NEW

Vibe code anything in WordPress with Codeforce. Now in Beta!

Learn More

Discover top guides, trends, tips and expertise from AIO Writers

How to Customize Wholesale Suite – WooCommerce Wholesale Prices, B2B, Catalog Mode, Order Form, Wholesale User Roles, Dynamic Pricing & More with AI – Complete Guide

Jeff Joyce
Monday, 20th Oct 2025

Imagine you’re running a booming WooCommerce store, catering to both retail and wholesale customers. You’ve chosen Wholesale Suite – WooCommerce Wholesale Prices, B2B, Catalog Mode, Order Form, Wholesale User Roles, Dynamic Pricing & More to manage your wholesale operations. It’s powerful, but the out-of-the-box functionality doesn’t quite match your unique business needs. You need specific checkout fields, custom product displays for your wholesale clients, or perhaps a unique integration with your preferred payment gateway. This article is your guide to unlocking the full potential of this tool through customization, and how AI can make the process surprisingly easy.

What is Wholesale Suite – WooCommerce Wholesale Prices, B2B, Catalog Mode, Order Form, Wholesale User Roles, Dynamic Pricing & More?

In essence, Wholesale Suite – WooCommerce Wholesale Prices, B2B, Catalog Mode, Order Form, Wholesale User Roles, Dynamic Pricing & More is a comprehensive WooCommerce extension designed to streamline and enhance wholesale operations. Think of it as your all-in-one solution for managing wholesale pricing, user roles, dynamic pricing rules, and much more, directly within your existing WooCommerce store. It empowers you to create specialized experiences for your B2B customers, separate from your retail offerings.

With this tool, you can easily set different price tiers for wholesale buyers, create custom registration forms to segment users, and even offer a simplified order form specifically designed for bulk purchases. The catalog mode allows you to hide prices from non-wholesale customers, ensuring your retail audience doesn’t see the discounted wholesale rates. Currently, this plugin boasts a stellar 4.8/5 star rating based on 535 reviews and has over 20,000 active installations, proving its popularity and effectiveness within the WooCommerce community.

For more information about the plugin, visit the official plugin page on WordPress.org.

Why Customize it?

While the plugin provides a robust set of features, every business operates differently. The default settings are a great starting point, but they might not perfectly align with your specific workflow, branding, or customer requirements. That’s where customization comes in. Think of it as tailoring a suit – the standard fit might be okay, but a custom-tailored suit is always a better fit and feels more comfortable.

Customizing this tool can unlock several benefits. You can create a more streamlined and intuitive user experience for your wholesale customers, leading to increased satisfaction and higher conversion rates. Tailoring the checkout process, for example, can reduce friction and ensure you collect the exact information you need. Integrating with specific payment gateways that your wholesale clients prefer can also boost sales. Another area ripe for customization is email templates, making them match your brand perfectly.

For example, imagine a website selling industrial parts. They needed to add specific fields to the checkout process to collect information like purchase order numbers and shipping account details, which aren’t standard in WooCommerce. By customizing the plugin, they were able to seamlessly integrate these fields, streamlining order processing and reducing manual data entry. Don’t underestimate the power of aligning the platform precisely with how your wholesale operation runs.

Common Customization Scenarios

Customizing Checkout Flow and Fields

The default WooCommerce checkout is designed for retail customers. Wholesale orders often require additional information, such as VAT numbers, company registration details, or specific delivery instructions. Collecting this data after the order is placed creates friction and delays fulfillment. This is a common frustration for both you and your B2B customers.

By customizing the checkout flow and fields within this system, you can seamlessly collect all necessary information upfront. This reduces manual processing, improves order accuracy, and provides a more professional experience for your wholesale clients. You can achieve a tailored checkout experience, specifically designed for the needs of your B2B audience.

Consider a company selling specialized medical equipment. They need to collect the physician’s license number and the hospital’s accreditation details during checkout to comply with regulations. Without customization, they’d have to manually request this information from each customer, delaying the order process and potentially losing sales. By adding these custom fields to the checkout, they can ensure compliance and streamline the ordering experience.

AI can significantly simplify the implementation of custom checkout fields. Instead of manually coding the necessary modifications, you can use AI-powered tools to generate the required code based on your specific requirements. Just describe the fields you need, and the AI can create the code snippets to add them to the checkout form.

