Best SaaS Content Writing Examples to Elevate Your Strategy

If you’re a newbie in the SaaS content marketing space, you’re probably wondering, “How do I start a SaaS blog?”

SaaS content writing is a whole different animal compared to traditional blogging. With so much to consider — from identifying a niche and understanding your audience, to consistently creating content that resonates — taking those first steps might seem daunting. But with the right approach, you’ll find it’s not only achievable but also immensely rewarding.

Whether you’re a seasoned pro or just dipping your toes into the world of SaaS content marketing, you can learn how to write amazing content that captivates audiences and boosts conversions.

In today’s blog post, we unravel the secrets, strategies, and success stories that make content marketing a game-changer for SaaS businesses of all shapes and sizes.

From crafting compelling narratives that resonate with your target audience to leveraging the latest trends and tools, we’ve got your content strategy covered.

Let’s decode the magic behind creating content that not only informs but also delights, leaving your audience craving more.

Table of Contents

What is SaaS Content Marketing?

In the digital marketing world, SaaS content writing has emerged as a crucial component for businesses to thrive. It involves creating engaging and informative content that showcases how your product or service can solve problems for your target audience.

The primary objective of this type of writing is to highlight why potential customers should opt for your software solution over others in the market. In essence, it’s about communicating the value and benefits of a SaaS product effectively.

For any SaaS company, having a robust content marketing strategy not only helps in spreading brand awareness but also contributes significantly towards increasing conversions and business revenue growth.

Why Publish Content?

At its core, a blog serves as an educational tool. It provides valuable insights to your industry peers and ideal customer profile (ICP), offering solutions that address their specific pain points and aspirations.

Blogging is a means to connect with audiences and build trust. By creating tailored content that solves existing problems for your audience, you guide them through their buyer’s journey – attracting potential customers and fostering meaningful relationships along the way.

A well-maintained blog can be one of the most powerful weapons in your content marketing arsenal. Without it, there’s a risk that prospects may never discover what you have to offer; leaving untapped markets unexplored and unsolved problems lingering.

The ultimate goal here is simple – attract the right audience, educate them about what you offer, and encourage trial usage before finally converting them into loyal paying customers.

Step-by-Step Guide to Starting a SaaS Blog

Starting a SaaS blog involves several strategic steps to create a platform that not only attracts readers but also establishes your authority in the industry.

Here’s how you can get started:

Step 1: Define Your Goals

Before anything else, pinpoint why you’re starting a SaaS blog. Are you looking to drive traffic, generate leads, or position yourself as an expert? These goals will shape your SaaS marketing strategy.

Next up is understanding who’ll be reading your posts. Identify their challenges and interests so you can craft content they care about.

Step 2: Identify Your Target Audience

Imagine you’re throwing a party specifically for a group of people. It starts with an invite they can’t ignore.

Your content needs to be that irresistible invite. So paint a picture: Who are these folks? What keeps them up at night?

Tune into their frequency; this way when you start writing, it feels like you’ve read their diary.

Potential SaaS customers don’t just want any solution — they want the solution that seems handcrafted for them.

Slip into their shoes when creating SaaS content. You’ll quickly learn which stones are making them hop in discomfort.

Here’s an example of a B2B SaaS buyer persona from Neil Patel:

Step 3. Brainstorm Blog Topics

Create content around ideas that you want to write about. This process involves brainstorming a variety of potential topics that align with your SaaS product or service.

To kickstart this process, consider the following questions:

• What are the common problems faced by your target audience?
• How can your software solution help solve these issues?
• Are there unique features in your SaaS offering that set it apart from competitors?
• Can you provide insights into industry trends and how they affect users of similar services?

If these prompts don’t spark any ideas, think about the unique processes, systems, or workflows that you have developed in your SaaS company. How is your product making your workflow more efficient?

Another way to get inspiration is by looking at SaaS businesses with successful blogs. What are they writing about and how is their content winning audiences’ hearts?

