The BEST AI Tool for Blogging: A Full Tutorial on How to Use BrandWell to Generate Nearly-Ready Blogs

It’s finally happening.

AI content creation is blowing up – disrupting industries and replacing human writers.

It’s no longer just a scary-sounding, sci-fi prediction that marketers are making. It’s real.

• Jasper.ai, a popular AI writing tool, hit a $1.5 billion valuation in 2022.
• ChatGPT is blowing minds with its abilities and use cases – content planning, topic generation, outlining, drafting, and even recipe writing are all possible with this AI. In just five days after its launch, it gained 1 million users.
• The technology of the top AI writing tools – ChatGPT, Jasper, Hyperwrite – all can replace a low-level human content writer, guide a non-native one to become high quality in seconds, and help with the content ideation and strategy process.

Why does all this matter?

In case you forgot, content marketing is an industry that will be worth $600 billion by 2024.

The #1 need within it? Content creation.

The #1 problem with content creation – and one of the biggest bottlenecks holding businesses back? It’s very, very difficult to produce content at scale.

But that’s a problem that the best AI tools for blogging can solve. Especially the one I’m throwing my weight behind. 💡

It’s called BrandWell. 📝

I believe in this tool so much, I officially made a career pivot and signed on to their team in January 2023. 💥 I’m going ALL IN as their President.

That’s what today’s guide and video are all about:

• WHY this particular tool changed my mind about AI writing software.
• HOW to use this tool to produce nearly-ready SEO blog content (I say “nearly-ready” because every post still needs the human touch)
• AND a step-by-step video tutorial!

AI content production at scale is going to MASSIVELY change how content is produced and make content more accessible. And it starts with the best AI tool for blogging I’ve ever found.

The ONLY tools I use are ChatGPT and BrandWell.

Watch Me Use BrandWell to Create a Well-Written, Nearly-There SEO Blog

Mind blown yet? 🤯

Before we dig into the written tutorial for using BrandWell, let’s talk about why the other tools on the market haven’t measured up to my standards.

The Problems with Other AI Writing Tools

I make it a point to test AI writing tools regularly. After all, content creation is my bread and butter. I have to know what the latest technology is, its capabilities, and whether it’s worth the effort to use.

Up until now, I found all the options lacking. The main problems I saw over and over with contenders like Jasper and HyperWrite include:

1. Fluffy writing. This is when you write a paragraph when a single sentence would suffice. The output from AI writing tools has historically been stuffed with fluff, so using it in a blog would require a full rewrite.
2. No personality or story. An AI writing tool doesn’t have your memories or experience at its disposal. All of that is locked up in your brain, and only YOU can tell it.
3. No factual accuracy. AI tools are notorious bullsh!tters. Inaccurate data is one of the biggest problems I see.
4. Overwhelming to use. For example, the Jasper interface throws dozens and dozens of templates at you – for writing frameworks, outlines, and types of content. In HyperWrite, you give the tool a bit of guidance, and then you’re left staring at the dreaded blinking cursor, wondering what to do next.
5. Zero focus on long-form content. Neither of the top tools focuses on long-form. At most, HyperWrite and Jasper will each produce about 500 words, max, before petering out. This matters, a LOT, because long-form content is the real authority builder.

All of this is why BrandWell seems so miraculous to me. It addresses all of my concerns.

Why BrandWell Is the Best AI Tool for Blogging

NO single writing tool has actually allowed you to focus on creating high-quality SEO content at scale. It hasn’t happened. UNTIL NOW.

For example, look at how BrandWell stacks up against ChatGPT:

BrandWell is the first tool I’ve seen that addresses the major issues that have stopped me from investing in AI content creation.

1. It’s humanlike – Originality detectors can’t tell that the content is bot-written. Zero flags! That’s ultra-important because Google considers automatically-generated content spam. BrandWell has its own AI detector tool built into the app.
2. It’s original – BrandWell also has a reliable plagiarism checker built into the tool – and the content this AI writer creates passes with flying colors.
3. The content is in-depth. This is the first tool I’ve seen that can produce long-form content – posts as long as 2,500-4,000 words! – that’s on par with an expert SEO writer. It’s well-written with flow and value, and NO fluff.
4. The content is correctly keyword-optimized. So many writers struggle with keyword optimization. The fact that this tool knocks it out of the park is mind-blowing. Enter the keyword you want your blog to rank for, and it will create properly optimized content AND a list of related keywords, plus an on-page SEO checklist.
5. It integrates with WordPress. With a few clicks, your posts will automatically show up in your WordPress backend.

Don’t believe me?

Here are some of the use cases we’ve seen where publishers go straight from BrandWell to live on their site — with zero human editing!

This article ranked #1 for a global keyword, driving 3,300 organics/month.

Some are already ranking for over 1,500 keywords, with over 100,000 impressions in a month for organic SEO.

One article even ranked for 580+ keywords in a tough medical niche.

These articles are published #StraightOuttaAI where all the user did was add images and hit Publish.

How to Use the Best AI Tool for Blogging, BrandWell, to Generate SEO Blogs

BrandWell allows you to generate high-quality content quickly and efficiently, while also optimizing it for SEO. (I guarantee your mind will be blown.)

Here’s how to get started.

1. Create a New Project

After you create an account, you’ll need to create a project. This is the website you’ll be creating content for with BrandWell.

You’ll fill out details like your website name and URL, the purpose of your website/business, your target audience, your preferred tone of voice, and the word count range for your content pieces.

