SocialStreams / Social listening software

Your next buyeris talking.Be there first.

Social listening for lead generation starts with a relevant conversation. SocialStreams finds public discussions and company signals, keeps the source in view, and gives AIMEE the context to research, qualify, and prepare your next move.

Choose SocialStreams on its own. AIMEE for your initial user is included.

SocialStreams product demo0:30
Read the demo transcript
  1. Monitor the words behind buying intent. Streams watch LinkedIn and X for buying discussions, competitor conversations, and company signals.
  2. Know the person behind the post. See the company, role, and a verified email beside the original post.
  3. Start the conversation. Add the contact to an Outreach campaign after suppression and enrollment checks.
  4. Give the next step to AIMEE. Send the post to AIMEE for a recommendation and a draft of the next step.
  5. SocialStreams by BrandWell. Social listening connected to the rest of your growth workflow.
SocialStreams board with Buying intent, Competitor conversations, and Company signals streams SocialStreams post details with the enriched contact: Northline, VP of Marketing, verified email
Jordan Lee on LinkedIn: What tools are people using to find accounts with a real reason to talk right now?Enriched contact: VP of Marketing, jordan@northline.example, verified

Why SocialStreams

Buyers ask for recommendations in public every day. SocialStreams hears the question, finds out who asked, and gives your team a useful way to answer.

Social listening that gives your team a reason to act.

A request for a recommendation. A hiring announcement. A conversation about a problem you solve. SocialStreams brings public discussions and company signals into repeatable monitoring streams. Review the evidence and customer fit, then assign the research, response, or outreach preparation to the right teammate’s AIMEE.

What makes it different

Most tools stopat the mention.

SocialStreams keeps going: from the conversation to the person, and from the person to a next step with an owner.

Typical social listening

SocialStreams

Brand mentions and sentiment scores

Buying questions, competitor conversations, and company signals

A username and a profile link

A verified work email, mailing address, role, and company. Free.

A feed someone has to remember to check

Scheduled streams on one board, with the source kept on every result

An export that waits for someone to act

A next step with an owner: Outreach, Direct Mail, or a teammate’s AIMEE

See it work

From a public questionto a conversation.

Three short tours of the SocialStreams workspace, with fictional data.

01 / Listen

Hear the question before the RFP.

Build streams around the problems you solve, your competitors, and your category. SocialStreams checks public LinkedIn and X conversations on a schedule and keeps every match in its own column.

LinkedInXEvery 4 hoursRun on demand
SocialStreams board with three listening streams
SocialStreams / Streams

02 / Enrich

Find out who asked. Free.

Open a post and SocialStreams enriches the contact at no extra cost: role, company, verified work email, and a mailing address where one is available. Add them to Outreach in one click. Suppression is checked first.

Verified emailMailing addressRole and company
SocialStreams board: Jordan Lee asks which tools teams use to find accounts with a real reason to talk
SocialStreams / Free enrichment

03 / Assign

Give it to the right AIMEE.

Send the opportunity to your AIMEE or a teammate’s, with the post and a note on what to focus on. AIMEE researches the account and drafts the next step for review.

SocialStreams board with buying intent postsSend to AIMEE panel with a reviewer selection
pick whose AIMEE takes it
tell it what to focus on
SocialStreams · Send to AIMEE

Free enrichment

One post.Three new ways to reach them.

When someone posts about the problem you solve, SocialStreams enriches the contact for free: verified work email, mailing address, role, and company. A post alone gives you one way to respond. Enrichment opens Outreach and Direct Mail too.

LinkedIn post from Jordan Lee: We are rebuilding our customer research process. What tools are people using to find accounts with a real reason to talk right now?
a public question
JL

Jordan LeePosted on LinkedIn, Sep 22

Free enrichment
Work email
jordan@northline.example
Verified
Mailing address
On file
Ready to mail
Role
VP of Marketing
Company
Northline, Software, 140 employees
Website
northline.example

Enrichment depends on available data. Not every contact returns every field.

Walkthroughs

Follow one post all the way to the mailbox.

01Workflow template

Mention to the mailbox

Enrich the person behind a post, mail a postcard, then follow up by email.

Starts when
A buyer posts about the problem you solve
Connects
SocialStreamsDirect MailOutreachAIMEE
You approve
The postcard and the campaign
SocialStreams Buying intent stream: Jordan Lee asks what tools people use to find accounts with a real reason to talk
1

A buyer speaks up

SocialStreams catches Jordan asking which customer research tools other teams use.

