How to Promote Your Ebook and Make It Go Viral

Ebooks have become a powerful tool for building authority, generating passive income, and sharing valuable knowledge.

However, simply writing a good book isn’t enough — you need a solid promotion strategy to ensure your work reaches the right audience.

In this guide, we’ll explore 13 of the best ebook marketing tactics, common mistakes to avoid, and how to use AI to write and promote ebooks in record time!

Promote your ebook with these tried-and-true methods today so it will be ready when readers come knocking tomorrow.

Why is Ebook Marketing Important?

So, you’ve written an amazing ebook — congrats! 🎉

But here’s the thing: even the best book in the world won’t sell itself.

With millions of ebooks available, you need a solid marketing plan to make sure your book gets noticed.

Think of ebook marketing as a bridge between your book and your ideal readers. Without it, your ebook might just sit there, unseen and unread.

With the right promotion, you can:

✔️ Get more downloads and sales – The more people see your book, the more likely they are to buy it.
✔️ Build your authority – A well-promoted ebook positions you as an expert in your niche.
✔️ Grow your audience and email list – Your ebook can attract loyal readers who want more of your content.
✔️ Open new opportunities – A successful ebook can lead to guest speaking gigs, collaborations, and even more book deals!

The key to ebook success is visibility. You need to get your ebook in front of the right people at the right time.

That means using a mix of strategies — content marketing, email lists, social media, collaborations, and even limited-time promotions.

Before jumping into ebook promotion, take a moment to answer these questions:

• Who is your ideal reader? What problems do they have? What are they searching for?
• Where do they hang out online? Are they active on Twitter, LinkedIn, or Instagram?
• What type of content do they engage with? Do they prefer blog posts, videos, or email newsletters?

With these insights, you can focus on the right marketing strategies and avoid wasting time on tactics that don’t work.

Next, I’m going to share 13 of my favorite ebook promotion strategies with you, starting with building an author website.

1. Build an Author Website

Think of your author’s website as your ebook’s online home — a place where readers can learn about you, explore your work, and (most importantly) buy your ebook.

If you don’t have one yet, now’s the time to build it.

Even if you’re not a tech person, setting up a simple, professional website is easier than ever. And trust me, having your own website gives you full control over how you present your ebook — unlike social media, where algorithms decide who sees your content.

Why do you need an author website?

✔️ Credibility: A professional site makes you look like a legit author, not just someone selling a random PDF.
✔️ Visibility: You can optimize your site for SEO so people can find your ebook through Google searches.
✔️ Lead Generation: Capture emails and build a list of potential buyers for future book launches.
✔️ Direct Sales: Sell your ebook directly without paying marketplace fees (Amazon, Apple Books, etc.).

How to Set Up Your Author Website:

Step 1: Choose a Website Platform

If you want a simple site, go with:

• WordPress (best for full customization)
• Squarespace (great for easy drag-and-drop design)
• Wix (user-friendly and beginner-friendly)
• Ghost (ideal for writers who love blogging)

Want the easiest option? Carrd or Linktree can work for a minimalist author page with links to your ebook.

Step 2: Secure a Domain Name

Your domain name should be simple and memorable, like:

• YourName.com (e.g., JaneDoeWrites.com)
• YourBookTitle.com (if you’re promoting one specific ebook)
• A niche-focused name (e.g., SelfHelpBySarah.com)

Use Namecheap to grab a domain for around $10-15/year.

Read this domain buying guide to find more ideas for your website.

Step 3: Add Essential Pages

Here’s what your author website must have:

1️⃣ Homepage – Introduce yourself and showcase your ebook. Make it clear what you do and who your book is for.

2️⃣ About Page – Share your story. What inspired you to write this ebook? Why should people listen to you?

3️⃣ Ebook Landing Page – A dedicated page for your book with:

• An eye-catching cover image
• A compelling description
• Buy/download buttons
• Testimonials or early reviews
• A free sample (optional)

4️⃣ Contact Page – Make it easy for readers, press, or potential collaborators to reach you.

5️⃣ Blog (Optional, but Recommended) – Writing blog posts related to your ebook topic helps drive free traffic from Google and social media.

Step 4: Optimize for SEO and Engagement

Once your site is live, here’s how to attract more visitors:

• SEO Basics: Use keywords related to your ebook (e.g., “self-publishing tips,” “beginner’s guide to productivity”).
• Lead Magnet: Offer a freebie (like a sample chapter) in exchange for emails.
• Clear Call to Action: Every page should encourage readers to buy, download, or subscribe.
• Social Media Links: Make it easy for readers to follow you.

That’s it! Your website is now your ebook’s online HQ.

For inspiration, check out these Reedsy examples of 13 Author Websites That Get It Right.

Next up: Creating a dedicated landing page that converts visitors into buyers.

2. Create a Dedicated Landing Page

Your author website is your home base, but your ebook landing page is where the magic happens.

A dedicated landing page is designed for one goal only — getting visitors to buy or download your ebook.

Unlike a homepage which might have distractions like blog posts or social media links, your landing page keeps readers focused on your book and why they need it.

Think of it as your ebook’s sales pitch. If someone lands on this page, they’re already interested. Your job is to convince them to take action.

What makes a great ebook landing page?

Your landing page should:

✔️ Be clear and focused – No distractions. Just your ebook and why it’s valuable.
✔️ Use compelling visuals – A great cover design instantly boosts credibility.
✔️ Have a strong call to action – What should visitors do? Buy? Download a free sample? Subscribe? Make it obvious.
✔️ Show social proof – Testimonials, reviews, and endorsements build trust.
✔️ Be optimized for SEO – So people can find it through search engines.

How to Build Your Ebook Landing Page:

Step 1: Pick a Landing Page Builder

If your site is on WordPress, you can use:

• Elementor (drag-and-drop page builder)
• Thrive Architect (great for conversion-focused pages)
• SeedProd (simple but powerful)

For non-WordPress sites, try:

• Carrd (super easy, one-page website builder)
• Leadpages (great for high-converting sales pages)
• Kajabi or Podia (if you plan to sell multiple digital products)

Want a free option? Use Google Sites, Notion, or even a well-optimized blog post as a landing page!

Step 2: Write a Compelling Headline

Your headline is the first thing people see. It should instantly grab attention and tell visitors what they’ll gain from your ebook.

❌ Bad: “Check out my new ebook!” (Too vague, not exciting)
✔️ Good: “Master Time Management in 7 Days – Get Your Free Guide Now!” (Clear benefit + urgency)

Step 3: Add an Engaging Book Description

Your description should focus on how your ebook helps the reader. Answer:

• What problem does your ebook solve?
• What transformation will readers experience?
• Why should they trust you?

Example Format:

“Struggling to stay productive? This ebook will show you how to organize your schedule, eliminate distractions, and get more done — without burnout.”

What you’ll learn inside:

✅ How to plan your day in 10 minutes or less
✅ The #1 mistake that kills productivity
✅ Free templates to track your progress

Step 4: Include a Strong Call to Action (CTA)

Tell visitors exactly what to do next. Keep it simple and action-oriented:

• “Download Your Free Copy Now”
• “Get Instant Access”
• “Start Reading Today”

Use a big, bold button with a contrasting color. Avoid boring text like “Submit” or “Click Here.”

Step 5: Show Off Your Ebook Cover

People do judge a book by its cover. A professional, high-quality cover boosts credibility and makes your ebook feel legit.

If you need a cover, try:

• Canva (Easy DIY design)
• Fiverr or 99designs (Hire a designer)
• DIYBookCovers (Quick mockups)

Step 6: Add Social Proof

People trust what others say about your book more than what you say about it. If you have reviews from early readers, showcase them!

Where to get testimonials?

• Ask beta readers for feedback
• Reach out to influencers in your niche
• Collect Amazon or Goodreads reviews

Example Testimonial Section:

“I read this ebook in one sitting, and it completely changed how I manage my time. A must-read!” – Sarah J., Entrepreneur

Step 7: Offer a Free Sample or Bonus

If your goal is to build an email list, offer a free sample chapter or an exclusive bonus (like a workbook, checklist, or template).

Example CTA for Email Capture:

“Sign up below and get the first 3 chapters FREE!”

