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13 Ecommerce Marketing Tools to 5x Your Business Revenue

Julia McCoy

Tuesday, 25th Jul 2023

E-commerce businesses are growing at an unprecedented rate with over 2.14 billion people now buying goods and services online (Statista).

And what’s the key player driving this growth?

You guessed it – digital marketing.

Picture this: you’ve got a fantastic online store filled with amazing products, but how do you make sure the world knows about it?

This is where e-commerce marketing tools come into play. These nifty little apps are like your trusty sidekicks. From email marketing platforms that craft eye-catching newsletters to social media management tools that schedule your posts like a pro, e-commerce marketing platforms are here to save the day. They analyze data, track customer behavior, and even sprinkle a bit of magic dust to optimize your online presence.

So, whether you’re a newbie entrepreneur or a seasoned online seller, these tools are your secret weapons. They make sure your products shine in the vast expanse of the internet, bringing customers to your virtual doorstep.

Get ready to discover the magic of e-commerce marketing tools – your ticket to online success!

Top E-commerce Marketing Tools

The growth of e-commerce has led to an increase in the number of tools available to help businesses thrive. Here are our top picks for the best e-commerce marketing tools that could help you retain customers and boost online sales.

Best eCommerce Platform: Shopify

If you’re a newcomer to online retail, setting up your online store using Shopify is highly recommended. Shopify is an all-in-one e-commerce platform that allows you to create your very own online store without the headache of coding, designing, or managing complicated software.

With Shopify, you can build a professional-looking website with just a few clicks. They offer a range of customizable templates, so you can make your store look unique and match your brand’s vibe.

The best part? You don’t need to be a tech wizard to use it. Shopify simplifies everything, from adding products and managing inventory to processing payments securely.

Screenshot from Shopify

Shopify takes care of the nitty-gritty stuff too, like hosting your website, ensuring it loads lightning-fast, and providing 24/7 customer support in case you run into trouble. It also integrates seamlessly with various payment gateways, making it easy for your customers to pay using their preferred methods.

Beyond just being a platform for building your online presence, Shopify allows you to connect with external selling platforms such as popular online marketplaces, increasing the reach of your products in digital markets.

Shopify offers a plethora of apps and plugins to supercharge your store. Need help with marketing, customer service, or order management? There’s probably an app for that!

One key advantage that sets Shopify apart from other similar tools is its robust content marketing capabilities. It provides useful resources like Google Analytics integration which can help track user behavior on your site and optimize content accordingly.

Shopify is the go-to platform for anyone looking to start an online business without the fear of getting overwhelmed. It’s user-friendly, efficient, and empowers entrepreneurs to focus on what they do best – selling amazing products and growing their business.

Best Website Builder: Wix

If you’re on the hunt for a simple and user-friendly platform to create your e-commerce store, Wix is an excellent choice. It’s ideal for those who lack coding skills but want to establish their online presence swiftly.

The mobile-optimized websites that Wix allows you to build can significantly boost your content marketing strategies by ensuring potential customers have seamless access regardless of the device they use.

In addition to building attractive websites, Wix offers several tools designed specifically for e-commerce content marketing. These include SEO guides and keyword research capabilities that help improve your website’s ranking on search engines such as Google.

You can also easily integrate social media platforms into your website using Wix’s built-in tools, allowing you to share product demonstrations or customer reviews directly from your site onto these channels – helping build brand awareness among wider audiences.

Screenshot from Wix

Best Email Marketing Tool: Convertkit

ConvertKit is an email marketing platform that focuses on simplicity and effectiveness. It’s tailored for content creators who want to connect with their audience through email newsletters, automated sequences, and targeted campaigns.

Whether you’re a budding novelist, a passionate photographer, or a YouTube sensation, ConvertKit helps you engage with your fans and turn casual followers into loyal supporters.

One of ConvertKit’s standout features is its intuitive visual automation builder. It allows you to create sophisticated email sequences without diving into complex technicalities. You can set up personalized email flows, segment your audience based on their interests and behavior, and automate responses, all through a user-friendly drag-and-drop interface. This means you can send the right message to the right people at the perfect time, nurturing your audience in a way that feels natural and authentic.

