BrandWell vs Rytr: Which AI Writing Tool Wins for SEO?

Picking the right AI writer feels like a big decision. You hear about various writing tools promising amazing content, but you need something that actually delivers for your specific goals. You’re likely here because you want to know which one fits your marketing requirements.

Let’s examine the Brandwell vs Rytr matchup closely to see which tool helps with serious brand growth and effective content production.

Table Of Contents:

• Getting to Know the Contenders
• Core Features: BrandWell vs Rytr
• Who Are These Tools For?
• Pricing Comparison
• Pros and Cons: The Honest Truth
• Real-World Testing: BrandWell vs Rytr
• My Personal Take: Making the Choice
• Conclusion

Getting to Know the Contenders

Before a direct comparison, let’s understand the basics of BrandWell and Rytr.

Both tools use artificial intelligence for content writing, helping users create written material more efficiently. However, their approaches and ideal users differ significantly.

What is BrandWell?

BrandWell is an all-in-one content marketing tool focused on building a durable brand presence. It helps agencies and marketers create content reflecting a consistent brand voice. The goal is to generate and publish material that genuinely attracts and converts qualified leads through optimized content.

Using BrandWell involves an initial phase focused on understanding your brand identity. This setup process might seem more involved than simpler AI writing tools. The intended benefit is creating original content that sounds less generic and more aligned with your brand’s unique style.

What is Rytr?

Rytr is a versatile, quick-response AI writing assistant that offers templates covering many content types, especially shorter formats like social media updates or email subject lines. Many content creators find it useful for diverse, quick tasks.

As a generalized tool, Rytr is easy to use. You can begin generating content almost immediately after signing up. It feels designed for speed and variety in everyday writing tasks instead of a specialized SEO partner.

Core Features: BrandWell vs Rytr

Now, let’s analyze the essential functions of each tool.

Content Quality

Output quality is a primary concern for anyone considering an AI writer.

Rytr can produce reasonable short-form content based on user prompts and selected templates, but for longer pieces like blog posts, Rytr often requires more editing to refine the tone and flow.

Here’s an example of a blog outline created by Rytr:

It does excel at writing first drafts quickly, but creating top-notch content that reflects a specific brand voice involves extra effort from human writers.

BrandWell appears to prioritize the quality and brand alignment of its content from the beginning. Its system learns your brand voice during setup, aiming for output that feels more authentic.

Here’s a full blog post written by BrandWell using the same keyword:

As you can see, the article already has a 100 SEO score straight out of AI! The long-form output is almost publish-ready, reducing editing time significantly.

For agencies needing content that consistently matches their clients’ specific messaging, BrandWell offers a unique advantage. Producing high-quality content with minimal human intervention has always been its key selling point.

Template Variety & Use Cases

Rytr stands out with its extensive library of templates. It covers emails, advertisements, product descriptions, social media content, copywriting frameworks (like AIDA), interview questions, and even poems and songs. If you need quick inspiration or drafts for a short writing task, Rytr likely has a suitable template.

Instead of templates, BrandWell has 30+ AI agents trained to write specific marketing content. Examples include a landing page creator, a Medium writer, a press release writer, a podcast specialist, and a Reddit creator.

While offering fewer selections, BrandWell’s options feel more integrated into a strategic content marketing plan. It supports crafting purposeful content pillars and clusters rather than just churning out 400-word snippets.

It all comes down to what you need: if you’re looking for something that can handle a bunch of small tasks, Rytr might be the way to go. But if you’re focused on creating high-level content, BrandWell could be a better fit.

Small businesses might like Rytr’s versatility, while enterprises and agencies might prefer BrandWell’s specialized approach.

Brand Voice & Consistency

Maintaining a consistent brand voice is important, especially for agencies managing multiple client identities. Rytr lets you pick a tone from 18+ default choices, but you might need to provide context to let the AI know what you’re going for.