Tools for Email Collection:

• Mailchimp (free for up to 500 subscribers)
• Kit (best for authors)
• GetResponse (great automation features)

Step 8: Optimize for SEO

To get organic traffic, make sure your page includes:

• Relevant keywords
• A compelling meta description
• A fast, mobile-friendly design

Bonus Tip: Add social sharing buttons so visitors can spread the word! 📢

Your ebook landing page is now a sales machine that works 24/7.

Take a look at the 40 Best Landing Pages of 2024 from Unbounce.

Next up: Content Marketing – how to attract readers without spending on ads.

3. Content Marketing

Content marketing is like planting seeds that keep growing — without paying for ads.

Instead of selling your ebook directly, you create valuable content that attracts the right audience and naturally leads them to your book.

Why does this work? Because people don’t like being sold to — but they love helpful, engaging, and entertaining content.

Done right, content marketing can:

✔️ Drive organic traffic from Google and social media
✔️ Build trust and authority in your niche
✔️ Grow your audience and email list
✔️ Turn readers into buyers without hard selling

Here are two ways you can use content marketing to promote your ebook effectively:

1. Start a Blog (SEO = Free Traffic)

A blog helps Google find you, which means free traffic over time. Write about topics related to your ebook and naturally link to your landing page.

Example: If your ebook is about time management, write posts like:

“7 Productivity Hacks to Get More Done in Less Time”
“How to Stop Procrastinating and Finally Achieve Your Goals”
“The Best Time Management Apps to Organize Your Life”

Each blog post should softly lead readers to your ebook with a call to action (CTA).

Brainstorm 5-10 topics related to your ebook then write and publish at least one blog post per week with a link to your ebook.

Need long-form, SEO-optimized blog posts in bulk? Let BrandWell help 👇

2. Answer Questions on Quora & Reddit

People are already asking about your ebook topic on forums like Quora and Reddit. Answer their questions and subtly mention your ebook when relevant.

Example:

If your ebook is about productivity, find Quora questions like:

“What are the best ways to stop procrastinating?”
“How can I manage my time better?”

Write a detailed, helpful answer, then say:

“I actually wrote an entire ebook on this — feel free to check it out here [your link].”

Find 3-5 relevant Quora or Reddit threads and answer them this week. Avoid spam — be genuinely helpful first, then mention your ebook naturally.

Content marketing isn’t about quick sales — it’s about long-term visibility. The more helpful content you create, the more readers you’ll attract over time.

Next up: Email Marketing – how to turn subscribers into ebook buyers.

4. Email Marketing

Email marketing is one of the most powerful ways to sell your ebook. Unlike social media, where algorithms control what people see, your email list is yours — you can reach your audience whenever you want.

Why does email marketing work so well?

✔️ Direct communication – You’re landing in their inbox, not fighting for attention on social media.
✔️ High engagement – Emails have higher conversion rates than most other marketing channels.
✔️ Long-term relationship building – You can nurture your audience over time, not just sell to them once.

So how do you turn your email subscribers into buyers?

Step 1: Build an Email List (Offer a Lead Magnet)

People won’t give you their email for nothing — you need to offer value first.

Here are some of the best lead magnet ideas to grow your list:

• A free chapter of your ebook
• A checklist, cheat sheet, or quick-start guide related to your topic
• A mini-course or exclusive webinar
• A private podcast episode

Example:

If your ebook is about time management, offer a “10-Minute Productivity Cheat Sheet” in exchange for emails.

If your ebook is a fiction novel, offer “Exclusive Behind-the-Scenes Content” or “Bonus Short Stories.”

Create a simple lead magnet (Canva works great for PDFs) then use Mailchimp, Kit, or GetResponse to set up an email signup form.

Place the signup form on your landing page, blog, and social media bio.

Step 2: Set Up an Automated Welcome Sequence

Once someone joins your list, don’t just let them sit there — guide them toward your ebook with an automated email sequence.

Example:

Email #1 – Welcome & Freebie (Sent immediately)

Subject: Welcome! Here’s Your Free [Lead Magnet]

• Thank them for signing up.
• Deliver the freebie.
• Set expectations (e.g., “Over the next few days, I’ll send you my best tips on [topic]”).

Email #2 – Build Trust (Sent 1-2 days later)

Subject: The #1 Mistake People Make With [Your Ebook’s Topic]

• Share a personal story or common mistake your audience struggles with.
• Give a quick, actionable tip.
• Softly mention your ebook as the solution.

Email #3 – Ebook Teaser (Sent 3-4 days later)

Subject: Sneak Peek Inside My Ebook + A Special Bonus

• Share an exclusive preview of your ebook (a chapter, key tip, or case study).
• Highlight one major benefit of your book.
• Offer a bonus for early buyers (like a free workbook or private Q&A session).

Email #4 – The Call to Action (Sent 5-7 days later)

Subject: Final Chance: Get [Ebook Title] + Bonus Before It’s Gone!

• Create urgency (limited-time discount, bonus, or exclusive content).
• Include a strong call to action: “Click here to get your copy now”.
• Reinforce why your ebook is valuable and how it can help them.

When you set up a four-email automated sequence in your email marketing platform, test different subject lines to see which gets the best open rates.

Step 3: Send Regular Value-Packed Emails

After your welcome sequence, don’t go silent — stay in touch with your audience by sending weekly or bi-weekly emails.

Some ideas for ongoing emails:

• Share behind-the-scenes insights about writing your book.
• Answer common questions from your audience.
• Feature reader success stories or testimonials.
• Offer exclusive discounts or bonus content.
• Share related content from your blog, podcast, or social media.

Example Email Subject Lines:

• “3 Surprising Productivity Hacks I Wish I Knew Sooner”
• “A Sneak Peek at My Next Book — What Do You Think?”
• “Limited-Time Offer: Grab My Ebook + Bonus Before Sunday!”

Write at least 3 value-packed emails per month and always include a soft promotion of your ebook in every few emails.

Step 4: Use Scarcity & Urgency to Boost Sales

People love a good deal — but they also hate missing out.

That’s why scarcity (limited-time offers) and urgency (countdowns) work so well.

Here are some of the ways I create urgency in emails:

• Limited-Time Discounts – “Get 30% off my ebook – offer ends Friday!”
• Bonus Expiry – “Buy today and get an exclusive workbook!”
• Pre-Order Perks – “Pre-order now to get a behind-the-scenes Q&A.”
• Price Increase Warning – “The price goes up tomorrow – grab it today!”

Plan one or two promotional email campaigns each month with urgency-driven offers and use countdown timers in your emails (Mailchimp and Kit have this feature).

Step 5: Segment Your List for Better Conversions

Not every subscriber is at the same stage in their journey. Segmentation helps you send the right emails to the right people.

You can group your email list into:

• New Subscribers – Send them a warm welcome series.
• Engaged Readers – Offer them exclusive bonuses or VIP access.
• Inactive Subscribers – Send a “We Miss You” email with a special incentive.

Tag subscribers based on their actions (e.g., “downloaded lead magnet,” “clicked ebook link,” etc.) and send targeted offers based on what stage they’re in.

💡 Pro Tip: If writing emails feels overwhelming, BrandWell can help you draft high-converting email sequences quickly!

Watch how:

When done right, email marketing = automated sales on autopilot.

Next up: Social Media Marketing – how to sell your ebook without sounding sales-y.

5. Social Media Marketing

Social media isn’t just for memes and viral videos — it’s a powerful tool for getting your ebook in front of the right people.

The trick? Engage first, sell later.

Nobody likes a “BUY MY BOOK” spammer, but they do love valuable content, interesting conversations, and behind-the-scenes insights.

When done right, social media can:

✔️ Grow your audience with people genuinely interested in your topic.
✔️ Drive traffic to your ebook landing page.
✔️ Build your brand as an authority in your niche.
✔️ Create word-of-mouth buzz around your book.

Let’s break down how to use social media to promote your ebook effectively.

Step 1: Choose the Right Platforms for Your Audience

Not every social media platform is worth your time. Focus on the ones where your target readers hang out.

