12-Step Website Content Audit Checklist

How is your website doing? Is it meeting your goals? Or has traffic plateaued?

Not everything you publish will be a smash hit. Even the best content writers and search engine optimizers experience occasional flops that fail to rank and get buried in search results.

Don’t just delete them or ignore them until they fade into obscurity.

What you need is to identify these less-than-stellar pieces of content, find out what went wrong, and take action to correct your mistakes.

In other words, learn how to do a content audit for SEO.

Are website content audits worth your time? Just look at the numbers:

• • Smash VC increased its organic traffic by 76% after a content audit.

• • Pruning old content has become one of the most efficient SEO tactics for 51% of companies.

• • Repurposing existing content has led to successful campaigns for 42% of marketers.

In this blog post, we’ll guide you through the process of how to do a website content audit so you can improve its performance on search engines.

We’ll cover everything from analyzing your website’s content to implementing changes based on audit results to help you create stronger content in the future.

Why Your Website Needs a Content Audit

Content audits are pretty important to keep your website in tip-top shape. With Google’s search algorithms constantly changing, a website content audit checklist guides you on which content to create, update, rewrite, or delete. It also keeps an inventory of your website.

During an SEO content audit, you can identify your high-performing pages that are bringing in the most traffic — and expose those neglected areas that need some love or a total makeover. Some more reasons to conduct a content audit:

• Improved SEO: A website content audit checklist helps you identify and fix issues impacting your search engine ranking.  By examining title tags, meta descriptions, header tags, and keyword optimization, you ensure search engines can crawl and index your website effectively.
• Content gaps: Ever wonder why your competitors are outranking you? A content audit reveals missed opportunities to connect with your audience by pinpointing content gaps — those yet-to-be-explored niches your audience might be craving.
• Stale Content: Old content makes your site feel dated and can impact search performance. A content audit helps re-energize outdated information, incorporate fresh perspectives, and make existing content more captivating for your audience.
• Traffic Booster: An often-overlooked aspect of a successful website is aligning content with what people are searching for — also called user intent. Understanding search intent and incorporating those keywords naturally is paramount for higher rankings and driving organic traffic. A website content audit checklist guides you toward optimizing your website and its pages to better align with those search terms that bring in organic traffic.

What’s Included in an SEO Content Audit?

• • Technical analysis: Checking page load speed, mobile-friendliness, crawl errors, broken links, sitemaps, and more to improve user experience and search engine indexing.

• • On-page optimization: Evaluating individual pages for title tags, meta descriptions, header tags, and keyword usage to target relevant keywords and provide valuable information for users.

• • User Experience (UX): Analyzing navigation, calls-to-action, and design elements to keep users engaged and on-site longer.

• • Off-page optimization: Examining the quality and quantity of backlinks to boost your site’s credibility and ranking potential.

Don’t be intimidated by a website content audit. Breaking it down into manageable components makes it easier for marketers and business owners to improve their online content.

When to do an SEO content audit from Ahrefs

12-Step Website Content Audit Checklist

Ready to run a content audit? Don’t just wing it — take a systematic approach with a website content audit checklist. This will break down the process into manageable phases to make sure nothing is overlooked. Let’s map out your content audit with this website content audit template:

Step 1: Content Inventory

The first order of business is to gather all your content into one centralized hub. This includes all of your content assets such as blog posts, articles, videos, and infographics.

A content inventory can be done manually or using tools like spreadsheets or content management systems (CMS) that can automatically generate a list of URLs, page titles, and publication dates.

If you’re using Google Sheets, create a spreadsheet and write down each webpage, its corresponding URL, and other important details like:

1. Content type (blog posts, product pages, landing pages, etc.)
2. Content title/headline
3. Target keywords
4. Word count
5. Meta description
6. Creation date
7. Last updated date

The purpose of a content inventory is to understand the scope of your content landscape, serving as a foundation for further analysis. It’s crucial to include metadata like authorship, categories, and tags to facilitate deeper analysis later in the audit.

Step 2: On-Page SEO Audit

On-page SEO refers to optimizing individual web pages to rank higher and garner more relevant traffic. Here are several sub-elements within on-page optimization:

Title Tag Optimization: Craft Compelling Titles

A title tag provides a quick glimpse into the page’s essence and shows up in Search Engine Results Pages (SERPs), influencing click-through rates.

