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Current product context, September 2026: BrandWell now combines content, buyer intent, website audiences, and execution in complete growth automation software. RankWell supports the content workflow, and AIMEE is the agent-powered desktop app that helps complete work through connected tools. MarketPulse intent data starts at $250/month; other capabilities and usage depend on the selected package. Explore the current content workflow or see a demand scan and demo.
Did you know that 85% of marketers are now using AI for content writing?
That’s a huge leap from just 33% last year.
Artificial intelligence is no longer a futuristic concept. It’s here, it’s now, and marketers are using it not just for keyword research and email marketing but for creative tasks like article writing and image generation.
But is AI content writing worth it?
With new AI content writing tools popping up every month, you may be wondering if these innovations can truly deliver high-quality results. You may also be worrying about their impact on the job market.
In this blog post, we will analyze the pros and cons of using AI-generated content for your projects as well as strategies on how human writers can monetize their skills in this domain.
Let’s find out if AI is right for you.
Table Of Contents:
- Is AI Content Writing Worth It?
- What Makes AI Content Writing Tools Worth It?
- What Are the Disadvantages of AI Content?
- What Does Google Say About AI Content?
- How to Make Money With AI Writing
- Find Freelance Opportunities
- Look for Blog Writing Jobs
- Sell Pre-Written Content Packs
- Create Social Media Content
- Affiliate Marketing
- Become an Expert in AI Tools
- FAQs – Is AI Content Writing Worth It?
- Should I use AI to write articles?
- Is AI going to replace content writers?
- How does AI help content writing?
- Conclusion
Is AI Content Writing Worth It?
Absolutely! In terms of speed, cost efficiency, consistency, and scalability, no human can match the power of artificial intelligence. In my experience, AI tools can write even better than many human writers I’ve interviewed in the past.
AI content tools use natural language processing (NLP) algorithms to generate written content automatically. These tools can be used to create blog posts, social media captions, product descriptions, and even entire websites.
Most AI writers need a prompt to generate content. A prompt is a sentence or series of sentences that tells the AI how you want it to write your articles. BrandWell’s RankWell is one of the few content writers that do not require a prompt, just enter your keyword and it will generate a 2,000-word blog post in under 5 minutes.
What Makes AI Content Writing Tools Worth It?
If you run a marketing agency, you know that producing (and scaling) content can be difficult. You need an army of writers to get the job done. And even if you have a team of super writers, it still takes around four hours to write just a single blog post.
AI writing solves all these problems. Here are some of the reasons why AI content writing is worth it for your business.
Speed: AI can churn out content much faster than humans, allowing you to publish more content in less time. This can be especially beneficial for businesses or individuals who need to create a lot of content regularly.
Cost Efficiency: In some cases, using AI content writers can be cheaper than hiring human writers, especially for bulk content generation or repetitive tasks.
Overcome writer’s block: AI can help you generate ideas and smash through creative roadblocks by suggesting different angles and approaches to your topic.
Improved SEO: Some AI tools can help you optimize your content for search engines by suggesting relevant keywords and improving readability.
Consistency: AI can maintain consistency in tone, style, and formatting across different pieces of content, which is crucial for branding and messaging.
Scalability: AI allows for easy scalability, enabling you to generate large volumes of content efficiently. Take BrandWell for example, this brand growth tool can generate hundreds of blog posts through bulk keyword uploads. You can feed the AI your .csv file containing up to 100 keywords and it will write a long-form blog post for each one of them.
Use RankWell within BrandWell to prepare and review content for this workflow. Add reliable sources and your own expertise, check the finished draft, and connect the approved work to the next step in your growth process.
It’s important to note that while AI content writing tools can generate text that appears human-written, it lacks true understanding, creativity, and intentionality.
AI generates text based solely on statistical patterns learned from data and lacks consciousness or awareness. Therefore, the quality and coherence of the generated content may vary depending on factors such as the quality of the training data, the complexity of the task, and the capabilities of the AI model.
What Are the Disadvantages of AI Content?
- Lack of human touch: The biggest disadvantage of using AI-generated content is it usually lacks creativity and emotional intelligence. It can also be challenging for an algorithm to detect sarcasm, humor, and other language cues which are important elements in copywriting. While AI writing software can generate grammatically correct sentences based on given inputs, it may not always capture the emotions required to make a piece truly engaging or relatable.
- Ethical concerns: The use of artificial intelligence in creating written material raises questions about authenticity and plagiarism. Since AI tools rely heavily on existing data sources, there’s a risk that they might unintentionally reproduce similar phrases or ideas without proper attribution which could lead to copyright issues.
- Limited understanding of context: AI content generators may struggle with highly specialized subjects due to limited training data available in those areas.
- Lack of cultural sensitivity: AI writing tools might not be aware of cultural nuances or sensitivities, which could lead to the creation of inappropriate content.
While some may argue that nothing beats good old-fashioned human writers, AI content generators have proven to be a valuable tool for businesses looking to scale content. AI and human skills can be a powerful combination when used properly.
What Does Google Say About AI Content?
One of the primary concerns of marketers and SEOs with AI content writing is how Google will regulate these pieces.
Does AI content rank in Google?
Here are a few excerpts from Google’s announcement about AI content last February 2023:
“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years.
