How to Get Leads for Your Business: 30 Proven Strategies & Tips

Finding customers is the number one challenge of any business — big or small. Even global giants like Apple, Toyota, and McDonald’s don’t rely on name recognition alone. Behind the scenes, their marketing teams are constantly hustling to attract new leads.

For small businesses, that challenge can feel even steeper. Without the advantage of a household brand, how do you bring in the sales leads you need to grow?

That’s exactly what this guide offers — a comprehensive playbook on how to get leads for your business.

I will also share a secret tool that can help you capture and convert leads with ease — even those that do not opt-in.

Let’s turn your lead generation struggles into a steady flow of new business opportunities!

Table Of Contents:

• 20 Proven Strategies on How to Get Hot Leads for Your Business
• More Tips on How to Get Leads for Your Business
• Make TrafficID Your Secret Weapon for Lead Generation

20 Proven Strategies on How to Get Hot Leads for Your Business

When it comes to generating leads, there’s no one-size-fits-all solution. Different industries and audiences respond to unique approaches, which is why having a versatile lead generation process is crucial.

In this section, I will show you 20 powerful and creative lead generation tactics to attract, engage, and convert high-quality prospects.

1. Ask for Referrals and Incentivize Them

Before seeking out external lead sources, look at your current base. Your existing customers are one of your most valuable resources for lead generation. Encourage them to refer friends, colleagues, or other businesses to you by offering a referral bonus or incentive — like a discount, gift card, or exclusive access to a new service.

Not only does this build customer loyalty, but it also brings in warm leads who are more likely to convert because they come from a trusted source.

For example, a B2B software company might offer existing clients a 10% discount on their next subscription renewal if they successfully refer a new customer.

💡Tips:

• Timing is Everything: Ask for referrals when your clients are happiest, such as after completing a successful project or achieving a major milestone.
• Be Specific in Your Request: Let clients know the type of referrals you’re looking for. For example, “Do you know any businesses in [industry] that might benefit from [your service/product]?”
• Make It Easy to Refer: Provide a simple referral process, such as a shareable link, email template, or pre-filled form, to reduce friction.
• Offer Meaningful Incentives: Choose rewards that resonate with your audience, such as discounts, exclusive access, or monetary rewards. Ensure the incentive aligns with the value of the referral.
• Leverage Social Proof: Highlight successful referrals and testimonials from referrers to encourage others to participate.
• Promote Transparency: Clearly communicate the details of your referral program, including how rewards are earned and when they’ll be delivered.
• Say Thank You: Acknowledge every referral, even if it doesn’t convert. A simple thank-you note or email goes a long way in building goodwill.
• Follow-up: Keep the referrer updated on the status of their referral. It shows appreciation and keeps them engaged with your program.

2. Lead Magnets and Incentives

Offering lead magnets such as ebooks, whitepapers, or webinars in exchange for contact information is a tried-and-true strategy in lead generation.

Focus on creating valuable, high-quality resources that your target audience finds genuinely useful. This positions your brand as an expert and builds trust from the first interaction.

Perhaps a consulting firm could offer a free downloadable guide on “10 Ways to Optimize Your Business Operations.” Visitors would need to provide their email to access the content, turning them into leads.

💡Tips:

• Understand Your Audience’s Pain Points: Identify the challenges or desires of your target audience and design lead magnets that provide immediate, actionable solutions.
• Be Specific and Keep It Focused: Create lead magnets tailored to a specific problem or need. For example, instead of a generic guide, offer a checklist for [industry-specific] success.
• Offer High Perceived Value: Ensure your lead magnet feels valuable to your audience, whether it’s a free ebook, exclusive webinar, discount code, or trial offer.
• Make It Easy to Access: Use simple forms to capture lead information. Avoid asking for too many details — email and name are often sufficient to start.
• Promote Your Lead Magnet: Place your offer prominently on high-traffic areas of your website, such as pop-ups, landing pages, or blog sidebars. Share it across email campaigns and social media.
• Test Different Formats: Experiment with various lead magnet formats, such as video tutorials, templates, quizzes, or free tools, to see what resonates most with your audience.
• Create a Sense of Urgency: Encourage quick action with time-sensitive offers like “Download this guide today!” or “Limited-time free trial.”
• Align Incentives with Your Brand Goals: Ensure your incentive naturally leads to your desired outcome, such as booking a consultation or trying your product.
• Follow Up Immediately: Use an automated email sequence to nurture leads after they redeem the magnet. Include additional tips, resources, or personalized recommendations to build trust.