Think of this as your page’s eye-catching headline. An enticing and informative title tag should entice those curious users to click. Incorporate your primary keyword but avoid keyword stuffing at all costs.

Meta Descriptions that Sparkle

Those snippets under the title are called meta descriptions. This brief summary (around 150-160 characters) gives users a taste of what to expect. Meta descriptions are also prime real estate to showcase those juicy keywords that will improve your ranking for relevant searches.

Headers That Pack A Punch

Imagine this: you stumble upon an intriguing article, but it’s a wall of neverending text. Ugh, instant turnoff, right?

Headers act as visual signposts for both users and search engines, offering a digestible structure for easy skimming. Use H2 headers for your primary sections and H3 headers for their sub-sections. You can even go as deep as H4 for more intricate levels of content.

Again, incorporate those golden keywords into your headers but maintain a natural, human-readable tone. Keyword stuffing sends those red flags flying.

Step 3: Content Quality Check: Ensuring Your Content Shines

This is where the human touch and the foundation of E-E-A-T take center stage. Your website content as well as your email newsletters should reflect this.

Accuracy and Authority

Review the factual correctness of your content; even a minor inaccuracy can chip away at that hard-earned credibility.

Don’t just present information; back it up with compelling evidence. Ensure all facts, statistics, and claims are up-to-date and supported by credible sources.

Revisit older content and look for lurking inaccuracies that may have slipped through the cracks. Content that demonstrates authority helps build trust with your audience and enhances your brand’s reputation.

Relevance and Alignment

Evaluate whether your content aligns with your current business goals, target audience interests, and overall content strategy. It should address relevant topics and provide value to your audience.

Consider whether the content still fulfills its intended purpose or if it needs updating to remain relevant. For example, a blog post may be more effective as a video or infographic for certain audiences.

This step helps in identifying opportunities to improve the user experience by refining or diversifying content formats.

Readability and Clarity

Assess the readability and clarity of your content. Is it well-organized with clear headings, subheadings, and paragraphs? Is the language appropriate for your target audience, avoiding jargon or overly technical terms where unnecessary?

Engaging Content Wins

Comprehensive content audits go beyond functionality — they ensure that your content effectively captures your readers’ hearts, minds…and attention.

Review engagement metrics such as time on page, bounce rate, and social shares to gauge how well the content resonates with your audience.

High engagement typically indicates that the content is compelling and meets audience expectations.

Visual Appeal

People don’t like to look at walls of text. Multimedia elements make your website a more enticing destination to linger on, positively impacting your bounce rate and overall user engagement.

Does your content have relevant images, videos, or infographics? Visual elements should complement the text and help convey information more effectively.

Conversion Potential

For content designed to drive conversions (e.g., landing pages, product descriptions), assess its effectiveness in guiding users toward desired actions. Evaluate whether the content includes clear calls-to-action (CTAs) and persuasive elements that encourage conversions.

Want to produce content that checks all of these items? Try BrandWell today! It’s the only AI tool that can generate long-form blog posts with accurate and relevant information, engaging tone, and impressive readability — all done for you in under 10 minutes. Here’s an example: If you have existing blog posts that are not performing well, you can try running a content optimization audit to improve them before deciding to abandon them altogether.

Here’s how to do it with BrandWell: First, log in to your account and choose Optimization Audit from the Content Intelligence tab on your dashboard. Next, enter the URL of the article you want to audit, add the keyword you want to rank for, and click the “Analyze” button. After around 60 seconds, you will get a report that looks like this: Open the article on the BrandWell text editor and begin implementing the audit recommendations.

Step 4: Content Consistency

Content consistency refers to maintaining a uniform tone, style, and messaging across all content assets. Review each piece of content during the audit to ensure it aligns with your brand’s voice and guidelines.

Inconsistent content can confuse your audience and dilute your brand identity.

This step is particularly important for large organizations with multiple content creators, as it helps maintain a cohesive brand presence.

Step 5. Content Goals and Objectives

Every piece of content should serve a specific purpose aligned with your overall business goals and objectives.

During the audit, assess whether each content asset meets its intended purpose, whether it’s driving traffic, generating leads, or increasing brand awareness.

This step helps in identifying content that is off-target or misaligned with your current objectives, allowing you to adjust your content strategy accordingly.

Step 6: Content Organization and Structure

The organization and structure of content play a significant role in user experience and navigation.

During the audit, review how content is categorized, tagged, and linked within your website or platform. Well-organized content helps users find the information they need quickly and efficiently.