Using automation, including AI, to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.
However, not all use of automation, including AI generation, is spam.
Those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating E-E-A-T qualities.
If AI content is useful, helpful, original, and satisfies aspects of E-E-A-T, it might do well in Search. If it doesn’t, it might not.“
Now what is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a concept used by Google to evaluate the quality and credibility of your content.
If you want your blog or website to rank, then your content should focus on E-E-A-T.
This underscores the importance of AI content optimization.
An AI draft cannot supply first-hand experience on its own. Add your own evidence and expertise, verify sources, and edit for the reader. Detector scores are not a measure of search quality or a guarantee of rankings.
How to Make Money With AI Writing
For writers who are worried about losing their jobs to robots, there are many ways to use these powerful tools to generate income. Here are some strategies on how to make money with AI writing.
Find Freelance Opportunities
The most lucrative way to make money with AI content creation is by offering your services as a freelance. Many clients are looking for skilled writers who can use artificial intelligence technology to create engaging and informative articles at scale.
You can start by reaching out to local businesses or searching online platforms like Upwork or Fiverr where people often look for freelance writers. Offer your expertise in creating quality content quickly and efficiently using advanced AI content generators.
Look for Blog Writing Jobs
Many companies require regular blog updates for their websites but may not have the time or resources to produce consistent, high-quality posts themselves. This presents an opportunity for you as an AI writer: offer to write content using cutting-edge AI writing software. By doing so, you’ll be able to deliver well-researched and relevant content on a variety of topics while saving your clients time.
Sell Pre-Written Content Packs
You can also leverage AI writing software to produce pre-written content packs that cater to specific niches or industries. These packs typically include several pieces of relevant content such as blog posts, social media updates, and email templates that customers can purchase and adapt for their own needs.
- Create an inventory of niche-specific content packs using an efficient AI tool.
- Promote your offerings on platforms like Fiverr or Gumroad where potential buyers search for ready-made solutions.
- Maintain a strong online presence and showcase your expertise in the field to attract more clients.
Create Social Media Content
Social media platforms are a crucial part of any marketing strategy today. Offer your services as an expert in creating eye-catching social media posts using AI-powered copywriting tools. These programs can generate compelling headlines, captions, and other short-form text designed specifically for sharing across various channels like Facebook, Twitter, and Instagram, helping businesses grow their online presence effectively.
Affiliate Marketing
Another way to make money by writing content is through affiliate marketing. Many popular AI content generators offer affiliate programs that allow you to earn commissions on sales made through your referral links. To succeed in this approach:
- Create valuable resources such as tutorials, reviews, and comparisons showcasing the benefits of these products.
- Share your insights on social media platforms and relevant forums where potential customers are likely searching for AI content solutions.
Making money with AI writing requires creativity and persistence but offers numerous opportunities for those willing to embrace the technology.
Become an Expert in AI Tools
To be able to offer writing services, you have to master AI writing tools. Learn how these apps work, how to create a great prompt, and how to edit and optimize AI-generated content. Check out this guide on how to find the best AI writing tool for your needs.
Freelancers are jumping on the AI writing bandwagon, taking advantage of its potential to earn more in today’s cutthroat digital marketing space. By harnessing the power of AI writing tools, you’ll be able to provide valuable services while saving time and effort – ultimately increasing your earning potential.
FAQs – Is AI Content Writing Worth It?
Should I use AI to write articles?
You can use AI to write articles if you need quick drafts or assistance with research. While technology has improved significantly in recent years, combining human expertise with AI tools is still the best way to achieve better outcomes.
Is AI going to replace content writers?
No, while AI can assist in creating drafts and generating ideas more quickly than humans alone, it lacks the nuanced understanding of language that skilled writers possess. AI will not completely replace human writers but augment their capabilities by streamlining repetitive tasks and enhancing productivity.
How does AI help content writing?
AI helps in several ways, including:
- Idea generation through data analysis.
- Blog outlining.
- Drafting initial versions of an article.
- Optimizing headlines for SEO purposes.
- Checking grammar and spelling errors.
- Automating social media posts.
- Translating text into multiple languages.
- Summarizing long-form articles into briefs or snippets.
Conclusion
So, is AI content writing worth it?
It’s definitely worth considering writing content with AI. You’ll be able to overcome writer’s block, research any topic within seconds, and create content faster than ever before.
The revenue potential is simply too great to pass up. And with your creativity and expertise complementing these AI writing tools, you won’t have to worry if AI will completely replace human writers.
While there are some disadvantages to using AI for content creation, such as the lack of personal touch, humanizing the content can help overcome these challenges.
If you’re still wondering if AI content writing is worth it, give BrandWell a try. This powerful content marketing automation platform will never disappoint.
Explore BrandWell and request a demo
BrandWell’s current workflow
RankWell is the content workflow within BrandWell’s complete growth automation software. The current Content Hub organizes articles, strategy, queue, and calendar work. The editor brings together the article, search preview, SEO recommendations, NLP, media, sources, and history.
Define the reader and purpose, bring reliable sources and original examples, then review the draft for accuracy and usefulness. Use the search preview and recommendations to improve the finished page. A score or generated draft is a starting point for review, not a promise of rankings or conversions.
Written by
Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.