ConvertKit also offers customizable signup forms and landing pages, making it easy to capture email addresses and grow your subscriber list. You can design forms that match your brand, embed them on your website, and entice visitors to join your community.

Moreover, ConvertKit provides detailed analytics and insights. You can track the performance of your email campaigns and monitor open rates, click-through rates, and subscriber engagement. This data helps you understand what resonates with your audience, allowing you to refine your content and marketing strategies for better results.

Convertkit also allows you to sell directly from the platform itself – simplifying the sales funnel process significantly. The email sign-up forms are easy to use and can be integrated into any part of your website, helping increase subscribers on your mailing list with minimal effort.

Moreover, ConvertKit integrates seamlessly with other social media platforms like Facebook or Instagram so you can leverage user-generated content effectively towards improving organic traffic.

Screenshot from ConvertKit

Best Graphic Design Platform: Canva

One tool that makes it easier for brands to maintain a steady stream of high-quality content is Canva. This user-friendly graphic design platform comes with drag-and-drop features that make content creation accessible even to those without advanced design skills.

With Canva, you can create visually appealing social media posts tailored specifically for different platforms — from Instagram stories and Facebook banners to Twitter headers and Pinterest pins. This versatility allows your e-commerce business to build brand awareness across various social media channels effectively.

Beyond this, Canva offers an option to set up your own brand kit. This feature enables you not only to update existing content but also to ensure all new creations align with your brand’s visual identity – maintaining consistency in color schemes, fonts, logos, and more.

Screenshot from Canva

Best AI Writing Assistant: ChatGPT

Although not specifically designed for marketing, ChatGPT has emerged as one of the best e-commerce content marketing tools since it became available to the public last November 2022.

As an AI language model, ChatGPT can generate high-quality content, provide product recommendations, answer customer queries, and assist with various aspects of e-commerce content creation and promotion.

ChatGPT can create engaging and informative product descriptions, social media content, and email marketing campaigns. It can be used to generate fresh and relevant content regularly, improving the overall content strategy of an e-commerce website.

By understanding customer preferences and behaviors, ChatGPT can also help personalize product recommendations and marketing messages for specific customer segments. Personalization can lead to higher customer engagement and conversion rates.

Screenshot from ChatGPT

Best Grammar Tool: Grammarly

If you’re heavily into blogging as a part of your e-commerce marketing strategies, then impeccable grammar is an essential requirement for success. But let’s face it, most of us have forgotten the nitty-gritty details of those middle-school grammar lessons.

Fear not! There’s a handy tool that can help ensure your content remains professional and easy to read: Grammarly.

This powerful e-commerce content marketing tool is used by writers across various fields to enhance their writing in terms of grammar, tone, spelling, and word choice.

What makes Grammarly stand out from other similar tools? It provides real-time feedback while you write which simplifies the editing process immensely. As someone who creates content on a regular basis myself, I’ve found that Grammarly often catches mistakes that my standard word processor overlooks.

Beyond just being an excellent standalone application for improving written work, Grammarly also offers additional convenience through its browser extensions. With Grammarly installed on your browser, you can effortlessly edit Google Docs, emails, social media posts, product reviews, and other content across online platforms.

Screenshot from Grammarly

Best SEO Suite: Moz Pro

Moz Pro is a powerful suite of SEO tools and resources designed to help website owners, marketers, and SEO enthusiasts boost their online visibility. It’s like having a team of SEO experts in your pocket, ready to analyze, optimize, and elevate your website’s performance.

So, what can Moz Pro do for you?

First and foremost, it provides in-depth insights into your website’s SEO health. It crawls your site, identifies issues, and suggests improvements, ensuring that search engines like Google can easily understand and rank your content.

But that’s not all – Moz Pro offers keyword research tools to help you discover the perfect keywords to target, track your search engine rankings to see how you stack up against the competition, and even analyze your backlink profile to enhance your site’s authority and credibility.

Moz Pro also keeps you updated with regular website audits, alerts you about potential issues, and provides actionable recommendations to stay ahead in the SEO game. Plus, it offers competitive analysis tools, allowing you to peek into what your rivals are up to and strategize accordingly.

In essence, Moz Pro is your digital marketing sidekick, empowering you to optimize your website, increase your online visibility, and attract more organic traffic.

