important to you, look into providers offering SSL certificates or other measures such as firewalls or malware protection services that help protect against malicious attacks from hackers or spammers.
Look into what other bloggers are saying about different hosting options. This can provide insights into whether they are dependable and in line with current industry trends.
Finally, consider scalability. This means being able to easily increase server resources when needed without having to move hosts entirely.
This is especially useful if your website grows quickly in popularity. You want a web host to provide these kinds of upgrades without too much hassle so that they do not impede future growth.
No matter what you choose, the best blogging platform is the one that fits your style, goals, and level of tech comfort. Now, let’s check out the best options available!
10 Best Blogging Platforms for Writers
To help you decide on the best blogging platform for writers, we’ll share some of the most popular blogging platforms today.
We chose these top blogging platforms for their popularity, top-notch design, ease of use, and cost.
1. WordPress
WordPress is an open-source content management system (CMS) that powers millions of websites, blogs, and online stores.
WordPress is a great blogging platform for authors because of its wealth of features and customization options, making it the go-to blogging platform for experienced writers.
With WordPress, you can create a professional blog with ease and customize it however you like without any coding knowledge.
You can also add several features to your site with WP’s vast collection of themes and plugins.
Plus, there are plenty of SEO tools available to help optimize your content for search engines.
Benefits of Using WordPress for Writing Blogs
Using WordPress for blogging offers a lot of benefits over other content management systems, like Medium or Squarespace.
For one thing, it’s incredibly easy to use — even beginners can get started quickly without having to learn complicated coding languages or HTML markup language.
Additionally, because it’s open-source software, anyone can contribute code changes or develop new plugins which make customizing the user experience easier than ever before.
And finally, since there are so many SEO tools available in the form of plugins, optimizing your content for search engine visibility is much simpler with WordPress vs. other platforms like Wix or Ghost, which don’t offer this type of functionality.
If you’re using a content marketing platform like BrandWell to write your content, it’s also ideal to have a WordPress blog since BrandWell directly syncs with it through a WP plugin.
Just click the “Completed” button on the BrandWell editor to publish your post — no need to log in to your WP account and copy/paste your article.
Before you start generating blog posts with BrandWell, make sure you enter your WordPress login details on the Project Settings. BrandWell will then publish every article it writes straight to your blog.
How to Get Started With WordPress
Getting started with WordPress blogging is fairly straightforward. All you need is a domain name and hosting provider where you will install the software from their cPanel interface (or similar).
Once installed on your server space, simply log into your admin panel via “yoursiteurl/wp-admin”, then begin creating pages.
You may want to select a theme first depending on what kind of design aesthetic you prefer. These are readily available in both free and paid varieties within the official repository at wordpress.org/themes.
Finally, you can add plugins such as Yoast SEO if you want more control over how search engines crawl and index web pages in your blog
WordPress is a great blogging platform for writers, offering many features that can help you create an engaging blog. However, Medium also has its advantages and may be the better choice for certain types of audiences.
2. Medium
Medium’s user-friendly interface and wide reach make it a go-to platform for writers worldwide. It caters specifically to the needs of writers, providing an intuitive environment to publish your thoughts and ideas.
Plus, the popularity of Medium ensures maximum exposure for your content, helping you connect with readers from all corners of the globe.
Medium was founded by Twitter co-founder Evan Williams in 2012 as a way to make it easier for people to connect through writing and storytelling. The platform has since grown into one of the most popular blog platforms on the web for writers, bloggers, entrepreneurs, and content creators alike.
Content creators have been drawn to Medium due to its ability to present their writing in a professional atmosphere without any need for technical proficiency or coding know-how. The platform also offers various features such as the ability to customize posts, embed images and videos, and track reader engagement metrics.
Benefits of Using Medium for Writing Blogs
Using Medium as a blogging tool can be incredibly advantageous to both experienced writers and those just getting their feet wet. It’s a breeze to use, requiring no coding or design expertise to get started creating your own blog on the platform.
If you choose to monetize your blog through ads or sponsored posts on Medium, they’ll take care of all the tedious administrative tasks related to running a website (like hosting), allowing you more time for writing great content.
How to Get Started With Medium
Creating an account on Medium is easy. Go to the Medium homepage and enter some basic information about yourself such as name and email address. Then click the “Get Started” button.
Once inside your dashboard, you can create new posts directly from here – either type out text manually or upload existing documents (e.g. Word Docs, Google Docs) into the editor window.
