Blog Automation: How to Save Time & Money and Grow Your Business

Writing blog posts manually is a grind. Coming up with ideas, drafting content, editing, and scheduling — it all takes way too much time.

And if you’re a busy marketer or blogger, keeping up with a consistent posting schedule can feel impossible.

On average, bloggers are publishing 1200+ words per blog post and it’s taking them 4 hours and 10 minutes to manually write each piece.

But thanks to automation, you can now 10x your content creation, schedule posts effortlessly, and keep your blog running like a well-oiled machine — without sacrificing quality.

In this post, we’ll break down how blog automation works, the best tools to use, and how to make it work for you so you can spend less time writing and more time growing your brand.

What is Blog Automation?

Blog automation is the process of using software tools to automate the repetitive, day-to-day tasks associated with running a blog.

Automation allows bloggers to focus on brainstorming ideas rather than manually completing mundane tasks such as scheduling posts or responding to comments.

Some of the tasks you can automate include:

• Curating blog posts from different sources
• Writing blog posts, articles, and ebooks
• Optimizing website copy
• Publishing content on WordPress blogs and social media channels
• Sending scheduled newsletters automatically
• Collecting customer feedback via surveys
• Running A/B tests on landing pages
• Analyzing data from multiple outlets
• Monitoring competitors’ activity online

All these tasks are made easier with AI while improving efficiency across all areas related to digital campaigns.

Types of Blog Automation Tools

What are the top tools you can use to streamline your blog processes:

• CMS systems: WordPress, Joomla, HubSpot
• Email marketing platforms: MailChimp, MailerLite, Kit 
• Blog writing tools: BrandWell, ChatGPT, Grammarly
• Web analytics tools: Google Analytics, Kissmetrics, Hotjar
• SEO plugins: Yoast, Rank Math, Schema Pro
• Social media management tools: Hootsuite, Buffer, Sprout Social

These are just a few of the many content automation tools available that allow savvy marketers to complete digital marketing tasks with minimal effort.

8 Benefits of Automating Your Blogging Processes

If you’re still doing everything manually, you’re working way harder than you need to.

Blog automation takes the repetitive tasks off your plate so you can focus on what actually moves the needle — growing your audience, engaging with readers, and scaling your business.

Here’s why blog automation can be a game-changer:

1. Saves You a Ton of Time (and Money!)

Let’s be real — writing, editing, formatting, and scheduling posts can be a pain.

With automation, you can streamline everything from generating content ideas to publishing posts. That means less time glued to your screen and more time for the big-picture stuff.

Plus, by cutting down on manual labor, you can save money on outsourcing content creation and management.

2. Keeps Your Content Flowing Consistently

Consistency is key if you want to grow a blog, but life gets busy.

Scheduling tools and AI-powered writing assistants help you stick to a content calendar without scrambling to write at the last minute.

No more “Oops, I forgot to publish a post this week” moments.

3. Boosts Your SEO Without the Extra Work

Search engines love fresh, high-quality content. The more you post (without sacrificing quality), the better your chances of ranking higher.

Automation tools can help optimize your posts for SEO — from keyword research to internal linking — so you get more traffic with less effort.

4. Reduces Writer’s Block

Staring at a blank page is the worst. AI-powered writing tools can generate ideas, suggest outlines, or even draft sections of your post to get you started.

No more struggling to find the right words — just tweak and refine instead of starting from scratch.

Check out this comprehensive guide on how to overcome writer’s block.

5. Improves Quality Control

Automation doesn’t just save time — it can actually make your content better.

With built-in grammar checkers, readability analyzers, and plagiarism detectors, blog generation tools like BrandWell ensure every post is polished and professional before it goes live.

Plus, automated workflows help maintain consistency in tone, style, and formatting.

6. Frees You Up for More Important Tasks

Instead of getting stuck writing and rewriting, automation lets you spend more time on strategy, networking, and monetization.

Whether that means promoting your blog, engaging with readers, or launching new products, you’ll finally have time for the things that matter most.

7. Expands Your Reach and Engagement

The more consistent and optimized your content, the more people it will reach.

Automation tools can help you distribute your posts across multiple platforms, schedule social media shares, and even engage with readers through automated replies and follow-ups.

This keeps your audience engaged and brings in more traffic, leads, and followers — without extra manual effort.

8. Helps You Scale Your Blog Faster

Want to publish more content in less time? Automation makes it possible.

With a powerful publishing tool like BrandWell, you can schedule weeks (or even months) of content in advance, repurpose old posts, and focus on growing your blog instead of just maintaining it.