Step 4: Research Competitors and Internal SEO data

In every industry, unique challenges and opportunities exist that can shape your SaaS blog strategy. Listen to ongoing conversations and research trending solutions within your sector.

A great way to gain insights into these discussions is by joining webinars, reading whitepapers, and consuming information from key players in your field. These resources often provide a clear picture of what topics are currently engaging audiences within your industry.

If you already have an established SEO plan with defined keywords and KPIs, then you’re off to a good start! You likely already possess valuable keyword data that could guide topic clusters for future blog posts. Now all you have to do is run those keywords through a content writer like RankWell and you’ll have hundreds of SaaS articles in your pipeline.

But what if you have no pre-existing SEO research?

RankWell can also help you with this. Just enter your niche topic or seed keyword and the in-app keyword research tool will generate a list of relevant keywords for your topic clusters.

Here’s a screenshot of RankWell’s keyword generator:

Keyword research tools are great at finding SEO goldmines. But what if you combine those insights with empathy?

Writing engaging posts isn’t just about fancy words or dazzling tech talk; it’s also heart-to-heart chats about shared struggles.

Weaving human experiences and thought leadership with data-backed strategies creates magic.

By cementing yourself as the guiding light in a sea of options, you are creating an “aha” moment where your reader thinks: 

“This company gets me.”

Step 5: Set Up Your Blogging Platform

Pick a blogging platform that suits your technical skills and budget constraints.

WordPress is popular because it’s flexible and SEO-friendly, but there are others like Medium or Ghost if simplicity is key for you.

Don’t forget: choose a domain name that reflects your brand or keywords related to your SaaS solutions.

Step 6: Create a Content Calendar

Consistency wins the race in SaaS blogging. Plan out when and what kind of posts will go live using a calendar tool or even something as simple as a Google Sheet, to keep track of your posting schedule.

A content calendar is an essential component of a solid content marketing strategy. This helps maintain regular posting frequency — a must for audience retention in the SaaS space!

Even if this is the first piece of content for your SaaS blog, its impact can be significant with proper positioning.

A peek into BrandWell’s in-app content calendar:

Once you’ve decided on a topic for your blog post, write it in your calendar to inform your content team about it. This step serves multiple purposes:

• If you’ve never created any blog content before, sharing this information will demonstrate that anyone can contribute valuable insights through blogging.
• In case there are existing pieces of website content already in place, notifying others about what you plan to write helps avoid repetition and aligns better with the overall strategy.
• This also contributes to improving SEO by preventing duplicate topics from appearing on the same site.

Your team should regularly update these details as part of maintaining a dynamic and effective content calendar.

Step 7: Outline Your Blog Structure

Now that you’ve identified your topic, keywords, and target audience, it’s time to outline the structure of your SaaS blog. This step is crucial as it sets the foundation for a coherent and engaging content flow.

A well-thought-out blog structure should address the pains, claims, and gains of your audience — an effective strategy for creating compelling brand messaging.

Pains: What problems or challenges does your audience face? Your blog posts should aim to provide solutions to these issues.

Claims: These are promises made by other businesses in your industry. How can you differentiate yourself from them? Use this information when crafting topics for future blogs.

Gains: What benefits will readers gain from using your product or service? Make sure this comes across clearly in all of your blogs.

If writing a professional blog feels intimidating at first glance – don’t worry! BrandWell can now do the research, blog outline, and first draft for you!

Step 8: Write Compelling SaaS Content

Now that you have completed the planning and outlining stages, it’s time to dive into the exciting part: writing!

Do not overcomplicate this process. Write as if you’re having a casual conversation with a colleague about your day at work.

Focus on delivering value through each piece by addressing common questions, providing tutorials, sharing case studies, or breaking down complex concepts into digestible chunks.

Your target audience is out there, facing challenges every day. They’re searching for solutions — solutions you can give them through valuable content.

Blogging isn’t about throwing words on a page; it’s an art form where each sentence must be as compelling as the last to keep readers hooked until they’ve devoured every word — and then click ‘Subscribe’.

But what makes readers stick around and take action?

