Platform/Outreach

Outreach / Cold email outreach software

Run personalized campaigns.
Automate post response work.

Cold email outreach software that sends from the inboxes you connect, with an agent for the work after the reply. Build personal campaigns, bring company buying groups into one conversation, and let AIMEE handle follow-up across your tools.

Choose Outreach on its own. AIMEE for your initial user is included.

Outreach / See it at workProduct tour
Read the demo transcript
  1. Build the sequence. Connect personalized messages, follow-ups, and clear stop rules in a visual sequence.
  2. Personalize every message. Personalization fields, A/B tests, and AI steps keep every email relevant.
  3. Route the reply by what it means. AI switches and agent steps turn a response into the right next action.
  4. Keep every conversation together. Replies, follow-ups, and agent drafts land in one shared inbox.
  5. See what is working. Review sends, opens, replies, and deliverability across every campaign.
  6. Outreach by BrandWell. Personalized campaigns and automated follow-through, connected to your growth workflow.

Your outbound operation. From infrastructure to follow-through.

Outreach sends from the inboxes you connect, runs personalized sequences, and keeps the whole conversation together. Group recipients at the same company, vary copy with spintax, and adapt follow-up to replies and return dates. AIMEE can research the account, answer the next question, update your CRM, and assign work to a teammate’s agent.

Built to work with AIMEE and your team.

Your cold email infrastructure

Send from your inboxes.
Or let us run it all.

Connect the inboxes you already own over SMTP/IMAP and start sending. Buying domains and inboxes inside Outreach is coming soon. Want us to buy, set up, and run the domains and inboxes for you? That is managed Outreach from our Done-for-You Growth Team.

  1. 01

    Connect inboxes

    Add the inboxes you already own over SMTP/IMAP.

  2. 02

    Check authentication

    Keep SPF, DKIM, and DMARC in place on your sending domains.

  3. 03

    Build the campaign

    Choose the audience, write the sequence, and set sending limits.

  4. 04

    Run campaigns

    Sender health and campaign controls. Warm up inboxes through your own Instantly account.

Buy domains and inboxesComing soon
Connected inboxes$4/month each
Inbox warmupYour Instantly account

Each connected inbox is $4 a month. Buying domains and inboxes in Outreach is coming soon. Warm up inboxes through your own Instantly account. Managed Outreach buys and runs them for you.

Inside Outreach

Build the campaign.
Automate what follows.

Sending infrastructure, relevant messages, and the work that turns a response into an opportunity.

02 / Outreach

Your sending operation, ready fast.

Connect the inboxes you already own over SMTP. Buying domains and inboxes in Outreach is coming soon. Warm up through your own Instantly account. Keep your contacts and company groups ready to use.

Outreach product workspace
Outreach / Your sending operation, ready fast.

Sending windows and timezones

Reach buyers during their working day.

Set per-day sending windows, split shifts, timezones, campaign dates, and daily limits. Space the follow-ups without holding up other contacts.

What you getA sending schedule aligned with your audience and capacity.

AIMEE’s partPrepare the timing plan and flag conflicts for the campaign owner.

Bring your own inboxes

Launch the campaign without building the mail operation yourself.

Connect the inboxes you already own over SMTP/IMAP and bring them into your campaign from the same workspace. Buying domains and inboxes inside Outreach is coming soon. With managed Outreach, we buy, set up, and run them for you.

What you getYour own inboxes connected and ready to send, with each connected inbox billed at $4 a month.

AIMEE’s partCoordinate setup, check readiness, and connect the senders to the campaign.

Sender authentication

Get email authentication configured from the start.

Keep SPF, DKIM, and DMARC in place on the domains you send from. With managed Outreach, we configure authentication for the domains we run for you. Warm up inboxes through your own Instantly account.

What you getSending domains that pass authentication checks, so your campaigns reach the inbox.

AIMEE’s partCheck authentication and sender readiness before activating the sequence.

Mailboxes and sender health

Keep the campaign connected to a healthy sending operation.

Keep sending accounts, capacity, and delivery signals in one workspace. Warm up inboxes through your own Instantly account. Review the health of your sending inboxes and adjust the campaign as it grows.

What you getA visible operating picture of the infrastructure doing the sending.

AIMEE’s partMonitor sender health, adjust the operating plan, and bring exceptions to the campaign owner.

Launch checks and verification

Catch preventable problems before the first send.

Review contact verification, list quality, sending capacity, message preview, and campaign settings. Keep suppression and unsubscribe state in the sending path.

What you getA campaign your team can inspect before activating it.