Contacts and company: Northline, 140 employees, Software, VP of Marketing, verified email
2

Free enrichment

SocialStreams adds a verified work email, a mailing address, the company, and the person’s role, at no extra cost.

Personalized postcard: Jordan, find buyers with a reason to talk
3

A postcard goes out

Direct Mail sends a personalized postcard to the address on file, within your budget and approvals.

Outreach sequence: a first email, a check on opens, then an alternative or a follow-up email
4

Email follows the postcard

Jordan joins the buying intent campaign. The first email waits until the postcard lands.

Request: Jordan Lee at Northline posted about rebuilding their customer research process. Add them to the buying intent campaign and connect on LinkedIn with a useful note.AIMEE: Jordan is in motion. Contact verified, email sequence started, LinkedIn connection sent.
5

AIMEE works both channels

AIMEE sends a LinkedIn note that mentions the post, and keeps the replies with Alex.

Next template

or keep scrolling

02Workflow template

Turn a mention into outreach

Enrich the person behind a post, then reach them by email and on LinkedIn.

Starts when
A buyer posts about the problem you solve
Connects
SocialStreamsAIMEEOutreach
You approve
The campaign they join
SocialStreams Buying intent stream: Jordan Lee asks what tools people use to find accounts with a real reason to talk
1

A buyer speaks up

SocialStreams catches Jordan asking which customer research tools other teams use.

Contacts and company: Northline, 140 employees, Software, VP of Marketing, verified email
2

Contact enriched

Enrichment adds the company, the person’s role, and a verified work email.

Add to an Outreach campaign: Buying intent conversations, eligible: jordan@northline.example, confirm and add to campaign
3

Added to the right campaign

Outreach checks suppression and past enrollment before Jordan joins the campaign you choose.

Request: Jordan Lee at Northline posted about rebuilding their customer research process. Add them to the buying intent campaign and connect on LinkedIn with a useful note.AIMEE: Jordan is in motion. Contact verified, email sequence started, LinkedIn connection sent.
4

AIMEE works both channels

AIMEE starts the email sequence and sends a LinkedIn connection that mentions the post. Replies go to Alex.

Your tools. Your owners. Your approvals.

Every template is a starting point. Choose the products, owners, and approval points for your team.Browse the template library

Example workflows with fictional data. Your configured approvals still apply.

Inside SocialStreams

Hear the discussion.Know where to help.

Find relevant public context, decide what it means, and assign the next piece of work.

01 / Listen

Listen where demand takes shape.

Build repeatable streams around conversations, accounts, and company signals.

Topic and keyword streams

Find people talking about the problem you solve.

Create a stream around your market, competitors, category, or a specific buying problem. Set the query for the supported source you want to watch.

What you getA repeatable listening source built around your offer.

AIMEE’s partHelp shape the query and explain which conversations are relevant to your team.

Profile and company watchlists

Keep up with the accounts you care about.

Watch supported public profiles and company pages. Put account activity beside topic-based discovery in the same workspace.

What you getA way to keep meaningful account activity in view.

AIMEE’s partSummarize a new development and suggest a relevant reason to reconnect.

Jobs and creator discovery

Find growth signals beyond a social post.

Use supported job and creator sources to surface company hiring activity or relevant creators. Keep each record’s source and type visible.

What you getA qualified starting point for an account or partnership research task.

AIMEE’s partResearch the company or creator without treating a job poster as the buyer.

Search tests and schedules

Make sure a stream is useful before you leave it running.

Test the query, inspect sample results, then choose its refresh cadence. Pause, resume, or run a stream when the work calls for it.

What you getA listening schedule based on the quality of the results.

AIMEE’s partReview the sample, refine the query, and prepare a recurring triage routine.

Add a stream: choose LinkedIn or X, then define the search with AND, OR, NOT, and quotes

the exact words your buyers use

SocialStreams / Add a stream

02 / Understand

Understand the signal before you act.

Bring the source, the people, and the review into one workspace.

Multi-stream board

Scan the market without opening six different feeds.

Arrange streams in columns or use the combined feed. Filter, search, and review opportunities in a workspace built for comparing signals.

What you getOne working view of the conversations your team follows.

AIMEE’s partPrepare a digest of the strongest opportunities across selected streams.

Original-source context

Understand the conversation before you enter it.

Review the author, post, timestamp, platform, and original link. Keep overlapping discoveries connected rather than treating every repeat as a new lead.