The secret sauce lies in keeping blog posts meaty yet digestible — a fine balance between detailed how-to guides and snippets of wisdom that can serve as an entry point into your marketing funnel.

Remember consistency is key. Keep publishing high-quality pieces regularly. Your updated blog becomes not just any place but THE go-to spot for fresh insights in whatever software category you’re in.

Here are some best practices for SaaS blog writing:

Write an Irresistible Headline

First, you need a killer headline that grabs attention.

Pick a title that packs a punch — think ‘How To Skyrocket Your Efficiency’ instead of ‘Productivity Tips.’

Then set the stage with a powerful intro. Remember, you’ve got milliseconds before a visitor bounces so open strong.

Nail the Introduction

The first few lines in your blog posts are your elevator pitch — they either lift readers or send them down to look elsewhere. Start by posing a problem they face, asking a controversial question, or shocking them with jaw-dropping stats right off the bat.

This isn’t just my take — I’ve seen engagement spike when blog post intros hit home fast. Remember: intrigue rules here.

Tell a Story

While the SaaS niche may seem more formal than say, travel or food, you still need to write like you speak. Weave storytelling into facts because even data nerds love a good narrative.

Explain complex ideas as if you’re chatting over coffee, not lecturing at a podium. This keeps folks nodding along instead of nodding off because, at the end of the day, we all prefer clarity over confusion.

Mix in relevant stats in your blog posts but keep the prose light. A dash of data can help you prove your point as long as you don’t turn blog posts into math class notes.

Visuals Speak Volumes

People are visual creatures. Whenever possible, add charts or graphs that show trends related to your topic.

The point is not only showing but telling why those visuals matter. For instance, illustrating user growth post-implementation could highlight product benefits effectively.

If done well, graphics become sharable gold nuggets across social platforms too!

Demonstrate Social Proof

One of the key elements of a good SaaS content marketing strategy is social proof. Showcase success stories where your tool played hero or share user experiences as relatable tales.

Social proof is like word-of-mouth for the digital age, and it’s gold dust in SaaS content writing.

The Power of Testimonials

You’ve seen them — glowing reviews from industry leaders tucked neatly below a feature list on a landing page. But are they effective? Absolutely.

They act as vouches for your product’s value, directly from those who have reaped its benefits. When readers see respected figures applauding your service, their trust meter jumps several notches higher.

Show, Don’t Tell, With Case Studies

A case study isn’t just a story; it’s an adventure where problems meet solutions head-on through your product. It lets prospects walk in another client’s shoes and see real results — a potent persuasion tactic when done right.

Studies show that detailed success stories can dramatically enhance credibility because they showcase tangible outcomes achieved by actual users—not just theoretical promises made by a brand.

Case studies are great lead magnets so make sure you add a few of them to your content strategy.

User-Generated Content: The Collective Voice

We live in an era where 92% of B2B buyers are more likely to purchase after reading a trusted review (G2). That says something loud and clear — people want confirmation from peers before making decisions.

Featuring diverse user opinions on your site can be more convincing than any marketing copy you craft yourself because these voices reflect authentic experiences without corporate polish — and authenticity sells.

Infographic from FirstPageSage

Remember that SaaS blogging is more than just selling — it’s about teaching, helping, and connecting with people who share similar interests. Keep these tips in mind when writing a SaaS blog post.

Step 9: Edit, Optimize, Repeat

Whether you’re writing your SaaS article from scratch or running it through AI, be sure to edit it before going live.

Start by reading the entire piece out loud. This technique helps in identifying awkward sentences or phrases that might not flow well.

After self-editing, share your draft with a colleague, manager, or partner. Their unique perspective can help identify any confusing sections or jargon-heavy language that needs simplification.

In SaaS blogging especially — where technical details are often involved — simplicity is key.

Consider this: if someone outside of your industry can’t understand what you’re writing about, then chances are high that many of your readers won’t either.

The Golden Triangle

A helpful strategy when explaining complex topics is focusing on three main aspects: features (tool specs), functions (what the tool does), and benefits (why it’s important).

