Content at Scale is Now BrandWell: The Story

Today’s a pretty massive day for Content at Scale history.

We’re unveiling the rebrand:

​→ Content at Scale is now BrandWell.ai.​

Check out this video to listen to us sharing our perspectives on the brand evolution (I explain the vision of both ChainAI and BrandWell at the 2:52 mark):

The Story

The evolution to today has been a long, but somehow amazingly fast journey.

As it goes in the AI space… I tell people all the time, 12 months in normal industries is 1 month in AI time. It’s absolutely mind boggling what is happening in this space.

When Content at Scale began in December of 2021, it was just Kamran and I. I launched it as a service initially as we were working through gpt-2 and gpt-3 models to get content creation automated in a long form format. I sold $30k of recurring revenue in the first 3 weeks, had to hire several “editors” who just needed to – what I hoped – make small edits and publish on the client’s behalf.

We were the first to market this as an AI content agency. We sold packages for $1k to $5k/mo. $5k got you 100 blogs/mo. This was unheard of at the time.

The name Content at Scale fit. It was the only way to truly scale your content marketing efforts. This simply wasn’t possible before.

Unfortunately, the content output was just not good enough.

We had to pause billing, go back to the drawing board. A few months later, we decided to focus exclusively on the software platform side of it. We cancelled all the done-for-you revenue and focused on the software.

We got the AI to deliver the outputs to a level I felt comfortable releasing it. September 5th of 2022, that’s what we did.

We were the first to bring a long form AI SEO writer to the market. One where you could input a target keyword and out comes a 2,000 word article. We were also the first to bring ‘undetectable’ content to market. Our AI detector was used by hundreds of thousands of people per month shortly after it came out in the fall of 2022 (before ChatGPT).

But now, the vision has scaled far beyond just content.

AI Writing Became Commoditized

Once ChatGPT hit the market, AI writing became a thing. It was mainstream. Since we were first and well positioned, we got to ride that wave to great heights.

The challenge is, more and more people could just spin up a wrapper software using OpenAI’s API and all of a sudden that had themselves an AI writer tool. Clones were sold everywhere. They STILL pop up on the daily. In fact, I think two more AI writers got released since you started reading this blog.

Content at Scale was once the only way to scale your content marketing at a fraction of the cost of humans. Fast forward a year, and very few were using humans for their content marketing efforts. So this was no longer a draw.

In fact, now we were one of the more premium solutions on the market for “AI writing”.

Nevermind we used hundreds of thousands of tokens. People were happy to pay pennies for content that was 60% of the way there from ChatGPT and cheap AI writers vs dollars for content that was 95% of the way there in our system.

We plateaued and stopped growing. We needed to do more.

And we did, we decided to roll out all the normal generative AI writing type functions so you wouldn’t need two subscriptions. We had a built-in editor, paraphraser, content improver/expander, we added AI agents. We added a payment plan for the detector which was driving hundreds of thousands of visits.

It helped, but not like we thought… another plateau.

We went even deeper into research to ensure our content quality was the highest and most optimized on the market. We call it “Deep Research”. It’s looking at news, social sites, research articles, and a lot more in order to put together content now. Even more tokens being used.

Then… it got interesting…

Warning: I’m about to get a little nerdy…

We started needing a way to do something with the amount of research we would use for every blog post. We adopted RAG processes, but we needed to do more. So we went to work on a proprietary mix of NLP and semantic understanding and knowledge graphing to give us a robust graphing solution that would be used to create content at an even deeper level.

In fact, what we realized is this opened up a lot more opportunities with what we could do with this technology.

We ended up realizing this wasn’t just Content at Scale any more.

Through the amount of prompt chaining we did for creation and research, to how we connected things together in the content creation phase… how we could add chain of thought frameworks to LLM’s that sat on top of our graphing and do some really interesting things – we decided to launch ChainAI.

ChainAI is basically an R&D organization that continues to work through various machine learning and NLP frameworks and continuously tests the limits of LLM’s. We will launch future potential products through ChainAI, but BrandWell remains our flagship.

We Had to Evolve

“Content at Scale” just didn’t make sense any more. We wanted to do more than just be great at optimized content, we knew we needed to help customers grow a brand. This is what Google loves anyway, but this is how we can make a real impact for our customers.

We want to be the go-to platform that helps you build real brand and trust and authority turning into leads and revenue.

What is launching today is far more than just a relaunch.

It’s the seeds of a brand new future for Content at Scale, now BrandWell.

To put it simply, we are a brand growth engine.

We’re building the tools for marketers that we desperately needed for ourselves.

And generating high-quality, factual content is still a cornerstone of what we do.

But going beyond that, we want to give you everything you need to promote and maintain your brand.

Need all your old content updated? We do that. Want real-time insights for your content strategy? It’s here, at the touch of a button. Want to generate articles that actually build authority and traffic, and earn relevant links from real brands in your space and across our customer base? We’ve got you. We’re making brand growth easy.

