MarketPulse / Intent data platform

Intent data for lead generation.Meet the buyers already looking.

Find people researching what you sell. MarketPulse turns buyer intent data into audiences you can filter, refresh, and export. Let AIMEE research the accounts and prepare the next conversation.

Get started with MarketPulse Watch the product demo

Choose MarketPulse on its own. AIMEE for your initial user is included with Growth and Scale.

MarketPulse product demo0:36
Read the demo transcript
  1. Find who is researching. MarketPulse turns buying research into a focused audience you can reach.
  2. Choose the buying signals. Pick the topics your buyers are researching from the live intent catalog.
  3. Define the right people. Apply a saved ICP and refine roles, company size, industry, and fit.
  4. Meet the people in market. Review names, roles, companies, and contact details, then send them to Outreach or Direct Mail.
  5. Keep the audience current. Schedule recurring intent pulls with the same targeting rules.
  6. MarketPulse by BrandWell. Intent data for lead generation, connected to the rest of your growth workflow.
MarketPulse intent data overview with the Customer research platforms audience MarketPulse audience: 248 matching people with name, role, company, and business email
Customer research platforms: 248 matching people of 1,840 source profilesIntent topic selected: Customer research platforms, 2,080 est. profiles per day

Why MarketPulse

Your buyers research long before they talk to sales. MarketPulse shows you who is researching what you sell, so the first conversation starts with a reason.

Intent data software that gives you somewhere to start.

A relevant company is a better prospect when there is a reason to talk now. MarketPulse is an intent data platform for finding buying interest beyond your website, matching it to your ideal customer profile, and building an audience around it. Keep the topic and research context with the lead as AIMEE carries it into a useful next step.

What makes it different

A list is a guess.Intent is a reason.

MarketPulse starts from what people are researching now, then keeps the audience focused and fresh.

Typical lead databases

MarketPulse

Everyone with the right job title

People researching the topics your buyers research

Targeting rebuilt for every campaign

A saved ICP applied to every new pull

Stale the day you export it

Refreshed on your schedule, with the history of every pull

A spreadsheet that waits in a folder

One click to Outreach, Direct Mail, or AIMEE, with the topic attached

See it work

From a research signalto a qualified audience.

Three short tours of the MarketPulse workspace, with fictional data.

01 / Find

Start with what they research.

Search the live intent catalog by market or buyer problem. Pick the topics that match what you sell and see the estimated profiles per day before you pull an audience.

Live intent catalogUp to 10 topicsProfiles per day
MarketPulse topic set: search the live intent catalog. Customer research platforms and Revenue operations software are selected
MarketPulse / Find an audience

02 / Focus

Keep the buyers you want.

Save your ideal customer profile once and apply it to every pull. Refine an audience against the profiles you already have, then set a refresh schedule so it never goes stale.

Saved ICPsRefine without another refreshWeekly refresh
MarketPulse saved ICPs: B2B growth leaders and Revenue operations teams, each with three targeting rules
MarketPulse / ICPs and refresh

03 / Act

Hand it off with the reason attached.

Review the people behind the signal, then export the list or send it to Outreach, Direct Mail, or AIMEE. The topic and research context travel with every contact.

Meet AIMEE
MarketPulse audience: Customer research platforms, 248 matching people, with export and handoff buttons
MarketPulse / Hand it off

Beyond your website

Two kinds of intent.One next step.

MarketPulse finds people researching your topics across the web. TrafficID shows who is on your own site. AIMEE can work from both and hand the follow-up to Outreach or Direct Mail.

MarketPulseResearching beyond your site

MarketPulse audience: Customer research platforms, 248 matching people of 1,840 source profiles

TrafficIDVisiting your site

TrafficID identified visitor: Jordan Lee, VP Marketing, Northline

AIMEEResearches the best fits

AIMEE: Your account brief is ready. Northline, Fieldwork, and Summit are ready for review

OutreachA campaign, drafted for review

Outreach campaign in draft, first email step: Quick question

Direct MailA personalized postcard

Personalized postcard: Jordan, find buyers with a reason to talk

Walkthroughs

Follow one audience to a real conversation.

01Workflow template

Turn intent into outreach

Research the account, then draft a relevant campaign.

Starts when
A new intent audience is ready
Connects
MarketPulseAIMEEOutreach
You approve
The campaign before it starts
5 stepsUse this template
MarketPulse intent audience: Customer research platforms, 248 matching people from 1,840 source profiles, applied ICP B2B growth leaders
1

New intent audience

MarketPulse finds the people researching the topics your customers research.

Saved ICP: B2B growth leaders, with job title, company size, and industry rules
2

Match saved ICP

A saved ICP keeps every new pull focused on the buyers you want to reach.

AIMEE: Your account brief is ready. Three accounts ready for review: Northline, Fieldwork, and SummitAIMEE routine: Morning intent review, weekdays at 9:00 AM
3

AIMEE researches

A morning routine reviews new matches, researches the strongest accounts, and drafts a brief with a first message.