You can add images, videos, and audio files too!
After proofreading, hit “Publish” to post it live immediately.
You can also customize the look of your blogs from the settings menu before going public. Choose from different themes, colors, and fonts.
Image from TechCrunch
Medium is a great blogging service that provides multiple functions and options to help writers get published.
3. Squarespace
Squarespace is another popular choice for bloggers looking to make their mark on the web.
Squarespace is a website builder and hosting service that provides users with the tools they need to create beautiful, modern websites and blogs.
Using its simple drag-and-drop editor, Squarespace helps you design a modern website or blog without any coding experience. Squarespace also offers powerful features like e-commerce integration, SEO optimization, and more.
Benefits of Using Squarespace for Writing Blogs
Using Squarespace for writing blogs can be incredibly beneficial in terms of time savings and efficiency.
Using Squarespace’s drag-and-drop editor, you can easily add images, videos, or other multimedia elements to your posts.
Its integrated SEO tools can also help optimize your basic blog posts so they appear higher in search engine rankings.
Finally, Squarespace has an analytics feature that allows you to track visitor numbers and gauge the success of your posts.
How to Get Started With Squarespace
Getting started with Squarespace is easy. All you need to do is sign up for an account on the website builder’s homepage and then follow the prompts from there – it only takes a few minutes.
Once you have created an account, all that’s left is to design your blog page by choosing a template or starting from scratch using the drag-and-drop editor interface. Both options are equally easy to do while also allowing plenty of room for customization if desired.
From there, you can start creating content such as text articles or video clips – whatever works best for your target audience – and then publish them directly onto your newly designed blog page.
Squarespace offers an effortless way for authors to produce beautiful, professional-style blogs in no time. Nevertheless, Ghost may be a more suitable choice if you’re searching for something lighter and open-source.
4. Ghost
Ghost is another decent blogging platform designed to make it easier for authors and bloggers to generate sleek websites in no time.
Ghost is built with Node.js, offering customizability and scalability so that you can modify the design or features as your blog increases in size.
The platform provides a variety of styles and extensions that let you easily modify your website.
Plus, its Markdown editor makes writing posts simple, making it ideal for those who are new to blogging or don’t have much experience with coding.
Benefits of Using Ghost for Writing Blogs
Ghost puts a priority on creating content rather than web development, allowing users to spend more time creating engaging material and less energy understanding the technical aspects.
With traditional blogging platforms like WordPress, there’s often a lot more emphasis on designing the website itself rather than creating content.
Additionally, since Ghost is built around JavaScript, there are plenty of customization options available if you want to tweak things further.
Plus, integrated SEO blogging tools help ensure your articles get seen by potential readers!
How to Get Started With Ghost
Ghost is a professional blogging platform that’s easy to set up. First, you’ll need a domain name and hosting plan before you can begin using Ghost as your CMS.
Once those are taken care of, you can install Ghost by downloading the blogging software package from its website and following the instructions provided there.
If you don’t feel comfortable doing this yourself, many web hosts offer one-click installation of Ghost through their control panels.
Once your blog is set up, it’s time to customize it with a theme – essentially a template that determines how your site looks and functions when visitors come across it online.
There are plenty of free themes available on the official Ghost Marketplace. But if you have some coding knowledge or experience working with HTML/CSS/JavaScript, then you could create something unique yourself too.
Traditional blogging platforms offer features like drag-and-drop images or auto-saving drafts but what makes Ghost stand out is its Markdown editor which allows users to quickly format text without having to use complicated HTML tags. This makes creating beautiful articles much simpler than ever before!
Finally, using plugins such as Yoast SEO helps improve your SEO score by ensuring all technical aspects such as sitemaps are properly configured.
Ghost is an ideal choice for authors wanting to craft a sophisticated, attractive website. However, Wix offers more options for personalizing a blog’s appearance than Ghost does.
5. Wix
Wix is an all-in-one website builder and blogging platform that’s easy for bloggers to learn.
In addition to creating stunning websites, Wix offers a wide range of features, including drag-and-drop editing, free hosting, SEO tools, mobile responsive designs, and more.
Wix also provides access to hundreds of templates and design elements so you can customize your basic blog easily. With an intuitive user interface, anyone can build a professional-looking website at Wix in no time.
Benefits of Using Wix for Writing Blogs
Writing blogs on Wix has many advantages over other platforms like WordPress or Squarespace.