If your visitors don’t opt in, don’t worry. You can still get their information through a tool like BrandWell’s TrafficID. By simply installing a script, this anonymous website visitor identification tool will reveal the identity of every visitor that lands on your lead magnet page. You’ll see complete profiles with names, emails, phone numbers, LinkedIn accounts, and company information.

You also get behavioral insights such as repeat visits, what pages they looked at, and how much time they spent on each page. For example, you’ll know if someone just read one blog post and was on the site for 10 seconds (probably not worth reaching out) or if someone started on a blog post then went to the pricing page, scrolled down 60% of the way, and stayed for 55 seconds — making them a better potential lead.

TrafficID captures around 30% of US traffic coming to your site. That’s a pretty huge chunk of visitors you’d otherwise be in the dark about. From this wealth of information, you can identify high-potential accounts and qualify leads faster — even if they don’t opt-in to your lead magnet.

3. Find Sales Leads on Social Media

Social media platforms are gold mines for potential sales leads. Optimize your social media profiles to clearly communicate what you offer, and don’t hesitate to run contests or giveaways to attract attention.

Engage with users who interact with your posts, respond to comments, and join industry-related groups to connect with prospects.

A marketing agency might run a LinkedIn giveaway, offering a free audit or consultation for one lucky participant. The contest rules could require participants to tag colleagues or share the post, amplifying reach.

💡Tips:

• Optimize Your Profile: Ensure your profile is professional and clearly communicates what you do. Use a compelling bio, profile picture, and links to your website or lead magnet.
• Use Advanced Search Features: Platforms like LinkedIn, Twitter, and Instagram have search tools and filters to help you find prospects based on industry, location, or keywords.
• Join Relevant Groups and Communities: Participate in LinkedIn Groups, Facebook Groups, or Reddit communities related to your niche. Engage by answering questions and sharing valuable insights.
• Use Hashtags: Use industry-specific hashtags to discover posts, discussions, or individuals in your target market.
• Monitor Brand Mentions and Competitors: Use social listening tools like Hootsuite or Mention to track when your brand or competitors are mentioned. Engage with potential leads discussing related topics.
• Engage with Content: Comment on, like, and share posts from potential leads to start a conversation and build rapport before pitching.
• Stay Consistent: Social media success requires regular activity. Schedule posts, monitor engagement, and follow up on conversations consistently to maintain momentum.

4. Get Introductions from LinkedIn

LinkedIn is a powerful networking tool, particularly in B2B sales.

Ask your existing LinkedIn connections for introductions to people in your target market. Personal introductions often carry more weight and can open doors that cold outreach might not.

For example, a sales professional could ask a mutual LinkedIn connection for an introduction to a decision-maker at a company they’ve been targeting. A warm intro sets a positive tone for future conversations.

You can also use LinkedIn to connect to your anonymous website visitors. On the TrafficID lead dashboard, you will see complete visitor profiles that include a LinkedIn account so you don’t have to search for them manually.

💡Tips:

• Optimize Your Profile First: Ensure your LinkedIn profile is professional and up-to-date, highlighting your expertise and credibility. Use a clear profile picture and write a compelling headline and engaging summary.
• Identify the Right Connections: Use LinkedIn’s search filters to find mutual connections that can introduce you to key decision-makers in your target audience. Or use a tool like TrafficID to find the LinkedIn accounts of visitors who have landed on your website.
• Be Specific in Your Request: When asking for an introduction, mention the exact person and why you want to connect. For example: “I noticed you’re connected to [Name], and I’d love an introduction to discuss [specific topic].”
• Offer Value to Both Parties: Explain how the introduction could be mutually beneficial. Highlight what you can bring to the table to make the request more compelling.
• Keep It Short and Professional: Write a concise and respectful message when reaching out for an introduction. Avoid being overly pushy or vague.
• Engage with Your Mutual Connection First: Build rapport with the person you’re asking for the introduction by engaging with their posts, commenting thoughtfully, or sending a quick thank-you for their previous help.
• Follow Up Graciously: If your connection agrees to introduce you, thank them promptly and update them on how the conversation went.
• Offer Introductions in Return: Networking is a two-way street. Proactively offer to connect others when relevant, building goodwill for future requests.
• Leverage LinkedIn Groups: Join groups where your target audience or mutual connections are active. Engage in discussions and connect with members for organic introductions.

5. Create High-Value Content

Content is king even for lead generation. Write and publish informative articles, blogs, and guides that address the pain points of your target audience.