• Features: These are specific aspects or characteristics of your product/service.
• Functions: Explain how these features work – what they do.
• Benefits: Here’s where you highlight why these features matter – how they solve problems and improve lives.

Remember, editing is a process that might require multiple revisions. It’s perfectly okay if your blog post doesn’t come out perfectly in the first draft. With each revision, you’ll find it easier to convey your message effectively and engagingly.

A little effort goes a long way in ensuring the success of your SaaS blog.

Use keyword research tools to find terms that are relevant to SaaS audiences then weave them naturally into titles, headings, meta descriptions, and the body copy while making sure they don’t disrupt readability.

Always aim for high-quality backlinks from reputable sites — these act like votes of confidence from other webmasters indicating trustworthiness.

Plus, don’t ignore technical SEO aspects such as sitemaps and page loading times. They play crucial roles in ensuring search engines love crawling through your pages.

By following these steps meticulously while keeping user engagement at heart every step of the buyer journey –you’ll have laid the foundation for a successful SaaS blog that thrives amidst competition.

Best SaaS Content Writing Examples

You’ve seen them around — blog posts that pop off the screen with a blend of smarts and style.

Sporting crisp headlines and killer CTAs, they have become almost legendary in their ability to engage, inform, and convert.

Let’s look at some of the best SaaS content writing examples.

Data-Driven Content

As a SaaS marketer, you are addressing techies, business managers, and entrepreneurs. These folks love data, so it just makes sense to create data-centric blog posts.

Here’s the scoop: your potential clients aren’t just looking for a show-and-tell. They want the hard facts, the real numbers that shout, “Hey, this product is the real deal!”

Your content forges a connection with your audience. But if it isn’t backed by data, conversion will become a struggle.

Here’s a good example of data-driven SaaS content from OptinMonster:

Educational Content

When it comes to making decisions, B2B buyers want all the facts, benefits, and risks laid out before them. Time is precious, and patience is thin, so making the right purchase is key.

With so much information available, the bar for marketers is sky-high. It’s not just about persuading anymore; it’s about educating.

Writing SaaS educational content gives you a chance to answer those burning questions in your niche, showcasing that you’re not just in the game; you’re the authority.

Why does this matter? Because it’s not just about proving your product is a gem; it’s about proving that you are the brand to provide it.

So, here’s the golden ticket for your SaaS success – start creating long-form guides, ultimate guides, how-tos, and the whole shebang. Be the knowledge hub, and watch your brand soar!

Looking for SaaS content writing examples that inform users? Here’s one from Ahrefs:

Customer Resources

In the SaaS industry, it’s easier to retain clients than to chase new ones. Which is why it’s important to publish customer-centric content.

Surprisingly, not all brands have caught onto this gem. A mere 54% of B2B marketers use content to make existing customers happy and build loyalty.

Here’s your chance to shine – create content that’s tailored to your customers’ wants and needs, fixing glitches, and smoothing out their journey.

Content-centric content includes resources such as checklists, cheat sheets, templates, worksheets, and a toolbox full of goodies.

Want some SaaS content writing examples? Take a look at these templates from CoSchedule:

Ultimate Lists

When you’re in the SaaS content marketing game, there are two VIPs you want to keep happy: Google and your audience.

Guess what? They both share a common craving – they want your content to be the unbeatable, go-to source on a topic.

How do you make that happen? Easy peasy – compile the best information.

This is where “ultimate lists” come in.

If you can whip up the ultimate resource that outshines anything out there …

Boom! You’re practically guaranteed to snag that top-ranking spot.

So, what’s the secret sauce? It’s all about crafting a goldmine of info that people are always searching for.

It could be a power-packed list of stats, a toolbox of must-have tools, or a collection of go-to sites. Nail this, and you’re on your way to content glory!

Here’s an example of an ultimate list for SaaS content marketing from HubSpot:

Expert-Led Content

Back in 2018, Google announced a broad core algorithm update emphasizing E-A-T as part of its search quality guidelines. In 2022, Google added another “E” so it now includes Experience, Expertise, Authority, and Trust.

