Running a Shopify store in 2025? You’ve got a powerful platform at your fingertips — but success isn’t as simple as setting up a store and running ads. With more competition, rising marketing costs, and shifting consumer habits, you need smart strategies to grow.
Shopify remains a top e-commerce choice thanks to its seamless integrations, automation tools, and ever-evolving features. But to thrive, you must drive traffic, convert visitors into buyers, and keep them coming back.
Here’s the reality:
- More competition – More brands are selling online, making it harder to stand out.
- Rising ad costs – Paid ads are getting more expensive, forcing brands to be more strategic.
- Shifting consumer habits – Social commerce, AI-driven shopping, and personalized experiences are becoming the norm.
- New growth opportunities – With AI-powered marketing, better automation tools, and innovative selling strategies, scaling a Shopify store has never been more exciting.
This guide is all about real, actionable strategies that will help you grow your Shopify store — whether you’re just starting out or looking to take your sales to the next level. We’ll cover:
- Customer Acquisition Strategies – SEO, paid ads, high-converting landing pages, and other tactics to build your customer base.
- Customer Retention Strategies – Email & SMS campaigns, personalization, and loyalty programs that keep them coming back.
Plus AI-powered tools, chatbots, and advanced sales tactics to optimize your store.
Ready to take your Shopify store to new heights? Let’s dive in!
6 Customer Acquisition Strategies: Get More Shoppers to Your Store
Bringing traffic to your Shopify store is step one to making sales. But not just any traffic—you need the right visitors: people who are actually interested in what you sell.
Some stores rely heavily on paid ads, but that can get expensive fast. The best approach? A mix of organic and paid strategies to drive sustainable, high-quality traffic.
Let’s start with one of the most powerful long-term traffic sources: organic search (SEO).
1. Build Organic Traffic with SEO
If you want free, high-intent traffic coming to your store every day, SEO is your best friend. Unlike paid ads, which stop working the moment you pause them, SEO helps your store rank in Google, bringing in potential customers 24/7.
Think about the last time you searched for a product online. Did you click on one of the top results? Your customers do the same.
In fact, at least 43% of e-commerce traffic comes from organic search. If your store isn’t showing up, you’re missing out on sales.
Here are 5 steps to improve your Shopify SEO:
Step 1: Do Keyword Research
Find the exact words and phrases potential customers are typing into Google. Here’s how:
- Use free tools like Ubersuggest or Google Keyword Planner.
- Search for your product on Google and check the autocomplete list and “People also ask” and “People also search for” sections.
- Look at your competitors’ product pages and blogs — what keywords are they targeting?
Example: If you sell handmade candles, you’ll find these keywords from Google’s autocomplete list:
Some keywords from the People also ask section:
And more keywords from the People also search for block:
Step 2: Optimize Your Product Pages
Your product pages should be Google-friendly and shopper-friendly. Here’s what to focus on:
- Title Tags & Meta Descriptions – Include your main keyword naturally. (Read this guide on how to add meta tags to Shopify.)
- Product Descriptions – Write compelling, detailed descriptions that answer customer questions.
- High-Quality Images & Alt Text – Use descriptive file names and alt text (e.g., “handmade lavender soy candle” instead of “IMG1234.jpg”).
- URL Structure – Keep URLs clean and keyword-rich (e.g.,
yourstore.com/soy-lavender-candle instead of yourstore.com/product?id=987).
Step 3: Create SEO-Optimized Content (Blog)
Studies have shown that businesses with blogs generate more leads, so this is definitely something you should consider if you’re looking to grow your Shopify store.
Google loves fresh content, and a blog is a great way to attract organic traffic. Here’s what works:
- Product guides (e.g., “How to Choose the Best Candle for Relaxation”)
- Comparison posts (e.g., “Soy Candles vs. Beeswax Candles: Which is Better?”)
- Gift guides (e.g., “Best Holiday Gifts for Candle Lovers”)
Example: If you sell fitness gear, write a post like “5 Must-Have Home Gym Accessories for 2025” with links to your products.
💡Blogging is easy with an AI writing tool like BrandWell. This powerful all-in-one content marketing platform features a long-form SEO-focused article writer that can generate a 2,000-word blog post from a single keyword input.
Here’s a screenshot of a blog post that BrandWell “wrote” for my keyword “best sourdough in San Francisco” which only took 5 minutes:
BrandWell lets you publish blog posts on your Shopify store in just one click! Just enter your Shopify details once and all your BrandWell-written content will sync with your Shopify blog.
If you don’t have time (or money) to update your blog regularly, you can use BrandWell to maintain a fresh stream of content with minimal effort without sacrificing quality.
Learn how to add a blog to your Shopify store and grow your audience.
Step 4: Build Backlinks for Authority
Backlinks (links from other sites to yours) tell Google your store is trustworthy. Here’s how to get them:
- Guest posting – Write an article for a popular blog in your niche.
- Influencer collaborations – Get featured in product roundups or gift guides.
- Press mentions – Reach out to journalists and media outlets.
Example: If you sell eco-friendly clothing, pitch fashion bloggers to include your brand in their “Best Sustainable Brands of 2025″ list.
For more tips on how to get your guest post approved quickly, check out our complete guide on guest post writing.
Step 5: Improve Your Site Speed & Mobile Experience
Google ranks fast, mobile-friendly sites higher. Do this:
- Use Shopify’s built-in speed optimization tools.
- Compress images with an app like TinyPNG.
- Remove unnecessary apps & scripts.
- Enable lazy loading so images load as users scroll.
💡 When testing your site speed with Google PageSpeed Insights, aim for a score of 90+ on mobile.
Discover 16 smart tricks on how to optimize SEO for Shopify collections.
Unlike paid ads, SEO doesn’t bring instant results, but the traffic keeps coming once you rank. Focus on keyword optimization, creating valuable content, and building backlinks to turn Google into your best sales channel.
2. Target Ideal Customers with Paid Advertising
SEO is great for long-term growth, but what if you need fast sales? That’s where paid advertising comes in.