By creating high-value content, you attract organic traffic, which you can convert into leads with well-placed calls to action.

For instance, a cybersecurity firm could publish a series of blog posts about best practices for data protection, with a call to action inviting readers to sign up for a free security audit.

TrafficID can track which pieces of content generate the highest conversion rates, allowing you to double down on top performers.

Need bulk articles for your website blog? Check out this video 👇

💡Tips:

• Focus on Actionable Content: Create resources your audience can use immediately, such as how-to guides, checklists, templates, or tutorials that solve specific problems.
• Write Compelling Headlines: Craft attention-grabbing headlines that clearly communicate the value of your content. Examples: “10 Proven Strategies to Increase Sales Today” or “Your Complete Guide to Lead Generation Success.”
• Implement SEO Best Practices: Optimize your content with keywords your audience is searching for. Use clear headings, meta descriptions, and alt text to improve SERP visibility.
• Repurpose Content Across Channels: Turn blog posts into videos, infographics, or social media posts to reach a broader audience. Cross-promote these assets to drive traffic back to your website.
• Add Clear CTAs: Include specific calls to action like “Start your free trial now” or “Subscribe to get free weekly goodies.” Use eye-catching fonts and button colors and ensure CTAs are prominently placed on the page.
• Use Real-Life Examples and Case Studies: Showcase your expertise and build trust by sharing success stories or detailed case studies that demonstrate how your solutions have helped others.
• Engage with Your Audience: Encourage comments, shares, and discussions by asking open-ended questions and responding promptly to feedback.

6. Email Marketing and Segmentation

Email remains one of the most effective lead generation channels. Create segmented email lists to ensure your messaging is relevant to each group.

Craft an engaging email sequence with valuable content and clear calls to action, making it easy for potential leads to take the next step.

For example, an e-commerce business could segment its email list based on past purchases and send personalized product recommendations to each group.

Watch how easy it is to create email sequences with BrandWell’s AI agents:

💡Tips:

• Build a Clean Email List: Use double opt-ins to ensure subscribers genuinely want to hear from you. TrafficID can also help build your subscriber list by revealing the actual email addresses of your website visitors. Regularly clean your list by removing inactive or invalid addresses.
• Segment Your Audience: Divide your email list into smaller groups based on factors like industry, behavior, purchase history, or stage in the sales funnel. For example: new leads, repeat customers, prospects who downloaded a lead magnet, etc.
• Personalize Your Emails: Address the recipient by name and tailor the content to their specific needs. Personalized emails have 29% higher open rates and 41% higher click-through rates.
• Focus on Value-Driven Content: Provide helpful resources such as tips, guides, or special offers tailored to each segment’s needs and challenges. Avoid being overly sales-y.
• Create Compelling Subject Lines: 47% of email recipients open an email based on the subject line alone. At the same time, 69% report emails as spam based on the message title. Write subject lines that spark curiosity or address a specific pain point. Keep them short and actionable. Example: “3 Strategies to Skyrocket Your Leads Today.”
• Use Automation Wisely: Set up automated workflows for actions like welcome emails, lead nurturing sequences, and re-engagement campaigns for inactive subscribers.
• Include Clear CTAs: Ensure each email has one clear and compelling CTA. For example: “Claim Your Deal” or “Book a Consultation Now.”
• A/B Test Everything: Experiment with different subject lines, email formats, and send times to find what works best for your audience.
• Optimize for Mobile: Ensure your emails look great and load quickly on mobile devices, as many users check their email on the go.

7. Experiment with Lead Form Ads

A “lead form ad” is a type of digital advertisement that allows potential customers to submit their contact information directly within the ad itself, typically by filling out a short form, without the need to navigate to a separate website landing page.

These ads are great for capturing leads quickly by collecting valuable customer details like name, email address, and phone number.

