How Can I Make My Blog Popular? 5 Strategies to Try

What are Long-Tail Keywords?

Long-tail keywords are phrases or questions that contain three or more words. They tend to be very specific, allowing them to target smaller groups of people who are looking for exactly what you have to offer.

For example, instead of using “furniture” as a keyword, you could use “vintage Victorian furniture.”

Long-tail keyword domination results in higher conversion rates due to increased relevancy and improved visibility in search engine result pages (SERPs). It also enables personalization by targeting users at different stages along their customer journey.

When formulating a strategy for long-tail keyword domination, there are several tools you can use.

Google Keyword Planner is one tool that allows you to research related terms within your given niche or industry. In addition, Think With Google’s digital marketing toolbox provides insights into top-performing channels at each stage of the customer journey, allowing marketers to tailor campaigns based on user intent level.

Furthermore, many companies opt for pay-per-click advertising when targeting these types of keywords as it offers greater control over budgeting.

Stop trying to rank for keywords that are too competitive

Focus on long-tail keywords instead

Example:

> Running shoes
>> Men’s running shoes
>>> Men’s trail running shoes
>>>> Men’s black trail running shoes

People searching for these long-tail variations are ready to buy

— Kai | eCommerce SEO (@KaiCromwell) March 16, 2023

Strategy #2: Create Evergreen Content

The best type of content that will make your blog popular is evergreen content.

Creating evergreen content can be a great way for businesses to expand their online presence without having to constantly create new content every week. Investing time into crafting quality articles around popular blog topics within the company’s niche can offer immense value.

What is Evergreen Content?

Evergreen content is a type of content that remains relevant and useful for an extended period of time. These blog post ideas are easy to share, update, and repurpose to remain valuable long after publication.

This type of blog writing has become increasingly important in today’s digital world as more businesses are turning to online marketing strategies to reach their target audiences.

By creating evergreen pieces, you can ensure your audience will always have something new and interesting to read or watch when they visit your website or blog.

Additionally, evergreen pieces help build trust with your audience by providing them with reliable information on topics they care about. As such, this type of content is essential for how to make your blog popular.

Below are some of the best evergreen content formats for generating continuous blog traffic to your site.

• Lists
• Top tips
• How-to tutorials
• Encyclopedia-type articles
• Product reviews
• Videos

Note: Posts with “guide” and “how to” headlines get the most organic traffic, shares, and backlinks.

How to Create Evergreen Content

To create evergreen content, start by brainstorming ideas based on current trends in the industry.

Once you have identified potential blog post topics, do some keyword research using tools like Google Trends or SEMrush to determine which terms people are searching for related to those topics.

When you’re ready to write your post, consider these tips:

• Make sure all your facts are accurate and up-to-date so readers don’t feel misled when consuming your content months later. Otherwise, you risk losing credibility among existing followers and potential customers alike.
• If you have a previous list post that enjoyed social media success, you can add more information and turn it into another successful blog post. For example, update your “15 Ways To Increase Website Traffic” blog post and turn it into a “25 Social Media Strategies” article.
• Consider adding visuals such as images or videos throughout your blog article which can help break up text-heavy sections while also helping draw attention from viewers who prefer visual media over written words.

Once published, evergreen pieces offer immense value for businesses looking to grow their presence online. Updating your evergreen content often will keep things fresh – making it as relevant today as it was when it was originally posted.

Strategy #3: Guest Blogging

60% of blogs write one to five guest posts per month. That’s because 63% of readers think that blogs with multiple authors are more credible.

If you want to increase your blog’s traffic without relying on keyword optimization, then guest blogging is the way to go.

This approach involves targeting high-traffic blogs that have a lot of social media followers. This type of blog marketing has been proven to be highly effective for driving organic traffic.

Here’s how you can do it too.

Identify Authority Blogs

Google loves authority blogs with lots of active readers and social media followers so make sure you target these popular blogs first when looking for potential places to publish your posts.