With the right strategy, you can put your products in front of people who are ready to buy — whether they’re searching on Google, scrolling Instagram, or watching YouTube.
But here’s the catch: paid ads can burn through your budget fast if you don’t target the right audience. Let’s break down how to run profitable ads that bring in real customers, not just clicks.
Step 1: Choose the Right Advertising Platform
Not all ad platforms work the same. Pick one (or more) based on where your audience hangs out:
- Google Ads – Best for high-intent buyers actively searching for products.
- Facebook & Instagram Ads – Ideal for visually showcasing products & running retargeting ads.
- TikTok Ads – Great for trend-driven, impulse purchases (especially for younger audiences).
- Pinterest Ads – Perfect for lifestyle, fashion, and home decor brands.
Example: If you sell handmade jewelry, Instagram Ads with lifestyle images may work better than Google Ads. But if you sell running shoes, Google Shopping Ads can capture buyers already searching for “best running shoes.”
If you’re not sure which ad network to choose, get some insights from our blog post on 9 Types of Paid Advertising to Grow Your Business.
Step 2: Define Your Target Audience
The key to profitable ads is targeting the right people. Most ad platforms let you refine your audience based on:
- Demographics – Age, gender, location, income level.
- Interests & Behaviors – What they like, what they shop for, and how they browse online.
- Lookalike Audiences – People similar to your best customers.
- Retargeting Audiences – Visitors who checked out your store but didn’t buy.
Example: If you sell premium skincare, target women aged 25-45 who follow beauty brands, shop for luxury skincare, and engage with self-care content.
Step 3: Create High-Converting Ads
Your ad needs to grab attention fast and convince people to take action. Here’s what works:
- Strong Visuals – High-quality images or videos that stop the scroll.
- Compelling Copy – Highlight benefits, solve a problem, or create urgency.
- Clear Call to Action – “Shop Now,” “Get 20% Off,” “Claim Your Offer.”
Here’s an example of a Facebook ad for a DTC coffee brand:
Image: A steaming cup of premium coffee with a cozy background.
Headline: “Your Mornings Deserve Better ☕”
Description: “Upgrade your coffee game with our rich, organic blends. Try it today with free shipping!”
CTA: “Order Now”
Step 4: Test, Optimize & Scale
Not every ad will be a winner. The trick is to test different versions and scale what works.
- A/B Test Different Creatives – Try different images, headlines, and CTAs.
- Monitor Key Metrics – Track CTR (click-through rate), ROAS (return on ad spend), and CPA (cost per acquisition).
- Retarget Visitors – Show ads to people who viewed a product but didn’t check out.
Example: If an Instagram Ad with a product carousel performs better than a single image ad, shift more budget into the carousel format.
Step 5: Use Retargeting to Convert Window Shoppers into Buyers
Most visitors don’t buy on their first visit — but that doesn’t mean they won’t! Retargeting ads can help bring them back.
Who should you target?
- People who viewed a product but didn’t add to cart.
- People who abandoned checkout.
- Past customers (to get them to buy again).
How to run retargeting ads?
- Google Display & Facebook Dynamic Ads – Show the exact product they viewed.
- Exclusive Offers – “Still thinking about it? Here’s 10% off!”
- Reminder Ads – “Your cart is waiting! Complete your order now.”
Example: If someone looked at a pair of sneakers on your site, retarget them with an ad saying “Still searching for the perfect fit? Grab these before they sell out!”
Paid advertising is like turning on a traffic faucet — but only if you’re targeting the right audience with the right message. Start small, test different approaches, and double down on what works.
3. Create Dedicated, High-Converting Landing Pages
Imagine this: A customer clicks on your ad, excited about your product… only to land on a cluttered homepage with too many options, no clear call to action, and slow load times. What do they do? They leave.
That’s why dedicated landing pages are essential. Instead of sending traffic to a generic page, you direct them to a focused, high-converting page designed to drive action — whether that’s making a purchase, signing up for a deal, or joining your email list.
Let me show you how to build landing pages that turn clicks into customers.
Step 1: Focus on One Goal (No Distractions!)
A high-converting landing page has one job — to make visitors take a specific action. That means:
- No navigation menus (so they don’t wander off)
- No unnecessary links (except the CTA button)
- No competing messages (keep the focus clear)
Example: If you’re running an ad for a “Buy One, Get One Free” promo, your landing page should be 100% about that offer.
Step 2: Write a Clear, Benefit-Driven Headline
The headline of your landing page needs to grab attention immediately and explain its value clearly.
🚫 Bad: “Welcome to Our Store!”
✅ Good: “Say Goodbye to Dry Skin – Try Our Ultra-Hydrating Face Serum”
Example: If you sell meal prep services, a strong headline could be: “Healthy, Delicious Meals – Delivered Fresh to Your Door”
Step 3: Use High-Quality Images & Videos
People shop with their eyes, so your landing page should showcase:
- Crisp product images (no low-quality or stock photos!)
- Short demo videos (especially for complex or innovative products)
- Lifestyle shots (help them visualize using your product)
Example: If you’re selling fitness gear, show a video of someone using your resistance bands at home with before-and-after results.
Step 4: Add Social Proof & Trust Signals
New visitors need reassurance before they buy. To build trust, feature:
- Customer reviews & testimonials (real ones!)
- Trust badges (secure checkout, free returns, etc.)
- User-generated content (Instagram posts, unboxing videos)
Example: A skincare brand could showcase before-and-after photos from real customers with captions like: “In just 2 weeks, my skin has never felt softer!”
Step 5: Optimize Your Call-to-Action (CTA)
Your CTA button is where the magic happens. Make sure it’s:
- Big & bold – Easy to find and click.
- Action-driven – Use words like “Get My Discount” or “Claim Your Free Trial” instead of just “Submit.”
- Contrasting in color – Your CTA button should stand out from the background.
Landing page design template from Shopify
Step 6: Speed & Mobile Optimization
Fast-loading pages = higher conversions.
