Find lookalikes of your best customers

For each of your best customers, finds similar companies, keeps the ones that fit your ICP, fills in their details and finds the people you sell to.

Use this workflowHow it works

8 stepsWeekly

The workflow diagram

Find lookalikes of your best customers: workflow diagramThe 8 steps of this workflow, from its trigger to the final step.Every Monday, for each of your best customers. Scores, schedules and toolsBWWHENTRIGGEREvery Monday, for each ofyour best customersScores, schedules and toolsFind similar companies. Paid per resultDATHENFind similar companiesPaid per resultSave each lookalike. Audiences and recordsBWTHENSave each lookalikeAudiences and recordsFits your ICP?Fits your ICP?Fill company details. Paid per resultDATHENFill company detailsPaid per resultAlready researching your topic?Alreadyresearching your…Mark as in market. Audiences and recordsBWTHENMark as in marketAudiences and recordsFind the people you sell to. Paid per resultDATHENFind the people you selltoPaid per resultSave them as contacts. Audiences and recordsBWTHENSave them as contactsAudiences and recordsThis path stops hereThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

For each of your best customers, finds similar companies, keeps the ones that fit your ICP, fills in their details and finds the people you sell to. Lookalikes already researching your topic are marked as in market.

Why it works. Companies that look like your best customers convert like them, and starting from real wins beats a guessed target list.

Nothing is sent, so nothing waits for approval.

How it works

It starts: Every Monday, for each of your best customers, or when you add a new best customer.

  1. 1

    Find similar companies

    Runs a BrandWell data job and returns the result.

  2. 2

    Save each lookalike

    Saves the people to an audience you can use anywhere.

  3. 3

    Fits your ICP?

    If yes, it goes on to "Fill company details". If no, it stops for that person.

  4. 4

    Fill company details

    Adds company details such as size, industry and website.

  5. 5

    Already researching your topic?

    If yes, it goes on to "Mark as in market". If no, it goes on to "Find the people you sell to".

  6. 6

    Mark as in market

    Saves what was found onto the record.

  7. 7

    Find the people you sell to

    Finds the right people at each company.

  8. 8

    Save them as contacts

    Saves the people to an audience you can use anywhere.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • An audience of your customers
  • A saved ideal customer profile
  • A MarketPulse topic

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$1.45 typical per 100 lookalike companies with the unlimited Lead Database, up to $15.73

$1.54 otherwise, per 100 lookalike companies, up to $16.19

Priced for one person per company. Each extra person typically adds about $0.02 per 100 lookalike companies, and up to $2.00 if the Lead Database supplies every contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Find similar companies

    • Tomba

  • Fill company details

    • LeadFuze
    • Dropleads
    • The Companies API
    • Hunter
    • Tomba
    • Icypeas
    • Sumble
    • CompanyEnrich

  • Find the people you sell to

    • Dropleads
    • LeadsForge
    • QuickEnrich
    • LeadFuze
    • Icypeas
    • LeadMagic
    • Hunter

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