The downside is that Rytr doesn’t really learn your brand’s unique voice or style. You need to craft your instructions super carefully each time you use the tool. If you’re not consistent, your brand’s tone and voice might start to sound a little different in different pieces of content.

BrandWell incorporates brand voice as a fundamental element of its platform. The initial setup guides users to input detailed information about the brand’s tone, style, target audience, and keywords. This dedicated ‘brand profile’ feature allows the AI to generate content that consistently reflects the specified voice, reducing the need for extensive edits later.

For agencies managing multiple clients, BrandWell’s system for distinct brand profiles offers a significant workflow improvement. Switching between different client voices is easy and reliable compared to continually adjusting prompts in Rytr. This feature supports consistent content production for every client you are serving.

User Interface & Ease of Use

Rytr features a clean and straightforward interface. Selecting a template, entering inputs, and generating text is generally intuitive. For users unfamiliar with AI writing services, Rytr offers a relatively smooth learning experience.

BrandWell’s interface is also professionally designed, but might appear slightly more complex due to its initial setup. However, once configured, the day-to-day content generation process involves just two steps: 1) enter a keyword or URL, then 2) click the “Write Article Now” button.

Both platforms are pretty easy to use, but Rytr is great for quick, short-form tasks. BrandWell is more geared towards planned content campaigns, so it’s a bit more structured.

If you need to quickly whip up an email or social media post, a free tool like Rytr might be your preference. If you don’t mind setting things up in the beginning for more cohesive content, BrandWell could be the way to go.

Integrations & Workflow

How effectively do these writing tools integrate with other software?

Rytr provides a browser extension, which is useful for writing directly within other web applications like email clients or social media platforms. This makes it accessible without frequent tab switching.

Meanwhile, BrandWell is designed to work well with blogging platforms like WordPress and Shopify. After you enter your login details in the Integrations section during the initial setup, every article the AI generates will automatically sync to your blog.

Collaboration Features

For agency teams or marketing departments, collaboration capabilities are important.

Rytr offers team plans that allow multiple users under a single account, simplifying billing and access management. This basic setup suits smaller teams needing shared access.

BrandWell incorporates more developed collaboration features. These include tools for managing multiple client brand voices, assigning blog writing projects to team members, and defining specific user roles and permissions within the platform.

Who Are These Tools For?

BrandWell appears more ideal for marketing agencies and established businesses prioritizing brand consistency and lead quality over sheer volume. If your objective is long-term brand building using content that deeply connects with a specific audience, BrandWell’s approach aligns well.

Here’s a bonus: BrandWell makes lead generation easy with TrafficID, a website visitor identification tool that comes free with every BrandWell subscription. By simply clicking the Leads button on your dashboard, you’ll be able to see a complete profile of every visitor that lands on your website, including their name, email address, LinkedIn account, and job role. You can also view what pages they clicked, how much time they spent, and how many times they returned, which are important insights when tailoring outreach content.

If your main goal is to generate high-quality leads rather than just getting more website traffic, BrandWell might be a better fit. It seems built for businesses that see top-notch content as a key asset and want to reduce their dependence on hiring multiple writers.

Meanwhile, Rytr is perfect for freelancers, bloggers, and small businesses who need to crank out different types of content fast. It’s great for tasks like writing emails, coming up with ad ideas, or pumping out social media posts.

It’s super easy to use, and the template library is huge, making it a great option for people who are new to AI writing tools or need help with a bunch of different writing tasks. Rytr is like a Swiss Army knife that can handle a lot of different things pretty well.

Pricing Comparison

Financial considerations heavily influence software choices. Both BrandWell and Rytr offer tiered pricing structures.

Rytr offers a free plan with a limit of 10k characters per month. Its affordable paid plans offer unlimited content generation, tone match, plagiarism checks, and priority support.

BrandWell’s premium pricing reflects its positioning towards agencies and enterprises requiring sophisticated features. This cost difference is justified by the emphasis on brand voice consistency, higher output quality needing less editing, and features tailored for agency workflows, including robust customization options.