Screenshot from Moz

Best Content Research and Discovery Tool: BuzzSumo

BuzzSumo is a powerful content research and discovery tool that allows marketers, content creators, and businesses to find the most popular and trending content in any industry or topic. It’s like having a crystal ball that shows you exactly what kind of content your audience craves.

So, how does BuzzSumo work its magic?

Picture this: you enter a keyword, topic, or domain into BuzzSumo, and it scours the vast expanse of the web to find the most shared articles, blog posts, videos, infographics, and more related to your query. It not only tells you what content is popular but also reveals the social media platforms where it’s gaining traction.

But BuzzSumo doesn’t stop there – it helps you analyze the performance of specific articles or topics. You can see how many times a piece of content has been shared across various social media platforms, giving you valuable insights into its virality. This information is pure gold for content creators looking to craft shareable and engaging material.

Additionally, BuzzSumo lets you identify key influencers in your niche. These are the folks who have a significant impact on your target audience. By understanding what they’re sharing and who they’re engaging with, you can tailor your outreach and collaboration efforts for maximum impact.

BuzzSumo helps you uncover viral content ideas, understand your audience’s preferences, and connect with influencers who can amplify your message. If you’re on a mission to create content that resonates and captivates, BuzzSumo is your ultimate guide, leading you to pieces that your audience will love!

Screenshot from BuzzSumo

Best Website Analytics and Feedback Tool: Hotjar

If you’re running an e-commerce store, one of the most effective e-commerce content marketing tools at your disposal is Hotjar. This website optimization software solution provides valuable insights into how visitors interact with your site, which can be pivotal in shaping successful e-commerce marketing strategies.

The standout feature of Hotjar is its heat mapping tool. It gives a visual representation of where users typically click on your page, sections they tend to ignore, and how far down they scroll after landing on your site. Understanding these user behaviors can help you optimize content placement for maximum engagement and conversion.

Hotjar offers products under three different categories – Observe, Ask, and Engage – each designed to gather specific types of data from your website visitors.

Observe: The “Observe” products focus on capturing visitor behavior through heatmaps, session recordings, funnels analysis, etc., providing valuable data that can enhance search engine optimization efforts for organic traffic growth.
Ask: As the name suggests, “Ask” encourages direct feedback from customers via surveys or polls. This real-time feedback helps understand customer needs better, leading to improved online sales performance.
Engage: This tool facilitates setting up interviews with your target customers, including recruiting interviewees as well as hosting and recording calls.

Screenshot from Hotjar

Best Social Media Management Platform: Hootsuite

If you’re looking for a one-stop shop to manage your e-commerce store’s social media channels, look no further than Hootsuite. This powerful social media management app lets you create, schedule posts, and share content across multiple platforms all from a single dashboard.

Hootsuite integrates with various popular social media platforms, making it easier for online sellers to reach potential customers. Whether you want to update existing content on Facebook or launch an affiliate marketing campaign on Twitter, Hootsuite has got you covered. The tool also enables real-time collaboration among team members, which is crucial in executing effective e-commerce marketing strategies.

Beyond managing social media posts, Hootsuite also supports email marketing efforts, allowing businesses to build their mailing list directly within the platform. By creating personalized emails based on user-generated content such as product reviews or customer testimonials, you can better retain customers while boosting online sales at the same time.

Incorporating user-generated content like product demonstrations or reviews can significantly enhance consumers’ shopping experiences and make an online store more appealing. With tools like Hootsuite that facilitate easy sharing of such content across multiple channels simultaneously, brands get closer to offering an immersive virtual shopping experience akin to physical stores.

Screenshot from Hootsuite

Best Photo Editor: PicMonkey

In the world of e-commerce content marketing, we often think primarily about written content. However, visual elements play a significant role in capturing potential customers’ attention and enhancing overall audience engagement.

While there’s no harm in using stock photos for your e-commerce store or blog posts, taking it up a notch by creating custom images can significantly impact your online sales. This might sound intimidating initially but worry not; tools like PicMonkey make this task simpler than ever before.

PicMonkey is an easy-to-use tool that allows you to create stunning graphics tailored specifically to your content needs. It offers beginner-friendly features such as pre-made templates which enable even those with little to no design experience to start creating impressive visuals instantly.

