Direct Mail / Direct mail automation software
Direct mail automation that turns buying intent and website activity into a timely postcard at the buyer’s home. Choose the conditions, personalize the message, and let AIMEE coordinate the campaign and follow-up.
$1.79 per postcard with no subscription. $1.18 with MarketPulse Growth or TrafficID, $1.02 with MarketPulse Scale or TrafficID at 1,000+ leads.
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Why Direct Mail
A decision maker fits your customer profile, researches your category, and returns to a key page. That can be the moment to send a personalized postcard to their eligible home address, with the signal, the offer, and the follow-up in one campaign.
What makes it different
Direct Mail sends when a buyer shows interest, to the place they will actually read it.
Typical direct mail
Direct Mail
A purchased list, mailed all at once
Buyers who meet your intent or website-visit conditions
The office address, where no one is anymore
An eligible home address, checked against suppression first
One design for everyone on the list
Their name and company on the card, with a tracked QR code
No idea what happened after it shipped
QR scans and conversion matchback in one report
See it work
Three short tours of the Direct Mail workspace, with fictional data.
01 / Target
Start from intent research or a return visit. Your ICP, suppression, and address checks decide who qualifies, and a recurring journey keeps sending as new buyers arrive.
02 / Create
Design in the postcard studio with the buyer’s name and company on the card. AI drafts the hook and the artwork, the QR code is tracked, and you approve the exact proof before anything prints.
03 / Measure
Follow QR scans, matched conversions, and recipient activity for each campaign, then let AIMEE route the response to the account owner.
One campaign. A personal next step.
A buyer is researching managed IT and returns to your services page. Put a personal, useful offer in their home mailbox while that interest is active.
Send when these conditions match
Operations leader at a company in your target market.
Researching managed IT and returning to your services page.
An eligible home mailing address, with no recent mailing or booked meeting.
Then AIMEE gets to work. Personalize the postcard, run the configured campaign, and follow the response with the account owner.
Example campaign with a sample recipient and company.
Walkthroughs
01Workflow template
Mail a postcard, connect on LinkedIn, then start the cold email campaign.
TrafficID identifies Jordan Lee from Northline on your pricing page.
Direct Mail’s recurring journey mails the approved postcard to eligible buyers, within your budget.
Alex’s AIMEE gets the visit and the account research, and prepares a LinkedIn note for Alex.
Jordan joins the Q4 cold email campaign. The first email waits until the postcard lands.
Next template
or keep scrolling
02Workflow template
Turn an intent audience into a personalized postcard, then follow up by email.
MarketPulse finds the people researching the topics your customers research.
A saved ICP keeps every new pull focused on the buyers you want to reach.
Send the audience to Direct Mail. Eligible buyers get a personalized postcard, within your budget.
The first email waits until the postcard lands, so the follow-up feels connected.
Each reply is routed: an interested buyer opens a deal, and a not-now gets a later check-in.
Next template
or keep scrolling
03Workflow template
Enrich the person behind a post, mail a postcard, then follow up by email.
SocialStreams catches Jordan asking which customer research tools other teams use.
SocialStreams adds a verified work email, a mailing address, the company, and the person’s role, at no extra cost.
Direct Mail sends a personalized postcard to the address on file, within your budget and approvals.
Jordan joins the buying intent campaign. The first email waits until the postcard lands.
AIMEE sends a LinkedIn note that mentions the post, and keeps the replies with Alex.
Your tools. Your owners. Your approvals.
Every template is a starting point. Choose the products, owners, and approval points for your team.Browse the template libraryExample workflows with fictional data. Your configured approvals still apply.
Inside Direct Mail
Build a campaign around the buyer, the conditions they meet, and a relevant reason to respond.
01 / Target
Use intent and behavior to decide who receives a postcard at home, and why.
Intent and behavior conditions
Combine customer fit with intent topics, website visits, or campaign activity. For example: an operations leader researches managed IT, returns to your services page, and has not booked a meeting.