Best Platforms Based on Your Ebook’s Niche:

• Facebook – Great for community-building and group discussions.
• Instagram – Perfect for visual storytelling, quotes, and short videos.
• Twitter/X – Best for sharing bite-sized insights and engaging in discussions.
• Pinterest – Ideal for ebooks on DIY, health, finance, and lifestyle.
• YouTube & TikTok – Powerful for short, engaging video content.
• LinkedIn – Great for business, marketing, and professional books.

Pick 1-2 platforms where your audience is most active.

Optimize your profile to include a link to your ebook landing page.

Learn more about how to use Twitter, Instagram, and YouTube for authors.

Step 2: Share Valuable Content (Not Just Sales Pitches!)

The secret to selling on social media? Give value first, promote second.

How to post ideas to promote your ebook naturally:

• Share key takeaways from your book (“Here’s a tip from Chapter 5 that changed my life…”).
• Create infographics or carousel posts with actionable insights.
• Record short videos sharing personal stories related to your book.
• Post excerpts from your ebook as Twitter threads or LinkedIn posts.
• Ask engaging questions (“What’s the best productivity hack you’ve ever tried?”).

Example:

If your ebook is about personal finance, create posts like:

“5 Budgeting Mistakes That Keep You Broke (And How to Fix Them)”
“Here’s How I Saved $10,000 in One Year – A Sneak Peek from My Ebook”
“Struggling to Save Money? This One Mindset Shift Can Change Everything”

Plan 3-4 social media posts per week using insights from your book.

Mix up content formats (text, images, videos, and stories).

Step 3: Use Stories & Reels to Boost Engagement

Short-form content (Stories, Reels, TikToks) gets higher reach and engagement than static posts. These formats feel personal, engaging, and easy to consume.

A couple of ideas for your stories & reels:

• Behind-the-scenes: “Here’s what went into writing my ebook.”
• Quick tips: “One mindset shift that helped me stay productive.”
• Timelapse video: Record yourself writing your book or reading a chapter.
• Polls & Q&A: “What’s your biggest struggle with [your topic]?”

Post at least 3-5 stories or reels per week with a call-to-action like: “Want more? Grab my ebook here!”

Step 4: Engage With Your Audience & Build Relationships

Social media is a two-way street. Instead of just posting and ghosting, engage with your followers by starting conversations and joining discussions.

How to engage with your audience effectively:

• Reply to comments and DMs (build real connections).
• Jump into Twitter/X discussions about your topic.
• Go live on Instagram, Facebook, or TikTok to answer reader questions.
• Comment on popular posts in your niche (people will check out your profile).

Spend 15-30 minutes per day engaging with followers and industry conversations.

End every post with a question to spark engagement.

Step 5: Run a Limited-Time Promo or Giveaway

People love free stuff and limited-time deals. Use this to your advantage by offering discounts, bonuses, or giveaways to boost sales.

Examples:

“Flash Sale! Get my ebook for $4.99 today only.”
“Tag a friend and enter to win a free copy!”
“Buy my ebook this week and get a free bonus workbook.”
“Price goes up in 48 hours — grab your copy now!”

Plan one giveaway or discount campaign per month.

Promote it on all your social media channels.

💡 Pro Tip: Tools like BrandWell can help you quickly generate engaging social media posts based on your ebook’s content!

Here’s an example of a Facebook post that BrandWell wrote for my ebook promotion:

Next up: Influencer Collaborations – how to leverage other creators to boost your ebook sales.

6. Influencer Collaborations

Want to skyrocket your ebook’s visibility without spending a fortune on ads? Influencer collaborations are one of the best ways to do it.

By partnering with influencers, bloggers, or content creators in your niche, you can tap into their audience and gain instant credibility.

When done right, influencer marketing can:

✔️ Expand your reach to a highly targeted audience.
✔️ Build trust—people trust recommendations from influencers they follow.
✔️ Drive sales quickly, especially when paired with a special offer.

But here’s the key: You don’t need to work with celebrities.

Micro-influencers (5K–50K followers) often have higher engagement and more loyal audiences than big-name influencers.

So how do you sell more ebooks through influencer collaborations?

Step 1: Find the Right Influencers in Your Niche

Not every influencer will be a good fit. You want people whose audience matches your target readers.

Where to find influencers in your niche?

• Instagram & TikTok – Search hashtags related to your book’s topic.
• Twitter/X & LinkedIn – Look for industry experts who engage in discussions.
• YouTube & Podcasts – Find creators who talk about your niche.
• Facebook Groups & Reddit – Engage in discussions and spot active contributors.

Things to look for in an influencer partner:

• Engaged audience – Check comments and likes, not just follower count.
• Authenticity – Do they genuinely connect with their audience?
• Relevance – Does their content align with your ebook’s topic?

Example:

If your ebook is about personal development, collaborate with self-improvement YouTubers or mindset coaches on Instagram.

If it’s about fitness, reach out to wellness influencers or fitness TikTokers.

Make a list of 10-15 influencers in your niche then follow them, engage with their content, and start building a relationship.

Step 2: Offer Value First (Before Pitching a Collaboration)

Influencers get tons of collaboration requests, so you need to stand out by offering value first.

How do you build a relationship with an influencer?

• Comment on their posts with thoughtful insights.
• Share their content and tag them in your Stories.
• Respond to their tweets or LinkedIn posts.
• Offer them a free copy of your ebook before asking for promotion.

Once you’ve built some rapport, reach out with a personalized message.

Example outreach message:

Subject: Love Your Content – Would Love to Collaborate!

Hey [Influencer’s Name],

I love your content on [specific topic]! Your post on [mention specific post] really resonated with me.

I recently published an ebook on [your ebook’s topic], and I’d love to send you a free copy. If you find it valuable, I’d be thrilled to collaborate—whether through a shoutout, a guest post, or a giveaway for your audience.

Let me know if you’re interested!

Best,
[Your Name]

Engage with your target influencers for at least a week before reaching out.

Personalize your message so it doesn’t feel like a copy-paste pitch.

Step 3: Do a Live Interview or Collab Video

One of the best ways to build trust and sell more ebooks is through real-time content on the following platforms:

• Instagram/Facebook Live – Host a chat where you discuss a key topic from your ebook.
• YouTube or TikTok Collab – Join an influencer for a short Q&A video.
• Podcast Interview – Get featured on an influencer’s podcast and talk about your book.
• Twitter/X Spaces or LinkedIn Live – Join a panel discussion with an expert.

Example live video idea:

Record a live video about “How to Overcome Writer’s Block – A Live Chat with [Influencer’s Name]” where you both discuss writing tips while promoting your ebook as a resource.

Reach out to one influencer per week for a possible live collab. Plan 1-2 live sessions around your ebook launch.

Types of Influencer Personas from Onalytica

Next up: Guest Posting – how to get featured on high-authority sites to drive ebook sales.

7. Write Guest Posts on Relevant Authority Sites

If you want to boost your credibility, reach a larger audience, and drive targeted traffic to your ebook, guest posting is one of the best strategies.

By contributing high-quality articles to well-known blogs and websites in your niche, you can position yourself as an expert and attract readers who are already interested in your topic.

When done right, guest posting can:

✔️ Put your ebook in front of the right audience — without paid ads.
✔️ Boost your website’s SEO by earning backlinks from authority sites.
✔️ Build credibility and trust — readers see you as an expert in your field.
✔️ Send targeted traffic to your landing page, increasing ebook sales.

The best part? Top websites are always looking for great content.

Let’s break down exactly how to land guest post opportunities and use them to promote your ebook.

Step 1: Find the Right Blogs & Websites for Guest Posting

You don’t want to post just anywhere — your goal is to get featured on sites your target audience actually reads.

There are three places where you can find guest post opportunities:

1️⃣Google Search:

Type these operators in the search field:

“Write for us” + [your niche]
“Guest post guidelines” + [your topic]
“Best blogs on [your niche] accepting guest posts”

2️⃣Competitor Backlinks – Use a tool like Ahrefs or Ubersuggest to see where other authors in your niche have published guest posts.

3️⃣LinkedIn & Twitter/X – Many editors post about guest post opportunities — search for “looking for guest contributors” or “accepting guest posts.”

Make a list of 10-15 blogs in your niche that accept guest posts.

Check their guest post guidelines and see what topics they publish.

Step 2: Pitch a Guest Post That Stands Out

Editors get tons of pitches, so you need to craft one that immediately grabs their attention.