AIMEE’s partAssemble the pre-launch review and highlight records or settings that need attention.

Contacts and custom fields

Bring your list in without losing what makes it useful.

Import CSV, TSV, or Excel, or sync a selected Google Sheets tab. Map standard and custom fields, handle duplicates, and review failed rows.

What you getReusable contact records with the fields your campaign needs.

AIMEE’s partPrepare the import mapping and clean the source file before your review.

Company groups and multiple recipients

Bring the people who buy together into the same email.

Group contacts by company and include multiple recipients in one email. Address Jordan and Maya together, tailor the message to their shared account, and keep their replies in the same conversation.

What you getOne coordinated company conversation instead of disconnected messages to each stakeholder.

AIMEE’s partResearch each recipient’s role, write a shared introduction, and coordinate the account’s next steps.

03 / Outreach

The reply changes the next move.

Work a buying conversation, a return date, or a booked meeting with the context it deserves.

Outreach product workspace
Outreach / The reply changes the next move.

Unified inbox

Handle every reply from one working queue.

Search across connected inboxes, campaigns, contacts, reply types, and status. Reply in place, schedule a response, snooze, label, or route the conversation.

What you getA shared place to work the conversations your campaigns create.

AIMEE’s partRead the thread, answer the follow-up, deliver requested material, and update the contact record.

Reply classification and stop rules

Give interested buyers attention without chasing auto-replies.

Separate interested buyers, objections, out-of-office messages, unsubscribes, and bounces. Stop cold follow-ups on a human reply and send each response into the right workflow.

What you getDifferent next steps for a buying signal and an automated response.

AIMEE’s partInterpret the response, execute its next step, and involve the account owner when needed.

Dynamic out-of-office rescheduling

Follow up when they are back, with a message that remembers.

Read the return date in an out-of-office reply and reschedule the next touch accordingly. The follow-up can acknowledge the return date with “Hope your first week back is going well,” instead of continuing as if nothing happened.

What you getA timely follow-up that fits the conversation and the recipient’s availability.

AIMEE’s partInterpret the auto-reply, move the next send, and write the follow-up with that context.

CRM and opportunity pipeline

Keep the deal moving after someone says yes.

Create opportunities, assign follow-up tasks, and move deals through your pipeline. Keep the contact and conversation connected to the commercial next step.

What you getA visible path from positive reply to meeting and opportunity.

AIMEE’s partCreate the opportunity, update its stage, deliver follow-up material, and assign the next task.

Meeting attribution

See which conversations turn into booked time.

Connect supported booking tools and carry meeting events into reporting and automations. Relate the booking to the contact and outreach context.

What you getA clearer view of the conversations that advance.

AIMEE’s partPrepare the meeting brief and the owner’s follow-up task.

Campaign analytics

Find the bottleneck between a send and a qualified conversation.

Review sends, delivery signals, replies, positive responses, bounces, and campaign outcomes. Compare message variants and sender performance.

What you getA working picture of where the outreach program needs attention.

AIMEE’s partSummarize the pattern and recommend a focused change to audience, copy, or operations.

04 / Outreach

Put post response work on autopilot.

AIMEE executes the next task in your apps, then hands work to the right teammate or agent.

Outreach product workspace
Outreach / Put post response work on autopilot.

Event-based automations

Make the next action happen while the context is fresh.

Connect reply, meeting, bounce, webhook, or campaign events to conditions and actions on a canvas. Update records, notify a team, or move a deal.

What you getA repeatable handoff across outreach and the rest of your stack.

AIMEE’s partBuild the automation, connect agent steps, and execute the work triggered by each event.

AI switches and agent steps

Route work using more than a fixed keyword.

Use approved instructions to classify context and choose a named branch. Define what information the AI can read and what actions it can take.

What you getA controlled decision path for more nuanced responses.

AIMEE’s partHandle the bounded research or decision task and return the result to the workflow.

Automation tests and activity

Understand a workflow before it touches a real prospect.

Run an automation against a sample event and inspect the node results. Review execution history and bring waiting or failed work back to its owner.

What you getA reviewable flow with evidence of how each step behaved.

AIMEE’s partSummarize the test, identify the blocked step, and prepare the correction.

Forms, tracking, and connected tools

Bring the rest of your buyer journey into the conversation.

Map form fields into contact records, use configured website activity, and connect supported CRM, notification, booking, and webhook destinations.

What you getUseful context and next actions across the buyer journey.

AIMEE’s partDeliver the data to another app or browser destination when there is no native connection.

Team collaboration

Build and operate the campaign together.

Use shared campaign and automation canvases, workspace roles, conversation ownership, and visible tasks to coordinate the work.

