Find companies using a competitor's tool

Finds companies that run a competitor's tool, keeps the ones that fit your ICP and are not already on your list, and saves the people you sell to there.

Use this workflowHow it works

6 stepsWeekly

The workflow diagram

Find companies using a competitor's tool: workflow diagramThe 6 steps of this workflow, from its trigger to the final step.Every Wednesday at 6:00 AM. Scores, schedules and toolsBWWHENTRIGGEREvery Wednesday at 6:00AMScores, schedules and toolsFind companies using the tool. Paid per resultDATHENFind companies using thetoolPaid per resultAlready on your list?Already on yourlist?Fits your ICP?Fits your ICP?Save the company. Audiences and recordsBWTHENSave the companyAudiences and recordsFind the people you sell to. Paid per resultDATHENFind the people you selltoPaid per resultSave them as contacts. Audiences and recordsBWTHENSave them as contactsAudiences and recordsThis path stops hereThis path stops hereThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Finds companies that run a competitor's tool, keeps the ones that fit your ICP and are not already on your list, and saves the people you sell to there.

Why it works. Companies already paying for a competitor have budget and a known problem, so a better offer lands with people who understand it.

Nothing is sent, so nothing waits for approval.

How it works

It starts: Every Wednesday at 6:00 AM, or run it now.

  1. 1

    Find companies using the tool

    Runs a BrandWell data job and returns the result.

  2. 2

    Already on your list?

    If yes, it stops for that person. If no, it goes on to "Fits your ICP?".

  3. 3

    Fits your ICP?

    If yes, it goes on to "Save the company". If no, it stops for that person.

  4. 4

    Save the company

    Saves the people to an audience you can use anywhere.

  5. 5

    Find the people you sell to

    Finds the right people at each company.

  6. 6

    Save them as contacts

    Saves the people to an audience you can use anywhere.

What you need

  • Workflow Wallet funds for paid lookups
  • MarketPulse in your BrandWell plan
  • A saved ideal customer profile
  • Your competitors

What it costs

Lead Database contacts are included on the all-in-one, Lead Database and MarketPulse Growth and Scale plans. Without one they are $0.02 each from your Workflow Wallet.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • The lower estimate applies with the unlimited Lead Database. Included data remains subject to the applicable plan allowance and fair use.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.20 typical per 100 companies with the unlimited Lead Database, up to $4.79

$0.28 otherwise, per 100 companies, up to $5.02

Priced for one person per company. Each extra person typically adds about $0.02 per 100 companies, and up to $2.00 if the Lead Database supplies every contact.

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Find companies using the tool

    • Wiza

  • Find the people you sell to

    • Dropleads
    • LeadsForge
    • QuickEnrich
    • LeadFuze
    • Icypeas
    • LeadMagic
    • Hunter

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