Score accounts on every signal and alert at a threshold

Each week, adds points for positive news, relevant hiring, topic research and site visits, lets old points fade, and alerts the owner once when an account crosses your threshold.

Use this workflowHow it works

17 stepsWeekly

The workflow diagram

Score accounts on every signal and alert at a threshold: workflow diagramThe 17 steps of this workflow, from its trigger to the final step.Every Monday, for each target account. Scores, schedules and toolsBWWHENTRIGGEREvery Monday, for eachtarget accountScores, schedules and toolsLet old signals fade. Waits and logicBWTHENLet old signals fadeWaits and logicNews from the last 7 days. Paid per resultDATHENNews from the last 7 daysPaid per resultA buying signal in the news?. Waits and logicBWTHENA buying signal in thenews?Waits and logicBuying signal?Buying signal?Points for positive news. Waits and logicBWTHENPoints for positive newsWaits and logicJob posts from the last 7 days. Paid per resultDATHENJob posts from the last 7daysPaid per resultHiring for a relevant team?. Waits and logicBWTHENHiring for a relevantteam?Waits and logicRelevant hiring?Relevant hiring?Points for relevant hiring. Waits and logicBWTHENPoints for relevanthiringWaits and logicResearching your topic?Researching yourtopic?Points for research. Waits and logicBWTHENPoints for researchWaits and logicVisited this week?Visited thisweek?Points for the visit. Waits and logicBWTHENPoints for the visitWaits and logicPast your threshold?Past yourthreshold?Already alerted?Already alerted?Add to Hot accounts. Audiences and recordsBWTHENAdd to Hot accountsAudiences and recordsAlert the owner. AIMEEAITHENAlert the ownerAIMEEThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNoYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each week, adds points for positive news, relevant hiring, topic research and site visits, lets old points fade, and alerts the owner once when an account crosses your threshold.

Why it works. One score built from several signals is a steadier guide than any single alert, and decay keeps last quarter's noise out of this week's list.

Nothing is sent outside your team, so nothing waits for approval.

How it works

It starts: Every Monday, for each target account, or when an account joins your target list.

  1. 1

    Let old signals fade

    Adds or removes score points.

  2. 2

    News from the last 7 days

    Looks for company news, hiring, funding and technology changes.

  3. 3

    A buying signal in the news?

    AIMEE classifies, extracts or writes using your instruction.

  4. 4

    Buying signal?

    If yes, it goes on to "Points for positive news". If no, it goes on to "Job posts from the last 7 days".

  5. 5

    Points for positive news

    Adds or removes score points.

  6. 6

    Job posts from the last 7 days

    Looks for company news, hiring, funding and technology changes.

  7. 7

    Hiring for a relevant team?

    AIMEE classifies, extracts or writes using your instruction.

  8. 8

    Relevant hiring?

    If yes, it goes on to "Points for relevant hiring". If no, it goes on to "Researching your topic?".

  9. 9

    Points for relevant hiring

    Adds or removes score points.

  10. 10

    Researching your topic?

    If yes, it goes on to "Points for research". If no, it goes on to "Visited this week?".

  11. 11

    Points for research

    Adds or removes score points.

  12. 12

    Visited this week?

    If yes, it goes on to "Points for the visit". If no, it goes on to "Past your threshold?".

  13. 13

    Points for the visit

    Adds or removes score points.

  14. 14

    Past your threshold?

    If yes, it goes on to "Already alerted?". If no, it stops for that person.

  15. 15

    Already alerted?

    If yes, it stops for that person. If no, it goes on to "Add to Hot accounts".

  16. 16

    Add to Hot accounts

    Saves the people to an audience you can use anywhere.

  17. 17

    Alert the owner

    AIMEE tells the right person, with the context they need.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • TrafficID in your BrandWell plan
  • AIMEE in your BrandWell plan
  • The TrafficID tag on your site
  • A list of target accounts
  • A MarketPulse topic
  • An account score

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.82 typical per 100 companies, up to $11.27

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • News from the last 7 days

    • TinyFish
    • AnyAPI
    • Serper
    • Search1API
    • Akta by Wokelo

  • Job posts from the last 7 days

    • AnyAPI
    • HarvestAPI
    • TikHub
    • Crustdata

Reads public data from: LinkedIn.

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