Outreach campaign Q1 Sales Outreach in draft, first email step: Quick questionStart campaign button
4

Your team reviews

The campaign waits as a draft. Your team edits the message and decides when it starts.

Outreach AI step Route the reply: interested opens a CRM deal, not ready yet checks back next quarter
5

Outreach follows up

Each reply is routed: an interested buyer opens a deal, and a not-now gets a later check-in.

Next template

or keep scrolling

02Workflow template

Intent to the mailbox

Turn an intent audience into a personalized postcard, then follow up by email.

Starts when
A new intent audience is ready
Connects
MarketPulseDirect MailOutreach
You approve
The postcard and the campaign
5 stepsUse this template
MarketPulse intent audience: Customer research platforms, 248 matching people from 1,840 source profiles, applied ICP B2B growth leaders
1

New intent audience

MarketPulse finds the people researching the topics your customers research.

Saved ICP: B2B growth leaders, with job title, company size, and industry rules
2

Match saved ICP

A saved ICP keeps every new pull focused on the buyers you want to reach.

Personalized postcard: Jordan, find buyers with a reason to talkUse in Outreach and Use in Direct Mail buttons
3

A postcard goes out

Send the audience to Direct Mail. Eligible buyers get a personalized postcard, within your budget.

Outreach sequence: a first email, a check on opens, then an alternative or a follow-up email
4

Email follows the postcard

The first email waits until the postcard lands, so the follow-up feels connected.

Outreach AI step Route the reply: interested opens a CRM deal, not ready yet checks back next quarter
5

Outreach follows up

Each reply is routed: an interested buyer opens a deal, and a not-now gets a later check-in.

Your tools. Your owners. Your approvals.

Every template is a starting point. Choose the products, owners, and approval points for your team.Browse the template library

Example workflows with fictional data. Your configured approvals still apply.

Inside MarketPulse

A market to understand.An audience to act on.

Build a useful audience from the topic, the customer profile, and the evidence behind each match.

01 / Find

Find the people already in motion.

Build an audience around the problem your customer is researching.

Topic discovery

Find the demand hiding behind your category.

Search the topic catalog by name, description, or topic ID. Start with relevant recommendations and explore the adjacent problems your buyers are researching.

What you getA focused set of buying signals to build an audience around.

AIMEE’s partResearch your offer and recommend the topics that best match your market.

Saved ideal customer profiles

Stop rebuilding your target audience for every campaign.

Save role, company size, industry, and location criteria as a reusable ICP. Combine inclusion and exclusion rules, then apply the same definition to the next audience.

What you getA consistent customer definition your whole team can reuse.

AIMEE’s partTranslate your target customer brief into a proposed set of qualification rules.

Audience review

See the people behind the signal.

Review matched contacts, roles, companies, available contact details, and the topic that brought them into the audience. Search and inspect the records before deciding what to do next.

What you getA reviewable audience with the reason each person is in the list.

AIMEE’s partResearch selected accounts and prepare a short brief with the original intent context.

Live intent catalog: search by market or buyer problem; Customer research platforms and Revenue operations software selected

profiles per day, before you pull

MarketPulse / Intent topic set

02 / Focus

Make the audience work for you.

Refine the fit, keep it current, and put your data to work.

ICP refinement

Tighten the fit without buying the same research twice.

Edit the active criteria and reapply them to the retained source audience. Review the match count and applied ICP together before you export or hand off the list.

What you getA better-fit segment from the data you already have.

AIMEE’s partSpot patterns in poor-fit records and propose specific exclusions for your review.

Refresh schedules

Keep prospecting from going stale.

Choose a refresh cadence and see when the next pull is due. Keep the topic and saved qualification rules attached to the audience as it refreshes.

What you getA repeatable source of current intent data.

AIMEE’s partBuild a routine that reviews new matches and brings priority accounts to your team.

Audience history

Know what changed since the last pull.

Return to saved audiences and their research context. Compare retained source counts, qualified matches, and the rules used for the selection.

What you getA clear record of how an audience was assembled.

AIMEE’s partSummarize the audience and the qualification changes for the campaign owner.

Full audience exports

Get your qualified leads into the tools you already use.

Export the matching retained contacts as CSV, beyond the rows visible on screen. Keep available identity and company fields with the selected audience.

What you getA usable data file for your CRM, spreadsheet, or sales process.

AIMEE’s partClean, format, and deliver the export into your chosen destination.

Saved ICP B2B growth leaders: job title, company employee count 50 to 500, industry software and business services

saved once, used on every pull

MarketPulse / Saved ICP

03 / Act

Turn intent into your next growth move.

Carry the buying context into an accountable follow-up.

Exclusions and suppression

Keep the wrong contacts out of the next touch.

Apply ICP exclusions and account suppression before you export or hand off the list. Check the audience state before it goes to Outreach or Direct Mail.

What you getA qualified list that respects the accounts and people you exclude.

AIMEE’s partCarry exclusion context forward when preparing an Outreach or Direct Mail handoff.

Outreach and Direct Mail handoff

Turn a research signal into a relevant first conversation.

