Platform/Direct Mail

Direct Mail / Direct mail automation software

Reach the right buyer.
Right at home.

Direct mail automation that turns buying intent and website activity into a timely postcard at the buyer’s home. Choose the conditions, personalize the message, and let AIMEE coordinate the campaign and follow-up.

$1.79 per postcard with no subscription. $1.18 with MarketPulse Growth or TrafficID, $1.02 with MarketPulse Scale or unlimited TrafficID.

Direct Mail / See it at workProduct tour
Read the demo transcript
  1. Postcards that follow the signal. Run recurring mailings from intent, website visits, and account fit.
  2. Send when conditions line up. Check home-address eligibility, suppression, and repeat rules before the campaign runs.
  3. Personalize every piece. Design the postcard with the name, company, and offer that fit each buyer.
  4. Review the exact proof. Approve the front, the back, and the production proof before anything prints.
  5. Follow the response. Review QR scans and conversion matchback beside the campaign.
  6. Direct Mail by BrandWell. Bring a digital signal into the real world, connected to your growth workflow.

A buying signal can become a personal piece of mail.

A decision maker fits your customer profile, researches your category, and returns to a key page. That can be the moment to send a personalized postcard to their eligible home address. Connect the buying signal, company context, recipient, offer, and follow-up in one campaign.

Built to work with AIMEE and your team.

One campaign. A personal next step.

A better IT plan.
For Jordan. For Northline.

A buyer is researching managed IT and returns to your services page. Put a personal, useful offer in their home mailbox while that interest is active.

Send when these conditions match
  1. The right roleOperations leader at a company in your target market.
  2. A reason to reach outResearching managed IT and returning to your services page.
  3. A reachable buyerAn eligible home mailing address, with no recent mailing or booked meeting.

Then AIMEE gets to work. Personalize the postcard, run the configured campaign, and follow the response with the account owner.

Direct Mail product workspace
Example campaign · Sample recipient and company.

Inside Direct Mail

Choose the moment.
Make the message personal.

Build a campaign around the buyer, the conditions they meet, and a relevant reason to respond.

02 / Direct Mail

A personal offer they can hold.

See the buyer’s name, company, response path, and finished creative together.

Direct Mail product workspace
Direct Mail / A personal offer they can hold.

QR codes and landing pages

Connect the postcard to the next digital step.

Use a campaign QR destination and connected landing-page or response workflow. Keep the physical piece and destination aligned.

What you getA clear way for the recipient to respond.

AIMEE’s partBuild the matching landing page, connect the QR destination, and execute the next response workflow.

Production proof

Catch the details before ink meets paper.

Review both sides, print-safe areas, mailing layout, and the final production proof before submission.

What you getA reviewed creative asset ready for the approved mailing.

AIMEE’s partAssemble the proof and highlight copy or layout details for a human review.

One-time mailings

Run a focused campaign around a specific opportunity.

Bring the audience, creative, eligible quantity, and cost together for a single mailing. Review the work before authorizing fulfillment.

What you getOne intentional campaign with its decisions in one place.

AIMEE’s partPrepare the mailing brief and bring the audience, proof, and cost back for approval.

03 / Direct Mail

Let the campaign keep working.

Bring new qualifying buyers in, respect your limits, and follow each response.

Direct Mail product workspace
Direct Mail / Let the campaign keep working.

Recurring postcard journeys

Follow up on fresh intent without restarting the campaign.

Run a recurring campaign when new buyers meet your conditions. Set the cadence, touch sequence, repeat window, per-run limit, and monthly cap. Stop mailing when the buyer converts.

What you getA repeatable physical follow-up program with clear boundaries.

AIMEE’s partOperate the recurring workflow and coordinate the next email, task, or teammate assignment.

Budget and authorization

Keep spending connected to the mailing you approved.

Review the eligible quantity and fulfillment charge. Configure the spending caps and charge authorization for recurring work.