Home address matching and suppression
Match qualified buyers to eligible home mailing addresses. Exclude converted contacts, suppress unwanted recipients, and control how soon someone can receive another piece.
Postcard creative studio
Create and edit front and back designs in the workspace. Work with artwork, text, layout, and reusable creative for the campaign.
Personalization
Personalize with the buyer’s name, company, and relevant offer. Preview Jordan’s postcard for Northline, then see the same campaign adapt for another recipient.
checked before every touch
Direct Mail / Eligibility
02 / Create
See the buyer’s name, company, response path, and finished creative together.
QR codes and landing pages
Use a campaign QR destination and connected landing-page or response workflow. Keep the physical piece and destination aligned.
Production proof
Review both sides, print-safe areas, mailing layout, and the final production proof before submission.
One-time mailings
Bring the audience, creative, eligible quantity, and cost together for a single mailing. Review the work before authorizing fulfillment.
approval locks the exact revision
Direct Mail / Print proof
03 / Run
Bring new qualifying buyers in, respect your limits, and follow each response.
Recurring postcard journeys
Run a recurring campaign when new buyers meet your conditions. Set the cadence, touch sequence, repeat window, per-run limit, and monthly cap. Stop mailing when the buyer converts.
Budget and authorization
Review the eligible quantity and fulfillment charge. Configure the spending caps and charge authorization for recurring work.
Fulfillment and response history
Follow campaign and provider-reported fulfillment status. Review available response, QR, or matchback evidence alongside the campaign history.
matched back within 30 days
Direct Mail / Campaign performance
Make it your own
A qualified buyer revisits a services page. Send a personal offer to their eligible home address.
Reach buyers researching your category with a message tailored to their company.
Coordinate a physical touch with your email sequence, then route the response to AIMEE or the account owner.
Direct Mail pricing
$1.79 per postcard with no subscription. MarketPulse Growth or TrafficID lowers it to $1.18, and MarketPulse Scale or TrafficID at 1,000+ leads lowers it to $1.02. Each postcard includes the in-market audience data, printing, First-Class postage, and address verification.
Get Started$1.79 / postcard
Printing, First-Class postage, and address verification included
No subscription needed. $1.18 with MarketPulse Growth or TrafficID, $1.02 with MarketPulse Scale or TrafficID at 1,000+ leads.
Order postcardsQuestions
Yes, when a qualified buyer has an eligible matched home mailing address. Choose your audience conditions and suppressions, then personalize the postcard around a useful business offer.
A buyer can qualify through intent research, website activity, or a selected audience source. Combine those signals with customer-fit rules, conversion exclusions, repeat limits, and your campaign schedule.
TrafficID interest can help you choose an audience to review for direct mail. A campaign still needs an eligible verified postal address, suppression checks, an approved proof, and authorized spend. Once those are in place, coordinate the mailing and follow-up as part of the same growth workflow.
No. Mailing requires an eligible verified postal address and the other campaign requirements. An identified website visit alone is not sufficient.
Yes. Review the production proof and the campaign’s eligible audience and spend before submission.
Yes. Direct Mail is $1.79 per postcard with no subscription, including the in-market audience, printing, First-Class postage, and address verification. MarketPulse Growth or TrafficID lowers it to $1.18, and MarketPulse Scale or TrafficID at 1,000+ leads lowers it to $1.02. Invalid addresses are credited back, and you review the eligible quantity and the total before you pay.
AIMEE supports the configured workflow. The mailing path retains proof, budget, and charge-authorization requirements.
The next connection
Direct Mail handles its own job. Choose the other products and agents that make the next step easier.
Build it your way.
Direct Mail turns a buying signal into a personal postcard at home, and AIMEE follows the response.
Discover the topics that match your industry, services and competitors, with yesterday's audience count for each. Then explore your personalized plan and All-in-One early-access options.
Free topic report. No purchase required. Your seven-day offer window starts when your invite is issued.