Take a reviewed audience into a connected Outreach campaign or an eligible Direct Mail workflow. Start with the topic and buying context, then choose the next action.

What you getAn audience and a reason to reach out, connected in one workflow.

AIMEE’s partDraft the campaign angle, prepare the handoff, and bring the proposed next step back for approval.

Project and usage controls

Keep each market and budget in its own lane.

Organize audiences by Company Project. Review category capacity, included refreshes, and export usage alongside the work.

What you getClear scope for each company, audience, and data allowance.

AIMEE’s partPrepare a project-specific audience review without mixing another client’s context.

Audience Customer research platforms: 248 matching people, with Use in Outreach and Use in Direct Mail

straight into a campaign

MarketPulse / Audience handoff

Make it your own

Where MarketPulsegets to work.

01

New-market prospecting

Find current interest in a category before your team starts building lists.

02

Account expansion

Use relevant research as a prompt for an informed check-in with an existing account.

03

Agency prospecting

Build a market-specific audience and prepare a focused growth conversation for each prospect.

MarketPulse pricing

Three plans.
Fresh buyers every week.

Choose how many topic categories you follow and how often the feed refreshes. Refreshes stop at your plan limit, with no overage charges.

Starter

$250 / month

One market, refreshed weekly.

Approx. $58.33/topic pull
$250 divided by 1 topic and an average of 30 / 7 weekly pulls in a 30-day month. Weekly pulls vary by calendar month. Estimate assumes you use every available topic and refresh. A pull returns available data from the previous 24 hours. Counts vary by topic and filters; audiences can overlap. Export limits still apply.
Start with Starter
  • 1 topic category
  • Weekly feed refresh
  • 25,000 exportable contacts a month
  • ICP filters and saved segments
  • CSV exports

Growth

Daily feed

$500 / month

Three markets, refreshed daily.

Approx. $5.56/topic pull
$500 divided by 3 topics and 30 daily pulls per topic: 90 pulls in a 30-day month. Estimate assumes you use every available topic and refresh. A pull returns available data from the previous 24 hours. Counts vary by topic and filters; audiences can overlap. Export limits still apply.
Start with Growth
  • 3 topic categories
  • Daily feed refresh
  • 100,000 exportable contacts a month
  • AIMEE workflow assistant
  • ICP filters, saved segments, CSV exports, and agent access
  • Discounted postcard rates

Scale

Lowest postcard rate

$1,000 / month

Every market you sell into.

Approx. $3.33/topic pull
$1,000 divided by 10 topics and 30 daily pulls per topic: 300 pulls in a 30-day month. Estimate assumes you use every available topic and refresh. A pull returns available data from the previous 24 hours. Counts vary by topic and filters; audiences can overlap. Export limits still apply.
Start with Scale
  • 10 topic categories
  • Daily feed refresh
  • Unlimited exportable contacts
  • AIMEE workflow assistant
  • ICP filters, saved segments, CSV exports, and agent access
  • Discounted postcard rates

Every MarketPulse plan includes

  • Topics from the live intent catalog
  • Saved ICPs applied to every refresh
  • Connect Direct Mail for Personalized Postcards

See the fit.
Or get your money back.

Not right for you? Ask for a refund within 3 days (72 hours) of your first MarketPulse purchase, as long as you meet these conditions.

Your 3-day satisfaction guarantee

✓  No data has been exported

✓  No more than 2 topic pulls

MarketPulse guarantee terms
Get Started

Questions

What teams askabout MarketPulse.

How do I use intent data for lead generation?

Start with the topics your buyers research, then filter the audience against your ideal customer profile. Review the evidence, exclusions, and available contact data before you reach out. MarketPulse keeps that audience together; AIMEE can research the accounts and prepare an Outreach campaign for your review.

Does intent mean someone is ready to buy?

It is evidence of research, not a purchase commitment. Use the topic and recency to prioritize relevance, then let research and a real conversation establish fit.

Is this the same as identifying visitors to my website?

MarketPulse looks at research activity beyond your website. TrafficID focuses on activity on your own site. They can feed the same AIMEE workflow.

What contact information is included?

Available fields can include name, role, company, work email, phone, and research topic. Field availability varies by record; the audience shows what is actually available.

Can I use MarketPulse on its own?

Yes. Choose it for buyer-intent research and audience work. Add the other products that fit your workflow, with AIMEE connecting the work when you are ready.

The next connection

Build yourgrowth workflow.

MarketPulse handles its own job. Choose the other products and agents that make the next step easier.

Website visitor identification

TrafficID

Know who visits your site. Follow up with context.

TrafficID identified website visitors
Cold email outreach software

Outreach

Run personalized campaigns. Automate post response work.

Outreach campaign steps
AI employee software

AIMEE

Your data. Your tools. An agent that executes.

AIMEE desktop workspace

Build it your way.

Find the buyersalready looking.

MarketPulse finds the research, keeps it matched to your ICP, and hands the audience to Outreach, Direct Mail, or AIMEE.

Get started with MarketPulse See the walkthroughs