How Joe Added $350,000 in Monthly Revenue, Got 3 Clients to Google Page One, & Earned $1M for 1 Keyword

Overview

Customer: Joe Crivello-Sorensen, Top Click Joe

Results: 7x’ed his monthly revenue to $350,000, got 3 clients to rank in Google Page One, and helped an entrepreneur earn $1M from just 1 keyword using BrandWell

Customer: Joe Crivello-Sorensen, CEO of Top Click Joe

Top Click Joe is one of the biggest success stories of BrandWell. From the moment he signed up back in March 2023, he has turned his little retirement hobby into a six-figure marketing agency — all by selling BrandWell content.

Let me show you how he did it.

Joe Crivello-Sorensen has been a business owner since 1989. Together with his wife, he ran a restoration company in Colorado Springs for 27 years while doing all the marketing himself.

Having been in the industry for close to three decades, Joe is an OG in his niche. He has worked with carpet cleaners, plumbers, and just about everyone in the water/fire/mold restoration industry. He even teaches people all over the world how to remove odors from cigarette smoke, pet waste, cooking, mold/mildew, and even skunks using chlorine dioxide which he sells as well.

Building a huge network of clients turned out to be a big advantage when Joe decided to sell his restoration company in 2015 and pivot to online marketing.

As chief marketer of his own company, Joe knew every trick in the book. Back in the day, he would simply run a bunch of keywords a thousand times, get a couple of backlinks out of India, and his website would rank right away.

That tactic is now considered black hat SEO, and Joe has since adapted to white hat practices to keep in step with Google’s ever-changing algorithms.

After selling his restoration company, Joe focused on helping starving carpet cleaners get leads for around $200 to $300 a month. He only had one person on staff: a PPC ads specialist.

As the founder of SEOPillarMaster.com and Top Click Joe, he’s been instrumental in helping numerous businesses enhance their online presence.

Goal: Get Clients to Google Page One by Scaling Content

Joe loves helping people in his industry. He wants them to succeed just like he did, but unfortunately, some areas are just too competitive — especially a niche like water damage restoration.

Moving beyond lead generation, Joe expanded his agency’s offerings to include:

• Google Ads
• Facebook Ads
• Facebook organic posts
• Google business profile posts and optimization
• Search engine optimization (SEO)
• Web hosting
• Web development
• Web management and optimization
• Complete website audit
• Complete SEO audit
• Complete Google Business Profile audit
• Private consultation
• White Label Program

What’s missing from this list?

Content marketing.

Yes, Joe has built websites. He knows what a great headline looks like because he’s a good marketer. But he can’t write long-form content. He admits it would take him a month to write one complete blog post.

So while he focused on on-page SEO, technical SEO, and other stuff, he did not do a lot of content… 

Until BrandWell changed his whole strategy.

Solution: Build a Team and Strategy Around BrandWell

In March 2023, Joe discovered BrandWell (formerly Content at Scale). At first, Joe was cautious because he was already paying for Jasper and did not want to subscribe to another AI writer.

Signing up for a trial run of 5 blog posts, Joe was immediately blown away! Joe could not believe how much output — and how well — BrandWell could deliver.

Three months in, Joe had upgraded to the highest BrandWell plan then — publishing 120 posts each month. He even asked our President, Julia McCoy, to consider offering something bigger than the Agency plan to meet the growing needs of Top Click Joe and SEOPillarMaster.com.

So how does Joe do it?

Simple: Leave all the heavy lifting to BrandWell.

How Joe’s Team Crafts Content with BrandWell

Joe particularly emphasizes the importance of keyword research. Without the right keywords, you’ll just have random, irrelevant H2s in your content. You’ve got to know what people are searching for to get your content to rank well.

Joe’s SEO team was already good at that, and with the arrival of BrandWell, the work just became much easier.

Building out his team, Joe got his first hire — a Google ad specialist — from a job platform in the Philippines that hosts over 3 million applicants.

Now he just lets his team members do the hiring for him. They find people that they know and like to work with, which eliminates a lot of headaches down the line.

All of his writers were trained to use BrandWell, including features like keyword research, topic clustering, blog generation, content SEO optimization, and generative AI.

Joe pays his writers $10 per blog post, which translates to $5 per hour with post-AI editing and optimization taking roughly two hours to complete.

At the end of each month, Joe rewards them with a $200 bonus if they can publish 80 well-written blogs.

When creating content, Joe is big on originality. They don’t use stock photos but create original images on Canva instead.

He also loves pillar content. One of his writers, who’s been with him for all of two weeks, was able to create pillar content with BrandWell.

This pillar page for the keyword “plumbers near me” has a total of 13,454 words and 30 H2s — which translates to 30 more blog posts with a total of 100,000 words.

It’s just impossible to do all that without AI software.

Now that client has climbed the SERPs from Page 50 all the way to Page One!

Here’s the client currently sitting at #4 in the “plumber for pipe burst” organic search results.

And at #5 for “emergency plumber.”