Studies show that a 1-second delay in load time can result in a 7% drop in conversions.
Here’s how to speed up the loading time of your landing page:
- Compress images (use tools like TinyPNG).
- Minimize pop-ups (too many = annoying!).
- Test on mobile (70%+ of shoppers browse on phones).
Step 7: A/B Test & Improve Your Landing Pages
Not every landing page will be a hit on the first try. Test and tweak to see what works best!
What to test?
- Different headlines
- CTA button colors & wording
- Short vs. long-form content
- Videos vs. images
Example: If your CTA “Shop Now” isn’t converting well, test “Claim Your Deal” instead.
Your landing page can make or break your ad campaigns. When done right, it turns visitors into paying customers — without wasting your marketing budget.
This Marks & Spencer landing page was included in Dropshipping’s 13 best examples of high-converting Shopify landing pages
4. Add Instagram & Facebook as Sales Channels
Your customers aren’t just searching on Google — they’re scrolling through Instagram and Facebook every day.
If your Shopify store isn’t selling directly on these platforms, you’re leaving money on the table.
With Instagram Shopping and Facebook Shops, customers can browse, save, and buy products without ever leaving the app. This creates a seamless shopping experience and reduces friction — meaning more sales for you!
Let me show you how you can turn Instagram and Facebook into powerful revenue streams.
Step 1: Set Up Instagram & Facebook Shopping
Before you start selling, you need to connect your Shopify store to Instagram and Facebook. Here’s how:
- Go to Shopify’s Sales Channels — Click “Add Facebook & Instagram”.
- Connect Your Business Accounts — Link your Facebook Business Page and Instagram Business Profile.
- Sync Your Product Catalog — Shopify will pull in your product details automatically.
- Submit for Approval — Instagram and Facebook will review your shop (usually takes a few days).
Example: A Shopify store selling handmade candles can sync its catalog, allowing customers to tap a product tag on an Instagram post and check out instantly.
The Shopify Help Center provides this step-by-step guide on how to set up Facebook and Instagram in your store.
Step 2: Optimize Your Instagram & Facebook Shop
Just like your website, your social media shop needs to be optimized for conversions.
- Use High-Quality Product Photos – Clear, bright images that showcase details of your product.
- Write Engaging Product Descriptions – Keep them short but persuasive.
- Organize Collections – Group products into categories like “Best Sellers” or “New Arrivals”.
- Tag Products in Posts & Stories – Make it easy to shop from your content.
Example: A fashion brand can create a “Spring Collection” category, so customers can quickly browse the latest trends.
Step 3: Use Shoppable Posts & Stories
One of the best ways to drive sales directly from Instagram and Facebook is by tagging your products in posts and stories.
- Shoppable Posts – Add product tags to images & carousels.
- Shoppable Stories – Use the “Product” sticker so viewers can tap & buy.
- Reels & Video Shopping – Showcase products in action and tag them.
Example: A home decor store can post a before-and-after room makeover on Instagram and tag all the featured products.
Step 4: Run Instagram & Facebook Ads
Organic reach is great, but ads amplify your sales. Use these high-converting ad formats:
- Carousel Ads – Show multiple products in a swipeable format.
- Video Ads – Demonstrate products in action (great for fashion & beauty).
- Collection Ads – Let customers browse multiple items in one ad.
Example: A Shopify store selling fitness gear can run an Instagram Story ad showing someone using resistance bands, with a “Swipe Up to Buy” CTA.
Facebook ad from Gymshark
Step 5: Leverage Influencer & UGC Marketing
People trust real customers and influencers more than brands, which is why user-generated content (UGC) and influencer marketing can be effective in increasing sales.
- Partner with Micro-Influencers – Find influencers in your niche with 5K-50K followers.
- Encourage Customers to Tag You – Run a UGC campaign like “Share your look with #MyBrandStyle”.
- Feature UGC in Your Shop – Repost photos & videos of happy customers using your products.
Example: A skincare brand can partner with beauty influencers who review the products in Instagram Reels and tag them for direct purchase.
Step 6: Use Live Shopping to Drive Instant Sales
Live shopping is the future of e-commerce.
Instagram and Facebook allow you to host live shopping events where customers can buy in real time.
Here’s how live shopping works:
- Go Live – Introduce your products and answer questions.
- Tag Products in the Live Stream – Viewers can tap & buy instantly.
- Engage Your Audience – Offer exclusive discounts for live viewers.
Example: A Shopify store selling handmade jewelry can host a live “Behind the Scenes” session showcasing new designs and letting viewers buy them before they hit the website.
Instagram and Facebook aren’t just for likes and comments anymore — they’re powerful sales channels that let customers shop without leaving their favorite apps.
5. Offer Free Shipping to Boost Conversions
Let’s be real — no one likes paying for shipping.
You’ve probably abandoned a cart just because the shipping fee felt like an outrageous extra charge.
Well, so do your customers!
A Baymard study showed that 48% of shoppers abandon carts because of extra costs like shipping, taxes, and fees.
But here’s the good news: offering free shipping can instantly increase conversions and encourage customers to complete their purchases.
Here’s how you can offer free shipping without eating into your profits.
Step 1: Choose the Right Free Shipping Strategy
Free shipping doesn’t have to mean you take a loss on every order. There are several smart ways to make it work:
- Free Shipping on All Orders – Best for premium-priced products or stores with high margins.
- Free Shipping Over a Certain Amount – Encourage bigger orders (e.g., “Free Shipping on Orders Over $50”).
- Free Shipping on Select Products – Use it as a selling point for high-margin items.
- Limited-Time Free Shipping – Run promotions like “This Weekend Only – Free Shipping on Everything!”
Example: A Shopify store selling skincare products can set a free shipping threshold of $40 to encourage customers to add another item to their cart.
Step 2: Increase Prices to Cover Shipping Costs
If your margins are tight, you don’t have to take the hit. Instead, adjust your product pricing slightly to factor in shipping costs.