Adding Custom Product Types

WooCommerce offers several standard product types (simple, variable, grouped, etc.). However, you might need to offer products with unique attributes or configurations specific to your wholesale business. Think of configurable products, bulk packs with special packaging, or custom-built options not available to retail customers. Relying on only standard options can feel limiting.

By adding custom product types to the plugin, you can create products that perfectly match the needs of your wholesale clients. This allows you to offer more specialized products, improve product organization, and provide a more tailored shopping experience. The result is a catalog that speaks directly to the unique demands of your B2B market.

Imagine a business that sells custom-printed promotional items. They offer different product types like “Standard Print,” “Premium Print,” and “Eco-Friendly Print,” each with its own pricing and customization options. By creating custom product types within this tool, they can easily manage these variations and offer specific options only to their wholesale customers.

AI can assist in creating the necessary code for these custom product types. Instead of writing complex PHP code from scratch, you can leverage AI to generate the code based on your desired product attributes and configurations. Just provide the AI with a description of your custom product type, and it can generate the necessary code to integrate it with WooCommerce and the plugin.

Integrating with Third-Party Payment Gateways

WooCommerce supports a wide range of payment gateways. However, your wholesale clients may prefer specific payment methods that aren’t natively supported. Perhaps they require invoicing, purchase order payments, or prefer a regional payment gateway not commonly used by retail customers. Limiting payment options can inadvertently limit your sales.

By integrating with third-party payment gateways within the plugin, you can cater to the specific payment preferences of your wholesale customers. This reduces friction during checkout, increases conversion rates, and provides a more convenient experience for your B2B clients. You’re effectively meeting them where they are, payment-wise.

For instance, a company selling construction materials to contractors might need to accept payments via purchase orders. By integrating a custom payment gateway that handles purchase order processing, they can streamline the payment process for their wholesale clients and avoid delays. This offers flexibility for larger purchases where invoicing might be preferable.

AI can simplify the integration process. Rather than manually coding the integration with the third-party payment gateway, you can utilize AI to generate the necessary code. Provide the AI with the API documentation for the payment gateway and it can generate the code to connect it with WooCommerce and the plugin.

Creating Custom Email Templates

The default WooCommerce email templates are functional, but they often lack the branding and personalization needed to create a professional impression. Wholesale communications, in particular, might require specific information or a different tone than retail emails. Generic emails can feel impersonal, harming your brand image.

By creating custom email templates within the plugin, you can reinforce your brand identity, provide personalized messaging, and include relevant information for your wholesale customers. You can customize order confirmations, shipping notifications, and other transactional emails to create a more cohesive and professional experience.

Consider a company that sells artisanal coffee beans to cafes. They want to send custom email templates to their wholesale clients that include brewing tips, information about the origin of the beans, and exclusive promotional offers. By customizing the email templates, they can create a more engaging and informative experience for their B2B customers.

AI can help design and generate the code for these custom email templates. Describe the desired design, content, and dynamic data you want to include, and the AI can generate the HTML and CSS code for the email template. This speeds up the design process and ensures consistency across all your communications.

Building Advanced Product Filters

Wholesale customers often need to browse through a large catalog of products with very specific requirements. The default WooCommerce product filters might not be sufficient to narrow down the selection effectively. Limited filtering options can frustrate users and lead to lost sales.

By building advanced product filters within the plugin, you can empower your wholesale customers to quickly and easily find the products they need. You can add filters based on specific attributes, technical specifications, or industry-specific criteria. This creates a more efficient and user-friendly shopping experience.

For example, a company selling electronic components to manufacturers might need to offer advanced filters based on voltage, amperage, resistance, and other technical specifications. By building custom filters, they can enable their wholesale customers to quickly find the exact components they need for their projects.

AI can assist in creating the code for these advanced filters. Describe the attributes and criteria you want to use for filtering, and the AI can generate the code to add these filters to your WooCommerce product pages. This significantly reduces the development time and allows you to offer a more sophisticated filtering experience.

How Codeforce Makes the plugin Customization Easy

Traditionally, customizing the plugin required a significant understanding of WordPress development, PHP coding, and WooCommerce hooks and filters. This learning curve could be steep, and the technical requirements often meant hiring a developer, adding to the cost and complexity. Maintaining and updating custom code also presented ongoing challenges.