First off, the process is much simpler than using other content management systems. Setting up your blog on Wix is effortless, as the platform automates all plugin installation and configuration processes.
And since it’s cloud-based, there are no hosting fees associated with writing blogs on the platform – making it incredibly cost-effective compared to self-hosted blogging platforms like WordPress which require monthly server costs in addition to domain registration fees.
Finally, Wix offers powerful SEO tools that help optimize content for search engine rankings – giving bloggers an edge over their competition when trying to rank higher on Google results pages.
How to Get Started with Wix
To get started with Wix, simply head over to their website where you’ll find a variety of templates available depending on what type of project you’re working on.
Once you’ve chosen one that fits your needs, then all that’s left is adding content before publishing it live.
6. Substack
Substack is a platform designed primarily for writers who want to monetize their content through email newsletters. It allows you to publish blog posts that go straight to your readers’ inboxes, and you can offer free or paid subscriptions.
If you’re a journalist, opinion writer, or someone who loves building a direct relationship with your audience, Substack is an excellent choice.
Benefits of Using Substack for Writing Blogs
One of the biggest advantages of Substack is how easy it is to monetize your writing. The platform makes it simple to set up paid subscriptions, allowing you to earn directly from your audience without relying on ads or sponsorships.
Another major benefit is the lack of technical hassles — Substack handles hosting, design, and delivery, so you can focus purely on writing.
The writing experience is also incredibly minimalistic, offering a distraction-free editor that lets you concentrate on crafting great content.
Plus, the platform has a built-in audience growth feature so you can connect with new readers through Substack’s discovery tools.
How to Get Started with Substack
To begin, visit the Substack homepage and sign up for a free account.
Once registered, choose a name for your newsletter and add a short bio to introduce yourself to potential readers.
Next, customize your subscription settings by deciding whether you want to offer free content, paid subscriptions, or a mix of both.
You can now write your first post using Substack’s simple editor, which allows you to format text and add images with ease.
When you’re ready, hit publish, and Substack will automatically send your post to your subscribers.
To grow your audience, share your newsletter link on social media, engage with readers, and experiment with different content styles to see what resonates best.
Substack is perfect for writers who want a no-fuss platform to share their thoughts and earn money through subscriptions. It’s great if you love writing consistently and want to engage with a dedicated audience.
7. Web.com
Web.com is an all-in-one website builder designed for small businesses, entrepreneurs, and writers who want a simple way to create and manage a professional-looking blog.
It offers an easy-to-use website builder with customizable templates, built-in SEO tools, and e-commerce functionality.
If you’re looking for a blogging platform that combines affordability, simplicity, and marketing features, Web.com is a solid choice.
Benefits of Using Web.com for Writing Blogs
One of the biggest advantages of Web.com is its user-friendly drag-and-drop builder, which makes it easy to design your blog without needing coding skills.
The platform provides a variety of professional templates, allowing writers to create a personalized site that reflects their brand.
Web.com also has SEO tools to help your content rank better in search engines, ensuring your blog reaches a wider audience.
For those looking to monetize their blog, Web.com offers e-commerce support so it’s easy for you to sell digital or physical products.
Another major benefit is its affordable pricing. Compared to some competitors, Web.com offers budget-friendly plans with hosting, domain registration, and customer support included. This makes it a great option for writers who want an all-in-one solution without breaking the bank.
How to Get Started with Web.com
To begin, visit the Web.com homepage and sign up for an account.
Choose a plan that best suits your needs, whether it’s for blogging, business, or e-commerce.
Once you’re signed up, select a template and use the drag-and-drop editor to customize your site’s design, layout, and branding.
Add essential pages like an “About” section, a “Contact” page, and, of course, your blog.
Start writing your first blog post using Web.com’s built-in editor. You can format your content, add images, and optimize it for SEO with the available tools.
Once your post is ready, hit publish, and your content will be live for your audience to see.
To grow your blog, promote your posts on social media and take advantage of Web.com’s marketing features to reach more readers.
Web.com is a great option for writers who want a beginner-friendly, all-in-one platform that includes website design, hosting, SEO, and even e-commerce features. It’s perfect for those who want a professional-looking blog without the technical complexity.
8. Webflow
Webflow is a powerful website builder designed for creatives, designers, and writers who want complete control over their site’s design and functionality.