This step may involve re-structuring categories, improving internal linking, and ensuring that content is easily accessible.

Step 7: Content Repurposing Opportunities

Content repurposing involves identifying high-performing content that can be adapted or re-used in different formats or platforms.

For example, a popular blog post could be turned into a video, podcast, or social media series.

This step is about maximizing the value of existing content by extending its reach and impact. It also helps in filling content gaps without the need to create new content from scratch.

Step 8: Content Gap Analysis

Content gap analysis involves identifying areas where your content is lacking in terms of topics, keywords, or formats. This step involves comparing your content against competitors or industry standards to find opportunities for new content that addresses unmet needs.

By identifying these gaps, you can create a more comprehensive content strategy that covers all relevant areas for your audience.

Step 9: Technical SEO Audit

Now let’s dive into a critical area — your site’s technical integrity. Your content audit template will include checks for:

Site Speed

Did you know that a one-second delay in your page’s loading time can lead to a 7% reduction in conversions? The world of internet browsing is fast-paced and unforgiving; those visitors are an impatient lot.

Use Google’s very own PageSpeed Insights to test how quickly your website loads. The magic number to strive for? A brisk 2 seconds or less. To accomplish this:

• Optimize image sizes: Bulky images are the most common culprit behind sluggish load times. Compress your images without compromising visual impact. Resize big files that are unnecessarily weighing down your pages.
• Embrace a Content Delivery Network (CDN): A CDN geographically distributes your website’s files, delivering content from a server closer to your user’s location to speed up load times.

Mobile-Friendliness

Gone are the days when people only browsed on desktops. Today, 96.3% of users access the Internet on their mobile phones.

A seamless and visually appealing design ensures those mobile users will stick around.

Use Google’s handy Mobile-Friendly Test tool to check if your site is up to par. If not, you’ll need to repurpose content to match this.

Broken Links

Don’t you hate navigating through a site only to be greeted by a 404 error? A broken link on your website leads to a very disappointed visitor, doesn’t it?

A solid website content audit checklist requires thoroughly scouring your website, seeking out these digital gremlins, to ensure a seamless and frustration-free experience.

Core Web Vitals

Want to get ahead in Google’s search results? Pay attention to Core Web Vitals. These metrics, which measure loading speed, interactivity, and visual stability, are now an official ranking factor. Websites that score well in these areas may have a leg up on the competition.

An SEO audit will assess your site’s Core Web Vitals and provide recommendations for improving them. This might include optimizing images, minifying code, or improving server response times.

By providing a fast, smooth user experience, you can boost your search rankings and keep users engaged.

Schema Markup Implementation

Schema markup is a type of structured data that helps search engines better understand the content on your site. By adding schema, you can provide context and additional information about your pages, which can help them rank for relevant queries and show up in rich results.

An SEO audit will check to see if your site is properly using schema markup and identify opportunities to add it to your pages. Implementing schema can enhance your search visibility and click-through rates, especially for things like products, recipes, events, and articles.

Step 10: Content Engagement

Evaluating content engagement involves analyzing how users respond to your content, including likes, comments, shares, and other forms of audience interaction. High engagement indicates that the content resonates with the audience, while low engagement may suggest a need for improvement.

Tools like social media analytics and website heatmaps can provide insights into user behavior, helping you understand which content types and topics are most engaging.

Step 11: Measure KPIs and Fix Issues

You’ve gathered your data, organized your content, and identified your top-performing pieces. Now, it’s time to measure your key performance indicators (KPIs) to uncover what’s working, what’s not, and where you can make strategic improvements. This involves analyzing various metrics such as page views, bounce rates, time on page, social shares, and conversion rates.

Tools like Google Analytics and social media insights can provide these metrics. By evaluating how content performs, you can identify what resonates with your audience and what doesn’t.

This step helps in determining which content is driving value and which pieces may need to be updated or removed. Your website traffic analysis will reveal valuable insights about your audience’s behavior. Analyze metrics like:

• Bounce Rate: A high bounce rate could signal that visitors aren’t finding what they’re looking for. Consider improving your content’s clarity, relevance, and internal linking structure.
• Time on Page: Are users sticking around to engage with your content? Low average time on page might indicate a need to make your content more captivating and informative.
• Backlinks: Backlinks are crucial for SEO. Identify which pages are attracting backlinks and replicate their success by creating similarly high-quality, shareable content.
• Conversions: Ultimately, you want your content to drive conversions. Track how many visitors are completing desired actions, such as signing up for your newsletter or making a purchase. If your conversion rates are low, consider revisiting your calls to action and optimizing your content for conversions.