Example: If shipping costs you $5 per order, you can increase the price of your best-selling items by $2-$3 to help offset the expense.
This way, customers still feel like they’re getting a deal while you maintain your profit margins.
Step 3: Highlight Free Shipping Everywhere
If you’re offering free shipping, make sure customers know about it!
Where to promote it:
Homepage Banner – “Free Shipping on Orders Over $50!”
Product Pages – Show a message like “Get Free Shipping with Orders Over $50”
Cart & Checkout Page – Remind shoppers that they’re close to the free shipping threshold.
Email & SMS Campaigns – Use free shipping as a limited-time incentive.
Example: A clothing brand can add a progress bar at checkout showing “You’re $10 away from Free Shipping!” to encourage upsells.
Step 4: Use Free Shipping to Reduce Cart Abandonment
Many shoppers abandon their carts when they see shipping costs at checkout. To turn abandoned carts into sales:
- Set up an abandoned cart email that reminds them: “Come Back & Complete Your Order – Free Shipping Included!”
- Use exit-intent popups offering free shipping if they check out now.
- Retarget with Facebook & Instagram ads featuring free shipping as an incentive.
Example: A Shopify store selling home decor can send an email saying “Still thinking it over? We’ll cover the shipping—just for today!”
Step 5: Offer Free Shipping for Loyalty Program Members
Want repeat customers? Reward them with free shipping!
How to do it:
- Exclusive Free Shipping for VIPs – Give free shipping to customers who spend over a certain amount per year.
- Subscribe & Save Programs – Offer free shipping for customers who subscribe to auto-delivery.
- Points-Based Perks – Let customers earn free shipping as a reward for purchases.
Example: A Shopify store selling coffee can offer free shipping for all customers who subscribe to a monthly coffee box.
Free shipping isn’t just a nice perk — it’s a powerful conversion tool. By implementing the right strategy, you can increase order value, reduce cart abandonment, and boost customer loyalty without hurting your profits.
6. Build Better Product Pages with Text, Images, and Video
Your product page is your digital sales rep. It’s the final stop before a customer decides to buy — or bounce.
If your product pages are missing key details, have low-quality images, or are too boring to read, you’re likely losing sales.
The best product pages don’t just show what a product is; they sell the experience of using it.
Let me share my five steps on how to write, design, and optimize your product pages for higher conversions.
Step 1: Write Persuasive Product Descriptions That Sell
Your product description isn’t just a list of features — it’s a sales pitch. It should:
- Speak to the customer’s needs (What problem does it solve?)
- Highlight key benefits in a scannable format (bullets work great!)
- Use sensory and emotional language to make the product feel real
- Overcome objections (e.g., “Soft, breathable fabric—perfect for sensitive skin”)
Instead of writing: “This is a 16oz stainless steel water bottle”
Try: “Stay hydrated all day with this sleek, double-insulated 16oz stainless steel water bottle. Keeps drinks ice-cold for 24 hours and piping hot for 12 — perfect for workouts, hikes, or your daily commute.”
👉 Need help crafting compelling product descriptions? Tools like BrandWell’s virtual writing assistant can instantly generate engaging, SEO-friendly descriptions that sell. Instead of spending hours brainstorming, you can get high-converting copy in seconds!
Here’s an example of a product description written by BrandWell:
Learn how to write product descriptions that sell.
Step 2: Use High-Quality Images That Inspire Trust
First impressions matter. If your images look blurry, pixelated, or boring, customers will hesitate to buy.
- Use high-resolution images with a clean background
- Include multiple angles (front, back, close-up)
- Show real-world use (e.g., a model wearing your makeup line or new clothing collection)
- Use lifestyle shots to create an emotional connection
Example: A Shopify store selling handmade candles could show the candle burning in a cozy garden setting, rather than just a standalone product photo.
Step 3: Add Product Videos to Increase Conversions
A short video can increase conversions by 80% — because customers get to see the product in action before buying.
A few types of product videos you can shoot:
- Explainer Video – Demonstrate the product’s features
- How-To Video – Show the product in real-world use
- Customer/Influencer Testimonial – Social proof in action
- Unboxing Video – Build excitement
Example: A Shopify store selling kitchen gadgets can feature a quick demo video with a chef showing how these tools make food prep easier.
Step 4: Optimize for Mobile Shopping
Over 70% of e-commerce traffic comes from mobile devices. If your product pages aren’t optimized for fast, mobile-friendly shopping, you’re losing sales.
Make sure your product pages are:
- Easy to scroll & read (no tiny text!)
- Quick to load (compress images for faster speeds)
- Tap-friendly for adding to cart
- Designed with big & visible CTA buttons
Step 5: Include Trust Signals & Social Proof
To make your product pages more persuasive, add elements that build confidence and make purchasing a no-brainer.
These elements include:
- Customer reviews & ratings – Show real feedback
- User-generated content – Feature real customers using your product
- Money-back guarantee – Reduces risk
- Fast & free shipping badge – Removes hesitation
A well-optimized product page does the selling for you. By writing compelling descriptions, using high-quality visuals, adding videos, and including social proof, you can increase conversions and drive more sales.
Screenshot from The Social Shepherd
Acquiring customers is just the first step. Now, let’s dive into customer retention strategies — because keeping customers coming back is where the real growth happens!
8 Customer Retention Strategies: Turning Buyers into Loyal Fans
Winning a new customer is great — but keeping them coming back is where the real profit lies.
Did you know that repeat customers spend 67% more than new ones? Plus, it costs 5X more to acquire a new customer than to retain an existing one.
That’s why smart Shopify store owners focus not just on attracting buyers, but also on building relationships that turn first-time shoppers into lifelong customers.
In this section, we’ll cover proven customer retention strategies — starting with one of the most powerful tools in your marketing arsenal: email marketing.
1. Develop Email Marketing Campaigns That Convert
Email marketing isn’t dead — it’s one of the best ways to stay connected with customers and drive repeat sales.
In fact, for every $1 spent on email marketing, businesses make an average of $36 in return.
