Jasper vs BrandWell: Head to Head Breakdown

AI writing tools are everywhere. 

Jasper.ai is no doubt the most popular AI content generator out there, having been one of the pioneers in AI short-form content. It has thousands of users and recently received a huge amount of funding in 2022.

BrandWell is a powerful all-in-one brand growth platform that focuses on long-form, SEO-driven content. Developed by marketers for marketers, it came into the industry from an entirely different point of view, with an emphasis on creating in-depth blog articles designed to rank at the top of Google.

This is an in-depth breakdown of Jasper and BrandWell — side-by-side.

For reference, here’s what we’ll cover:

• The biggest differences between Jasper and BrandWell
• Using Jasper for long-form content
• Using BrandWell for long-form content
• Pricing breakdown between the two AI tools

Let’s get into it.

Cut to the Chase: Jasper Vs BrandWell (in 60 Seconds)

If you don’t have time, here’s the quick version.

What each platform is best for in under 10 seconds: 

• Jasper: If you’re looking for sales copy, draft ads, YouTube video ideas, or want to do more of the content yourself — Jasper’s great.

• BrandWell: Long-form blog content and speed — from keyword research to finished draft to published article and having it all done for you.

Update: BrandWell now also has generative AI (and a super smart chatbot called AIMEE) that lets you write all types of marketing content, including ad copy, web copy, sales letters, email campaigns, social media posts, YouTube video scripts, Shopify product descriptions, and more.

The biggest difference between Jasper and BrandWell in under 20 seconds:

Spend 5 minutes on a post in Jasper and you have a few hundred repetitive words that can’t pass an AI detection test. Same 5 minutes in BrandWell and you get 2,900+ words of original content — from inputting a single keyword to the AI.

Plus, with BrandWell, you get:

• Content that isn’t picked up by AI detection tools (like Originality.ai and others).
• Additional elements that add value to your content (like internal and external links, click-to-tweets, key takeaway sections, FAQs for Google’s QA Schema, and a table of contents).
• An in-app keyword research tool that lets you generate keywords that you can build content around and rank for.
• Content intelligence tools like topic reports and content briefs that analyze your competitors’ content strategy.
• A full SEO suite with keyword recommendations, SEO scoring, content optimization audit report, NLP salience scores, plagiarism scanning, and AI detection. 
• And the ability to publish that content directly to your WordPress or Shopify blog (or quickly export to HTML or doc formats).

A graphic for the remaining 30 seconds (of the 60-second review):

How Jasper and BrandWell are Different

Jasper and BrandWell are wildly different in many ways. 

Difference One: Templates Vs. Quality and Focus

One of the biggest is functions vs. focus. Jasper has 60+ “templates” for users. These templates are frameworks that give the AI context and format the output in certain ways.

Example: You want a copywriting framework, like Awareness, Interest, Desire, Action (AIDA) or Problem, Agitation, Solution (PAS). What you put in will be the key points of your product’s offer and the result will be some form of call to action written by the AI. 

BrandWell differs by providing a single focus for the AI — Writing long-form blog content, especially for informational content.  

BrandWell does something Jasper doesn’t do (actually something that NO other writing tool does). The long-form content writer (herein referred to as RankWell) writes full, long-form drafts from as little as a single input (more on this later).

Enter a keyword or URL and get back a draft of at least 2,000+ words (usually a good amount more than that, depending on the level of information available online).

Difference Two: AI-Writing Vs. AI-Writer

The second difference between the two solutions (another big one) is the underlying intent of the platform.

Jasper wants to help marketers and content creators write content faster, using AI to work alongside the person running the tool.

BrandWell is for publishers, business owners, and bloggers who want to grow their brands by generating well-written, research-backed content — ready to rank in Google.

Jasper is an AI tool that helps writers. BrandWell provides a complete content marketing solution done-for-you.

Difference Three: Content Focus Vs. End-to-End Publishing Focus

Content is king, but it’s nothing without all of the other elements of publishing. Included in that list are things like:

• • • • SEO

• • • • Content Management Systems (CMS)

• • • • Social media marketing

• • • • Showing Experience, Expertise, Authority, and building Trust (EEAT)

In a way, both Jasper and BrandWell provide these things.

For example, both have plagiarism integrations and both consider social media (Jasper allows you to create social posts, BrandWell provides social media links and creates custom click-to-tweets, etc.)

However, Jasper doesn’t have a clear workflow to go from their AI platform to, say a WordPress blog. 

Another similarity (yet different) is that Jasper allows integration with SurferSEO (but requires a separate subscription) to get content ready for the target keyword.

BrandWell provides an on-page SEO checklist within the native editor as well as pulling NLP keywords from top-ranking content (similar to Surfer). 

Difference Four: One AI Vs. Three AI Frameworks

BrandWell is a proprietary content marketing platform that’s unlike any other. All of the others, Jasper included, have different features, templates, pricing, and so on. 