Step 12: Content Audit Documentation

The final step is to document the findings and recommendations from the content audit. Summarize the audit process, document key insights, and create an action plan to address the identified issues and improve the content.

The documentation serves as a roadmap for future content creation, optimization, and management. It’s also a valuable reference for stakeholders to understand the current state of content and the proposed actions for improvement.

Remember, this is just a basic checklist and you can customize it based on your specific requirements and goals.

Essential Content Audit Tools

While you can manually conduct each meticulous step in your content audit template, this often becomes labor-intensive and, well… rather boring, which sometimes leads to mistakes or overlooking crucial aspects. Here are several tools you might want to consider to automate your website content audit.

1. Screaming Frog: This robust tool crawls through your entire website like a tireless digital spider, meticulously analyzing each page to uncover technical SEO issues. Think of Screaming Frog as that meticulous inspector who tirelessly seeks out those sneaky broken links, duplicate content issues, and metadata hiccups.

2. Ahrefs: This all-encompassing SEO toolkit is perfect for conducting comprehensive content audits. Ahrefs helps you analyze traffic, backlinks, and social share metrics, identifies underperforming content for improvement, and highlights opportunities for content optimization to enhance SEO and user engagement.

3. Semrush: Want the inside scoop on what makes your competition tick? Semrush excels in competitive analysis, revealing your rivals’ best-performing pages.

4. Google Analytics: GA is a must-have in any SEO toolkit. This free website analytics platform generates deeper insights into which content is striking a chord with your target audience so you can adjust your content marketing strategies.

5. Google Search Console: GSC is a free tool that shows which pages on your website receive the most organic traffic, which keywords are best to target in your content strategy, and which pages have low click-through rates (CTR) — indicating a need for further optimization to entice more clicks from search results.

6. Siteliner: Duplicate and thin content can hurt your search engine rankings so avoid them at all costs. Use Siteliner to detect any duplicate content issues within your site’s pages.

7. Yoast’s Readability Analysis: Readability is key to user experience and engagement, so use tools like Yoast’s Readability Analysis tool to improve sentence structure, paragraph length, and overall readability scores.

8. Broken Link Checker: Identify any broken links on your site using Broken Link Checker to avoid creating a negative user experience.

9. Moz Link Explorer: Quality backlinks are indicators of well-performing content that resonates with your audience. Analyze your website’s backlinks using Moz Link Explorer to ensure a healthy backlink profile for SEO success.

More Helpful Tips for Conducting Content Audits

A thorough website content audit provides valuable data, but it’s only the first step. What you do with the information determines your success. Let’s look at some tips and resources to maximize your content audit efforts.

1. Preserve Valuable Search Rankings

Before hitting “delete” on low-performing content, ensure it’s not contributing to your search engine rankings. If a page you’re considering removing ranks well for relevant keywords, consider these options:

• Refresh and republish: Update the content, improve its relevance, and republish it on the same URL to capitalize on existing SEO value.
• Strategic redirection: If the content is outdated or irrelevant, redirect the URL to a similar, high-quality page on your website. This preserves link equity and avoids broken links.

2. Uncover and Address Content Gaps

Your content audit will likely uncover gaps in your content strategy. Use these insights to create valuable content that attracts your target audience and guides them through their buyer journey.

Analyze your “keep” content to see where it fits within your content marketing strategy. Identify areas where you lack content for specific stages of the buyer’s journey or target personas.

Tools like Google Analytics offer a wealth of information about user behavior on your website. Dive into the “Behavior” section and explore “Site Search” data to understand what visitors search for on your website. Use this data to create content that addresses their specific needs and questions.

3. Decide What Content to Keep, Kill, and Clean Up

A website content audit checklist will show you which content on your site is working and which needs work. After gathering all your content audit data, you now have to decide which content to keep, kill, and clean up.

1. Keep: This is your highest-performing content. It’s got good SEO, ranks well, and people enjoy it. You don’t need to change much here, but keep an eye on it to make sure it stays fresh.
2. Kill: Some content just doesn’t perform well. It might be outdated or maybe it never really got traffic. This content might be holding your website back from ranking higher. Sometimes, it’s best to just delete it.
3. Clean Up: This is content with potential. Maybe it’s got some good information but the SEO isn’t great, or it’s poorly written. This pile needs some work, but it has a better chance of ranking well with a few tweaks.