But here’s the catch: blasting out random emails won’t work. To get results, you need a smart email strategy that nurtures customers and keeps them engaged.
Step 1: Set Up Automated Welcome Emails
The first email a customer gets from you sets the tone. A well-crafted welcome email can increase engagement by 33%.
- Send an instant “Thank You” email after a customer makes their first purchase.
- Give them a reason to stay engaged (e.g., a special discount for their next order).
- Share your brand story to build a connection.
Example: A Shopify store selling eco-friendly products can send a welcome email like:
Subject Line: Welcome to the Green Revolution! 🌱
“Hey [First Name], thanks for choosing sustainable shopping! As a little thank-you, here’s 10% off your next order. Use code: GREEN10 at checkout. Stay tuned for eco-friendly tips and exclusive deals!”
See 1,100+ examples of welcome emails from Really Good Emails
Step 2: Create a Personalized Post-Purchase Follow-Up
Once someone buys from you, don’t just leave them hanging. A simple follow-up email can:
- Show appreciation (e.g., “Thanks for your order, [Name]!”)
- Provide order tracking details
- Include product care tips
- Ask for a review or UGC submission
Example: A Shopify store selling skincare products can send a “How to Use” email with instructions and a video tutorial.
Step 3: Set Up a Win-Back Campaign for Inactive Customers
Got customers who haven’t shopped in a while? A win-back email can remind them why they loved your store in the first place.
- Offer a special discount (e.g., “We miss you! Here’s 15% off”)
- Showcase new arrivals
- Use urgency (e.g., “Your special offer expires in 48 hours!”)
Example: A Shopify fashion store can send an email like:
Subject Line: It’s been a while… Let’s fix that! 👗
“Hey [First Name], we noticed you haven’t shopped with us in a while. Here’s 15% off your next order — but hurry, this offer disappears in 48 hours! 🕒”
Step 4: Launch Exclusive VIP & Loyalty Emails
Your best customers deserve VIP treatment. A loyalty email campaign can keep them engaged and make them feel special.
- Offer early access to new products
- Send Exclusive VIP discounts
- Create a referral program (reward customers for bringing in friends)
Example: A Shopify store selling coffee can send a “VIP Early Access” email for a new limited-edition roast.
Step 5: Use Email to Recover Abandoned Carts
Over 70% of online shopping carts get abandoned — but the good news is, email reminders can recover a lot of those lost sales.
- Send a friendly reminder within 24 hours
- Include images of the abandoned items
- Offer an incentive (e.g., free shipping or a small discount)
- Use FOMO (Fear of Missing Out) to create urgency
Example: A Shopify store selling home decor can send an abandoned cart email like:
Subject Line: Oops, you left something behind! 🏡
“Hey [First Name], your cozy new throw blanket is still waiting for you! Complete your purchase now and enjoy FREE shipping — but only for the next 24 hours!”
A well-crafted email strategy doesn’t just boost sales — it helps you build long-term relationships with your customers.
2. Leverage SMS Marketing for Better Engagement
Email is great, but SMS marketing? That’s where real-time engagement happens.
With a staggering open rate of 98% (compared to email’s 20%) and most texts read within 3 minutes, SMS is one of the fastest ways to connect with customers and drive sales.
But here’s the thing: customers don’t want spammy messages. To get the best results, you need to be personal, timely, and valuable.
Step 1: Send Personalized Order Updates & Shipping Alerts
Customers love to know where their order is. Automated SMS updates keep them informed and reduce customer support inquiries.
- Send order confirmation texts (“Thanks for your order! It’s on its way 🚀”)
- Provide real-time tracking links
- Notify them of the delivery status
Example: A Shopify store selling custom jewelry can send a text that says:
“Hey [First Name], your custom necklace has shipped! 🎉 Track it here: [Tracking Link]”
Step 2: Recover Abandoned Carts with SMS Reminders
Just like email, SMS can win back lost sales from abandoned carts — but faster. A simple reminder can make all the difference.
- Send a friendly nudge within 30 minutes to 1 hour
- Include a short, personalized message
- Offer a small incentive (free shipping, 10% off, etc.)
- Use urgency (e.g., “Your cart expires soon!”)
Example: A Shopify store selling sneakers can send:
“Hey [First Name], those AirMax 2025s are still waiting for you! Grab them now & enjoy free shipping — but only for the next 2 hours! 🏃♂️ [Checkout Link]”
Step 3: Run Flash Sale & VIP Discount Campaigns
SMS is perfect for limited-time offers because texts get seen immediately.
- Announce flash sales before they go live
- Reward VIP customers with exclusive SMS-only discounts
- Use countdown timers to create urgency
Example: A Shopify store selling skincare products can send:
“🚨 24-Hour Sale Alert! Get 20% OFF our best-selling serums — today only! Use code: GLOW20 at checkout. Shop now: [Link]”
Step 4: Send Personalized Product Recommendations
Want to boost repeat sales? Text customers about products they’ll love based on their past purchases.
- Use SMS to suggest complementary products
- Offer back-in-stock alerts for popular items
- Notify them of new arrivals based on their interests
Example: A Shopify store selling pet supplies can send:
“Hey [First Name], your pup’s favorite organic treats are back in stock! 🐶 Grab a bag before they sell out: [Link]”
Step 5: Use SMS for Customer Support & Engagement
Texting isn’t just for sales — it’s also a powerful customer service tool.
- Enable two-way SMS for customer questions
- Let customers reply for quick support
- Send satisfaction surveys & gather feedback
Example: A Shopify store selling home decor can send:
“Hi [First Name], we hope you love your new pot plant stand! 💛 Need any help? Reply to this message & we’ll assist you right away!”
SMS marketing keeps customers engaged, boosts repeat sales, and strengthens loyalty — all with quick, direct communication.
3. Optimize the Shopping Experience for Speed & Mobile
Ever clicked on a slow website and left before it loaded? You’re not alone.
Studies show that 53% of shoppers abandon a site if it takes more than 3 seconds to load.