And #5 for “emergency plumbers near me” — one of the biggest search terms in this industry.

From an SEO perspective, BrandWell is great at creating content that ranks pretty well even without backlinks.

Following the BrandWell model, Joe offers a $2,500 package where the client gets 12 blog posts a month. But then he throws in more goodies — Google ads, Facebook ads, and a Google business profile. There aren’t a lot of agencies doing all that for that price!

It’s just unbelievable how BrandWell makes this all easy. You can enter a specific long-tail keyword or go to Google, find the highest-ranking content, put that URL into the system, and wait 10 minutes for a fresh, well-written blog post.

Joe’s team of writers goes through each AI-generated blog post to make sure they are fact-checked, read well, and include a personal touch before they go live.

The beauty of using BrandWell is that everything is laid out for you. Joe makes it mandatory for his writers to watch all of the videos at BrandWell so he doesn’t have to train them anymore.

Although he still uses ChatGPT for small writing jobs, Joe canceled his Jasper and Surfer SEO subscriptions since BrandWell now has the same functionalities. There’s no point paying for multiple software when you’ve already got one that does all.

Everything is in one place and that’s saving Joe money every month. It also makes things simpler.

Joe schedules his blog posts ahead of time so even if a writer gets sick or needs a vacation, they’re always a week or two ahead with their blog posts.

Results After 3 Months: Added $10,200 in Monthly Revenue While Helping a Client Close a $1M Deal in Two Weeks

After three months of using BrandWell, Joe Crivello-Sorensen had increased his company revenue by $10,200 per month. And this is just from 15 of his 237 clients!

One of Joe’s biggest success stories is that of his good friend Greg Lewis.

By creating pillar content with BrandWell, Joe was able to help Greg bring in $1M in under two weeks!

Here is Tier Restoration’s amazing story:

Greg has been Joe’s client for five years. When Joe discovered BrandWell, he immediately sold Greg the idea of ramping up his online content marketing.

They set up a new pillar page and published several BrandWell blogs around the keyword “Water Damage Restoration Nashville.”

Here are some of the blog posts created by BrandWell to help rank the Water Damage Restoration Nashville pillar page:

• How Long Does It Take to Dry Flooded Carpet? Get the Facts Here!
• Guide On Water Damage Restoration & Water Mitigation
• Water Restoration Services: Damage Repair and Prevention
• A Comprehensive Guide: Understanding Water Damage Categories
• What to Do if You Discover a Leak in Your Nashville Home

Around December, a huge freeze swept through the US and, as expected, pipes were bursting all over town.

Tennessee was caught totally unprepared for those two sub-zero days after Christmas.

The next day, Greg started getting calls. Some jobs were referred by plumbers from his network, while others came from as far as New York where a property manager called about a 16-unit apartment complex in Tennessee that had frozen over.

Greg scored half a million dollars in flood jobs from those calls, all thanks to the optimization of his website.

Half a million bucks in one week!

And now Greg is getting invites from business groups where companies do hundred-million-dollar jobs a year. These are big restoration companies that travel around the country to deal with the aftermath of hurricanes.

That BrandWell optimization project that Joe did for Greg back in December? It has opened doors way beyond those initial calls and could be worth $100 million.

With such a huge return on investment, Joe doesn’t even have to sell his services. His $2,500 package is just a small change to commercial restoration companies that take on multi-million-dollar jobs.

Joe continued to expand his team and by November 2023, he had already published 660+ blog posts, generated over 2.5 million words, saved close to 2,700 man-hours, and earned over $200,000 in cost savings!

Joe spends $1,500 a month for his BrandWell subscription and earns $31,000 from it — that’s a pretty big ROI considering that he’s only been scaling content for six months.

Joe now offers a $4,200 package of 16 digital marketing services that include:

• Google Ads
• Bing Ads
• YouTube Ads
• Meta Ads
• LinkedIn Ads
• TikTok Ads
• Google Business Profile
• Content Creation
• Technical SEO
• Link Building
• Graphic Design
• Hotjar CRO
• Local SEO

And he sells at least one of these packages EVERY WEEK.

Results After 6 Months: Got a New Client to Page One of Google in Two Days

One of Joe’s newest clients is a cleanup company called Pro Remedy. They offer the same restoration services that fall under Joe’s expertise, which made it easy for Joe to build trust.

On November 17, Joe published a blog article for Pro Remedy about the reality TV show “Hoarders” and discussed in a lengthy post who pays for the cost of cleaning up during each episode.

Two days later, Pro Remedy’s blog post was already ranking on Page One!

It’s currently sitting in 10th place but Joe expects it to climb the SERP in the coming months.

Joe’s case is a good illustration of the power that content on a large scale can have on generating regular revenue.

BrandWell not only allows businesses to produce more articles but also ensures their quality and relevance — making it the fastest way to get your brand to rank in Google.

BrandWell makes it so easy for Joe to offer more services like SEO, link building, blog generation, pillar post creation, copywriting, email marketing, graphic design, web development, and video editing.