Don’t be afraid to get rid of content that isn’t working. It can be hard to hit the delete button, but it’s important for a healthy website.

How to Optimize Your Website After a Content Audit

Now that your SEO content audit is complete, what should you do next?

Let me share with you my 10-step process for optimizing website content following an audit.

1. Update Outdated Content

One of the first tasks after a content audit is to update outdated content. This involves revisiting articles, blog posts, and other content that contains information that is no longer accurate or relevant.

Updating these pieces with current data, statistics, or trends ensures that your content remains valuable to your audience. It also helps improve your site’s credibility and search engine rankings, as search engines favor fresh, up-to-date content.

Remove any content that serves no purpose or provides no value to users and consider reformatting the content’s structure or adding new insights to reflect changes in your industry or business practices.

2. Improve SEO Elements

After identifying areas for SEO improvement during the audit, the next step is to enhance these elements. This includes optimizing title tags, meta descriptions, header tags, and incorporating relevant keywords into your content.

Also, focus on improving the URL structure, ensuring that it is clean, descriptive, and SEO-friendly.

Another critical aspect is to enhance the use of alt text for images, which helps with image search rankings and accessibility.

By improving these SEO elements, you increase the chances of your content being discovered by search engines, which can lead to higher organic traffic.

3. Enhance Content Quality

Improving the quality of your content is essential for keeping your audience engaged and ensuring that your site provides value. This may involve rewriting poorly performing content to make it more informative, engaging, and aligned with your brand’s voice.

Consider adding visuals, examples, or case studies to make the content more compelling. Improve readability by breaking up text with headings, bullet points, and short paragraphs.

Enhancing content quality also means eliminating fluff and ensuring that every piece of content serves a clear purpose, whether it’s to inform, entertain, or persuade your audience.

4. Optimize Images and Multimedia

Images and multimedia elements like videos and infographics play a significant role in user experience, but they can also impact site performance.

After your audit, check if multimedia elements are loading properly. Compress large files to reduce load times without sacrificing quality.

Use appropriate file formats and ensure that all images have descriptive alt text for better accessibility and SEO.

Consider implementing lazy loading, which defers the loading of non-essential images and videos until they are needed.

Optimizing images and multimedia can significantly enhance site speed, which is crucial for both user experience and search engine rankings.

5. Fix Broken Links

Broken links can negatively impact user experience and SEO, so it’s important to address them after your content audit.

Identify any broken internal or external links on your site, and then fix them by updating the URLs or removing the links if they are no longer relevant.

For internal links, ensure that they point to active, valuable content that enhances the user’s journey.

For external links, consider replacing broken links with updated sources or redirecting them to similar content.

Fixing broken links not only improves user experience but also ensures that search engines can crawl your site more effectively.

6. Enhance Internal Linking

Internal linking is a powerful way to guide users through your site and improve SEO.

After your audit, look for opportunities to enhance internal linking by connecting related content and creating a more cohesive site structure. This not only helps users find additional relevant content but also allows search engines to better understand the hierarchy and context of your site.

Consider adding links to older, high-performing content from newer posts, and vice versa, to increase traffic to valuable pages.

Proper internal linking can also distribute page authority throughout your site, improving the rankings of important pages.

7. Optimize for Mobile Devices

With an increasing number of users accessing websites via mobile devices, optimizing your site for mobile is essential.

After your audit, review your site’s mobile performance and make necessary adjustments, such as ensuring responsive design, optimizing load times, and improving navigation for smaller screens. This may involve simplifying your site’s layout, increasing button sizes, and ensuring that all content, including images and videos, displays correctly on mobile devices.

Test your website’s design and functionality across different devices and screen sizes. A mobile-friendly site not only enhances user experience but also positively impacts your search engine rankings, as mobile optimization is a key factor in Google’s ranking algorithm.

8. Implement Social Sharing Options

Social sharing options can extend the reach of your content and drive more traffic to your site.

After your content audit, ensure that every piece of has easy-to-use social sharing buttons, making it simple for users to share your content on platforms like Facebook, Twitter, and LinkedIn. These buttons should be prominently placed and not intrusive, enhancing the user experience.

Consider customizing the shareable snippets that appear when users share your content on social media to ensure they are engaging and compelling. Social sharing buttons can increase your content’s visibility and drive more referral traffic to your site.