The best way to improve your E-E-A-T rating is to publish content straight from the experts in your field.

Here’s another example from OptinMonster:

3 Blog Types With the Best SaaS Conversion

There are numerous types of blog posts you can create for your content marketing strategy, but some prove more successful than others in converting visitors into paying customers.

1. How-To Guides

The first type of blog post that works well for SaaS content marketing is the how-to guide. These guides offer practical solutions to common problems your target audience faces.

For instance, if your product is a graphic design tool, your potential customers might be looking for advice on how to enhance image resolution or edit a photo background.

By identifying these challenges and providing actionable solutions through how-to guides, you not only establish authority but also demonstrate the value of your software solution.

2. Evergreen Long-Form Content

The second type of high-converting blog post is the evergreen long-form content. Google tends to favor longer articles because they provide comprehensive information about a topic, which often translates into higher search rankings and increased organic traffic over time.

Your long-form content should cover all aspects of a given subject matter related to your SaaS product while answering most questions that potential users may have. This strategy helps position you as an expert in the field while subtly promoting what makes your software unique and beneficial.

Evergreen content remains relevant and valuable over time, attracting a steady stream of traffic long after it’s been published.

3. Comparison Blog Posts

Comparison posts are one of the most effective types of content you can add to your SaaS content marketing strategy.

They help guide potential customers into making savvy decisions. These blog posts compare different products and dissect them from every angle – features, specs, pricing, and use cases.

The main goal is to win over potential buyers who are currently scanning the market for options.

These posts make your product shine under a big, bright spotlight. You get to show off those killer features and solutions that your competitors might miss out on.

It’s like saying, “Hey, we’ve got the goods, and here’s why we’re the top pick!”

Incorporating these three types of blog posts into your SaaS marketing strategy can significantly improve user conversion rates while boosting the overall visibility and credibility of your brand online.

Source: Moz Whiteboard Friday

How to Write a Compelling How-To Guide

If you’re in the SaaS business, creating an effective how-to guide is crucial. It not only helps your customers understand and utilize your product effectively but also boosts customer satisfaction and retention rates.

Understand Your Audience

The first step towards crafting an engaging how-to guide is understanding who will be using it. Know their technical abilities, needs, and challenges when interacting with your software. This knowledge allows you to tailor the content to meet their specific requirements.

Break Down The Process

Your audience might find complex processes intimidating if presented all at once. Therefore, breaking down these processes into manageable chunks can make them more digestible for users of varying skill levels. Each section should focus on one aspect or feature of your software.

Use Simple Language & Visual Aids

Avoid jargon that could confuse readers; instead, use simple language they can easily understand. Additionally, visual aids such as screenshots or diagrams can greatly enhance comprehension — after all, vision trumps all other senses when learning new information.

Provide Real-Life Examples

Incorporate real-life examples that demonstrate the practical applications of each feature. Demonstrate how users can perform common tasks using your SaaS product.

Include Troubleshooting Tips

No matter how user-friendly your software may be, users are bound to encounter issues from time to time. Including troubleshooting tips in each section would save them precious time searching for solutions elsewhere.

Encourage Feedback

Finally, always encourage feedback. This can help you understand what works and what doesn’t in your how-to guide, allowing you to make necessary improvements.

By following these steps, you will be able to create a compelling how-to guide that not only helps users navigate your SaaS product but also enhances their overall user experience.

Source: HubSpot

How to Write Evergreen Long-Form Content

In the ever-evolving world of SaaS, creating evergreen content is key. This type of content remains relevant and valuable over time, driving consistent traffic to your website.

Understand Your Audience’s Needs

The first step in effective evergreen content writing for SaaS is understanding your audience’s needs.

What problems are they trying to solve? How can your software help them achieve their goals?

By addressing these questions directly in your content, you ensure it remains relevant and useful long after publication.