Try this:

Subject: Guest Post Idea for [Website Name] – [Proposed Title]

Hi [Editor’s Name],

I’m [Your Name], a [your expertise] who writes about [your topic]. I’ve been following [their website] and loved your recent post on [mention a related article].

I’d love to contribute a guest post titled “[Proposed Title]”, which would provide [1-2 sentence summary of what the post will cover].

Here’s why I think it’s a great fit for your readers:

✅ [Reason 1: How it adds value to their audience]
✅ [Reason 2: How it aligns with their blog’s content]

To give you an idea of my writing, here are some samples:

[Link to a previous article or your blog]

Would love to hear your thoughts! Let me know if you’d be interested.

Thanks,
[Your Name]

Send 5-7 pitches per week to relevant blogs in your niche.

Personalize every pitch — editors can spot a copy-paste pitch from a mile away.

Step 3: Write a High-Value Post (and Subtly Promote Your Ebook)

Once your pitch gets accepted, you now need to write an article that’s packed with value while subtly leading readers to your ebook.

1. Start with a strong hook – Make readers instantly interested.
2. Give actionable, high-quality insights – Solve a problem, share strategies, or provide unique research.
3. Subtly mention your ebook – Instead of saying “Buy my ebook!”, integrate it naturally.

Example:

❌ Instead of: “I cover this in detail in my ebook, grab it here!”
✔️ Say: “One of the most common mistakes people make when [your topic] is [common mistake]. In my ebook, I share a simple 3-step framework to fix this, but here’s a quick breakdown…”

Now, where should you display your ebook link?

1. Your author bio (most guest posts allow a short bio with links).
2. Naturally in the article (“If you want a full step-by-step guide, I cover it in [ebook name]”).

Make sure your guest post gives massive value so readers trust you.

Add one or two natural mentions of your ebook, but focus on helping, not selling.

Step 4: Leverage the Guest Post for More Traffic

Once your post goes live, don’t just sit back and wait for traffic — actively promote it to maximize visibility.

How to get more eyes on your guest post:

• Share it on social media and tag the website that published it.
• Send it to your email list with a short message (“Excited to share my latest guest post on [Website]—here’s what you’ll learn…”).
• Engage with comments on the post to build relationships with new readers.

Schedule 3-5 social media posts promoting your guest article.

Reply to every comment — engagement boosts visibility!

Step 5. Turn One Guest Post Into Multiple Opportunities

A single guest post can open more doors than you think. Once you’ve been published on one authority site, use that credibility to land more guest posts.

• Ask for a regular contributor spot – If your post performs well, the editor may invite you back.
• Use it as proof when pitching other blogs – Mention that you’ve been published on [Authority Site].
• Turn it into speaking opportunities – Some blogs have YouTube channels, podcasts, or webinars.

Reach out to 3 new blogs after your first guest post goes live.

Add “As featured on [Authority Site]” to your bio for credibility.

For more tips, read our complete guide on Guest Post Writing.

Next up: Running Targeted Ads – how to use Google Ads and other platforms to sell more ebooks.

8. Run Targeted Ads on Google

If you want to drive traffic to your ebook landing page instantly, running targeted ads on Google is a game-changer.

Unlike organic strategies that take time, paid ads put your ebook in front of people who are actively searching for topics related to your book — leading to higher conversion rates and faster sales.

But here’s the catch: If you don’t target the right audience or set up your ads correctly, you can end up wasting money.

Let’s break down how to run highly effective Google Ads to promote your ebook while staying within budget.

Step 1: Define Your Audience & Keywords

Google Ads works best when you target people already interested in your topic. To do this, you need to:

1. Identify your ideal reader (Who is most likely to buy your ebook?)
2. Find the right keywords (What are they searching for on Google?)

How to find keywords for your ebook ads:

• Use Google Keyword Planner.
• Try Ubersuggest, Ahrefs, or Semrush for keyword ideas.
• Look at Amazon: Search for books like yours and check their titles, subtitles, and descriptions for keyword inspiration.

If you’re promoting an ebook on productivity, here are some keyword examples:

“how to be more productive at work”
“productivity tips for entrepreneurs”
“best time management books”
“how to stop procrastinating”

Make a list of 10-15 keywords that match your ebook’s topic then choose keywords with buying intent, like “best [niche] books” or “[topic] guide for beginners.”

Step 2: Create a High-Converting Google Ad

Your ad needs to grab attention, spark curiosity, and drive clicks. Here’s what makes a high-performing Google Ad:

1️⃣ Headline (Max 30 Characters)

[Ebook Name] – Get Your Copy Today!
Boost Productivity – Read This Ebook!
The Ultimate [Topic] Guide!

2️⃣ Description (Max 90 Characters)

Discover proven strategies to [solve pain point]. Get your ebook today!
Limited-time offer! Download [Ebook Name] and transform your [niche] skills.
Master [topic] with this expert-written guide. Click to learn more!

3️⃣ Call to Action (CTA)

Download Now!
Get Instant Access!
Claim Your Copy Today!

Write 3-4 variations of your ad copy to test which one performs best.

Step 3: Set Up a Budget & Targeting Strategy

Google Ads runs on a pay-per-click (PPC) model, meaning you only pay when someone clicks your ad.

Beginner budget plan:

• $5–$10/day – Great for testing and gathering data
• $20–$50/day – More visibility, better conversions
• $100+/day – Scaling phase (once you know which ads work best)

Targeting options to use:

• Location: Target specific countries where your audience is most active.
• Device: If your ebook is mobile-friendly, prioritize mobile users.
• Demographics: Focus on age, gender, and interests that match your ideal reader.
• Custom Audiences: Use Google’s Custom Intent Audience to target people searching for related books and topics.

Start with $5-$10/day and track results before increasing your budget.

Don’t waste clicks by sending traffic to a generic homepage. Your ad should direct people to a dedicated landing page that is designed to convert visitors into buyers.

Step 4: Track Performance & Optimize for Better Results

Even the best Google Ads need tweaking. Once your campaign is live, monitor the results and optimize for better performance.

Key metrics to track in Google Ads:

• Click-Through Rate (CTR): Are people clicking your ad? (Aim for 2% or higher)
• Conversion Rate: Are people buying after clicking? (Aim for 5-10%)
• Cost-Per-Click (CPC): How much are you paying per visitor? (Keep it low)
• Return on Ad Spend (ROAS): Are you making a profit?

How to optimize your Google Ads for better results:

• Test different ad headlines – A simple tweak can increase clicks.
• Try new keywords – Remove underperforming ones and add better ones.
• Improve your landing page – Small changes (like a stronger CTA) can boost conversions.
• Adjust your budget – Scale up winning campaigns and cut losing ones.

Check your Google Ads dashboard daily and make small tweaks every 3-5 days.

💡 Pro Tip: Want to write and optimize ad copy faster? BrandWell can generate high-converting ad copy, landing page text, and even audience research in minutes!

Next up: Limited-Time Promotions – how to use discounts, giveaways, and free excerpts to drive ebook sales.

9. Offer Limited-Time Promotions

Everyone loves a good deal. And when people know an offer won’t last forever, they’re more likely to take action now rather than “think about it later” (which often means never).

Limited-time promotions are one of the best ways to boost ebook sales, attract new readers, and even build your email list.

The trick? Use urgency the right way — without devaluing your book or making it seem like a desperate move.

Let’s look at some smart promotional strategies that create FOMO (fear of missing out) and help you sell more ebooks.

Step 1: Run a Limited-Time Discount on Your Ebook

Lower the price for a short period to attract more buyers. This works especially well for new launches or when you’re trying to revive ebook sales.

How to do it:

1. Reduce the price for 72 hours (or up to a week).
2. Promote the discount via email, social media, and ads.
3. Use phrases like “Ends Soon”, “Last Chance”, and “Only Available Until [Date]” to create urgency.
4. After the promo ends, gradually increase the price rather than jumping back to full price immediately.

Example:

If your ebook costs $9.99, offer it for $2.99 for 3 days. Then raise it to $5.99 for a week before going back to full price.

Best platforms for offering limited-time discounts:

• Amazon Kindle Countdown Deals – This lets you discount your ebook for a set period while showing a countdown timer.
• Gumroad & Payhip – You can easily create time-sensitive discount codes.
• Your Own Website – If you sell ebooks directly, use a promo code with an expiration date.