Here’s a simplified comparison of BrandWell vs Rytr pricing structures:

Always consult their official websites for the most current details.

The “better” value depends on what you need and how it affects your bottom line. If BrandWell saves your team a ton of editing time and helps you land bigger clients with its high-quality content, the higher price might be worth it.

But if you’re looking for something to help you crank out drafts and ideas in different formats without breaking the bank, Rytr’s lower price (and free plan) might be the way to go.

Pros and Cons: The Honest Truth

No tool is flawless, and both BrandWell and Rytr have their pros and cons. Let’s break down what each does well and where they fall short, based on their features and what users are saying.

BrandWell: The Upsides

• Best for long-form blog posts and articles
• Keeps your brand voice consistent across all content
• The output needs less editing
• Geared towards creating strategic content that drives leads and conversions
• Offers a complete package beyond writing with features like keyword research, topic clustering, content briefs, SEO scoring, content optimization audits, NLP analysis, automated internal and external links, plagiarism scanner, AI detection, and one-click WordPress/Shopify publishing
• Generative AI suite features AIMEE chatbot and 30+ AI agents trained for writing short-form content like emails, social media posts, press releases, video/podcast scripts, sales letters, ad copy, landing pages, and more.
  TrafficID, a website visitor identification tool, turns traffic into leads without opt-in forms

BrandWell: Where It Falls Short

Rytr: The Upsides

• Extremely easy to get started due to its user-friendly interface.
• Offers 40+ templates covering numerous content types and use cases.
• Very affordable pricing structure, including a functional free plan for light users.
• Provides a convenient browser extension for generating content within other web apps.
• Great for brainstorming, overcoming writer’s block, and producing short content quickly.

Rytr: Where It Falls Short

Real-World Testing: BrandWell vs Rytr

Putting both AI writing tools to the test, here’s how they fared against each other.

Let’s start with BrandWell.

As mentioned earlier, setting up your BrandWell projects takes a little bit of work.

First, click “Add a new website” on your BrandWell dashboard and enter your (or your client’s) website name, URL, and target audience.

Do this for each of your clients so that all your AI-generated articles will be organized per client/website.

Next, go to the Project Settings to customize your brand profile.

On the General settings, you can link your social media accounts, add a project context, and choose a tone of voice from over 15 default options.

If you want BrandWell to generate content that really sounds like you, click the AI Training button and enter your website URL or upload sample texts to help the AI learn your writing style.

On the Automations settings, you can choose to add a Table of Contents, Key Takeaways, Clicks to Tweet, or FAQ section to every blog post the AI generates. You can do the same in the Call to Actions settings, where you can type a CTA with links to your website, and it will appear at the bottom of every article BrandWell writes for that project/client.

Finally, go to the Integrations settings and enter your login details so that BrandWell connects to your WordPress, Shopify, and Google Search Console accounts.

You only have to do this initial setup ONCE for every project. After that, generating long-form blog posts for your clients just takes two steps.

1. Choose a source for your blog post. BrandWell can generate a long-form article from a single keyword, article URL, YouTube video, podcast episode, audio file, or digital document.

2. Click “Write Article Now” and wait a few minutes for your new blog post to appear in the queue.

When your article is ready, you can begin editing it using the SEO tools on the right column and the standard toolbar at the bottom. You can also click the “Ask AI” button to pull up several content optimization options.

As you can see from the example above, BrandWell’s output is almost publish-ready. The article is already formatted for your blog, complete with an SEO title, meta description, and URL slug; an introduction and conclusion; H2-H4 headers; bullets and numbered lists; and even internal and external links!

Further down the article is a table with actual links to Google Maps, all automatically generated by BrandWell.

The only thing I did for this blog post was add a few images from the stock gallery and hit “Publish”. From entering my seed keyword to going live on WordPress, everything took less than 30 minutes.