Joe’s team consists of professionals from diverse backgrounds — doctors, engineers, accountants, and teachers in the Philippines — many of whom had little to no prior experience in content writing. Yet, with BrandWell’s user-friendly interface and powerful AI, they can easily produce top-tier content.

They look at BrandWell as a tool — not a one-click publishing solution. A lot of human ingenuity goes into each post to make sure they are doing SEO the right way.

Joe’s team writes all of their blog posts with BrandWell, with an in-house design team creating 100% original images instead of using stock photos.

These articles start ranking in Google sometimes within 24 hours of going live.

Results After 1 Year: 7x Monthly Revenue + 3 Clients Ranked in Google Page One

The results of integrating BrandWell into Joe’s agency were nothing short of spectacular. In just one year, Joe’s revenue skyrocketed from $30-50K per month to an impressive $350,000 per month — a 7x increase. His client base grew exponentially, and he now operates with nearly 100 employees, a significant leap from the two-person team he started with.

250 Leads and $1 Million Sales in 48 Days

One of Joe’s most notable successes came with Yellow Ball Roofing & Solar, a client who came on board on December 22, 2023. With the holidays in full swing in snowy Montana, it wasn’t the best time to sell solar panels.

Using BrandWell and the TAP process, Joe’s team went to work and began publishing long-form, in-depth blog posts for the Yellow Ball website.

This particular article ranked at the top of Google’s search results in just 48 days — getting 250 leads and making a million dollars in sales in the dead of winter!

Six months after Joe’s team built their website from scratch, Yellow Ball has taken four spots on Page One for the keyword “solar company near me” including the all-important local pack.

Another article, “Smart Savings: Solar Panels for Seniors Guide” was published in March 2024 and still ranks #6 for the keyword “solar for seniors” five months later.

Top 3 Position With 149M Search Results

Here’s another one of Joe’s clients, Chipper Auto Glass.

The article “How Long Does It Take to Replace a Rear Window: Your Guide” which was written with BrandWell now sits at #3 on the SERP with 149,000,000 search results.

Ranked 2nd in a Highly Competitive Market

Finally, there’s Begin Again Decon, a restoration company based in Los Angeles.

We all know that it’s almost impossible to rank a blog in Los Angeles with all the big players publishing millions of blog posts every year.

Begin Again Decon probably has close to a hundred, thanks to the scaling power of BrandWell.

Among them is this article which currently ranks #2 for the keyword “does Medicare cover hoarding cleanup” positioned right below the People Also Ask section.

Begin Again Decon initially signed up for Joe’s services for 90 days. They’ve been using Top Click Joe for over a year now and continue to thrive in a cutthroat market.

Strategic Partnerships

Joe’s success also attracted the attention of industry veterans. Mike Mattson, an agency owner with 15 years of experience and a client roster that includes Fortune 500 companies, reached out to Joe after watching his interview for BrandWell.

What caught his attention was Joe’s promise of generating a million dollars a month in revenue. Mike quickly realized that he couldn’t compete with the level of service Joe was offering for a fraction of what it would cost him to do.

Since then Joe and Mike have decided to join forces. Mike is close to shutting down his agency and moving all his clients to Top Click Joe.

Now that he’s on the inside, Mike can see firsthand how Joe’s incredible team works together to provide clients with an irresistible package of 16 marketing solutions that deliver real results.

“BrandWell is the BEST AI writer out there. Nothing comes close. I give you my debit card, not my credit card, every month because I don’t ever want my BrandWell subscription to bounce. I know that your team cares about the product and the output and you don’t just launch an AI writing tool and sit back. You’re always making the product better. You care about the end results we get. That is peace of mind for me to trust all my content to you.” — Joe Crivello-Sorensen

“The BrandWell support is amazing. Every time we send a ticket in, the help has been phenomenal”. — Lovely Shane, Top Click Joe writer

Grow Your Agency with BrandWell

Today, at age 67, Joe has turned his hobby into a full-blown, million-dollar business with over $350,000 in monthly revenue. 

Joe’s journey from a small 2-person marketing team to a global agency is a powerful example of how leveraging the right tools and hiring the best talent can drive unprecedented growth. With BrandWell at the core of his operations, Joe has been able to automate much of his business, allowing him to scale rapidly while maintaining the high quality of service that his clients expect.

Today, Top Click Joe’s agency is a well-oiled machine with millions in revenue flowing in on autopilot. If you ever thought of using an AI tool for your content marketing, BrandWell is the one solution that will get your brand to the top of Google. Joe’s blogs rank well because they have very good content, helpful inbound and outbound links, and beautiful images.

Just posting a blog is not going to get you on that first page — you have to have an amazing team and an awesome tool to get there.

Joe Crivello-Sorensen, a high school dropout who types with one finger, is killing it and getting clients to pay him the kind of money they’re paying because he has the right tool and the right team.

Find out you, too, can grow your business with BrandWell.