Explain why an account's score jumped

When an account passes your score threshold, it pulls the last month of news and AIMEE explains which signals moved the score, the likely "why now", who to contact and the first message angle.

Use this workflowHow it works

4 stepsWhen a score passes

The workflow diagram

Explain why an account's score jumped: workflow diagramThe 4 steps of this workflow, from its trigger to the final step.When an account's score passes your threshold. Scores, schedules and toolsBWWHENTRIGGERWhen an account's scorepasses your thresholdScores, schedules and toolsLast month's news. Paid per resultDATHENLast month's newsPaid per resultExplain the jump. AIMEEAITHENExplain the jumpAIMEESave the story on the account. Audiences and recordsBWTHENSave the story on theaccountAudiences and recordsPost it to Slack. IntegrationsINTHENPost it to SlackIntegrationsThis path stops here
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When an account passes your score threshold, it pulls the last month of news and AIMEE explains which signals moved the score, the likely "why now", who to contact and the first message angle.

Why it works. A score alone does not tell a rep what to say, and the story behind it does.

Nothing is sent to buyers.

How it works

It starts: When an account's score passes your threshold.

  1. 1

    Last month's news

    Looks for company news, hiring, funding and technology changes.

  2. 2

    Explain the jump

    AIMEE researches the company or person and returns what she found.

  3. 3

    Save the story on the account

    Saves what was found onto the record.

  4. 4

    Post it to Slack

    Posts a message to your team chat.

What you need

  • Workflow Wallet funds for paid lookups
  • AIMEE in your BrandWell plan
  • A Slack channel

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.27 typical per 100 companies, up to $1.75

Free sources run first when they can answer. You see a price before anything paid runs. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Last month's news

    • TinyFish
    • AnyAPI
    • Serper
    • Search1API
    • Akta by Wokelo

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