But they all (100%) rely on one AI engine. That means their AI writer is a thinly-veiled version of either GPT-3 or GPT-4.

RankWell is built with multiple LLMs and a custom process that allows it to deeply learn about a topic — producing unique content.

NOTE: There’s another difference (pricing), but we cover that towards the end.

Using Jasper for Long-Form Content

Now it’s time to compare the most similar features of both tools. First, let’s see how to create a blog post in Jasper.

There are two ways. 

• • • • First, use the Blog Post Workflow

• • • • Second, use the new “One-Shot Blog Post” template

Let’s begin with the workflow.

Jasper Blog Post Workflow

In previous versions of Jasper, you’d open up a document, write a prompt or beginning to a paragraph and then click on a button for the AI to take over. 

For example, you’d write: The biggest problem with [subject] is…

Then, click for AI to add a small, medium, or large section of text. On and on that would go until you had a blog post you were satisfied with and would publish. 

Now, things have improved a bit at Jasper, for long-form content creators. 

Namely, they’ve created a blog post workflow that walks you through generating a topic, outline, and content for each subheading. 

I used this workflow to create an article about “content marketing.”

To begin, I chose the topic (how to develop a content marketing strategy) and Jasper gave me an outline which I went with for the article. 

For each heading of the provided outline, I chose what the “paragraph” was about, the keyword(s) I wanted the AI to include, and the tone of voice for each paragraph. 

Then, I clicked “Generate” to see what the bot came up with. 

If what it wrote made sense, I clicked “Next >”.

• • • • NOTE: Be careful. Clicking next moves the content to the doc and removes the number of words from your credits.

You can see, it gave me clear steps (2.3, 2.4, etc.). Each paragraph required a different prompt.

The results?

• • • • 645 words

• • • • 5 headings

• • • • 5 (rather bulky-looking) paragraphs

Here’s what the AI came up with, using the suggested subheadings and changing the inputs: Link to view-only Google Doc.

Honestly, a long way away from publishing and lightyears away from something that ranks for even a low-competition keyword.

Using Jasper’s One-Shot Blog Post Template

Yes, BrandWell is unique because you get a long-form blog post with as little as a single input. That said, Jasper has a template in beta called “One-Shot Blog Post”.

Input your topic or keyword, hit “Generate,” and their AI writes the basic format of a blog. 

Here’s how it looks in a sped-up and chopped-down gif:

The result? 

• • • • 368 words

• • • • 5 headings (counting “conclusion)

• • • • 7 paragraphs

Again, not the best result. And only if you consider a few hundred words a blog is it truly a “one-shot” post. To be clear, it’s not a long-form content writer and won’t pump out a lot. Partly because of their tool’s capabilities and may be due to the word count costing too many credits.

Here’s what the AI came up with, using the One-Shot Blog Post Feature from Jasper: Link to view-only Google doc. 

Plus, you can really feel the bot in words.

Speaking of which…

Jasper Vs. AI Writing Detectors

I ran a lot of the content through Originality’s AI detection tool. The results were what you’d expect (screenshot of one below):

This means, the AI detector shows this is at least 48% bot-written and 7% of the text is plagiarized from other sources on the web.

Using BrandWell for Long-Form Content

There are six ways to generate long-form blog content using RankWell — keyword, existing blog post, YouTube video, podcast episode, custom audio file, and Word/Doc/PPT file upload.

This is one feature you won’t find in Jasper or any other AI writer that relies on text prompts to generate content.

Multiple input sources make RankWell perfect for repurposing content — turn your viral video into a long-form blog post in minutes!

RankWell will take the key points of your existing content and turn it into a fresh article (not a regurgitated version) so you have more pieces to publish for a different audience.

Using BrandWell to Generate Keywords

BrandWell is one of only two content writers with a keyword research tool right inside the platform. Unlike Jasper which you have to manually feed keywords, BrandWell takes you from a seed keyword to a published long-form blog article in just a few clicks.

Here’s a screenshot of the in-app keyword research tool, powered by the Mangools API:

Just enter your topic or seed keyword and BrandWell will generate a list of related keywords that you can turn into a blog post right now, add to your topic cluster, or add to your content planner/calendar for publishing at a later date.

Using BrandWell to Bulk Upload Keywords

Another big difference between the two platforms is the ability of BrandWell to upload keywords in bulk. 

• • • • Key point: It’s not a writing assistant, but a tool to publish content at a faster rate than you’re able to now.

Informational keywords

Since BrandWell is purpose-built for blog content, informational keywords are the best. These phrases are what people enter when they have a question, want to know about specific things, or are trying to figure out how to do something. 

Here’s a quick infographic to show what I mean:

• • • • Additional resources: We’ve worked hard to put together a list of keyword research methods to find these kinds of low-competition, informational keywords. Find a couple of the favorites here and here.

The big idea here is you should take your time putting your money pages/pillar posts together. Use an AI tool to then build topical authority around those money posts.