Check Social Influence

Before pitching a post, check out the blog’s Facebook page or Twitter handle and see how many followers they have. The more they have, the better chance you’ll get more visitors from them if your post gets published on these popular blogs.

Research Ranked Sites

Next, ensure that your guest post will rank well in search engines (and therefore drive even more organic traffic). To do this, research top-ranked sites related to your long-tail keyword phrases so you know what kind of content performs best for those terms.

Strategy #4: How to Make Your Blog Popular by Restructuring Your Posts

Restructuring your posts is an essential part of how to make your blog popular. It’s important to understand the behavior of your target audience to create effective, engaging content that will drive more qualified traffic to your website.

One way to do this is by analyzing metrics like bounce rate and pageviews per visitor using a tool like Google Analytics. A high bounce rate indicates that visitors are not finding what they’re looking for on your site, so it’s important to ensure you provide quality content that resonates with them.

Here are some tips for restructuring posts.

Speak to Your Audience

Make sure you’re speaking the language of your core audience in your content.

When creating blog posts, think about how you can speak directly to those who will be reading it most often – i.e., use words and phrases they would recognize and relate to. This helps ensure that readers stay engaged with the post instead of bouncing away after just a few seconds.

Focus on Readability

Make sure all text is easy to read by breaking up long paragraphs into shorter ones (no more than three sentences each). Along with that, include plenty of subheadings, bullet points, and numbered lists when appropriate. This makes it easier for readers to quickly scan through a post before deciding whether or not they want to continue reading.

Optimize Titles and Meta Descriptions

The title of your blog article should be concise yet descriptive enough so readers know exactly what kind of information they’ll find in the post. Meta descriptions should also provide a brief overview that entices people to click on your link in search results.

Both elements help increase organic visibility while also ensuring users get relevant information when searching online for your topic.

Strategy #5: Email Traffic Generation

The right promotion strategy is essential if you want to learn how to make your blog popular.

Particularly, email marketing is a vital tool for any successful blog. By building effective email campaigns, you can increase your visibility and reach.

Follow these steps for effective email blog promotions.

Segment Your Audience

Break down your list of subscribers into smaller segments based on factors such as age, location, or interests so that you can send more targeted emails tailored to each group. This will help ensure higher open rates and click-through rates from those who find the content interesting or relevant to them.

Create a Sign-up Form

Create a sign-up form on your blog to enable visitors to join your email list in exchange for something of value. You can also promote your subscription form on social media platforms like Twitter and Instagram using hashtags related to your niche. Think about organizing blog promotions such as virtual events or giveaways that require people to provide their contact details in order to participate.

Craft Engaging Email Content

To capture your subscribers’ attention, create email content that resonates with them. Make sure it’s relevant to their interests and contains useful information they can use right away.

Use catchy headlines, images, and videos to draw readers in. Try using action words like “discover” or “unlock” in the subject line as well as personalizing each message with the recipient’s first name.

Include interesting visuals like images or GIFs that relate to the content of your emails so readers know what they are getting when they open them up.

Finally, write anchor text that contains links to your blog or website where readers can find more information about your brand or what you were offering in your email.

Watch how we created an email newsletter with BrandWell in just 16 minutes:

Test Subject Lines

Try different subject lines to see which ones perform best with your audience before sending out bulk emails. This way you know which works best and gets opened the most.

Optimize for Mobile

Most people read their emails on mobile devices these days so make sure all of your blogging efforts are optimized for small screens. You can do this by applying responsive design techniques like reducing image sizes and shortening paragraphs where possible.

Offer Exclusive Content

Finally, offer exclusive content that is only available through email subscription. For example, offer special discounts that are not found anywhere else online or early access privileges before anyone else has them. This way people will be incentivized to keep coming back for more.

Remember, quality trumps quantity. Focus on sending out high-value content rather than bombarding recipients with too many emails at once which could lead them to unsubscribe altogether.

Email traffic generation is one of the most powerful strategies for driving website visitors. With an effective email marketing campaign, you can increase your site’s visibility and reach a larger audience.

Screenshot from Content Marketing Institute