And since 79% of Shopify traffic comes from mobile devices, your store must be fast and mobile-friendly — or you’ll lose sales.
Here are 4 steps to optimize your Shopify store for speed and a seamless mobile experience.
Step 1: Speed It Up
Faster load times = higher conversions. Here’s how to cut load time and keep customers shopping:
- Use a lightweight, fast-loading Shopify theme (like Debutify or Dawn)
- Compress images (use free tools like TinyPNG to reduce file sizes)
- Reduce the number of apps & scripts (too many slow your store down)
- Enable lazy loading (loads images only when they appear on the screen)
- Use a fast, global content delivery network (CDN) to serve pages quickly
Step 2: Make Your Shopify Store 100% Mobile-Friendly
Since most shoppers are browsing and buying from their phones, your store must be easy to navigate, tap, and checkout on mobile.
- Use a responsive Shopify theme that adjusts to any screen size
- Make buttons & text large enough to tap without zooming
- Ensure your checkout process is smooth on mobile
- Test your store on different devices (iPhone, Android, tablets)
- Reduce pop-ups or use mobile-friendly ones (Google penalizes intrusive pop-ups)
Step 3: Improve Your Mobile Checkout Experience
If customers get frustrated at checkout, they’ll abandon their cart. Here’s how to make buying effortless on mobile:
- Offer one-click checkout options (Shopify Pay, Apple Pay, Google Pay)
- Use autofill for shipping & payment details to reduce typing
- Enable guest checkout (don’t force customers to create an account!)
- Minimize checkout fields — ask only what’s necessary
- Make your checkout CTA (Buy Now, Complete Purchase) stand out
Step 4: Optimize Product Pages for Mobile Shopping
- Use high-quality, mobile-optimized images (ensure they load fast)
- Add short, scannable product descriptions (break text into bullet points)
- Use sticky “Add to Cart” buttons that follow users as they scroll
- Include video demos — mobile shoppers love videos!
- Make pricing & reviews easy to spot
A lightning-fast, mobile-optimized Shopify store keeps customers engaged and drives higher conversions.
4. Add Chatbots & Live Chat to Keep Customers Shopping
Ever had a question while shopping online but couldn’t find an answer fast enough? That’s how customers feel when they don’t have immediate support — and many simply leave without buying.
That’s where chatbots and live chat come in. They answer questions instantly and guide customers through purchases to boost conversions.
Stores using live chat see up to 40% higher conversion rates and increased customer satisfaction.
Here’s how to use them effectively in your Shopify store.
Step 1: Use Chatbots for Instant Support & Sales Assistance
A chatbot is like a virtual sales assistant that never sleeps. It can:
- Answer FAQs automatically (e.g., “What’s your return policy?”)
- Recommend products based on customer preferences
- Help customers find the right size, color, or style
- Recover abandoned carts by sending reminders
- Collect emails and phone numbers for future marketing
Step 2: Offer Live Chat for Personalized Assistance
Unlike chatbots, live chat connects customers with real people — great for handling complex questions and building trust.
- Be available during peak shopping hours
- Use pre-set responses for common questions to speed up replies
- Engage customers with proactive messages (“Need help finding the perfect gift?”)
- Connect chat with order tracking so customers can check the status easily
Step 3: Use Chatbots & Live Chat to Reduce Cart Abandonment
Customers often abandon carts because they have last-minute doubts or questions about shipping, pricing, or returns. A chatbot can jump in and save the sale.
- Trigger a chatbot message when customers linger at checkout (“Need help? Ask us anything!”)
- Offer a small discount or free shipping for hesitant shoppers
- Remind them of limited stock or a sale ending soon
Step 4: Use Chat for Post-Purchase Engagement
Chatbots aren’t just for making sales — they’re great for customer retention too!
- Send order updates & tracking info via chat
- Ask for reviews & feedback after delivery
- Provide easy returns & support
Adding chatbots and live chat to your Shopify store removes friction, answers questions fast, and keeps customers engaged. The result? More sales, fewer abandoned carts, and loyal shoppers.
Get more examples and tips on chatbot marketing from Tidio.
5. Implement Upselling & Cross-Selling Tactics
Want to increase your average order value (AOV) without spending more on ads?
Upselling and cross-selling are two of the easiest ways to boost revenue while enhancing the shopping experience.
- Upselling: Encouraging customers to buy a higher-end version of a product.
- Cross-selling: Suggesting complementary products to go with their purchase.
Big brands like Amazon master these tactics, and you can do the same with your Shopify store!
OptinMonster illustrates the difference between upselling and cross-selling
Step 1: Use Upsells to Encourage Bigger Purchases
Upselling works when you offer a better version of what the customer is already buying.
The key? Make the upgrade feel like a no-brainer!
- Show side-by-side product comparisons (“Upgrade for just $10 more!”)
- Highlight premium features & benefits
- Offer bundle discounts for bigger purchases
- Use urgency (e.g., “Only 3 left at this price!”)
Example: A Shopify store selling headphones can show:
Basic Model – $59.99
Premium Model – $79.99 (Better sound quality + longer battery life!)
Many customers would choose the slightly more expensive option because the benefits are clear.
Step 2: Use Cross-Selling to Offer Relevant Add-Ons
Cross-selling works when you suggest products that naturally complement what’s in the cart.
- Display “You May Also Like” or “Frequently Bought Together” suggestions
- Bundle products for a small discount
- Recommend add-ons at checkout (like extended warranties, accessories, or gift wrapping)
- Use pop-ups or in-cart suggestions
In our Amazon example above, the product page for the Breville espresso machine shows a compatible cleaning kit and coffee distributor/tamper. Customers often grab the extra items because all three work perfectly as a set.
Step 3: Upsell & Cross-Sell with Smart Timing
Not every upsell or cross-sell should happen before checkout. Some work better after the purchase!
