How to Create Fully Human, Undetectable Content – Even with AI

Is your content AI detectable?

Or are you making sure you’re publishing undetectable AI content?

It’s 2024, and AI writers are not only here, they’re in mainstream use by smart website owners who want to save time and money.

However, here’s the catch-22: you as a brand owner/marketer/publisher MUST publish content that passes as 100% human if you want to stay on the ‘human’ side of content, earn rankings, build trust, and present a site that falls within Google’s E-E-A-T parameters (Experience, Expertise, Authoritativeness, Trustworthiness).

But what happens when an AI detector flags even human content as having a low predictability of human writing?

Like this one, which has been AI-produced, but the sentences flagged in our AI detector were actually written by a human:

This has been happening to a lot of human writers, and it’s frustrating!

Here’s the sauce.

Remember, AI detectors don’t actually tell us if the content is written by an AI. They tell us how likely it is that content is written by AI.

So, if you’re writing like a robot – AI detectors will call you out.

“That sounds like a robot wrote it.”

I’ve been facing this my whole life while training writers. Because here’s the thing – engaging, high-quality, awesome content doesn’t come easy. That means the skill doesn’t come easy, either.

A tale as old as time…

By nature, new or inexperienced writers tend to write stiff sentences that read like robots wrote them.

Check out our full comparison guide on the difference between AI and human content.

Before & After: Creating AI Content That Outsmarts AI Detection

This is a piece on fact-checking that I had BrandWell write.

We start out with this intro, and if I run it through our free AI detector, it comes back as 77% detectable. (As of now, our tool just got better at creating undetectable AI content with a new app launch! This was back when the launch hadn’t happened yet.)

Here’s the text it wrote:

And here’s what our free AI detector scored it as: 

(Again, remember–this was before our app rollout where the app itself is now rewriting these sentences for you, generating 90% or higher human-scoring content. At BrandWell, our goal is undetectable content, and we spend a lot of resources on the product to make sure it stays that way!)

So, here’s how we tailored that intro to sound more human-like.

• Shorter paragraphs
• Less wordiness
• Finding new, better ways to say something

Here’s the final result:

We pass the human content score with 92%!

And, AI still wrote and came up with the majority of this hook (blog opener).

Boom!

Human content, but it’s AI-produced and human-optimized by yours truly.

So, How Do You Write Less Like a Robot?

Here are some steps you can take to break free of the robot-writing curse.

1. Use an AI Detector.

Let our AI detector tell you if you sound like a robot – and don’t take personal offense if it tells you your sentence is no better than that of a bot! Remember, writing is a little bit like magic: the third time’s the charm. By the third sentence rewrite, you might have something magical.

Try, try again; and let the AI detector guide you on whether or not your content has reached a human level. 

2. Optimize Your Work.

To write better content:

1. Cut all fluff

2. Review, edit, optimize

3. Add images, visuals, media

4. Fact-check

5. Trust-build with personal story, tone, links

You’ll produce better and better content if you follow these simple steps, and remember that content is never a one-shot wonder. It takes time, review, optimization, checking, and rewriting (weaving) to create a beautiful piece of content (a full tapestry).

3. Be More Human. 

Write as you speak.

People never talk like robots. That’s because you’re human!

If you’re not sure if an AI-produced sentence is human or not, sound it out loud. Read it aloud to yourself. Not there yet? Try saying it again with a more natural approach. Whatever comes out of your mouth is the way you want to write.

People want to feel they’re pulled into a conversation – not reading some professor’s essay or thesis piece.

Besides conversational writing… the other part of this is knowing your audience. 

Use terminology and language they understand. 

Write in the words you would say if you personally sat down and ‘had coffee’ with them. What would you tell them? Would you be real-talk and direct? Or would you be persuasive and witty? Lean into a consistent voice in your content.

This is a huge part of being more ‘human’ in your content.

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