Step 2: Give Away a Free Chapter or Excerpt

If you want readers to fall in love with your content before they buy, giving away a free chapter or sneak peek is a powerful strategy.

How to do it:

1. Offer the first chapter (or an exclusive section) as a free download.
2. Add a strong CTA in your free excerpt, like: “Enjoyed this? Get the full ebook today!”
3. Use a landing page where readers can download it in exchange for their email.

Where to promote your free excerpt:

• Your Website – Create a pop-up or banner for it.
• Email Marketing – Send it to your list as a lead magnet.
• Social Media – Share snippets or quote images to tease the content.

Example of a landing page hook:

“Curious about [Topic]? Get a FREE chapter of [Ebook Name] and start learning today!”

Step 3: Run a Giveaway to Build Buzz & Engagement

Giveaways create huge engagement, especially when done strategically.

The goal isn’t just to give away a free copy — it’s to gain followers, collect emails, or increase shares.

How to run an ebook giveaway:

• Set a goal (More email subscribers? Social shares? Reviews?)
• Use a giveaway tool like KingSumo, Gleam, or RafflePress.
• Make it easy to enter – For example:
  🔹 Follow on Instagram + Tag 2 friends
  🔹 Subscribe to your email list
  🔹 Share the giveaway post

Bonus: Offer extra entries for leaving a review if they’ve read your book before!

Step 4: Bundle Your Ebook with Exclusive Bonuses

Instead of just discounting your ebook, add extra value by offering exclusive bonuses that are only available for a limited time.

Bonus Ideas:

• A cheat sheet or workbook to go with the ebook
• A behind-the-scenes guide (e.g., extra case studies, worksheets)
• A private Q&A session for buyers who purchase within 48 hours
• A companion video lesson

Example:

“For the next 48 hours, get [Ebook Name] + a bonus checklist absolutely free! After that, the price goes back to normal.”

Step 5: Use Scarcity: Set a Deadline & Stick to It

A limited-time promotion only works if people believe it’s truly limited. If you extend the deadline every time, your audience will stop taking your offers seriously.

How to create real urgency:

1. Add a countdown timer on your website & emails.
2. Use phrases that drive action, like:
   🔹 “Only 24 hours left!”
   🔹 “Get this deal before it disappears!”
   🔹 “This bonus expired by midnight!”
3. When the deadline hits, actually remove the discount/offer.

Tools for adding countdown timers:

• Deadline Funnel (for emails & landing pages)
• OptinMonster (for pop-ups & exit-intent timers)

💡 Pro Tip: Need high-quality content for your promo emails, landing pages, or social media posts? BrandWell can help you create a compelling copy in minutes!

Next up: How to Treat Your Ebook Launch Like a Big Event (Virtual Launch Party, Exclusive Bonuses, and More!)

10. Treat Your Ebook Launch as a Big Event

Your ebook launch shouldn’t be a quiet “Oh hey, my book is out now” moment.

Nope.

It should be an event — something your audience gets excited about, anticipates, and can’t wait to be part of.

Think about how big brands like Apple launch their new products. They build hype, tease new features, offer exclusive deals, and get people talking before the launch even happens.

You need to do the same for your ebook!

A well-planned launch can skyrocket your sales, boost engagement, and create a buzz that lasts beyond launch week.

Here’s how to do it right.

Step 1: Start With a Pre-Launch Hype Campaign

You can’t just drop your ebook and expect people to care. You need to build anticipation. The goal of a pre-launch campaign is to:

✔️ Get people aware that your ebook is coming.
✔️ Make them excited and eager to buy.
✔️ Collect leads & pre-orders before launch day.

How to build pre-launch hype:

• Tease your audience with sneak peeks (cover reveal, chapter previews).
• Share your journey (Why did you write this book? What problem does it solve?).
• Get your audience involved (Ask for feedback on your cover, let them vote on titles).
• Offer a special pre-order deal (discounted price, bonus content, or VIP access).

Step 2: Host a Virtual Launch Party

A virtual launch party is an interactive way to celebrate your ebook release while engaging directly with your audience.

You can host it on Instagram Live, Facebook Live, YouTube, or even Zoom.

What should you include in your virtual launch party?

• A behind-the-scenes look at how you created the ebook.
• A live reading of an exclusive excerpt.
• A fun Q&A session where people can ask about the book.
• A giveaway for attendees (free copies, bonus materials, or gift cards).
• A special launch day discount or limited-time offer.

Example:

“Join me LIVE on [date] as we celebrate the launch of [Ebook Name]! I’ll be sharing exclusive insights, answering your questions, and giving away some amazing prizes!”

Tools for hosting your virtual launch:

• Instagram Live / Facebook Live (For casual, interactive sessions)
• YouTube Live (For a more polished, professional approach)
• Zoom / Google Meet (For an invite-only experience)

Step 3: Offer Exclusive Bonuses for Early Buyers

People love bonuses, and offering exclusive treats to those who buy your ebook on launch day can create a massive sales boost.

Here are some bonus ideas for early buyers:

• A companion workbook or checklist
• A private Q&A session with you
• Access to a behind-the-scenes mini-course
• A signed digital certificate (great for business-related books)
• A personalized video message thanking them for their support

Example:

“For the first 100 buyers, you’ll get an exclusive bonus guide + a private coaching session with me!”

Step 4: Use a Countdown Timer to Create Urgency

A ticking clock makes people act faster. If they know your special launch-day deal is going away soon, they won’t want to miss out.

Where to use countdown timers:

• On your landing page (e.g., “Only 24 hours left to get your free bonus!”).
• In your email marketing (e.g., “Final 6 hours to grab your exclusive launch deal!”).
• On social media posts & stories (Use countdown stickers on Instagram).

Countdown timers from Canva

Step 5: Get Your Launch Team Involved

A launch team is a group of people who support your ebook launch by sharing it with their audience. This could include:

• Your email subscribers
• Influencers & bloggers in your niche
• Friends, colleagues, and superfans who love your work

What your launch team can do:

• Leave early reviews on Amazon & Goodreads.
• Share your ebook on social media.
• Mention your ebook in their newsletters or blogs.

How to recruit and build a launch team:

1. Create a private Facebook group or email list for them.
2. Give them early access to your book.
3. Offer incentives like exclusive content or a shoutout.

Step 6: Follow Up & Keep the Momentum Going

Don’t let the excitement die after launch day! Keep your ebook top of mind by continuing to promote it.

Some post-launch strategies:

• Share testimonials from your first buyers.
• Run a giveaway for those who leave a review.
• Repurpose content (Turn snippets into blog posts, videos, or Twitter threads).
• Keep email subscribers engaged with exclusive updates or bonus content.

💡 Pro Tip: Want to create launch emails, landing pages, and social media content in minutes? BrandWell can generate high-converting copy to make your launch promotion effortless!

Next up: How to Get More Reviews for Your Ebook to Drive More Sales!

11. Get More Reviews

Want to know one of the biggest deal-breakers for potential ebook buyers? A lack of reviews.

Think about it — when you’re shopping for a book, do you pick the one with zero reviews, or the one with dozens of glowing testimonials?

Reviews serve as social proof, reassuring readers that your ebook is worth their time and money. The more high-quality reviews you have, the higher your ebook ranks on platforms like Amazon and Goodreads, leading to even more sales.

But here’s the catch: People rarely leave reviews on their own. You need a strategy to encourage them.

How do you nudge them without being pushy?

Step 1: Build a Launch Team to Leave Early Reviews

As I mentioned earlier, you should have at least a few reviews before your ebook even goes live. That’s where your launch team comes in.

Create a list of 10-20 people who can review your ebook. These can be your friends, email subscribers, or even niche influencers.

To make it easy for them to leave a review, send an email with a direct link to the review page on Amazon or Goodreads.

Example email:

“Hey [Name], my ebook is officially out! If you found it valuable, I’d truly appreciate an honest review on Amazon. It helps so much in reaching more readers! You can leave your review here: [insert link]. Thank you!”

Step 2: Add a Review Request in Your Ebook

Most readers don’t think about leaving a review unless you ask them directly — so make sure you do!