- Post-checkout: Offer related products in a thank-you email or SMS
- During shipping confirmation: Recommend accessories that pair with their purchase
- After delivery: Send a discount on complementary items
Example: A Shopify store selling cameras sends this post-purchase email:
“Love your new camera? Get 20% off on a camera bag & tripod for the perfect photography setup! Shop now.”
Many customers take the offer because they’re already excited about their new camera.
Step 4: Automate Upsells & Cross-Sells with Shopify Apps
You don’t have to do this manually! Shopify apps make it easy to add upsells and cross-sells.
Here are some top apps to consider:
- ReConvert – Upsell at checkout & post-purchase
- Frequently Bought Together – Amazon-style recommendations
- Bold Upsell – Personalized upsell pop-ups
- Candy Rack – One-click upsells
With the right strategy, upselling and cross-selling feel helpful, not pushy. Customers get better products, and you increase your revenue — without extra marketing costs.
6. Use Wishlists to Drive Future Purchases
Sometimes, customers love your products but aren’t quite ready to buy. Maybe they’re waiting for a sale, comparing options, or just not ready to check out yet.
Instead of losing those potential sales, give them an easy way to save their favorite products with a wishlist feature.
Wishlists increase conversions by allowing shoppers to:
- Save products for later instead of forgetting about them
- Receive personalized reminders to complete their purchase
- Easily share their wishlist with friends & family (hello, free marketing!)
Here’s how to bring shoppers back and boost your sales through wishlists.
Step 1: Add a Wishlist Feature to Your Store
First, you’ll need a way for customers to save items without adding them to their cart. Many Shopify apps make this easy, like:
- Wishlist Plus – Allows shoppers to save & sync their wishlists across devices
- Growave – Combines wishlists, loyalty rewards & social proof
- Smart Wishlist – No login required, reducing friction for customers
To do this:
- Make it easy to add items to wishlists (one-click buttons)
- Allow guest users to save items without signing in
- Enable social sharing so customers can send wishlists to friends
Example: A Shopify jewelry store adds a heart-shaped “Save to Wishlist” button next to every product. A customer shopping for an engagement ring saves their top 3 picks and later shares them with their future spouse.
Step 2: Send Wishlist Reminder Emails & Discounts
Once shoppers save items to their wishlist, don’t just leave them there! Follow up with reminders and limited-time discounts to nudge them toward checking out.
- Send automated “Still Thinking About This?” emails
- Offer limited-time discounts on wishlist items
- Notify customers when wishlist items go on sale or are low in stock
Example: A Shopify fashion brand sends this email:
“Hey Emily, your favorite dress is waiting for you! Grab it now before it sells out. (Psst… Here’s 10% off to make it even sweeter!)”
Step 3: Use Wishlists for Personalized Marketing
Wishlists aren’t just great for shoppers — they’re goldmines for your marketing strategy!
Use wishlist data to send targeted promotions and recommend related products.
- Create personalized email campaigns based on wishlist items
- Retarget wishlist users with ads on Facebook & Instagram
- Use wishlist data to offer personalized product recommendations
Example: A Shopify gaming store sees that a customer added a gaming headset to their wishlist. A few days later, they run a Facebook ad:
“Your dream headset is still waiting! Grab it now & get free shipping.”
Step 4: Encourage Wishlist Sharing for More Sales
Wishlists aren’t just for personal shopping — they’re perfect for gift ideas!
Allow customers to easily share their wishlists with family & friends, turning them into referral engines for your store.
- Add a “Share Your Wishlist” button (via email, social media, or link)
- Create a Gift Registry wishlist for birthdays, weddings & holidays
- Offer incentives for shared wishlists that lead to purchases
Example: A Shopify kids’ toy store encourages parents to create holiday wishlists for their children. They add a “Share with Family” button, making it easy for grandparents to buy gifts.
Adding a wishlist feature reduces lost sales, brings customers back, and turns wishlists into powerful marketing tools. With personalized reminders, discounts, and sharing options, you can boost conversions while creating a pleasant shopping experience.
7. Pursue and Showcase Customer Reviews
What’s the first thing you look for when buying a new laptop, home appliance, or software app? Customer reviews, right?
Reviews are particularly helpful for products where quality, performance, and customer experience are crucial.
95% of shoppers read online reviews before making a purchase, and products with at least five reviews are 270% more likely to be bought than those without.
The takeaway? If you’re not actively collecting and showcasing customer reviews, you’re leaving money on the table.
Here’s how to make reviews work for your Shopify store.
Step 1: Make It Easy for Customers to Leave Reviews
If you want more reviews, ask for them — but make it effortless. Customers are more likely to leave feedback if the process is quick and easy.
- Send an automated email after purchase (“How do you like your new product?”)
- Use a review app (like Loox, Yotpo, or Judge.me) to collect & display reviews
- Offer an incentive (discount, loyalty points) for leaving a review
- Keep it simple — don’t ask for an essay! Use star ratings and short text boxes instead.
Example: A Shopify store selling women’s clothing sends an email one week after delivery with:
“Loved your new tank dress? Leave a quick review & get 10% off your next purchase!”
Step 2: Showcase Reviews Where They Matter Most
Getting reviews is only half the battle — you need to display them strategically to build trust and boost conversions.
- Feature reviews on product pages (especially near the Add to Cart button)
- Highlight top reviews on your homepage
- Showcase reviews in social media posts & ads
- Use video testimonials & customer photos for authenticity
If you’re selling software, you could feature a gallery of real customers with their reviews in quotes.
Step 3: Use User-Generated Content (UGC) for Social Proof
Reviews don’t have to be just text — photos and videos from actual customers build even more trust.
- Encourage customers to post pictures & tag your brand on Instagram & TikTok
- Feature UGC on product pages and social ads
- Run a giveaway or reward program for customers who submit UGC
Example: A Shopify brand selling home decor runs a monthly giveaway with this caption:
“Post a pic of your new setup using #MyCozyHome for a chance to win a $50 gift card!”
Step 4: Respond to Reviews (Even the Negative Ones!)
Shoppers pay attention to how brands respond to reviews — especially the negative ones. Handling bad reviews the right way can actually boost trust!
