Refresh battlecards every month

Every month BrandWell reads each competitor's pricing page, recent news and reviews, and AI rewrites the battlecard: positioning, pricing, recent moves, top complaints, landmines and talk tracks.

Use this workflowHow it works

7 stepsMonthly

The workflow diagram

Refresh battlecards every month: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.On the 1st of every month, for each competitor. Scores, schedules and toolsBWWHENTRIGGEROn the 1st of everymonth, for each…Scores, schedules and toolsHas pricing url?Has pricing url?Read their pricing page. Paid per resultDATHENRead their pricing pagePaid per resultRead news from the last 30 days. Paid per resultDATHENRead news from the last30 daysPaid per resultRead their latest reviews. Paid per resultDATHENRead their latest reviewsPaid per resultRewrite the battlecard. Waits and logicBWTHENRewrite the battlecardWaits and logicSave the battlecard. Audiences and recordsBWTHENSave the battlecardAudiences and recordsEmail the battlecard to sales. IntegrationsINTHENEmail the battlecard tosalesIntegrationsThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Every month BrandWell reads each competitor's pricing page, recent news and reviews, and AI rewrites the battlecard: positioning, pricing, recent moves, top complaints, landmines and talk tracks. Sales gets it by email.

Why it works. Battlecards go stale within a quarter, and stale ones lose deals; a monthly rewrite from live sources keeps them trusted.

Runs on its own. It only emails your team.

How it works

It starts: On the 1st of every month, for each competitor.

  1. 1

    Has pricing url?

    If yes, it goes on to "Read their pricing page". If no, it stops for that person.

  2. 2

    Read their pricing page

    Runs a BrandWell data job and returns the result.

  3. 3

    Read news from the last 30 days

    Looks for company news, hiring, funding and technology changes.

  4. 4

    Read their latest reviews

    Runs a BrandWell data lookup and brings the result back into the workflow.

  5. 5

    Rewrite the battlecard

    AIMEE classifies, extracts or writes using your instruction.

  6. 6

    Save the battlecard

    Saves what was found onto the record.

  7. 7

    Email the battlecard to sales

    Emails a teammate with the details.

What you need

  • Workflow Wallet funds for paid lookups
  • An audience of competitors
  • Competitor pricing pages
  • Competitor review pages

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.33 typical per 100 competitors, up to $2.95

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Read their pricing page

    • TinyFish
    • Exa
    • Search1API
    • You.com
    • Olostep
    • Context.dev
    • Tavily

  • Read news from the last 30 days

    • TinyFish
    • AnyAPI
    • Serper
    • Search1API
    • Akta by Wokelo

  • Read their latest reviews

    • Bright Data

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