Codeforce eliminates these barriers by providing an AI-powered platform that simplifies the customization process. Instead of writing code directly, you can describe your desired changes in natural language. Codeforce then uses AI to generate the necessary code snippets, which you can easily implement within your WordPress site.

This AI assistance extends beyond just code generation. Codeforce can also help you test your customizations, ensuring they work as expected and don’t conflict with other plugins or themes. It streamlines the entire workflow, from initial concept to final implementation. This means that even if you’re not a coding expert, you can still tailor this tool to your specific business needs.

The beauty of Codeforce lies in its ability to empower individuals who understand the strategy behind the plugin, even if they lack advanced coding skills. Marketing managers, operations staff, or even business owners can now directly implement customizations that improve their wholesale operations. This democratization means better customization, faster turnaround times, and a more agile approach to adapting to changing business requirements. Codeforce allows you to focus on what you want to achieve, rather than how to code it.

Best Practices for it Customization

Before diving into customization, always create a staging environment. This allows you to test changes without affecting your live website and ensures a smooth transition when you’re ready to deploy. It’s like practicing a play before opening night.

Thoroughly understand the plugin’s architecture and available hooks and filters. This knowledge will help you identify the most efficient and reliable ways to implement your customizations. A little planning goes a long way.

Prioritize using child themes when making changes to your theme’s files. This prevents your customizations from being overwritten during theme updates. This is a crucial step to safeguard your hard work.

Document your customizations clearly and comprehensively. This will make it easier to maintain and update your code in the future. Think of it as leaving instructions for your future self (or another developer).

Implement regular testing procedures to ensure that your customizations are working correctly and don’t introduce any new issues. Automated testing can be very useful here.

Monitor your website’s performance after implementing customizations. This helps you identify and address any performance bottlenecks. Page speed is crucial for user experience and SEO.

Stay up-to-date with the plugin’s updates and changelogs. This will help you identify any potential compatibility issues and plan accordingly. Compatibility is key for long-term stability.

Backup your website regularly. This will allow you to quickly restore your website in case of any unexpected issues. Backups are your safety net.

Frequently Asked Questions

Will custom code break when the plugin updates?

It’s possible. Plugin updates can sometimes introduce changes that conflict with custom code. That’s why it’s important to stay informed about updates and test your customizations after each one. Using well-defined hooks and filters minimizes the risk of conflicts.

Can I customize the plugin without any coding knowledge?

Yes, with tools like Codeforce! These AI-powered platforms allow you to describe your desired changes in natural language and generate the necessary code automatically. While some technical understanding is helpful, it’s no longer a strict requirement.

How do I ensure my customizations don’t slow down my website?

Optimize your code for performance and avoid unnecessary database queries. Use caching plugins to reduce server load. Regularly monitor your website’s performance and address any bottlenecks promptly. Efficient code is essential for a fast website.

Can I use custom CSS to style the plugin’s elements?

Absolutely! Custom CSS is a great way to customize the appearance of the plugin to match your brand. Use your theme’s custom CSS editor or a dedicated CSS plugin to add your styles. Make sure to test your changes on different devices to ensure responsiveness.

What if I need help with customization?

There are several resources available. You can consult the plugin’s documentation, search for tutorials online, or hire a WordPress developer. Platforms like Codeforce also offer support and guidance. Don’t hesitate to seek help when you need it!

Unlocking the Full Potential of Your Wholesale Store

Customizing the plugin is the key to transforming it from a general-purpose tool into a finely-tuned engine that perfectly matches your unique wholesale operations. By tailoring the checkout process, adding custom product types, and integrating with preferred payment gateways, you can create a seamless and efficient experience for your B2B customers. This leads to increased customer satisfaction, higher conversion rates, and a stronger brand identity.

With Codeforce, these customizations are no longer reserved for businesses with dedicated development teams. The AI-powered platform democratizes the customization process, empowering anyone to tailor this solution to their specific needs. The result? A wholesale operation that runs smoother, converts better, and ultimately drives more revenue.

Ready to elevate your wholesale business? Try Codeforce for free and start customizing the plugin today. Experience a simpler, faster, and more effective way to tailor this solution to your exact requirements.



Written by Jeff Joyce

See more from Jeff Joyce
UNLOCK YOUR POTENTIAL

Long Headline that highlights Value Proposition of Lead Magnet

Grab a front row seat to our video masterclasses, interviews, case studies, tutorials, and guides.

Experience the power of BrandWell