What you getAn agreed budget before the campaign proceeds.

AIMEE’s partSummarize the proposed quantity and spend for the person approving it.

Fulfillment and response history

Know what happened after you approved the piece.

Follow campaign and provider-reported fulfillment status. Review available response, QR, or matchback evidence alongside the campaign history.

What you getA record you can use to evaluate and improve the next mailing.

AIMEE’s partRecord the response, update the account, and execute the follow-up that matches the buyer’s action.

Direct Mail + AIMEE

From a qualified signal to the buyer’s mailbox.

A matching buyer meets your intent or website-activity conditions. AIMEE checks the audience, personalizes the offer, and runs the configured mailing workflow. QR response and conversion events can trigger the next email, task, or teammate assignment.

  1. 01Buyer meets your conditions
  2. 02Home address matched
  3. 03Personalized postcard
  4. 04Configured mailing runs
  5. 05AIMEE follows the response

Make it your own

Where Direct Mail
gets to work.

01

High-intent website visitors

A qualified buyer revisits a services page. Send a personal offer to their eligible home address.

02

In-market decision makers

Reach buyers researching your category with a message tailored to their company.

03

Follow-up after digital outreach

Coordinate a physical touch with your email sequence, then route the response to AIMEE or the account owner.

Direct Mail pricing

Pay as you go.
Mail the buyers who are looking.

$1.79 per postcard with no subscription. MarketPulse Growth or TrafficID lowers it to $1.18, and MarketPulse Scale or unlimited TrafficID lowers it to $1.02. Each postcard includes the in-market audience data, printing, First-Class postage, and address verification.

Build Your Own Stack

Direct Mail

$1.79 / postcard

Printing, First-Class postage, and address verification included

No subscription needed. $1.18 with MarketPulse Growth or TrafficID, $1.02 with MarketPulse Scale or unlimited TrafficID.

Order postcards

Invalid addresses are credited back. Recurring, signal-triggered mailings run inside the BrandWell workspace.

The details

A few good questions.

Choose the tools for your next growth move.

Build Your Own Stack
Can I reach B2B buyers at their home address?

Yes, when a qualified buyer has an eligible matched home mailing address. Choose your audience conditions and suppressions, then personalize the postcard around a useful business offer.

What can trigger a direct mail campaign?

A buyer can qualify through intent research, website activity, or a selected audience source. Combine those signals with customer-fit rules, conversion exclusions, repeat limits, and your campaign schedule.

Can I use direct mail automation for website retargeting?

TrafficID interest can help you choose an audience to review for direct mail. A campaign still needs an eligible verified postal address, suppression checks, an approved proof, and authorized spend. Once those are in place, coordinate the mailing and follow-up as part of the same growth workflow.

Can I mail everyone TrafficID identifies?

No. Mailing requires an eligible verified postal address and the other campaign requirements. An identified website visit alone is not sufficient.

Can I approve the piece before it is sent?

Yes. Review the production proof and the campaign’s eligible audience and spend before submission.

Are printing and postage included?

Yes. Direct Mail is $1.79 per postcard with no subscription, including the in-market audience, printing, First-Class postage, and address verification. MarketPulse Growth or TrafficID lowers it to $1.18, and MarketPulse Scale or unlimited TrafficID lowers it to $1.02. Invalid addresses are credited back, and you review the eligible quantity and the total before you pay.

Can AIMEE place orders on its own?

AIMEE supports the configured workflow. The mailing path retains proof, budget, and charge-authorization requirements.

Done-for-You Growth Team

Thinking about a growth hire?
Meet the whole team.

Get the people, the products, and the execution working together. Our strategists and AIMEE agents can manage your growth program alongside the team you already have.

Start with your free Demand Scan and watch the demo. If the fit is right, book a conversation from your report.

Meet your Done-for-You Growth Team

Build it your way.

Put Direct Mail to work.

Choose the products you will use. Let AIMEE connect the work.