Where to add a review request:

• At the end of your ebook (with a friendly CTA)
• In the introduction (to set the expectation early)
• In a follow-up email sequence after purchase

Example CTA in Your Ebook:

“Enjoyed this book? Your review would mean the world to me! It only takes a minute and helps other readers discover this ebook. Leave your review here: [insert Amazon link]. Thank you!”

Step 3: Run a Giveaway for Reviewers

Want to incentivize reviews without violating Amazon’s guidelines? A giveaway is a great way to do it!

How to do it:

1. Announce a giveaway where readers who leave a review enter to win a prize.
2. Promote it via email & social media.
3. Choose a winner randomly and announce it publicly.

Example:

“Leave an honest review of [Ebook Name] on Amazon by [Date], and you’ll automatically qualify to win a FREE 1-on-1 coaching call with me! Screenshot your review and email it to [email]. Winner announced on [Date]!”

💡 Pro Tip: Amazon doesn’t allow you to pay for reviews, but you can run a giveaway where a review is one of the optional ways to enter.

Step 4: Follow Up with Readers & Ask for Feedback

Most people forget to leave a review even if they loved your book. A gentle reminder email can make all the difference.

How to ask for reviews without being annoying:

• Send a follow-up email to buyers 7-10 days after purchase.
• Keep it short, friendly, and genuine.
• Include a direct link to the review page.

Example email:

Subject: Quick favor? 🙏

“Hey [Name], I hope you’re enjoying [Ebook Name]! If it helped you in any way, I’d truly appreciate an honest review on Amazon. It only takes 1-2 minutes, and your feedback helps others find the book too. Here’s the link: [insert review link]. Thanks so much!”

You can set up an automated follow-up email so you don’t have to write one for each ebook buyer.

Step 5: Leverage Goodreads for More Reviews

Goodreads is one of the best places to get reviews, especially if you’re targeting book lovers.

How to get more Goodreads reviews:

1. List your ebook on Goodreads (if it’s not there already).
2. Invite your email subscribers & social media followers to mark it as “Want to Read.”
3. Host a Goodreads giveaway (you can give away digital copies for more visibility).
4. Join Goodreads groups in your niche and engage with readers.

💡 Pro Tip: A Goodreads review can influence Amazon sales since many readers cross-check reviews before purchasing.

Step 6: Offer a Bonus for Reviewers

Amazon strictly forbids paying for reviews, but you can offer a bonus for all readers while encouraging them to review.

How to do it:

1. Create a bonus resource (like a PDF guide, extra workbook, or private video).
2. Mention in your ebook: “Get a free bonus! Just email me your receipt & I’ll send it over.”
3. In your bonus email, include a polite request for an honest review (without making it a requirement).

Example:

“Thanks for purchasing [Ebook Name]! Here’s your free bonus: [Download Link]. If you have a moment, I’d love to hear your thoughts! Honest reviews help other readers, and I truly appreciate your support. You can leave your review here: [insert link].”

💡 Pro Tip: Want to create review request emails, social media posts, and launch team materials in minutes? BrandWell can generate persuasive copy that makes getting reviews effortless!

Next up: How to Use Ebook Promotion Sites to Get More Visibility

12. Use Ebook Promotion Sites

If you want more eyeballs on your ebook — without spending months building an audience — ebook promotion sites are your secret weapon.

These platforms have huge reader bases actively looking for their next great read. Some are free, while others charge a fee to feature your book. Either way, they can help you get downloads, increase sales, and gain reviews faster than organic promotion alone.

Let me show you how to choose the best sites, get accepted, and maximize your results.

Step 1: Choose the Right Promotion Sites for Your Goals

Not all ebook promotion sites are created equal. Some focus on free ebooks, while others promote discounted or full-priced books. Choose the ones that align with your pricing strategy and genre.

Some of the more popular ebook promotion sites include:

• Freebooksy – Great for free ebooks (large reader base)
• Bargain Booksy – Promotes discounted ebooks under $5
• BookBub – The gold standard (but competitive)
• ManyBooks – Free and bargain book promotions
• Ereader News Today (ENT) – Popular for Kindle books
• BookSends – Features both free and discounted books
• Kindle Nation Daily – Promotes Kindle books to a dedicated audience

Research 2-3 ebook promo sites that fit your book’s genre and pricing.

Step 2: Submit Your Ebook for Promotion

Most ebook promotion sites require an application process. Since they get hundreds of submissions, you need to stand out.

To increase your chances of getting accepted:

• Have a professional cover design (ugly covers get rejected).
• Write a compelling book description (focus on benefits, not just the plot).
• Choose the right price point (some sites only accept books under $0.99 or free).
• Submit at least 2-3 weeks in advance (some sites fill up fast).

💡 Pro Tip: If you’re running a Kindle Free Promotion, submit your book to Freebooksy, ManyBooks, and Kindle Nation Daily a week before your promo starts.

Step 3: Stack Promotions for Maximum Impact

A single promotion is good, but stacking multiple promotions over a few days can skyrocket your sales and rankings.

How to stack promotions for best results:

Day 1: Submit to BookBub (if accepted) & Freebooksy
Day 2: Promote via Bargain Booksy & Ereader News Today
Day 3: Use ManyBooks & Kindle Nation Daily to maintain momentum
Day 4: Share on social media, your email list, and your author’s website

💡 Pro Tip: If you’re running a Kindle Countdown Deal, stacking promotions can push your ebook into Amazon’s Top 100 in your category — leading to organic sales even after the promo ends.

Step 4: Use Free Promotions

Giving away your ebook for free may seem counterintuitive, but it can lead to long-term benefits, like:

• More reviews (which boosts future sales)
• Email list growth (if you include a lead magnet inside your book)
• Better Amazon rankings (more downloads signal popularity)

Here are some of the best platforms for free promotions:

• Amazon’s Kindle Free Promotion (available via KDP Select)
• Project Gutenberg (for public domain and some self-published works)
• BookBub Free Promos (highly competitive but effective)

Step 5: Consider Paid Promotion for Even Bigger Results

If you’re willing to invest a bit, premium ebook promotion services can give you massive exposure.

Some of the top paid ebook promotion sites are:

• BookBub Featured Deals ($200+ but can lead to thousands of sales)
• Written Word Media’s Promo Packages (BookSends, Freebooksy, Bargain Booksy)
• Robin Reads (high-converting paid promotions)
• BookGorilla (email promotions for Kindle books).

💡 Pro Tip: If you have multiple books, use paid promotions to boost one book and cross-promote your other titles inside it.

You can set aside a small budget ($50-$100) to test a paid ebook promotion.

For more options, check out Kindlepreneur’s list of 127+ Top Free and Paid Book Promotion Services.

Next up: How to Get Featured on Podcasts & Online Shows to Promote Your Ebook

13. Appear on Podcasts or Online Shows

If you’re looking for a high-impact, low-cost way to promote your ebook, appearing on podcasts and online shows is a goldmine.

Why?

✔️ Podcasts have engaged, niche audiences who trust the host’s recommendations.
✔️ Listeners are more likely to buy from someone they feel connected to.
✔️ Unlike social media posts, podcasts have a long shelf life — people discover episodes months or even years later.
✔️ Many podcasts link to your ebook in their show notes, driving direct sales & traffic.

The best part? You don’t need to be famous to get booked! With the right approach, you can land interviews even if you’re a first-time author.

Step 1: Find Podcasts That Match Your Niche

Your goal isn’t to get on the biggest podcast — it’s to get on the right podcast.

Where to find podcasts to pitch:

• Apple Podcasts & Spotify: Search keywords related to your book’s topic
• ListenNotes: A search engine for podcasts
• Podchaser: Find hosts and guest contact details
• Facebook Groups & Twitter: Many podcasters look for guests in communities
• YouTube Shows & IG Lives: Don’t ignore video-based interviews!

Make a list of 10-15 podcasts in your niche to pitch.

Step 2: Craft a Killer Podcast Pitch

Podcast hosts don’t care about your book — they care about how your book helps their audience.

How to write an irresistible podcast pitch:

• Personalize it – Mention a past episode you liked.
• Lead with value – Show how your insights will help their audience.
• Make it easy – Suggest 2-3 topic ideas they can choose from.
• Keep it short – No more than 150-200 words.