#StraightOuttaAI, no prompts – our platform has one goal: making it EASY to access everything you need to build lasting brand growth.

One of the key pieces I’m excited about behind-the-scenes in the BrandWell technology is what I eluded to earlier. It’s something we call “brand graphing.”

We crawl and ingest your entire site. Then, we store all this into a database with a graphing layer to build context between pages and develop a full understanding of your brand. From here, we use this information to identify pages that are poorly optimized, topical gaps for content ideation, identify your brand’s unique voice, and manage to identify which of your pages to link to when creating new content.

Additionally, we add your information to our collective brand graph which allows you to earn relevant links from real brands in our Brand Publisher Network.

This is all working for you automatically, without you needing to do anything.

Both our brand graph and link graph allows us to work deeply to understand everything about your brand, on autopilot, through full context of your entire website. That way, content creation and all the tasks you do inside BrandWell are linked up to personalized, specific insights for your brand while being able to match up your content for our other customers to link to. This is a “link co-op” and you are free to remove yourself from it should you choose, but we feel the benefits are strong with this one.

It’s a completely unique way to help you build domain and brand authority.

Summary of What’s New

All in all, Content at Scale’s rebrand to BrandWell includes a ton more value from our plans.

Think:

• More content – Yes! Each plan will now come with 3x more content. Example: The Essentials plan will go from 8 to 25 posts per month. AI models are getting cheaper by the month and this means we’re able to provide even more deeply researched, fully optimized content for the money.
• Brand Graph – We crawl and evaluate your entire site. You’ll know what pages are poorly optimized without needing to do anything. We will make topical suggestions, automatically internally link your relevant content (without the need of the WordPress plugin – so all sites get this now).
• Link Graph – You are added into our Brand Publisher Network which nets you links back to your site from real brands.
• Content Reresh – Want to keep the core piece of your existing content, but just need to get it updated with real-time research and better optimization? Say hello to Content Refresh.
• Additional ways to grow your brand – Get access to our Brand Publisher Network and build your authority while saving massive time. (This network gives you backlinks from real brands, allowing you to skip the hassle of outreach, guest posts, and tedious link-building strategies.)
• Unlimited GenAI credits – Use our AI Detector, Plagiarism Checker, Grammar Checker, Chat Assistant, Tone Checker, Undetectable Writer, Language Simplifier, and Summarizer as much as you want. Without additional cost.
• Unlimited Access to our special features – No more limits on optimization audits, topic reports, content briefs, or keyword research.
• Real-time insights on your brand – Know your brand inside-out without the headache and expense of hiring experts.
• Extra features – 40+ all new and improved AI agents (revamped this month!) to help you with book writing, social media marketing, advertising, brand strategy, and more.
• Deep research, better results – We’re constantly refining our tools, giving you the best in: data-backed keywords, real-time SERP insights, and quality content that stands the test of time.
• A smoother experience – Our goal is to make your content creation and brand building journey as stress-free as possible. That’s why we’ve internally redesigned some pieces of our platform for a user experience that’s breezy and streamlined.
• Amazing things coming – We’re working on Google Search Console integration, social media features, and more coming to BrandWell in the month to come. We have a full-time development team dedicated to making our product better and better.

Here’s a full demo from our own Jeff Joyce:

Several of these things above have never been done before, and any that have just aren’t to the level of BrandWell.

Now… the million dollar question.

Better features = higher pricing.

Right?

Nope.

Because here’s the thing: with our relaunch, turning Content at Scale into BrandWell, you get all these new features WITHOUT increased pricing.

Existing Customers: you’ve been automatically bumped to the new plan, unlocking all the features above! You’ll keep your brand project limits, but will receive a massive increase in post credits. Not to mention, generative AI words, undetectable rewrites, briefs, audits, keyword research, topic reports – all of that will go to UNLIMITED.

AND, you get extra value in the brand projects since we’ve launched our new brand-graphing tech that ingests all your content behind-the-scenes so everything generated through our platform gets MUCH more personalized to you and your brand.

Want to learn more about what’s inside each of our technology suite?

Click to read about our different technologies powering BrandWell.ai –

• ​WriteWell Suite​
• ​RankWell AI Suite​
• Content Intelligence Suite
• ​Site Integrations​

And for the First Time Ever – We Have a Free Trial

Not in BrandWell yet? We now have a FREE trial.🌟 ​Jump into the free trial to get started.​ Start by sharing your URL for custom insights, and then follow the steps to activate your free trial.

We’re building a simple, efficient, EASY growth engine…

All you have to do is turn it on… and you’ll grow lasting authority for your brand. ⚡️

Pretty wild what Content at Scale is evolving into. We hope you’ll love it.

Please forgive us while we iron out any kinks over the coming days. There’s a lot of things needing to be migrated, but most things should all be ready to go.