Some great features of BrandWell are the number of voices it can write in (casual, bold, sarcastic, persuasive, etc.) and the length of the posts it can produce – over 3,000 words!

Once you’ve added all your details, click “Create Project.”

2. Direct BrandWell to Create Your Content Piece

It’s time to add content to your queue. 💫

Click the “Start Writing” tab on the left column of the screen.

On the “Generate Article From” dropdown menu, you’ll have a few options. You can create content from a keyword, a YouTube video, a custom audio file, an existing blog post URL, a digital document, or a podcast episode.

BrandWell will create new, original content from any one of these sources.

For this tutorial, we’ll add content from a keyword.

For best results, do keyword research before diving into blog creation. Using BrandWell’s in-app keyword research tool, find a keyword that’s both relevant to your audience and easy to rank for (i.e., the KD, or keyword difficulty score, is at 40 or below).

Once you’ve found a good, relevant keyword, plug it into BrandWell under “What keyword do you want to rank for?”

Need help with this? Read my guide on keyword research.

Once you have entered your keyword and set a word count range, click “Write Article Now.”

3. Edit the BrandWell Output

Now you’ll be taken to your project dashboard as BrandWell writes your content in the background.

On average, I’ve found it takes 5-ish minutes for the tool to create a 2,000+ word post. (Yes – WOW.)

When the post is ready, it will show up in your dashboard like this:

Click on it, and you’ll see an editing screen with lots of information. Here’s a screenshot overview:

As you can see, this tool is built FOR the SEO content writer. It handles a lot of fussy SEO pieces for you accurately (just one reason why this is THE best AI tool for blogging):

• Tracks your keyword usage in the post + suggests related keywords to use.
• Provides an on-page optimization checklist that updates as you go, plus an optimization score.
• Writes all the metas for you, including a meta description.
• Properly uses keywords in the blog copy.
• Automatically generates a linked table of contents.
• Allows you to run a content optimization audit while you are editing the post.

Now, you could leave this content as-is and move on to the next step, but I don’t recommend that.

What this content is still missing is your personal experience and knowledge – the stuff that can only be found inside YOUR brain. 🧠

BrandWell, or any other writing tool, doesn’t have access to your memories and knowledge (yet! 😱) – so you need to add your expertise where the copy needs a little zhushing.

Review the post to make sure the flow is good and that the AI-generated internal and external links are working and accurate.

Insert a few images or infographics where relevant and you’re done!

I use DALL-E or Midjourney to generate my images. Both of these apps are very cheap — you can access DALL-E through ChatGPT Plus for $20 a month or use Midjourney for $8/month.

Here’s a featured image for a travel blog post that I generated with DALL-E:

If you have lots of statistics, infographics are the best way to present these numbers — they’re easy on the eyes and highly shareable.

Our in-house designer created this infographic for one of my recent blog posts:

Got a cool video related to your keyword? Embed it to your blog post to boost reader engagement.

💡 Quick tip: Whenever you are saving your images, graphics, and videos, use your keyword as the file name for a little more SEO juice.

Since the quality of the BrandWell-generated article was already pretty good in the first place, that means you’ll be bumping it up to the level of incredible, which is powerful.

This step should only take about an hour. For most SEO content writers, who on average can produce a post in 4-6 hours, that adds up to unbelievable time-savings.

Rewrite Post

Another option for editing the content is to use the “Rewrite Content” feature. You’ll find it under the Content Brief tab:

You’ll be taken back to the screen where you initially entered your content details. You can tweak these to refine the direction of your content and then rewrite the post to produce a tweaked output.

If you have a particular blog outline in mind, you can use the Customized Brief feature where you can edit, add, and rearrange sections. You can even pull more information from the Ranking Content section if you think the AI missed something.

4. Run AI Detector and Plagiarism Scans

Once your post is edited and polished, you can run the necessary checks to ensure the content is 100% original and doesn’t flag an AI bot detector.

And, you’re in luck, because both of these features are built into BrandWell. 💪

Plagiarism Scan

First, let’s run our completed post through the BrandWell plagiarism checker.

Click the “Research” tab on the text editor, then click the “Plagiarism” button to run your blog content against other content on the internet to check for originality.

AI Detector Scan

BrandWell also offers a built-in AI detector tool. You can run your content through this to check whether your text sounds AI-written.

Just click the “AI Detector” button on the same “Research” tab.

5. Set Up Importing to WordPress

Last step!

With BrandWell, you can directly import your finished blog into your WordPress dashboard.

To do this, you need the WordPress plugin, which you can download directly from your BrandWell dashboard.

Just head to your Project page and click “Project Settings” at the top right of the screen.

Click the “Integrations” tab to access the WordPress plugin.

Once that’s installed in your WordPress, you can connect BrandWell by clicking the gear icon and copying the API key.

Paste the key into the backend of WordPress to hook the two together.

Voila!

Use the Best AI Tool for Blogging to Scale Content Creation Successfully

There you have it – high-quality content at scale that didn’t take you hours to write.

Incredible, right?

BrandWell is a game-changer for marketing executives, agencies, and enterprises ready to scale their content marketing.

It’s the first and only tool I’ve seen that prioritizes quality, authenticity, and accuracy in SEO content creation.

As long as you keep the human touch in the mix – reviewing, editing, refining, polishing – the content you produce with this tool will be amazing.

It’s fast, fun, and easy to use – and I think you’ll love it, too.

Get started with BrandWell right now. 🚀🎉