Unlike traditional drag-and-drop builders, Webflow offers a visual editor combined with advanced customization options, making it ideal for those who want to build a unique blog without touching code.
It’s perfect for writers who appreciate design flexibility and want a professional, highly customizable blog.
Benefits of Using Webflow for Writing Blogs
Unlike platforms that limit customization, Webflow lets you adjust every aspect of your blog’s layout, typography, and animations, giving you full creative control.
Webflow also has a built-in CMS, allowing writers to create and manage content easily without needing external plugins.
When it comes to performance, Webflow generates clean, fast-loading code that improves SEO and user experience.
With Webflow, you don’t have to worry about hosting, as it provides secure, high-performance hosting built directly into the platform.
How to Get Started with Webflow
To start a blog on Webflow, visit the Webflow homepage and sign up for a free account. Choose whether to start with a blank canvas or use one of Webflow’s customizable templates.
Next, use the visual editor to design your blog exactly how you want it. You can adjust layouts, colors, fonts, and animations with Webflow’s intuitive design tools.
Once your design is ready, use Webflow’s CMS to create your first blog post. Add your content, format it using Webflow’s editor, and optimize it for SEO.
When everything looks good, publish your site with Webflow’s built-in hosting.
To expand your audience, share your blog on social media and optimize your content for search engines.
Webflow is an excellent choice for writers who want full design control without needing to code. It’s ideal for creatives who want a visually stunning, high-performance blog that stands out from the crowd.
Click here to access Webflow University and learn how to build a website like a pro.
9. Shopify
Shopify is primarily known as an e-commerce platform, but it also offers powerful blogging capabilities. It’s perfect for writers who want to integrate a blog with an online store, whether selling books, digital downloads, merchandise, or subscription-based content.
If you’re an entrepreneur, author, or content creator looking to monetize your writing through e-commerce, Shopify is a great choice.
Benefits of Using Shopify for Writing Blogs
One of Shopify’s biggest advantages is its seamless integration of blogging and e-commerce. You can create blog posts that naturally lead to product sales, helping to build a business around your content.
The platform offers customizable themes, allowing you to design a visually appealing blog that aligns with your brand.
Another benefit is Shopify’s built-in SEO and marketing tools. With features like email marketing, social media integration, and analytics, you can grow your audience and increase your sales directly from your blog.
Plus, Shopify takes care of security, hosting, and payment processing, making it a hassle-free solution for writers who want to focus on content and sales rather than technical details.
How to Get Started with Shopify
To start a blog on Shopify, visit the Shopify homepage and sign up for a free trial. Choose a plan that fits your needs and set up your store by selecting a theme and customizing your design.
Next, navigate to the blog section in Shopify’s dashboard and create your first post. You can add text, images, and links to your products to seamlessly connect your content with your store.
Once your blog is live, use Shopify’s marketing tools to promote your content through email campaigns, social media, and SEO strategies. Engage with your audience and optimize your posts to drive both traffic and sales.
Shopify is an excellent option for writers who want to monetize their content by integrating e-commerce into their blogs. It’s ideal for authors, entrepreneurs, and creatives looking to sell products alongside their writing.
10. Hostinger Website Builder
The Hostinger Website Builder is a user-friendly, budget-friendly website-building platform that’s perfect for writers who want a simple yet effective blogging solution.
It’s designed for beginners who want to launch a blog quickly without dealing with complex web development tasks.
Whether you’re a solo blogger, an aspiring author, or a small business owner looking to share content, Hostinger Website Builder provides an easy-to-use and affordable solution.
Benefits of Using Hostinger for Writing Blogs
One of the biggest advantages of Hostinger Website Builder is its affordability. Unlike some website builders that require expensive subscriptions, Hostinger offers cost-effective plans that include hosting, a free domain, and essential blogging features. This makes it an excellent option for writers on a budget.
Hostinger is also very easy to use. The platform comes with an intuitive drag-and-drop editor, allowing users to customize their blog layout effortlessly. There’s no need for coding or advanced design skills — just choose a template, tweak it to your liking, and start publishing content.
To boost your blog’s visibility, Hostinger offers SEO and performance optimization tools, helping your blog rank higher on search engines. It also provides fast, secure hosting, ensuring a smooth experience for both you and your readers.
How to Get Started with Hostinger Website Builder
To set up your blog, visit the Hostinger homepage and sign up for a hosting plan that includes the website builder.