Now, let me share with you my Rytr results.

After signing up for a free account, I was asked to personalize my experience. I chose “writing articles and marketing content.”

After clicking Next, there was a pop-up promoting Frase, which is Rytr’s counterpart for long-form content.

Finally, I reached the Rytr dashboard. On top, you will see menus for Documents, Write, Chat, and History.

All of your AI-generated content will appear on the Documents section, arranged by project folders.

Click “Write” to start creating content, or click “Chat” to talk to the Rytr chatbot.

Similar to BrandWell, you can choose a tone of voice from the presets or create your own. To do this, go to the Tools tab and click the “Create Voice” button. Enter a style, target audience, and sample of your work.

Your custom voice will appear in the Select Tone/Voice dropdown menu.

Unlike BrandWell, where the voice you create will be the default voice for all your articles in that project, you have to choose your custom voice every time you create content with Rytr.

To start writing with Rytr, click on the Choose Use Case menu and select a content format. You have plenty of templates to choose from, including blog outline, blog section, business ideas, call to action, cover letter, email, social media post, landing page, newsletter, product description, SMS, video description, and more.

Since Rytr is designed for short-form content, it cannot write a full blog article. For this review, I chose “blog idea and outline” as a use case, “Convincing” as a tone of voice, and ran the same keyword that I used in the BrandWell test article.

After clicking “Ryte for me,” this is what the AI generated:

Rytr did come up with a solid outline for my blog post, but it did not write the content automatically. You will have to build your article section by section.

I followed the Rytr tip below to add content to the first section.

And then I did the same for every section of the blog post until I got a full article.

That sure took a lot of work, and it didn’t even reach the word count I needed.

In terms of output, the article does a good job using an engaging, informative tone and well-organized structure that guides the reader through history, top bakeries, and tasting tips. But the quality could be improved by reducing repetitive language (like “tangy flavor” and “chewy texture”), enhancing transitions between sections, and sticking to an active voice to improve readability.

From an SEO perspective, the article uses relevant keywords effectively but would benefit from incorporating more keyword variations (e.g., “artisan sourdough San Francisco”), optimizing for featured snippets through bullet points, and including internal links or map embeds to local bakeries. These changes would make the article more discoverable, engaging, and useful for readers searching for the best sourdough experiences in San Francisco.

Rytr has no auto-publishing features, but you can download your article in doc or html format. There is a Rytr Chrome extension if you want to use it for writing in Gmail, Slack, Facebook, or WordPress.

My Take: Making the Choice

The choice between BrandWell and Rytr ultimately comes down to your main goal. If you’re looking to build a strong brand identity through high-quality content that attracts top-notch leads, BrandWell’s approach might be the way to go. It’s perfect for creating consistent, well-crafted content that resonates with your audience and saves time in the long run.

On the other hand, if you need a versatile writing tool for everyday tasks like drafting social media posts, coming up with email subject lines, or generating product descriptions, Rytr is a great option. Its speed and wide range of templates make it ideal for tackling routine writing tasks.

The key is to match the tool’s strengths with the job at hand. If you’re a marketer or agency that needs high-quality content, BrandWell might be a better fit. But if you’re a content creator or small business looking for a quick and efficient writing tool, Rytr could be the way to go.

Conclusion

At the end of the day, choosing between BrandWell and Rytr comes down to what you need to get done. Both tools have their strengths, but if you’re serious about building a strong brand and driving real results with your content, BrandWell seems like a solid bet. With its ability to keep your brand voice consistent, produce high-quality content that needs less editing, and offer a ton of features beyond writing, it’s a pretty powerful tool.

If you’re ready to take your content marketing to the next level and start driving real leads and conversions, it’s worth checking out BrandWell’s features and seeing how it can help you achieve your goals. You can explore BrandWell today and see how its suite of AI tools, including AIMEE and TrafficID, can transform your content strategy.