Check target accounts' tech stack for a competitor

When an account joins your target list, it reads their tech stack.

Use this workflowHow it works

5 stepsEach new target

The workflow diagram

Check target accounts' tech stack for a competitor: workflow diagramThe 5 steps of this workflow, from its trigger to the final step.When an account joins your target list. Audiences and recordsBWWHENTRIGGERWhen an account joinsyour target listAudiences and recordsRead their tech stack. Paid per resultDATHENRead their tech stackPaid per resultUses a competitor?Uses acompetitor?Write the switch angle. AIMEEAITHENWrite the switch angleAIMEEAdd to competitor users. Audiences and recordsBWTHENAdd to competitor usersAudiences and recordsRecord the check. Audiences and recordsBWTHENRecord the checkAudiences and recordsThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When an account joins your target list, it reads their tech stack. Accounts running a competitor get a switch angle from AIMEE and go into a competitor-users audience.

Why it works. Knowing what an account runs today tells you whether to sell a replacement or an add-on, and competitor users are the clearest replacement deals.

Nothing is sent.

How it works

It starts: When an account joins your target list, or run on accounts now.

  1. 1

    Read their tech stack

    Looks for company news, hiring, funding and technology changes.

  2. 2

    Uses a competitor?

    If yes, it goes on to "Write the switch angle". If no, it goes on to "Record the check".

  3. 3

    Write the switch angle

    AIMEE researches the company or person and returns what she found.

  4. 4

    Add to competitor users

    Saves the people to an audience you can use anywhere.

  5. 5

    Record the check

    Saves what was found onto the record.

What you need

  • Workflow Wallet funds for paid lookups
  • AIMEE in your BrandWell plan
  • An audience

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.28 typical per 100 companies, up to $5.00

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Read their tech stack

    • TinyFish
    • Perplexity
    • Search1API
    • Serper
    • Context.dev
    • Keenable
    • You.com
    • Exa
    • +2 more

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