MarketPulse Intent Data Pricing: Starting at $500/mo

What does MarketPulse cost?

MarketPulse intent data is starting at $500/mo. Choose relevant research topics, apply saved ICP filters, and review available contact details before taking action.

MarketPulse topic and export allowances; verify current plan terms

Plan	Topics and refreshes	Monthly exports
Starter	1 topic, weekly	25,000 contacts
Growth	3 topics, daily	100,000 contacts
Scale	10 topics, daily	Unlimited contacts

Swipe the table to see all columns.

A pull retrieves available data from the previous 24 hours for one topic. Daily use across all included topics provides 90 Growth pulls or 300 Scale pulls in a 30-day month. Weekly Starter pulls vary by calendar month. Available audience size and contact fields vary, and audiences may overlap. Refreshes stop at the plan limit without overage charges.

• Find and qualify: search the topic catalog, save your ICP, and review the people and companies that match.
• Act on the research: export qualified contacts or prepare an Outreach or Direct Mail workflow. Connected products, channel usage, and fulfillment may cost extra.
• Get help from AIMEE: Growth and Scale include AIMEE for the initial user to research accounts and prepare the next step through connected tools.

Agencies and other service businesses can build client deliverables around their available Intent Scans and exports. Keep each client’s scope, permissions, and service fees clear. A subscription is not a promise of a white-label platform or exclusive access to a market.

Explore MarketPulse and watch the demo, with plans starting at $500/mo. Any eligible early-access offer has separate terms and a personal deadline.

What is an Intent Scan?

An Intent Scan retrieves the available audience for one research topic from the previous 24 hours. Apply your ideal customer profile to focus that audience on the roles, industries, company sizes, and locations relevant to your offer. Available fields can include names, roles, companies, work emails, and phone numbers. Not every record has every field.

A pull is not one lead and it is not a promise of a fixed number of contacts. Topics differ in audience size, your filters narrow the result, and people can appear in more than one audience. Review the audience and its available fields before choosing how to use it.

How much does each pull cost?

To estimate subscription cost per pull, divide the actual monthly subscription charge by the pulls you use during the same period. A capacity-based estimate assumes every available topic and refresh is used. It is not an additional per-pull charge or a cost per qualified lead.

• Weekly refreshes: count the actual included refreshes in the billing period. Calendar months vary; do not label an averaged weekly estimate as an actual monthly usage total.
• Three daily topics: 3 topics multiplied by 30 days gives 90 possible pulls in a 30-day month. Use actual consumed pulls for a realized cost estimate.
• Ten daily topics: 10 topics multiplied by 30 days gives 300 possible pulls in a 30-day month. Export allowances and available audience fields remain separate checks.

Your effective cost is higher if you leave included topic capacity unused. Contact-export allowances still apply, and using the full allowance does not guarantee qualified opportunities or sales.

Which plan fits your business?

Starter: test one focused market

Starter covers one topic with weekly refreshes, saved ICPs, CSV exports and up to 25,000 exportable contacts per month. Compare its actual current terms with your research schedule before choosing a plan.

Growth: follow several markets every day

Growth covers three topics with daily refreshes and up to 100,000 exportable contacts per month. AIMEE for the initial user is included. Consider it when separate products, customer problems or client projects need their own topics and your team can review a daily feed.

Scale: cover more topics with unlimited exports

Scale covers ten topics with daily refreshes and unlimited exportable contacts. Using all ten topics daily provides 300 pulls in a 30-day month. AIMEE for the initial user is included. Consider broader coverage when you have relevant markets and enough capacity to act on them.

How do early-access offers differ from standard pricing?

An eligible recipient may receive a personal, time-limited early-access offer with its own deadline and subscription terms. Read the invitation and checkout rather than assuming the offer is available to every visitor. Compare current plans, starting at $500/mo.

For an offer-based cost estimate, divide your actual subscription charge by the pulls you expect to use. Record the period, included topics, refresh cadence and export allowance. A discount does not increase audience size or guarantee qualified opportunities.

What is included, and what costs extra?

Every MarketPulse plan includes access to the live intent-topic catalog, saved ICP filtering, and CSV exports within the plan’s allowance. Refreshes stop at the plan limit, with no overage charges. Growth and Scale include AIMEE for the initial user.

TrafficID is a separate product for identifying visitors to your own website. Other products, additional access, advertising spend, postcard printing and postage, and campaign delivery can have separate costs. A MarketPulse subscription does not automatically include a custom API, a white-label portal, exclusive topics, or a managed marketing service.

Can agencies use MarketPulse for clients?

Agencies and other service businesses can use available Intent Scans and exports in client work, including relevant audience research and campaign deliverables. Match the plan’s capacity to the markets you cover and keep each client’s project, permissions, and reporting clear.

Price your service separately from the software. Account for research, qualification, campaign preparation, reporting, and support time. The difference between your service fee and the MarketPulse subscription is not all profit. Do not imply that a subscription guarantees a particular margin, client outcome, or white-label capability.

How does the 3-day satisfaction guarantee work?

If MarketPulse is not right for you, request a refund within 3 days (72 hours) of your first MarketPulse purchase, provided you have exported no data and used no more than 2 Intent Scans. Review the guarantee and linked terms before testing. This is a conditional first-purchase guarantee, not a free seven-day report service.

Frequently asked questions

Do I need to buy the whole BrandWell platform?

No. You can choose MarketPulse on its own. Add the other products that support your workflow when you need them.

Does every plan include unlimited contacts?

No. Starter allows 25,000 contact exports per month and Growth allows 100,000. Scale includes unlimited contact exports. Available audience size still depends on the topic and your filters.

Is intent data the same as website visitor identification?

No. MarketPulse finds topic research beyond your own website. TrafficID identifies eligible visitors to your website. They serve different jobs and can be used together.

Is a research signal proof that someone will buy?

No. Use it to prioritize relevant research and conversations. Fit, timing, contact accuracy, and the quality of your offer still matter, and an intent signal is not consent for every outreach channel.