We have a built-in chatbot called AIMEE that plugins natively into OpenAI. But if you wanted to still use ChatGPT, we recommend you leverage ChatGPT to generate ideas, think of blog post topics, or even suggest resources to help you ideate. But you’ll have to prompt ChatGPT a ton of times and sit with it for quite a while to get anything close to the level of expert output we’ve engineered in our software. Understand that using a chatbot for article content will mean you’re missing out on all SEO benefits. On the other hand, what’s available in our platform is expert output at the touch of a button, without the need to prompt–at all.
ChatGPT, and many AI SEO writers that are single API calls to OpenAI’s, Google’s, or Anthropic’s LLMs, are all examples of generalized AI writing tools. These apps are great for mass-producing all types of general, short content — whether it’s a tweet, an email, or a headline.
Specialized AI SEO writers and brand growth tools like BrandWell are designed for a specific purpose that helps you achieve a specific goal. It’s almost like having a fine-tuned LLM for every given keyword you want to target. Our premium AI writer, RankWell, for example is built for robust, long-form SEO blogging. And WriteWell is pre-prompted and engineered so you have over 40 expert short-form writers available at the touch of a button, without needing to craft a single prompt. Using BrandWell is essentially like having an army of human SEO content writers, but it’s even better than that. Our proprietary tech stack analyzes hundreds of billions of data points, real-time, and puts together an up-to-date database of hundreds, even thousands, of pages of research per blog. That’s before it generates the writing. When it comes to the content itself, we tap into three LLMs to generate 100% unique (even include a built-in
plagiarism checker), original output for your blog posts that equal a real human writer that also passes
AI detection.