Example podcast pitch:

Subject: Guest Pitch: [Your Expertise] for [Podcast Name]

Hi [Host’s Name],

I love the episode you did with [past guest name] on [topic]. The way you [specific takeaway] really resonated with me!

I’d love to bring your audience fresh insights on [related topic]. As the author of [Ebook Name], I help [target audience] with [specific problem]. I’d be happy to share:

[Topic 1] – [Brief explanation]
[Topic 2] – [Brief explanation]
[Topic 3] – [Brief explanation]

If this sounds like a fit, I’d love to chat! Let me know what works for you.

Thanks so much,
[Your Name]

💡 Pro Tip: If a podcast has a guest application form, fill it out instead of emailing directly.

Step 3: Prepare for Your Interview

Once you land an interview, you want to deliver value first and promote your book without sounding sales-y.

How to subtly promote your ebook during the show:

• Share stories, case studies, or actionable tips from your book.
• Mention your ebook when answering a relevant question (e.g., “I dive into this more in my book, [Ebook Name], but here’s a quick tip…”).
• Offer a free bonus for listeners who download your ebook.
• At the end, when the host asks where people can find you, mention your ebook landing page.

Example:

“If you want to dive deeper into this, my ebook [Title] covers [topic] in detail. You can grab it at [your website link] — and I’m also giving away a free [bonus] for listeners!”

Step 4: Repurpose Podcast Content to Maximize Exposure

One podcast interview can fuel weeks of content across different platforms.

Ways to repurpose your podcast interview:

• Blog Post Recap → Write a summary & embed the podcast link.
• Short Clips for Social Media → Share key moments on Instagram, TikTok, or LinkedIn.
• Newsletter Feature → Tell your email list about the episode.
• Quote Graphics → Pull out key takeaways & turn them into shareable images.
• YouTube & TikTok Shorts → Use video-based interviews to create bite-sized clips.

Example:

If you appear on a YouTube show, clip a 30-second highlight where you mention your ebook and post it on Instagram Reels.

💡 Pro Tip: BrandWell makes it easy to turn your podcast episodes or YouTube videos into long-form blog posts. Just enter the URL and the AI will write a fresh take of (not transcribe!) your key points along with updated information from the Web.

Promoting your ebook isn’t just about launching it and hoping for the best — it’s about strategically putting it in front of the right audience.

From building an author website and leveraging email marketing to guest blogging, running promotions, and getting featured on podcasts, you now have 13 powerful strategies to boost your ebook’s visibility and sales.

The key is to mix and match these tactics based on your goals, audience, and budget. Some strategies will drive immediate results (like targeted ads), while others will build long-term momentum (like content marketing).

Stay consistent, experiment with different approaches, and keep refining your strategy based on what works best for you.

7 Ebook Promotion Tips: How to Make Your Ebook Stand Out

Now that you’ve got your promotion strategy down, let’s talk about how to optimize your ebook for success.

Even the best marketing won’t help if your ebook doesn’t attract, engage, and convert readers. Here are seven key tips to boost your ebook’s appeal and sales!

1. Know Your Audience

If you try to sell your ebook to everyone, you’ll sell it to no one. You need to get crystal clear on who your ideal readers are and what they’re looking for.

✔️ Define your audience – Who are they? What problems do they have? What type of content do they consume?
✔️ Check out competing ebooks – Read reviews of similar books on Amazon. What do readers love or hate?
✔️ Use social media & forums – See what questions people are asking in Facebook Groups, Reddit, or Quora.

Example: If your ebook is about freelancing, your audience might be aspiring freelancers who struggle with pricing and finding clients. Tailor your marketing to solve those problems.

2. Create an Awesome Title & Cover Design

Your ebook’s title and cover are the first things people see — and if they don’t like it, they won’t click on your book.

Your book cover should be visually compelling — with high-quality images or illustrations — to be able to stand out among other ebooks online.

Remember, the design should reflect the tone and theme of your work.

If hiring a professional designer isn’t within budget, there are numerous online tools available like Canva. The free templates below are specifically designed for ebook covers — making it easy even for non-designers!

Your ebook title isn’t just some words slapped on the cover. It’s your first handshake with potential readers so it needs to grip them tight and not let go.

So how do you craft an engaging, catchy ebook title that captures attention?

✔️ Match your audience – The best titles resonate with their target audience profiles. Are they seeking in-depth analysis or quick tips?
✔️ Promises, promises – A good title should hint at what’s inside without giving too much away.
✔️ Make the title benefit-driven – Readers should instantly know what they’ll get.
✔️ Use power words – Words like “ultimate,” “secrets,” “blueprint,” or “proven” make titles more enticing.
✔️ Create curiosity – If there is one thing humans are wired for, it’s curiosity. Questions or unconventional statements often spark interest.
✔️ Keep it short and sweet – Long-winded titles can be overwhelming so aim for 5-7 words max. Prospective readers should be able to get what your ebook is all about within seconds of glancing over it.

Example:

❌ Boring: Learn SEO for Blogging
✅ Engaging: The Ultimate SEO Blueprint for Bloggers: How to Rank, Get Traffic & Monetize Your Blog

3. Optimize Your Amazon Page

If your ebook is on Amazon (or any marketplace), your product page can make or break your sales.

✔️ Write a compelling book description – Focus on the benefits, not just the content.
✔️ Use keywords strategically – Research what readers are searching for (use Amazon’s search bar suggestions).
✔️ Choose the right categories & tags – This helps your book show up in the right searches.
✔️ Get reviews ASAP – Early positive reviews boost credibility and increase conversions.

Example:

If your book is about self-discipline, use keywords like habits, productivity, motivation, and success to improve its discoverability.

4. Price Your Ebook Right

Pricing can make a huge difference in how many people buy your ebook.

Set it too high, and you’ll scare people off. Set it too low, and readers might assume it’s low value.

✔️ Compare with similar ebooks – Check out Amazon and other platforms to see what’s working.
✔️ Experiment with different price points – Try launching at a lower price, then raising it once you have reviews.
✔️ Use “charm pricing” – Prices like $4.99 perform better than $5.00 (psychology at play!).
✔️ Run discounts – Limited-time sales can create urgency and drive more purchases.

Many successful self-published authors price their ebooks between $2.99 and $9.99 to maximize sales while earning solid royalties.

5. Create a Pre-Launch Buzz & Build Anticipation

The worst thing you can do? Launch your ebook to crickets.

Instead, start building excitement before your launch.

✔️ Tease your audience – Share snippets, behind-the-scenes content, or cover reveals on social media.
✔️ Start an email waitlist – Build a list of people interested in your ebook before it launches.
✔️ Offer pre-order bonuses – Give early buyers exclusive perks (free templates, worksheets, bonus chapters, etc.).
✔️ Do a countdown – Build urgency as launch day gets closer.

Example:

If your ebook launches in two weeks, post daily teasers like: “Only 7 days until my new ebook drops! Who’s ready?!”

6. Engage With Readers Post-Purchase

Most authors focus on getting buyers but forget to nurture them afterward.

If you keep your readers engaged, they’re more likely to leave reviews, recommend your book, and buy from you again.

✔️ Send a thank-you email – If possible, include a free bonus or a link to join your community.
✔️ Encourage reviews – A simple “I’d love to hear what you think—reviews help me a ton!” can work wonders.
✔️ Create a reader community – A Facebook group, Discord, or Slack channel can keep the conversation going.
✔️ Follow up with more content – Share blog posts, extra resources, or exclusive updates.

Example:

After someone buys your ebook, send them a bonus worksheet and invite them to your private Facebook group for readers.

7. Repurpose Your Ebook Into Other Content Formats

Your ebook isn’t just a book — it’s a goldmine of content that can be repurposed in multiple ways to reach new audiences.

✔️ Infographics & Quote Cards – Share bite-sized insights on Pinterest & Instagram.
✔️ Slideshows & Webinars – Turn key lessons into presentations.
✔️ Blog Posts & Guest Articles – Expand on key topics to drive traffic to your ebook.
✔️ Short Videos & Soundbites – Share tips from your book on YouTube, TikTok, and Reels.
✔️ Email Newsletters – Send snippets to your subscribers with a CTA to buy.

