Rewrite and Republish: Boost Your Content’s Impact

Content marketing thrives on fresh perspectives and up-to-date information. But with time, even your most successful blog posts can start to fade into the background. That’s where the WordPress rewrite and republish option comes in.

Think of it as a way to give those older posts a new lease on life — without losing the SEO value they’ve built.

You’ve probably spent hours, if not days, crafting the perfect blog post. You hit publish, pat yourself on the back, and watch the traffic roll in. But then something strange happens. The initial buzz dies down and your post slowly sinks further down the search results. Before you know it, it’s lost in the digital archives of your blog.

Rather than allowing those posts to languish in obscurity or scrapping them due to embarrassment, rejuvenate them by refreshing the content, enhancing clarity, or even giving them a total revamp.

Learn how to do it in WordPress.

Why Rewrite and Republish?

Picture this. You’re browsing online for information about a new tech gadget. You click on two articles that seem promising. One was written two years ago; the other one last week. Which one are you more likely to trust?

I’d bet on the recent one. And you’re not alone. Google (and your readers) prefer content that’s up-to-date.

This doesn’t mean deleting your old posts. That’s where WordPress rewrite republish comes in. This method breathes new life into old content, helping you reclaim those top spots on search results and become the go-to resource in your niche.

Rewriting is more than just changing a few sentences and slapping on a new date. It’s about taking a step back, looking at your content with fresh eyes, and asking yourself how you can make it even better than before.

What are the benefits of refurbishing old content for your business?

Improved SEO

Search engines like Google love fresh content. By updating older posts with recent information, you’re sending a clear signal that your site is active and relevant. Rewriting also allows you to target new keywords and improve your content’s overall SEO performance. This is important for both custom post types and existing posts.

Better User Experience

Outdated content leads to a stale user experience. By breathing new life into old content, you make it more relevant, engaging, and valuable for your readers. This builds trust with your audience. Would you trust a business with outdated information on its website?

Increased Traffic

As you update old posts and improve their SEO ranking, they climb up those search result pages. Higher ranking equals higher visibility, leading to increased traffic. More importantly, you attract the right audience — people genuinely interested in your content.

Enhanced Credibility and Authority

Imagine reading a blog post with broken links, outdated statistics, and references to events that are years old. Not very authoritative, right? But by refreshing your content with the latest information and insights, you establish yourself as a trustworthy expert.

When to Rewrite and Republish a Blog Post

Not all content needs a complete overhaul. But some posts could benefit from some sprucing up. How can you tell? Here are some signs it’s time for a refresh:

• Declining traffic: If you notice a significant drop in traffic to your once-popular posts, it’s a good sign they need an update. Consider using a plugin duplicate to expedite the process.
• Outdated information: Information evolves. What was relevant a year ago might be obsolete today. Always ensure your facts and figures are current.
• Poor readability and structure: Sometimes, your older posts just look…well, old. It could be the writing style, the formatting, or a lack of visuals. If it’s not engaging, it’s not going to keep those readers hooked. This is where having strong display options can make a difference.
• Underperforming keywords: Take another look at those keywords. Are you targeting the right ones? If not, incorporate relevant keywords to align with current search trends. This can significantly impact your search search rankings.

These signs indicate that it might be time to explore the republish option within your WordPress editor. Whether you’re dealing with custom post types or standard WordPress posts, staying updated is key.

How to Rewrite and Republish Content on WordPress

How do you rewrite and republish existing content on WordPress?

First, you must install and activate the Yoast Duplicate Post plugin on your website.

Then go to the posts section in your WordPress dashboard and click on the Rewrite & Republish option.

Clicking on the Rewrite & Republish button will create a clone of the original post. You can immediately start rewriting that cloned version without affecting the content on your original URL.

Once you’re done, click the Republish button.

Revamp Your Content with the Rewrite and Republish Feature

One of the greatest advantages of content marketing and SEO is that the effort you invest in creating content can yield benefits for years. This is particularly true if you consistently refresh and update your material — something the Rewrite and Republish feature can assist you with.

Easily Update Content

The Rewrite & Republish feature is a lifesaver for busy entrepreneurs aiming to keep their content relevant and fresh. It allows you to quickly revise outdated information while also improving readability.

Additionally, this feature helps address content decay, which occurs when your organic performance gradually declines due to newer, superior content from competitors.

Maintaining a “freshness factor” is essential for ensuring your content continues to rank well, and the Rewrite and Republish function supports you in achieving that.

Manage Outdated Information

In today’s fast-paced digital landscape, keeping your site’s content up to date can feel overwhelming. A good strategy is to regularly review your posts for any data or references that may have become outdated.

If you discover any irrelevant or inaccurate details, act quickly to replace them with updated information or remove them altogether. Your goal should be to ensure your content remains timely, enhancing both its trustworthiness and its SEO performance.

Outdated content poses a significant risk, as it may not align with current search intent, potentially leading to a drop in rankings. 📉

Once you’ve implemented the necessary updates, you can use the Yoast Duplicate Post plugin to seamlessly hit the republish button. This will overwrite your existing post with the updated version while keeping its original URL intact, ensuring a smooth user experience and preserving your hard-earned SEO value.

Compare Old and New Versions: A Key to High-Quality Content

The Rewrite & Republish feature enhances your content management by enabling you to compare previous and updated versions of your posts or pages. This comparison is vital for maintaining accuracy and quality control, ensuring no outdated information goes unnoticed.

Tracking changes in your duplicated version is straightforward — just click the Republish button and, in the window that appears, select “Save changes and compare.” This way, you can ensure your content remains top-notch and effective!

Rewrite and Republish Content in One Click

If you are using BrandWell to create blog posts, rewriting and republishing is even easier. No need to log in to your WordPress back end. Just go to your BrandWell dashboard, search for the article you want to update, and click the “Content Brief” button on the “Research” tab.

Here you’ll have the option to change the word count range and even add context to guide the AI in rewriting your old content.

Click “Rewrite Content” and you’ll have a freshly written blog article in no time — complete with the latest information from what’s currently ranking for your topic in Google.

You have control over every aspect – you can save a copy of your old article before rewriting it so you can compare both versions before finalizing updates and scheduling the republish date and time for maximum impact.

It’s all in your hands!