Bottom line: Blog automation isn’t about replacing creativity — it’s about making your workflow more efficient so you can focus on what you do best. By automating the repetitive parts of blogging, you’ll save time, stay consistent, and grow faster — without burning out.

So how does content automation work?

Levels of Blog Automation

Not all blog automation is the same. Depending on your goals, workflow, and comfort level with automation, you can choose how much control you want to keep.

Let’s break it down into three levels: light, medium, and heavy automation — and what each one looks like in action.

1. Light Automation: The Helping Hand

This is for bloggers and marketers who still want to be hands-on but use automation to handle small, repetitive tasks.

You’re still doing most of the writing and strategy yourself, but you’re leveraging tools to make things easier.

Examples of light automation:

• Using Grammarly or Hemingway Editor to check grammar and readability
• Scheduling posts in advance with WordPress, Buffer, or Hootsuite
• Setting up Google Alerts to get content ideas automatically
• Using Canva templates to quickly create blog graphics

This level of automation helps you save time without losing creative control.

2. Medium Automation: The Co-Pilot Approach

At this stage, automation is doing more of the heavy lifting, but you’re still actively involved in key parts of content creation and strategy.

This is ideal if you want to scale your blog but still ensure quality and personalization.

Examples of medium automation:

• Using AI writing tools like ChatGPT to draft content, which you then refine
• Automating social media posts and repurposing content using Zapier or Missinglettr
• Implementing content calendar automation to plan and schedule posts months in advance
• Setting up automated email sequences for blog subscribers via Kit or Mailchimp

This approach balances efficiency and customization, helping you post more frequently without losing your personal touch.

3. Heavy Automation: The Set-It-and-Forget-It Mode

Here, automation runs most of your blog’s operations, with minimal human intervention.

This level works best for large content-driven businesses, affiliate sites, or marketers focused on high-volume publishing.

Examples of heavy automation:

• Using AI-powered content generators like BrandWell to write full blog posts with little to no editing
• Automating content curation and syndication using tools like Curata or Scoop.it
• Setting up full SEO automation with tools like Clearscope
• Using AI-driven chatbots to engage with readers and answer common questions

For example, BrandWell can generate long-form content based on keywords entered into the system – taking away the need for manual writing completely.

With this level of automation, you can scale content production massively, but you might sacrifice some originality and human touch if you’re not careful.

Learn the secrets to “humanizing” AI content.

So which level of automation is right for you?

It all depends on your goals.

If you’re a solo blogger, light to medium automation might be the best fit to save time while keeping quality high.

If you’re running a high-traffic blog or niche site, heavy automation can help you scale.

The key is finding the right balance so automation works for you — not against you.

Real Examples of Automated Blogs

Now let me show you some real examples of blog automation in action.

The Associated Press

The AP uses a system called Automated Insights to generate sports and financial news articles. The system uses natural language generation to turn data and statistics into readable news stories like this:

Since partnering with Automated Insights, The AP has increased its earnings reports per quarter from 300 to 3,700 articles.

Bloomberg

Bloomberg employs an automated blogging system called Cyborg to quickly generate market updates and financial news based on real-time data. The company has also developed its own GPT-3 model that can assess whether headlines are bullish or bearish for investors as well as suggest headlines based on a short blurb like the one below:

The Washington Post

The Washington Post used Heliograf to create stories for the 2016 Rio Olympics and has now expanded to cover election results, crime, real estate, and financial announcements. Here’s how these AI updates looked on Twitter:

Forbes

Forbes utilizes an automated content creation platform called Bertie to assist its writers in generating draft articles and headline ideas. While not entirely automated, it helps with content suggestions and streamlining the writing process.

Reuters

Reuters employs an AI-powered system called Lynx Insight to write brief news stories, particularly in areas such as corporate earnings reports.

The Guardian

Guardian Australia publishes news stories written an automated system called ReporterMate. The bot takes a dataset and a story template and turns it into a news story with minimal human intervention.

Buzzfeed

Buzzfeed announced that it was using OpenAI’s ChatGPT to create content, including its highly popular quizzes and travel guides. This has led to a 200% increase in its stock prices.

Weather.com

The Weather Company, which includes Weather.com and The Weather Channel, is powered by IBM’s forecasting engine that uses AI to integrate input from nearly 100 forecast models around the world — making it easy for users to access the latest weather information.

Flipboard

Flipboard employs automated algorithms to curate personalized news feeds for its users, based on their interests and reading habits.

Google News

News aggregation websites aggregate news articles from various sources using automation to provide users with a comprehensive overview of current events.