Better yet, PicMonkey isn’t just restricted to desktop use – it’s available as a mobile app too. This makes it one of the most convenient social media marketing tools on our list since you can create engaging social media posts right from your phone whenever inspiration strikes.

Apart from boosting user engagement, custom visuals also help improve SEO. Images are known to enhance Google search rankings when they’re relevant and optimized correctly with alt tags and descriptions — another reason why investing time into image creation pays off.

Screenshot from PicMonkey

Best Headline Generator: SEOPressor

Staring at a blank screen for hours? Let SEOPressor help. This blog title generator is ready to rescue you from the clutches of writer’s block.

SEOPressor’s Blog Title Generator is so easy to use. Just enter a keyword or topic and watch the magic unfold. These headline recommendations are tailored to your niche, each designed to pique curiosity and attract readers. More than just being catchy, they are also optimized for search engines, increasing the chances of your blog post ranking higher in search results.

The tool takes into account various factors like headline length, emotional appeal, and power words to create titles that not only resonate with your audience but also have the potential to go viral. It helps you strike that perfect balance between creativity and SEO, ensuring your titles are not only engaging but also discoverable by people searching for related topics online.

Screenshot from SEOPressor

Although some suggestions might seem off-track at times, remember that these are meant to kickstart your thought process for creating content rather than being used verbatim.

Whether you’re a seasoned blogger looking to spice up your content or a newbie trying to find the perfect title to attract visitors to your store, SEOPressor’s Blog Title Generator is your creative ally. It provides you with a plethora of title ideas, sparking your inspiration and guiding you toward crafting headlines that stand out in the crowded world of e-commerce.

Best SEO Content Marketing Platform: BrandWell

BrandWell combines almost all of the e-commerce marketing tools we listed here — making it the best overall marketing software for entrepreneurs and marketers.

While this tool made its mark as a marketing platform that specializes in long-form content, BrandWell is now more than just a blogging machine.

With the latest version, you get:

A keyword research tool with topic clustering
40+ AI agents that help you create ANY type of content
Personalized AI from the super smart, marketing-trained AIMEE chatbot
A full SEO suite with live SEO scoring
Optimization audits
Topic reports
Content briefs
Automated links
Google Search Console integration
NLP and salience scoring
Bulk undetectable rewriter
Plagiarism checker
AI detector
Website integration

With all these features right at your fingertips, BrandWell is the ONLY tool you need for building, optimizing, and rolling out your next e-commerce marketing campaign.

BrandWell is a powerful tool that can help you:

Generate new ideas for blog articles, social media posts, emails, and other types of content.
Create high-quality content in a fraction of the time.
Publish content more consistently.
Establish yourself as a thought leader in your industry.
Increase brand awareness.
Build relationships with potential customers.
Drive more traffic to your website.
Generate more leads and sales.

Here are some of the reasons why BrandWell is the best marketing tool for entrepreneurs:

It’s easy to use even for inexperienced marketers or writers.
It’s affordable, especially for small businesses.
It’s backed by a team of experts who are always there to help.
It has a proven track record of success.

Conclusion

E-commerce marketing tools can be a game-changer for your online business.

First, they streamline content creation, saving you time and effort in generating compelling product descriptions, blog posts, and social media content. You can focus on other aspects of your business while still delivering top-notch content to your audience.

Secondly, the power of personalization! E-commerce marketing tools enable you to understand your customers better and tailor product recommendations and marketing messages to their unique preferences. This personalized touch can significantly boost customer engagement and conversions.

Plus, SEO and other marketing strategies become a breeze with these platforms. Find relevant keywords and phrases to give your content a better chance to shine on search engine result pages. Say hello to improved rankings and increased organic traffic!

Lastly, the data-driven insights provided by these tools allow you to fine-tune your marketing strategies. Analyzing product reviews and feedback helps you understand your customers’ needs and preferences, enabling you to continuously improve your offerings.

So, why not take advantage of the best e-commerce marketing tools? They are the secret sauce to stand out in the competitive online market, connect with your audience on a deeper level, and ultimately take your business to new heights!

Written by Julia McCoy

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