Score contacts by email confidence

Each week, verifies every contact in an audience and sets an email confidence of high, medium or low.

Use this workflowHow it works

7 stepsWeekly

The workflow diagram

Score contacts by email confidence: workflow diagramThe 7 steps of this workflow, from its trigger to the final step.Every Saturday at 5:00 AM, for each contact in the audience. Scores, schedules and toolsBWWHENTRIGGEREvery Saturday at 5:00AM, for each contact in…Scores, schedules and toolsVerify the address. Paid per resultDATHENVerify the addressPaid per resultDeliverable?Deliverable?Set confidence to high. Audiences and recordsBWTHENSet confidence to highAudiences and recordsRisky or unknown?Risky or unknown?AI rates the risky address. Audiences and recordsBWTHENAI rates the riskyaddressAudiences and recordsSet confidence to low. Audiences and recordsBWTHENSet confidence to lowAudiences and recordsRemove from your sending audience. Audiences and recordsBWTHENRemove from your sendingaudienceAudiences and recordsThis path stops hereThis path stops hereThis path stops hereYesNoYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

Each week, verifies every contact in an audience and sets an email confidence of high, medium or low. Risky addresses get an AI rating from the verifier score and source; low-confidence contacts leave your sending audience.

Why it works. Sending only to high-confidence addresses keeps bounce rates low, and a confidence column lets campaigns treat risky contacts differently.

Nothing is sent, so nothing waits for approval.

How it works

It starts: Every Saturday at 5:00 AM, for each contact in the audience, or when someone joins the audience.

  1. 1

    Verify the address

    Checks the email is deliverable before anything is sent. Free checks run first.

  2. 2

    Deliverable?

    If yes, it goes on to "Set confidence to high". If no, it goes on to "Risky or unknown?".

  3. 3

    Set confidence to high

    Saves what was found onto the record.

  4. 4

    Risky or unknown?

    If yes, it goes on to "AI rates the risky address". If no, it goes on to "Set confidence to low".

  5. 5

    AI rates the risky address

    Asks AIMEE a question about each record and saves the answer.

  6. 6

    Set confidence to low

    Saves what was found onto the record.

  7. 7

    Remove from your sending audience

    Removes the people from the audience.

What you need

  • Workflow Wallet funds for paid lookups
  • AIMEE in your BrandWell plan

What it costs

Paid steps are charged per result from your Workflow Wallet, and you set the limit.

  • Assumes AIMEE is already enabled in your plan. Subscription fees are separate.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.

$0.013 typical per 100 contacts, up to $2.10

Free sources and LeadFuze data run first. Paid lookups only fill the rest, and misses are free on most sources. Estimates use current customer prices.

Data partners

Free sources run first, then the rest in the order this workflow tries them.

  • Verify the address

    • LeadFuze
    • ContactOut
    • Kitt AI
    • MillionVerifier
    • Dropleads
    • BounceBan
    • LimaData
    • LeadMagic
    • +2 more

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