Once you’ve chosen a plan, select a template that suits your blogging style. Use the drag-and-drop editor to customize your site’s layout, fonts, colors, and images.
Next, navigate to the blog section and start writing your first post using Hostinger’s easy-to-use text editor. You can format your content, add images, and optimize your posts for SEO.
Once you’re happy with your post, hit publish, and your blog will be live.
The Hostinger Website Builder is an excellent choice for writers who want an affordable, beginner-friendly platform with essential blogging features. It’s perfect for those who need a simple yet effective way to create and manage a blog without technical expertise.
Now that we’ve explored the best blogging platforms for writers, let’s discuss why automating your blogging process can help you grow your audience faster.
Why You Should Automate Blogging Now
If you’re just starting to write blogs, your workflow process most likely includes manually researching, writing, and editing your content pieces. That’s fine if you’re writing one blog post per week. But what if your blog has finally gained traction and is starting to gain a wide readership?
It’s time to scale up!
As your content calendar starts to fill up, it becomes more difficult to do research, write, and edit your content. This is where blog automation can help.
A powerful content marketing platform like BrandWell can generate a full-length, SEO-optimized blog post within minutes — instead of hours. It streamlines your entire process so you can publish as many articles as you want on your chosen blogging platform, without sacrificing quality.
Here’s a full 2.000-word article written by BrandWell:
It only took 5 minutes for the BrandWell AI to research, write, and format this draft. After adding a few links and images, and filling some sections with my personal insights, my blog post was ready to publish in less than an hour!
What you’re getting from BrandWell’s long-form AI content writer:
- Comprehensive website content audits
- Auto-generated meta titles, meta descriptions, and URLs
- Keyword research and topic clustering
- Topic reports and content briefs
- Zero-fluff, helpful, deeply researched articles
- Optimization audits and a full content intelligence suite
- Automatic internal and external links
- 100% original output thanks to a free plagiarism scan
- One-click publishing to WordPress and Shopify
All these features make BrandWell an attractive option for many bloggers looking to maximize their blogging platform.
Watch how I prompted BrandWell to write hundreds of high-quality blog posts in just a few clicks:
FAQs – Best Blogging Platform for Writers
Which blog site is best for writers?
The best blog site for writers depends on your goals:
- Best for creative writers: Medium – Built-in audience and easy monetization
- Best for professional bloggers: WordPress.org – Full control, SEO-friendly, and scalable
- Best for beginners: Wix – Drag-and-drop editor with built-in hosting
- Best for newsletter-style writing: Substack – Ideal for writers who want to monetize through subscriptions
What is the best platform for writing blogs?
The best blogging platform varies based on needs:
- WordPress.org – Best overall for customization and SEO
- Medium – Best for exposure and community engagement
- Ghost – Best for independent publishers and memberships
- Blogger – Best free option for simplicity
For long-term growth, WordPress.org remains the top choice due to its flexibility and monetization options.
How to start a blog in 2025?
- Choose a niche – Pick a topic you’re passionate about and that has an audience.
- Select a platform – WordPress.org is best for serious bloggers; Medium and Substack work for simple writing.
- Get a domain & hosting – Use a provider like Bluehost or SiteGround for WordPress.
- Design your blog – Pick a clean theme and optimize it for mobile.
- Write high-quality content – Focus on SEO and value-driven posts.
- Promote your blog – Share on social media, build backlinks, and use email marketing.
- Monetize – Through ads, affiliate marketing, or digital products
What is the best platform for writers?
For pure writing, the best platforms are:
- Medium – Best for exposure and instant readership.
- Substack – Best for email-based writing and subscriptions.
- Ghost – Best for independent, self-hosted writing with monetization.
- WordPress.org – Best for writers who want full control over their content and SEO.
For serious blogging and long-term growth, WordPress.org is the best choice. For writing-focused platforms, Medium and Substack are excellent.
Conclusion
Remember, the best blogging platform for writers is the one that fits your writing style, technical skills, and goals.
Whether you prefer a fully customizable platform like WordPress or a minimalist approach with Medium, there’s a solution for every type of writer.
But no matter which platform you choose, the real challenge is consistently producing high-quality content. This is where AI-driven tools like BrandWell can make a world of difference.
BrandWell can help you generate, optimize, and publish blog posts more efficiently — giving you more time to focus on your creativity and audience engagement.
👉 Sign up for BrandWell today and streamline your blogging process!