BrandWell

Our blog at BrandWell has close to 900 articles that are 80-90% written by AI and 10-20% humanly optimized. These include blog posts, case studies, quarterly reports, product announcements, and industry news — and every single one started as an AI-written draft, including what you’re reading right now. 🤯 (Want to scale your content like us? Find out how.)

These examples demonstrate the diverse applications of automation in the blogging and news worlds.

It’s important to note that while these blogs use automation to some extent, they often combine it with human curation and editing to maintain quality and accuracy.

Automated blogs are powerful tools, but they still rely on human oversight to ensure that the content meets professional standards and remains ethically sound.

How Can You Automate Your Blog Content?

In this step-by-step guide, I will show you how to automate different aspects of your blog like writing content, creating images and videos, optimizing content, and scheduling your posts.

First, let’s focus on the meat of your blog: the written text.

You can use automation in two ways: 1) write original blog articles, and 2) repurpose old material. 

1. Write Blog Articles with AI

AI writing tools like BrandWell are great for finding content ideas that you want to write about on your blog. These platforms provide a convenient way to search through thousands of high-ranking sources online and identify interesting stories that can be employed as references or inspiration for your blog post.

All you have to do is input the keywords you want to rank for and let the software write your blog post.

In less than 10 minutes, BrandWell will have your 3,000-word blog post ready for editing!

At this stage, all you have to do is personalize your draft with E-E-A-T insights, add some multimedia elements like images or videos (which we’ll get to later), and close with a powerful CTA.

BrandWell even has its own keyword research tool inside the app that can help you find hundreds of long-tail phrases and turn them into content clusters — important for building topical authority.

Since BrandWell has a built-in plagiarism checker, you’ll never have to worry about poor quality or duplicate content.

Plus, the app allows you to automatically publish curated articles directly to your WordPress blogs with just a few clicks.

2. Repurpose Existing Material

Repurposing existing material is another way to produce automated content without starting from scratch.

Repurposing means transforming an old post into a new format — like turning a blog post into a video script or creating an infographic from key points in your long-form article.

For example, if you wrote an article last year about how artificial intelligence is revolutionizing marketing strategies, consider creating a short video this year discussing the same topic with updated statistics and insights from industry experts.

Or you can take that high-performing article, enter its URL into the BrandWell app, and get a fresh blog post based on that.

Here are some of the ways you can repurpose your content with BrandWell:

Automating blog writing can be an efficient way to conserve effort and time, and with the right tool, you can still maintain a good standard of quality while creating content at scale.

Best practices for automating content generation:

Focus on quality: Prioritize creating high-quality content that offers value to your readers. Search engines favor content that is informative, well-researched, and provides solutions to users’ queries.

Always edit and personalize AI-generated content: AI can provide a strong starting point, but refining it ensures your content is unique and engaging. Human creativity and insight are essential for producing truly valuable blog posts.

Write for your audience: Understand your target audience and write content that addresses their needs and interests. Tailor your writing style and language to resonate with your readers.

Use long-form content: Long-form content (1,500 words or more) tends to perform better in search engine rankings. It allows you to cover topics comprehensively and provides more opportunities to target relevant keywords naturally.

Maintain your brand voice: By refining drafts before publishing, you can ensure that AI-generated content reflects your brand’s tone, style, and messaging.

Set up automated reminders to review scheduled posts: Ensure scheduled content remains relevant by periodically reviewing and updating posts before they go live.

Automating Image Creation

Now content is not just about written text. Good content must have visuals!

People are naturally attracted to pictures — 65% of humans are visual learners.

Adding images to your blog post will increase its chances of catching your reader’s attention and enticing them to read further.

Thanks to artificial intelligence, you can now automate image generation too!

Some of the popular AI image generators today are DALL-E, Midjourney, Adobe Firefly, Stable Diffusion, Canva Magic Media, FLUX, and DreamStudio.

Here’s an example of an image that DALL-E 3 created from my simple prompt “a cozy living room with a fireplace and cat sleeping on the rug“:

Automating image creation can save time and resources while maintaining visual consistency and quality.

Best practices for automating image creation:

Define image templates: Create a set of image templates that align with your brand guidelines and visual identity. These templates should have fixed elements, such as logo placement, color schemes, and fonts, ensuring consistency across all automated images.

Use AI design tools: Choose design tools that offer automation features, like Adobe Photoshop with actions, or web-based platforms like Canva that allow you to create templates and apply them to multiple images effortlessly.

Dynamic data integration: Use automation tools that can dynamically incorporate data into your images. For example, if you create social media graphics for blog posts, you can automate the process of adding post titles, author names, or dates.

Batch processing: Automate image creation by using batch processing. This allows you to apply the same design elements to multiple images simultaneously, saving time and effort.