9. Monitor User Engagement

Continuous monitoring of user engagement is crucial for understanding how well your content resonates with your audience.

After optimizing your website, use analytics tools to track key metrics such as page views, time on page, bounce rate, and social shares. These insights can help you optimize content based on user preferences and behaviors.

Consider implementing heatmaps or session recordings to gain a deeper understanding of user behavior on your site.

Regularly monitoring engagement allows you to make data-driven decisions and continuously refine your content strategy to better meet user needs.

10. Create a Content Update Schedule

To maintain the quality and relevance of your website’s content, set a schedule for refreshing outdated content and adding new relevant content. This schedule should outline when and how often different types of content will be reviewed and updated.

Regularly updating content not only keeps it relevant but also signals to search engines that your site is active, which can improve rankings. Your schedule should be based on factors like the content’s importance, the pace of change in your industry, and seasonal trends.

Having a structured plan ensures that content updates are consistent and aligned with your overall content strategy, leading to sustained site performance and user satisfaction.

By following these steps, you can significantly improve your website’s performance, ensuring it remains relevant, user-friendly, and optimized for both search engines and your target audience.

Remember, optimization is an ongoing process, so it’s essential to continuously monitor your website’s performance and make adjustments as needed.

How Often Should I Conduct a Content Audit?

Now that we’ve established why regular audits are necessary, let’s talk about finding the right frequency based on our experience with different websites.

We recommend running an SEO content audit once every quarter (every three months). This gives enough time between each audit cycle so changes made from previous findings have taken effect while still allowing enough time to implement new recommendations before starting another round.

If quarterly seems too frequent for your business needs, then consider auditing every six months instead. On average, it takes around two weeks after an audit report has been generated to complete action items from that report. This means there will always be at least four weeks where nothing happens due to waiting periods.

If six-month intervals will fit your needs, then aim towards scheduling them during less busy times when traffic tends not to spike as much.

Repeat Your Content Audits Regularly for the Best Results

SEO content audits are a crucial part of any successful content marketing strategy. They help you identify areas where your website can be improved, and they give you valuable insights into what’s working and what’s not.

If you’re serious about creating high-quality content that drives traffic to your site, then regular content audits are essential.

If you’re not conducting regular SEO content audits, then you’re missing out on a valuable opportunity to improve your website’s performance. By following the steps outlined above, you can ensure that all of your site’s pages are working together towards meeting your business goals while keeping up-to-date with industry trends.

Incorporating regular SEO content audits into your overall marketing strategy will provide insights into how effective existing content assets are performing, leading to increased traffic and more leads.

FAQs: Website Content Audit Checklist

How do you audit website content?

Auditing a website is an incredibly crucial aspect of site optimization, which involves taking inventory of your web pages. But it doesn’t stop there. You’ll need to analyze a ton of data such as traffic data and assess things like content performance while factoring in user experience. Once you have this initial assessment you can devise a content strategy that better targets specific business goals and search engine rankings, and resonates deeply with your desired demographic.

What should be included in a site audit?

You must include things like an in-depth SEO analysis which involves checking for a myriad of technical errors such as broken links and identifying issues negatively impacting your search ranking. You’re going to dive even deeper and scrutinize your website content, ensuring it’s well-written, useful to the end user, and aligned with your goals. Also, pay close attention to outbound links and alt text while looking at internal links.

How much does a website content audit cost?

Good news:  Conducting a website audit doesn’t have to cost an arm and a leg.  You can opt for the DIY approach using some of the fantastic free resources at your disposal. But if you are serious about the results, you’re better off outsourcing or using paid versions of essential SEO auditing tools. The cost will ultimately depend on factors like agency rates and what features of those tools will meet your content audit objectives most effectively.

How long does a website content audit take?

Much like cost, the time investment needed is contingent upon multiple factors, mainly site size. Don’t get discouraged though, investing a minimum of a few hours per week should set you on a promising trajectory.

Conclusion

There you have it — a basic but powerful website content audit checklist to help improve and maintain your rankings.

A content audit isn’t just a box to tick — it’s your secret weapon for keeping your website in top shape. By following this checklist, you’ll uncover where your content shines and where it could use a little polish.

It’s all about making sure every piece of content hits the mark and helps you reach your content audit goals. Keep your site fresh, your audience engaged, and your SEO game strong.