What you getEvidence your team can read before deciding on a response.

AIMEE’s partRead the source and draft a contextual recommendation with the original link attached.

Contact and company enrichment

Work out who is relevant and how to reach them.

Research an author or company and inspect available role and contact information. Keep discovered candidates distinct from verified outreach-ready contacts.

What you getA useful research brief, even when no email is available.

AIMEE’s partFind the relevant decision makers and prepare the evidence for qualification.

Review and ownership

Make sure a good opportunity does not disappear in the feed.

Track review status, assign an opportunity, skip poor fits, and retain the work history. Give each next step a visible owner.

What you getA shared queue of decisions and accountable follow-up.

AIMEE’s partTake the assigned research task and bring the result back to the opportunity.

Contacts and company: Northline, northline.example, 140 employees, Software, VP of Marketing, verified email

free, and verified

SocialStreams / Contacts and company

03 / Act

Give every good opportunity an owner.

Connect the conversation to an agent, campaign, and measurable next step.

Team-agent assignments

Send the signal to the person equipped to act on it.

Assign a source-backed task to your AIMEE agent or, with the right account access, a teammate’s agent. Review availability before the handoff.

What you getA named agent with the source context and a bounded task.

AIMEE’s partResearch, draft, or prepare the next step using the assigned teammate’s working context.

Outreach handoffs

Turn a relevant conversation into a thoughtful introduction.

Preview selected contacts and the connected campaign before enrollment. Keep verification, suppression, approval, and engagement status with the opportunity.

What you getAn approved next step with its original social context intact.

AIMEE’s partPrepare the personalized angle and coordinate the reviewed campaign handoff.

Run history and spend

Know which streams are earning their place.

Review received records, new matches, duplicates, enrichment, email-ready yield, and run costs. Inspect failures without losing earlier results.

What you getEvidence for keeping, refining, or pausing a stream.

AIMEE’s partCompare useful yield and suggest where the team should focus its listening effort.

Add to an Outreach campaign: Buying intent conversations, eligible: jordan@northline.example

suppression checked first

SocialStreams / Outreach handoff

Make it your own

Where SocialStreamsgets to work.

01

Problem-aware prospecting

Notice public requests for advice before they become formal buying processes.

02

Competitor listening

Understand what people appreciate, question, or struggle with in the category.

03

Content and creator research

Use recurring questions and relevant creator activity to inform your next brief.

SocialStreams pricing

One plan.
Every conversation that matters.

Listen continuously, search on demand, and hand every qualified conversation to Automations and AIMEE for the next move. AIMEE for your initial user is included.

Get Started

SocialStreams

$99 / month

Listening and on-demand searches

  • Always-on listening across X and LinkedIn: keyword posts, hiring posts, jobs, and the people and companies you watch
  • On-demand searches whenever you need fresh conversations
  • Instagram, Facebook, TikTok, and YouTube sources included
  • ICP filters and enrichment turn posts into qualified opportunities
  • Triggers Automations and AIMEE workflows from what people say
Get started with SocialStreams

Billed monthly. Cancel any time from your portal settings.

Questions

What teams askabout SocialStreams.

Is contact enrichment really free?

Yes. Enrichment is included with SocialStreams at no extra cost. When a post matches one of your streams, SocialStreams can add the person’s role, company, a verified work email, and a mailing address where one is available. Results depend on available data, and not every contact returns every field.

How does social listening support lead generation?

Monitor the topics, accounts, and conversations that matter to your buyers. SocialStreams keeps the original source with each result so you can assess relevance before acting. A qualified signal can become company research, a useful response draft, or a reviewed Outreach handoff through AIMEE.

Which sources can I monitor?

Supported source adapters cover public LinkedIn posts and jobs, X, Facebook and Instagram content, watched profiles, and selected TikTok and YouTube creator discovery. Availability and search behavior depend on the connected source.

Does it collect private discussions?

No. The collection workflows are designed for supported public content. Private or restricted content is not part of the feed.

Does SocialStreams automatically post replies?

The product collects and reviews opportunities. AIMEE can prepare work for a configured execution path, with the appropriate permissions and approvals.

Can I assign a signal without an email address?

Yes. The original source can be sent for AIMEE research without an email. An email campaign has additional validation and suppression requirements.

Build it your way.

Hear the question.Reach the person.

SocialStreams finds the conversation, enriches the contact for free, and hands the next step to Outreach, Direct Mail, or AIMEE.