Data-driven infographics: For data-heavy visuals like infographics, use tools that can automatically convert raw data into visually appealing graphs and charts. This ensures accuracy and consistency in data representation.

Responsive design: If your images will be used across different platforms and devices, ensure they are created with responsive design principles. This way, they’ll adapt well to various screen sizes and orientations.

Image resizing: Implement automation to generate image variants of different sizes for various purposes, such as social media thumbnails, blog post featured images, and header banners.

Image naming conventions: Establish a clear and organized naming convention for your automated images. This makes it easy to search, identify, and manage them in your image library.

Cloud storage integration: Connect your automation tools with cloud storage platforms like Google Drive or Dropbox to store and manage your automated images efficiently.

Backup and version control: Maintain backups of your image templates and regularly update them as your branding evolves. Consider using version control systems to track changes and revert to previous iterations if needed.

Human oversight: While automation is beneficial, it’s essential to have human oversight for critical visual assets. Designers should review and approve automated image outputs to ensure they align with the brand’s aesthetics and messaging.

Keep in mind that while automation can handle repetitive tasks, the human touch and creativity are still essential for creating exceptional visual content.

Original graphics are top performers for marketers, making them worth the investment. Source: Venngage

Automating Video Creation

91% of consumers want to see more video content from brands. But video creation can take up to several hours or days, depending on the video’s length and the presentation’s complexity.

Fortunately, you can now create amazing videos within minutes — thanks to AI video generators.

By automating video editing, text-to-speech, and animation, AI accelerates the video creation process, saving valuable time for content creators.

Traditional video production can be expensive, requiring skilled professionals and costly equipment. AI video generators reduce your costs by automating many aspects, making video creation more accessible for businesses with limited budgets.

AI-generated videos can also include features like closed captions or sign language interpretation, making content more accessible to those with disabilities.

Watch this short clip created by Runway AI:

Best practices for automating video creation:

Define video templates: Create a library of video templates with standardized intros, outros, text overlays, and other design elements that align with your brand. This ensures consistent branding across all automated videos.

Choose the right video generators: Select video creation tools that offer automation features and align with your specific needs. Look for platforms that provide templates, animations, and easy customization options. Some of the popular AI video generators on the market are Pictory, Synthesia, Descript, InVideo, Veed.io, and Synthesys.

Automate video editing: Use video editing software that supports batch processing, enabling you to apply the same edits, transitions, and effects to multiple video clips simultaneously. These tools can automatically compile video footage, add subtitles, and even suggest visual enhancements based on the content.

Automate video rendering: Use cloud-based rendering services to automate the rendering process, especially for longer or high-resolution videos. This helps save time and ensures a smooth workflow.

Use stock media libraries: Integrate access to stock media libraries with your video creation platform. This allows you to easily include high-quality images, videos, and music to enhance your videos.

Script and voiceover automation: Use text-to-speech technology to automate voiceovers for certain types of videos. However, be mindful of the voice quality and tone, as it should align with your brand’s personality.

Mobile-friendly design: As mobile video consumption continues to grow, ensure that your automated videos are optimized for various screen sizes and orientations.

Optimize video descriptions: Including relevant keywords in your video titles, descriptions, and tags. Don’t forget to add subtitles for your hearing-impaired readers, it could be easily done using a subtitle generator.

Remember that while automation can significantly streamline video creation, it is not a substitute for creative input and human oversight. Designers and content creators should still play an essential role in conceptualizing, strategizing, and reviewing video content to ensure it resonates with the audience and achieves the desired objectives.

Source: Oberlo

Automating Blog SEO

Optimizing your latest and existing blog posts is a must if you’re looking to expand the reach and exposure of your content.

Researching keywords and phrases to target is the first step in this process. Keywords are terms that people use when searching for content online, so it’s important to choose ones that accurately reflect the topics of your blog posts.

Keyword research tools like Google AdWords can help you find relevant terms with high search volume. Once you have identified some suitable keywords, incorporate them into your post titles and meta descriptions as well as throughout the body text of your post.

Your title should be concise yet attention-grabbing. Include one or two of the main keywords you identified earlier to give readers an idea of what they can expect from reading your post.

The meta description should provide a brief overview of what’s covered in the article while incorporating some additional related keywords. Try not to exceed 160 characters since longer descriptions may get cut off on search engine results pages (SERPs).

If you’re writing your blog post with BrandWell, you will see all these optimization elements on the sidebar which serves as your SEO checklist while you’re fine-tuning your article.

Best practices for blog optimization:

Strategic keyword placement: Incorporate your target keywords strategically throughout your content. Place them in the title, headings, subheadings, introduction, conclusion, and naturally within the body of the article.