- Thank customers for positive reviews (builds engagement)
- Respond to negative reviews professionally (offer solutions, don’t get defensive)
- Show that you care about feedback and improving your products
Example: A Shopify electronics store got a bad review about shipping delays. Instead of ignoring it, they could respond with:
“We’re so sorry for the delay! We’re working on improving our shipping speed. In the meantime, we’d love to offer you a 15% discount on your next order.”
Actively collecting and showcasing reviews builds trust, increases conversions, and turns happy customers into brand advocates.
8. Turn Your Customers into Brand Ambassadors
Your happiest customers aren’t just one-time buyers — they can become powerful advocates for your brand.
Word-of-mouth marketing is still one of the most effective growth strategies, and turning loyal shoppers into brand ambassadors helps you increase trust, generate referrals, and grow organically.
Here’s how to turn your Shopify customers into your biggest promoters.
Step 1: Identify Your Most Loyal Customers
Not every customer will become an ambassador — but some already love your brand and talk about it naturally.
Your goal? Find and nurture them.
- Look for repeat buyers (who consistently purchase from your store)
- Check reviews & social media mentions (who’s already raving about your products?)
- Use customer data (loyalty program members, high-spending customers, etc.)
A customer who has ordered 3+ times and is part of your VIP perks program is the perfect candidate to promote your brand.
Step 2: Create a Simple, Rewarding Referral Program
People love recommending brands they trust — but a little extra motivation helps! Offering incentives for referrals makes it easy for happy customers to spread the word.
- Offer discounts, store credit, or cash for referrals
- Use a referral app like ReferralCandy, Smile.io, or LoyaltyLion
- Make it easy to share with personal referral links
Example: A Shopify clothing store offers:
“Refer a friend & get $10 off your next order! Your friend gets $10 off too.”
Customers feel rewarded for sharing, and you gain new customers at zero ad cost!
Step 3: Launch an Exclusive Ambassador Program
For your most dedicated customers, go beyond simple referrals — make them part of your brand.
A formal ambassador program turns loyal fans into long-term partners.
- Offer commissions or perks for promoting your brand
- Give them early access to new products
- Create a private ambassador community (Facebook group, Discord, etc.)
Example: A Shopify sneaker brand can launch a VIP Ambassador Program where:
- Members get free gear & earn 10% commissions on referrals.
- They also get exclusive product drops before anyone else.
Your most passionate customers can sell your brand better than ads ever could. By rewarding referrals, featuring real customers, and building an ambassador program, you’ll create a loyal community that spreads the word for you.
Tips for Growing Your Shopify Store
Scaling your Shopify store isn’t just about marketing — it’s also about adapting, evolving, and staying ahead of the competition.
If you want long-term growth, you need to expand strategically while keeping your customers engaged.
Here are some smart ways to future-proof your business and boost sales.
1. Expand Your Product Range
If your Shopify store is thriving, it might be time to add new products that complement what you already sell.
Expanding your catalog can help you:
- Attract more customers who are searching for related products
- Encourage repeat purchases from existing buyers
- Increase average order value (AOV) by bundling products
Example: If you sell fitness gear, you could expand into workout supplements, meal prep containers, or fitness apps. The key is to offer products that naturally fit your existing brand.
2. Match Your Market’s Needs
A great product won’t sell if it’s not what your audience actually wants.
Stay ahead by:
- Surveying customers to understand their biggest pain points
- Monitoring trends in your industry with tools like Google Trends & TikTok
- Analyzing your best-selling products to see what customers love most
Example: A Shopify store selling eco-friendly water bottles might notice customers asking for insulated coffee cups. By paying attention to demand, they can introduce a hot new product that sells instantly.
3. Diversify Within Your Niche
Instead of going too broad, try expanding within your niche to solidify your brand authority.
- Sell premium versions of your best-sellers
- Offer budget-friendly alternatives for price-conscious shoppers
- Introduce subscription boxes for recurring revenue
Example: A Shopify beauty brand selling organic skincare might launch a premium anti-aging line while also offering budget-friendly starter kits for new customers. This way, they capture more market segments without straying from their core niche.
4. Look for Product Ideas in the Shopify App Store
The Shopify App Store isn’t just for store management—it’s also a goldmine for new product ideas. The Shopify app store offers over 6,000 apps designed specifically for Shopify stores.
Some of these Shopify apps offer product suggestions based on your existing customers’ shopping habits and preferences, while others can help you streamline your inventory management.
Check out trending apps and integrations to see what’s hot in the market.
- Print-on-demand apps (great for custom merch)
- Subscription box plugins (perfect for recurring sales)
- Personalized product tools (customers love customization!)
Example: A Shopify home decor store could use a print-on-demand app to launch custom wall art prints, tapping into the personalization trend without holding extra inventory.
5. Engage with Your Customers Regularly
Your customers are your biggest growth asset. Keep them engaged by:
Showing behind-the-scenes content on Instagram Stories & TikTok
Sending personalized email updates with new arrivals & special offers
Replying in DMs & comments to build real relationships with your audience
Example: A Shopify fashion brand could run weekly Instagram polls asking customers which new designs they love. This not only keeps customers engaged but also guides future product decisions.
The best Shopify stores never stay stagnant. They adapt, evolve, and constantly improve their offerings based on customer feedback and market trends. By expanding wisely, staying connected with your audience, and leveraging Shopify’s tools, you’ll set your store up for long-term success.
The Key to Growing Your Shopify Store in 2025
Growing a successful Shopify store isn’t just about getting more customers — it’s about keeping them coming back.
Customer acquisition strategies (like SEO, paid ads, and social proof) bring in new shoppers and help your store get noticed. Without them, no one knows you exist.
Customer retention strategies (like email marketing, personalization, and loyalty programs) turn one-time buyers into repeat customers and brand advocates. Without them, you’re constantly chasing new customers instead of building a loyal audience.
The real secret? Balancing both.
Acquisition fills the funnel. Retention keeps it profitable.
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