What you getA campaign operation with clear responsibility.

AIMEE’s partAssign account research, LinkedIn outreach, content, or follow-up to the right teammate’s AIMEE.

AIMEE workflow delivery

Turn a campaign event into completed work.

Give AIMEE the reply, account context, and a clear outcome. It can research a question, create and send relevant material, work in LinkedIn, update your CRM, or assign the next job to another teammate’s agent.

What you getCompleted follow-up work, with the conversation and result kept together.

AIMEE’s partCarry out the task in your connected apps and record what happened.

Outreach + AIMEE

A reply can set the next job in motion.

A buyer asks for more detail. AIMEE researches the account, creates the requested material, replies in context, and updates the opportunity. Assign the next task to your agent or a teammate’s AIMEE, with the full conversation attached.

  1. 01Qualified audience
  2. 02Personalized campaign
  3. 03Reply or return date
  4. 04AIMEE executes follow-up
  5. 05Opportunity updated

Make it your own

Where Outreach
gets to work.

01

Intent-led outbound

Turn current buying intent into a campaign with a reason to start the conversation.

02

Company buying groups

Email the decision makers together, address their shared priorities, and coordinate the account.

03

Automated follow-through

Handle return dates, requested materials, CRM updates, and teammate assignments after a response.

Outreach pricing

One product.
Your next advantage.

Choose Outreach for the work you need. Add other BrandWell products when you need them. You only pay for the products you choose. AIMEE for your initial user is included with every plan except MarketPulse Starter.

Build Your Own Stack

Outreach

$99 / month

Up to 25,000 unique contacts per month

  • Visual sequence builder
  • Personalization and reusable templates
  • A/B tests at each step
  • AIMEE for your initial user included

Connect the inboxes you already own over SMTP/IMAP. Each connected inbox is $4/month. Buying domains and inboxes in Outreach is coming soon. Warm up inboxes through your own Instantly account.

Get started with Outreach

The details

A few good questions.

Choose the tools for your next growth move.

Build Your Own Stack
How much does Outreach cost?

Outreach is $99 per month for up to 25,000 unique contacts, plus $4 per month for each connected inbox. You connect inboxes you already own over SMTP/IMAP. Buying domains and inboxes inside Outreach is coming soon. For higher volumes, or to have us buy, set up, and run the domains and inboxes for you, explore managed Outreach from the Done-for-You Growth Team.

Do I need my own domains and inboxes?

Yes, for self-serve Outreach today: connect the inboxes you already own over SMTP/IMAP. Buying domains and inboxes inside Outreach is coming soon. If you would rather not manage any of it, managed Outreach from our Done-for-You Growth Team buys, sets up, and runs your domains and inboxes for you.

Can I email multiple people at the same company together?

Yes. Group recipients at the same company in one email, address them together, and keep the account conversation in one thread. AIMEE can personalize the introduction around each person’s role and the company’s needs.

Does Outreach support spintax?

Yes. Use spintax to vary greetings, subjects, and message copy alongside personalization fields. Preview the finished combinations before launch.

What happens when a prospect is out of office?

Outreach uses the return date to reschedule the follow-up. AIMEE can reference their return naturally in the next message and continue with the context of the original conversation.

What can AIMEE do after a reply?

AIMEE can research the account, answer a question, create and deliver requested material, update your CRM, work in LinkedIn, or assign a task to a teammate’s agent. Your workflow determines the tools, owners, and approval points.

Can I buy Outreach on its own?

Yes. Choose Outreach as an individual product and connect the audience sources and tools you need. You can add other BrandWell products when they have a job to do.

Can we bring our own contacts?

Yes. Import CSV, TSV, or Excel, or use a configured Google Sheets source. Map standard and custom fields, review duplicates and errors, and qualify the contacts before launch.

Can we test different messages?

Yes. Add weighted subject and body variants at a sequence step, preview the message, and compare results. You can also dry-run automations with a sample event before activating them.

Can BrandWell manage Outreach for us?

Yes. Explore the Done-for-You Growth Team if you want the strategy, products, infrastructure, and execution operated alongside your team. The Demand Scan and demo are the starting point for that service.

Done-for-You Growth Team

Thinking about a growth hire?
Meet the whole team.

Get the people, the products, and the execution working together. Our strategists and AIMEE agents can manage your growth program alongside the team you already have.

Start with your free Demand Scan and watch the demo. If the fit is right, book a conversation from your report.

Meet your Done-for-You Growth Team

Build it your way.

Put Outreach to work.

Choose the products you will use. Let AIMEE connect the work.