Focus on Fundamental Topics

To create truly lasting value with your SaaS blog, focus on fundamental topics that won’t change drastically over time. These might include how-to guides, best practices for using specific software features, or insights into industry trends that affect how customers use technology.

Maintain Relevance With Regular Updates

No matter how timeless the topic may be initially, all evergreen content requires regular updates to stay fresh and current. Whether this means adding feature updates or updating old data with recent statistics, maintaining relevance ensures that readers continue finding value in what you’ve written year after year.

Leverage SEO Best Practices

Even the most well-written piece will fall flat without proper search engine optimization (SEO). Incorporate keywords naturally throughout your content, use meta tags effectively, and create engaging headlines that encourage clicks.

By following these steps, you’ll be well on your way to creating compelling evergreen content that attracts new SaaS visitors while keeping your existing clients engaged.

Source: Semrush

How to Write SaaS Comparison Content That Converts

Picking the right SaaS tool feels like trying to choose a favorite ice cream flavor — they all seem great until you taste them.

To help readers pick, your comparison content needs that extra sprinkle of insight.

Focus on Benefits vs. Features

Talking features is fine, but benefits offer more value.

Show how Feature A saves time while Feature B solves an annoying glitch that users have been battling for months.

This approach turns dry specs into “aha” moments for your reader.

Highlight User Experience

User experience is king; just ask anyone who’s ever screamed at a loading screen.

Dive deep into what it feels like using each product daily — does one have the edge with its slick interface or lightning-fast support?

Integrate Social Proof

People trust recommendations from others — even strangers — over branded messages, so lace your comparisons with real quotes and stories.

The project manager who now drinks less coffee because Tool X automates her workflow?

The developer singing praises on Twitter about Tool Y’s API capabilities?

Add these golden nuggets strategically, making sure every testimonial packs a punch.

Balancing SEO Without Sacrificing Flow

Ahrefs reminds us that over half of all website traffic starts with an organic search, which means those keyword-rich comparisons are gold mines — if done right.

But don’t let keywords hijack the narrative; weave them in where they feel natural and keep sentences snappy.

So yes, include terms folks might use when comparing products but always serve readability first.

It’s not rocket science — it’s being mindful of why someone landed on your page in the first place.

By keeping these strategies front and center, you’ll craft comparison content that doesn’t just list options but helps people make the right decisions.

Source: Semrush

FAQs – SaaS Content Writing Examples

What is SaaS content writing?

SaaS content writing involves crafting articles, blog posts, and guides centered around SaaS products to engage users and drive sales.

How do I write content for a SaaS website?

To pen down SaaS website material, focus on user benefits, simplify complex features into digestible info, and stir readers towards action with clear CTAs.

How do I write an article in SaaS?

When you’re banging out a SaaS article, zero in on pain points your software solves. Mix in customer success stories to spice things up.

What is an example of B2B SaaS writing?

An example would be case studies showcasing how businesses boost efficiency or cut costs using specific software services – it’s real talk that resonates with companies.

Conclusion

Remember, crafting engaging SaaS content is all about connection. Maintain clarity, be succinct, and always concentrate on what’s essential to your audience.

Dive deep into the SaaS content writing examples we’ve shared. They’re not just stories – they’re stepping stones to sharper strategies.

Embrace social proof like a trusted friend. It’s more than evidence — it’s assurance that speaks volumes in the digital space.

Customer-centric content isn’t merely a buzzword; it’s the heartbeat of a thriving SaaS content marketing strategy. From enlightening educational pieces to captivating comparisons and the creation of ultimate resources, content is the linchpin that cements relationships and fosters loyalty.

Moreover, the dynamic duo of pleasing Google and delighting your audience becomes the North Star. Crafting content that stands tall as the ultimate resource on a topic isn’t just a tactic; it’s a necessity. It’s about compiling information with finesse and creating content that doesn’t just meet but exceeds expectations.

Let BrandWell help you meet your SaaS content marketing goals! Whether you’re writing a how-to guide, case study, evergreen content, or comparison product review, BrandWell is your all-in-one brand growth solution.