Use LSI keywords: Include Latent Semantic Indexing (LSI) keywords, which are related terms and synonyms of your main keyword. This signals to search engines that your content is comprehensive and relevant to the topic.

Internal linking: Include internal links to other relevant pages on your website. This helps search engines understand your site’s structure and improves user navigation.

External linking: When appropriate, link to authoritative external sources that support and enhance your content. It signals to search engines that you are providing valuable information.

Regular updates: Keep your content fresh by updating and republishing older articles with new information or insights. Search engines tend to favor up-to-date content.

User engagement: Encourage user engagement through comments, social sharing buttons, and interactive elements. User engagement is a positive signal for search engines.

Remember, SEO is an ongoing process so continually optimize and refine your content to stay ahead of the competition.

Automating Posting Schedules

Maintaining a regular publishing pattern is an essential element of any successful content marketing strategy. Blog automation and social media automation can help ensure you consistently publish fresh content for your readers.

Here are some tips on how can you automate your posting schedules.

Set Up an Editorial Calendar

An editorial calendar helps you plan out the topics and frequency of your posts in advance. This ensures that you have enough time to create quality content as well as avoid duplication or gaps in coverage.

To get started, simply create a spreadsheet with columns for post titles, dates scheduled, authors, and distribution channels.

Publish Social Media Posts on Multiple Channels Simultaneously

Social media automation through tools like Hootsuite or Buffer makes it simpler to manage numerous accounts and publish social media posts simultaneously.

These apps allow you to set up a library of pre-scheduled social media posts so that they go live at designated times without the need for human intervention.

They also provide analytics data so that you can track performance over time and refine your strategy accordingly.

Take Advantage of Free Plugins

For WordPress posts, there are a host of automation options that can help streamline the posting process right from the WP dashboard. Here are some of the most popular plugins for automating content creation.

• Jetpack’s Publicize: Automatically publishes new posts on social media platforms.
• WP Scheduled Posts: This allows precise timing for publishing your latest blog posts.
• Revive Old Post: randomly refreshes older content from the archives to engage readers.

Thanks to content automation software, marketers can save valuable time while ensuring consistent high-quality output across all channels – essential ingredients for blogging success.

FAQs on Blog Automation

How do I automate blog posts?

To automate blog posts, use blog automation tools like BrandWell and ChatGPT for AI-generated content. Schedule posts with WordPress automation plugins, Zapier, or Buffer. You can also integrate RSS feeds, Google Docs auto-publishing, and AI-generated summaries for a fully automated workflow.

What is a blog automation system?

A blog automation system uses AI and workflow automation to handle content creation, formatting, publishing, and promotion. It often includes AI writing tools, auto-schedulers, RSS feeds, and email marketing automation to streamline the blogging process.

How do I automate website content with blog automation?

To automate website content:

1. AI content tools generate and format blog posts.
2. Auto-publishing software schedules and posts content.
3. RSS feeds & API integrations pull fresh content dynamically.
4. AI chatbots & assistants update FAQs and user queries.
5. Social media automation shares new content instantly.

How to get 1,000 views per day on a blog with blog automation?

To drive 1,000 daily blog views using blog automation:

• SEO-optimize content with keyword research and internal linking.
• Automate social media posting with tools like Buffer or Hootsuite.
• Leverage email automation to nurture and retarget readers.
• Use AI-powered Pinterest & YouTube content to drive extra traffic.
• Publish consistently with AI & scheduling tools for long-term growth.

Conclusion

Nearly 90% of marketing agencies believe their automation strategy has been successful, and 51% of marketing influencers consider content marketing to be the most effective implementation of marketing automation technology.

If you have been struggling to keep up with your blogging calendar, automation could be the answer.

There are many content automation platforms to choose from, and your goal is to find one that fills in the gaps in your content creation process.

If you want to speed up blog writing without worrying about plagiarism, grammatical errors, or bad syntax, then BrandWell is a worthy investment.

With BrandWell, you can generate a long-form blog post within minutes, which can boost your productivity by up to 25x  and significantly streamline your processes.

BrandWell automates your entire blogging process, including:

• Keyword research and topic clustering
• Market research
• Blog writing
• Metadata generation
• Topic reports and content briefs
• NLP optimization
• Auto generation of table of contents, click-to-tweet links, and takeaway boxes
• Internal and external links
• Plagiarism scan
• AI detection
• Optimization audits
• Publishing directly to WordPress or Shopify

With the right strategy in place, automating your blog content will help maximize the visibility of your blog articles while increasing engagement.