Example:

If your ebook is about productivity hacks, create short 30-second TikTok videos breaking down one tip per video. End each video with, “Want more? Grab my ebook!”

Mistakes to Avoid When Promoting an Ebook

Promoting an ebook isn’t just about what you do — it’s also about what you shouldn’t do.

Many authors make avoidable mistakes that kill their sales before they even start.

Let’s make sure you’re not one of them! Here are five common ebook marketing mistakes and how to avoid them.

1. Relying Solely on Free Promotions

Giving away free copies can help with visibility, but if free promotions are your only strategy, you’re leaving money on the table.

Why this is a mistake:

❌ Free ebooks don’t always attract your ideal readers — some people just grab anything free.
❌ It can devalue your book, making it harder to sell at full price later.
❌ You might get tons of downloads but no reviews (which won’t help long-term sales).

What to do instead:

✔️ Use free promotions strategically such as a limited-time freebie for building your email list or a Kindle Free Promo to boost rankings.
✔️ Combine free promotions with paid strategies like ads, guest posts, and influencer collaborations.

Instead of making your ebook permanently free, offer a free sample (like the first chapter) in exchange for an email signup. That way, you still gain a reader and build your audience.

2. Rushing the Launch

A rushed launch = poor sales and wasted effort.

Many authors get excited and publish their books before properly building hype or optimizing their sales strategy.

Why this is a mistake:

❌ No pre-launch buzz = no audience ready to buy.
❌ You miss opportunities to get early reviews, which are crucial for credibility.
❌ A rushed launch often leads to mistakes in formatting, marketing, or pricing.

What to do instead:

✔️ Plan a launch timeline (at least 4-6 weeks in advance) with teaser content, pre-orders, and an email sequence.
✔️ Get beta readers to review your book before launch and build word-of-mouth buzz.
✔️ Treat your launch like an event — do a countdown, live Q&A, and exclusive bonuses for early buyers.

3. Weak Cover Design

Your cover is your book’s first impression. If it looks unprofessional or boring, people won’t even read the title — let alone buy your book.

Why this is a mistake:

❌ An amateurish cover makes your book look low-quality (even if the content is amazing).
❌ People judge books by their covers — a bad one lowers your click-through rate.
❌ Weak design can make your book invisible on crowded platforms like Amazon.

What to do instead:

✔️ Invest in professional cover design — it’s worth every penny. Use platforms like 99designs, Fiverr, or Canva.
✔️ Make sure the title is readable even in thumbnail size.
✔️ Look at top-selling books in your niche and take inspiration from what works.

If you wrote a business ebook, compare your cover to bestsellers in the business category. Does it look just as polished? If not, it’s time for a redesign.

4. Neglecting Analytics

If you don’t track your sales, traffic, and engagement, you’re flying blind. Many authors never check their analytics and have no idea what’s working.

Why this is a mistake:

❌ You won’t know which marketing channels are actually bringing in sales.
❌ You might keep spending money on ads that don’t convert.
❌ You can’t optimize pricing, keywords, or promotions without data.

What to do instead:

✔️ Track your Amazon KDP dashboard, Google Analytics (if you have a landing page), and email campaign performance.
✔️ Use A/B testing for different book descriptions, pricing, and ads to see what works best.
✔️ Check your click-through rates, conversion rates, and sales trends to fine-tune your strategy.

If your ebook sales spike after a guest post but not after a social media campaign, that tells you to focus more on guest blogging for promotion.

5. Not Offering Value Beyond Sales

If your only message is “Buy my book!”, people will tune you out.

Readers want more than just a sales pitch — they want value, engagement, and a reason to connect with you.

Why this is a mistake:

❌ Constant promotion without engagement makes people lose interest.
❌ Readers are more likely to buy from authors who educate, entertain, or inspire them first.
❌ A lack of value = no long-term audience growth.

What to do instead:

✔️ Share valuable content related to your ebook’s topic — blog posts, social media tips, live Q&As, or free resources.
✔️ Build an email list and offer exclusive insights, behind-the-scenes content, or bonus materials.
✔️ Engage with readers through comments, polls, and discussions.

If your ebook is about digital marketing, share free tips, case studies, or industry news to keep your audience engaged — so when you do promote, they’ll actually care.

No one nails their ebook promotion 100% perfectly on the first try. The key is to learn from common mistakes, adjust your approach, and keep experimenting.

Write and Promote Your Ebook Faster with BrandWell

Let’s be honest — writing an ebook takes time. And if you’re trying to promote it at the same time? That’s a LOT of work.

This is where BrandWell comes in. If you want to write, optimize, and publish a high-quality ebook without spending months on it, this tool is a game-changer.

Why use BrandWell for your ebook?

1. Write Faster Without Losing Quality

Instead of spending weeks (or months) crafting your ebook, BrandWell helps you generate detailed, well-researched content in a fraction of the time.

How? It uses AI to create titles, section headers, entire chapters, and structured outlines for an entire ebook.

Example: Let’s say you’re writing an ebook on “Calisthenics for The Busy Worker.” Instead of writing every chapter from scratch, you can use BrandWell to generate sections just like I did below — saving you hours of writing and editing.

2. SEO-Optimized Writing That Gets More Readers

BrandWell doesn’t just write — it optimizes. Your ebook content will:

✔️ Include relevant keywords to rank better on Google and Amazon.
✔️ Be structured for readability and engagement.
✔️ Maintain a natural, human-like tone (not robotic AI-generated fluff).

3. Save Time on Formatting & Editing

Formatting an ebook can be a nightmare. From structuring chapters to ensuring readability, the process can take way longer than expected.

With BrandWell, you get clean, polished text that’s ready for:

✔️ Amazon Kindle (KDP)
✔️ PDF or EPUB formats
✔️ Your website, blog, or lead magnet landing pages

Instead of spending hours editing grammar, fixing formatting, or restructuring sections, you get a near-publish-ready draft — so you can focus on marketing and selling your ebook.

FAQs: How to Promote Your Ebook

How can I advertise my ebook?

To advertise your ebook effectively, use a mix of organic and paid strategies:

• Run targeted ads on Google, Facebook, and Amazon.
• Leverage email marketing by promoting to your subscriber list.
• Use social media marketing — share excerpts, reviews, and engaging posts.
• Collaborate with influencers in your niche to expand your reach.
• Offer limited-time promotions to attract new readers.

How do I get people to read my ebook?

To get more readers, focus on visibility and engagement:

• Write a compelling book description that hooks potential readers.
• Optimize your ebook for SEO so it ranks on search engines and Amazon.
• Give away free excerpts to generate interest.
• Encourage reviews and word-of-mouth referrals to build credibility.
• Appear on podcasts or online interviews to reach a wider audience.

How do I get people to buy my ebook?

To increase ebook sales, use these proven tactics:

• Create an eye-catching cover design — first impressions matter.
• Price your ebook strategically — test different price points for conversions.
• Build an author website with a dedicated sales page.
• Use urgency tactics like limited-time discounts and bonuses.
• Leverage affiliate marketing — let others promote your book for a commission.

What is the best platform to promote ebooks?

The best platforms for ebook promotion depend on your goals:

• Amazon Kindle Direct Publishing (KDP) – Ideal for self-published authors looking to sell on the world’s largest ebook marketplace.
• Goodreads – Great for building an audience and getting reviews.
• Your own website or blog – Helps with branding and email list growth.
• Social media (Facebook, Twitter, LinkedIn, Instagram, TikTok) – Best for engaging with readers and promoting content.
• Ebook promotion sites (BookBub, Freebooksy, Bargain Booksy) – Excellent for targeted promotions and boosting visibility.

Promote Your Ebook Like a Pro

Marketing your ebook doesn’t have to be overwhelming. With the right strategies, you can reach more readers, boost sales, and establish yourself as an authority in your niche.

From building an author website to leveraging social media, guest posts, and influencer collaborations, every tactic helps you gain traction.

But before you can promote your ebook, you need to write it efficiently — and that’s where BrandWell can help. Instead of spending months drafting, editing, and optimizing, let AI do the heavy lifting so you can focus on what matters: getting your ebook into the hands of readers.

Ready to write and promote your ebook faster? Try BrandWell today and take your publishing game to the next level!