Article context (optional)

In BrandWell’s RankWell SEO writer, you can add up to 280 characters of context for each article topic.

This spot isn’t for an outline, but a few sentences of guidance for the AI. Think of things you want to have inserted in the article. What to avoid? A general idea of the who, what, and why of the content. That’s what goes in the context input.

Here’s a quick look at uploading a bulk list of keywords, with context:

• • • • Create a spreadsheet of keywords only, removing all other information that often comes from SEO tools. 

• • • • Title that column “Keywords”.

• • • • Then, add a second column, titling it “Context” and add that crucial few sentences of guidance for the AI.

• • • • Finally, save that spreadsheet as a CSV to upload to BrandWell.

• • • • Now, it’s time to upload it by logging into the app and clicking “Add Content”.

From that menu, click “Upload a CSV” and the ability to import a file comes up. Here’s a look at that menu:

After you’ve added your list, all the keywords go into the “Keyword Queue” for your review. 

• • • • Important: Don’t worry, credits are only deducted for articles you have the AI write. You can have as many keywords as you’d like.

Running Uploaded Keywords

Now that you have an entire list of keywords ready to roll, it’s time to put the AI to work. Not for long, a full article draft is ready in a couple of minutes.

We’ll cover content output in detail further down.

By the way: It took roughly 1 min 15 secs, according to the cheap timer I use for Pomodoro sessions.

We’ll see a detailed comparison of all the content in the next section.

Here’s a quick side-by-side comparison of Jasper’s Long-Form article and BrandWell’s:

BrandWell Vs. AI Detectors

Here are the results from one of the coffee pot articles using Originality.AI’s detector:

99% human and ZERO plagiarism 🕶️

Enough said about that.

Publishing Content from Both Platforms

If you write a blog with Jasper, you’d have to take the doc and probably put it into a different form to edit it (either copy/paste into WordPress or your CMS, or even use MS Word).

With BrandWell, you do all of the article editing on our platform. Add images and links and optimize them for the web (using NLP keywords and on-page SEO checklists included with your subscription).

When you’re done, you can export the HTML or Word doc to import directly to your CMS. And if you use WordPress or Shopify, there’s a custom plugin that directly syncs articles from BrandWell into your WordPress or Shopify blog. This export includes:

• • • • Title, meta description, feature images, and links automatically synced to your WordPress/Shopify blog.

• • • • Changes are always synced (anything you change in WordPress/Shopify syncs in BrandWell and vice versa).

• • • • Autolink feature that allows you to automatically insert internal links based on the keywords and phrases discovered through our natural language processing algorithm of the top-ranking content.

OK, OK… A Recap of the Biggest Difference

Jasper helps you write with the assistance of AI. BrandWell empowers you to ramp up the amount of long-form blog content you produce — like having a team of writers that turn around original 2,000+ word drafts in minutes.

At the end of a session, Jasper gives you a doc you had a heavy hand in creating, starting another process of publishing and optimizing.

BrandWell gives you a bulk publishing experience, along with optimization tools and customizations that make it easy to become a part of your process.

Pricing Breakdown

Technically, this is the fifth difference between Jasper and BrandWell.

Jasper’s pricing model is both a subscription as well as credits. BrandWell is a credit-only model. 

• • • • Jasper credits are based on word count (starting at around 20k words/mo)

• • • • BrandWell credits are based on the article (starting at 20 long-form articles/mo)

So, the longer your article with Jasper, the more credits you spend. With BrandWell, only one complete article costs you a credit.

• • • • Jasper example: You keep working with Jasper, adding sections, and get an article to 3,000 words. It’s 3,000 credits. 

• • • • BrandWell example: You run a keyword, get back a 2,500-word article, and use custom headings to add another 1,000 words. It’s one credit.

What are the actual prices?

In terms of pricing, Jasper has a wide range — from $29/mo to $600/mo ($288/yr to $6,000/yr for annual billing). Custom options are also available.

BrandWell offers one flat fee with the option to include add-ons for agencies:

Custom pricing is also available.

Reason for the price difference?

The differences between the two platforms help explain the difference in pricing for each platform.

With Jasper:

• • • • You’re paying for the words that essentially you help the AI put on the page.

• • • • Then, you have to optimize them for the web, get it onto your site, format it, and publish it.

With BrandWell:

• • • • You put in a keyword (or create a brief) and you get back a draft (much like hiring a freelancer or using a content service, except your draft is back within minutes).

• • • • Check the article over, optimize it, and then publish. In other words, fewer steps and a more scalable publishing process.

BrandWell’s price includes a long-form content writer, SEO tools, generative AI writing assistance, social and authority-building elements for each article, as well as publishing capabilities that keep your entire content process on a single platform.

All for as low as $15 per full article, depending on your plan.

Ready to Make Your Choice?

BrandWell gives you access to a powerful all-in-one brand growth solution that turns out a 2k+ word article in a couple of minutes. Ready to seriously scale your content? Start your 7-day experience!