Tier your target accounts by fit, intent and visits

Each week, puts every target account into Tier 1 (researching and visiting), Tier 2 (one of the two) or Tier 3 (fit only), moves it between the tier audiences, and alerts the owner the first time an account reaches...

Use this workflowHow it works

18 stepsWeekly

The workflow diagram

Tier your target accounts by fit, intent and visits: workflow diagramThe 18 steps of this workflow, from its trigger to the final step.Every Monday, for each target account. Scores, schedules and toolsBWWHENTRIGGEREvery Monday, for eachtarget accountScores, schedules and toolsFits your ICP?Fits your ICP?Researching your topic?Researching yourtopic?And visited in the last 14 days?And visited inthe last 14 days?Visited in the last 14 days?Visited in thelast 14 days?Set Tier 1. Audiences and recordsBWTHENSet Tier 1Audiences and recordsLeave Tier 2. Audiences and recordsBWTHENLeave Tier 2Audiences and recordsLeave Tier 3. Audiences and recordsBWTHENLeave Tier 3Audiences and recordsAlready in Tier 1?Already in Tier1?Add to Tier 1. Audiences and recordsBWTHENAdd to Tier 1Audiences and recordsTell the owner. AIMEEAITHENTell the ownerAIMEESet Tier 2. Audiences and recordsBWTHENSet Tier 2Audiences and recordsLeave Tier 1. Audiences and recordsBWTHENLeave Tier 1Audiences and recordsLeave Tier 3. Audiences and recordsBWTHENLeave Tier 3Audiences and recordsAdd to Tier 2. Audiences and recordsBWTHENAdd to Tier 2Audiences and recordsSet Tier 3. Audiences and recordsBWTHENSet Tier 3Audiences and recordsLeave Tier 1. Audiences and recordsBWTHENLeave Tier 1Audiences and recordsLeave Tier 2. Audiences and recordsBWTHENLeave Tier 2Audiences and recordsAdd to Tier 3. Audiences and recordsBWTHENAdd to Tier 3Audiences and recordsThis path stops hereThis path stops hereThis path stops hereThis path stops hereThis path stops hereYesNoYesNoYesNoYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each week, puts every target account into Tier 1 (researching and visiting), Tier 2 (one of the two) or Tier 3 (fit only), moves it between the tier audiences, and alerts the owner the first time an account reaches Tier 1.

Why it works. Tiers built from live signals tell sales and marketing where to spend this week, not where they planned to spend last quarter.

Nothing is sent outside your team, so nothing waits for approval.

How it works

It starts: Every Monday, for each target account, or when an account joins your target list.

  1. 1

    Fits your ICP?

    If yes, it goes on to "Researching your topic?". If no, it stops for that person.

  2. 2

    Researching your topic?

    If yes, it goes on to "And visited in the last 14 days?". If no, it goes on to "Visited in the last 14 days?".

  3. 3

    And visited in the last 14 days?

    If yes, it goes on to "Set Tier 1". If no, it goes on to "Set Tier 2".

  4. 4

    Visited in the last 14 days?

    If yes, it goes on to "Set Tier 2". If no, it goes on to "Set Tier 3".

  5. 5

    Set Tier 1

    Saves what was found onto the record.

  6. 6

    Set Tier 2

    Saves what was found onto the record.

  7. 7

    Set Tier 3

    Saves what was found onto the record.

  8. 8

    Leave Tier 2

    Removes the people from the audience.

  9. 9

    Leave Tier 1

    Removes the people from the audience.

  10. 10

    Leave Tier 1

    Removes the people from the audience.

  11. 11

    Leave Tier 3

    Removes the people from the audience.

  12. 12

    Leave Tier 3

    Removes the people from the audience.

  13. 13

    Leave Tier 2

    Removes the people from the audience.

  14. 14

    Already in Tier 1?

    If yes, it stops for that person. If no, it goes on to "Add to Tier 1".

  15. 15

    Add to Tier 2

    Saves the people to an audience you can use anywhere.

  16. 16

    Add to Tier 3

    Saves the people to an audience you can use anywhere.

  17. 17

    Add to Tier 1

    Saves the people to an audience you can use anywhere.

  18. 18

    Tell the owner

    AIMEE tells the right person, with the context they need.

What you need

  • MarketPulse in your BrandWell plan
  • TrafficID in your BrandWell plan
  • AIMEE in your BrandWell plan
  • The TrafficID tag on your site
  • A list of target accounts
  • A saved ideal customer profile
  • A MarketPulse topic

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Assumes TrafficID is already enabled in your plan. Subscription fees are separate.
  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

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