Here’s an example of a lead form ad:

💡Tips:

• Choose the Right Platform: Use platforms where your target audience is most active, such as LinkedIn, Facebook, or Instagram. Each platform offers unique targeting and customization options for lead form ads.
• Keep the Form Short and Simple: Limit the number of fields to essential information like name, email, and one qualifying question. Longer forms can reduce completion rates.
• Offer a Compelling Incentive: Entice users to fill out the form by offering something of value, such as a free ebook, exclusive access, or discount code.
• Craft Clear and Enticing Copy: Ensure your ad copy communicates the benefit of signing up. For example: “Download our free guide to double your leads in 30 days!”
• Use Eye-Catching Visuals: Pair your ad with high-quality images or videos that grab attention and align with your offer.
• Target Specific Audiences: Use audience segmentation to ensure your ads reach the right people. Platforms like LinkedIn allow targeting based on job titles, industries, and more.
• Pre-Fill Fields When Possible: Use pre-filled form fields (based on the platform’s user data) to make it easier for users to submit their information.
• Add a Clear CTA: Use CTAs like “Register Now,” “Book Your VIP Pass,” or “Get Quote” to guide users toward completing the form.
• Test and Optimize Ads: Run A/B tests on headlines, visuals, and form fields to see what resonates best with your audience. Use insights to improve performance over time.
• Follow Up Quickly: Respond promptly after collecting leads. Use automated email workflows or sales outreach to nurture leads while they’re still warm.
• Ensure Mobile Compatibility: Optimize lead form ads for mobile users, as a significant portion of traffic comes from mobile devices.

Check out these 21 examples of high-converting lead-form ads.

8. Host Educational Webinars or Online Workshops

Webinars and workshops provide value to potential leads while showcasing your expertise. Promote these events across your channels and collect registrations through landing pages or lead form ads. Make sure to follow up with attendees afterward to keep the conversation going.

A digital marketing agency could host a webinar on “The Future of SEO in 2025” and invite business owners to join. The registration process captures valuable lead information.

Even if your visitors do not continue with the registration, TrafficID can still identify leads who have visited your webinar page so you can send a follow-up invite.

💡Tips:

• Choose a Relevant and Engaging Topic: Focus on topics that address your audience’s pain points or interests. Use tools like surveys, polls, or social media listening to identify what they want to learn.
• Choose a Credible Guest Speaker: Invite industry experts or influencers to co-host. Their credibility can attract more attendees and expand your reach.
• Use Registration Forms to Collect Lead Data: Require attendees to sign up with essential information like name, email, and job title. Keep the form simple to encourage sign-ups.
• Promote Your Event: Use email campaigns, social media posts, and website banners to spread the word. Highlight the benefits of attending, such as actionable insights, free resources, or expert advice.
• Offer Value-Driven Content: Focus on educating, not selling. Share practical tips, case studies, and actionable strategies that attendees can use immediately.
• Engage Your Audience During the Session: Use live polls, Q&A sessions, and interactive features to keep attendees involved and make the experience memorable.
• Record the Webinar for Future Use: Offer the recording as gated content to capture leads who couldn’t attend live. This extends the lifespan of your webinar.
• Create a Strong Follow-Up Plan: Send thank-you emails to attendees with a summary of key points, additional resources, and a clear CTA.
• Provide an Incentive for Attendees: Offer exclusive resources like templates, checklists, or discounts to attendees to encourage sign-ups and engagement.
• Integrate with Your Lead Nurturing Strategy: Add attendees to your email marketing funnel or CRM for further engagement. Personalize follow-ups based on their participation level.
• Host Regular Sessions: Build consistency by offering monthly or quarterly webinars. This establishes your brand as a trusted authority in your industry.

9. Create Optimized Landing Pages and Forms

Landing pages are crucial for converting visitors into leads. Ensure each page is highly targeted, aligns with the ad or content that drove the traffic, and includes a clear call to action. Keep forms short and simple to avoid scaring off potential leads.

A software company could create a landing page focused on a single product feature, with a form to request a demo. This landing page would be linked to a Google ad campaign.

With TrafficID, you can see which landing pages perform best and fine-tune elements like headlines, images, and forms for higher conversions.

💡Tips:

• Focus on One Goal Per Page: Avoid distractions by designing each landing page with a single, focused goal. Whether it’s collecting email addresses or promoting a free trial, make it clear.
• Use Eye-Catching Visuals: Incorporate high-quality images or videos that support your offer and grab attention. This can be a product demo video or a relevant infographic.
• Highlight Benefits, Not Just Features: Explain how your offer solves a problem or adds value. Use bullet points to make it easy to skim.
• Add Social Proof: Include testimonials, case studies, or trust badges to build credibility and reassure visitors about the value of your offer.
• Place a Strong Call-to-Action: Use action-oriented CTAs like “Speak to a Specialist Now,” “Get Started Today,” or “Claim Your Free Trial.” Ensure the CTA button stands out visually.
• Simplify Your Forms: Only ask for essential information. Name and email are often enough for initial contact. Avoid long forms that might discourage sign-ups.
• Make Pages Mobile-Friendly: Optimize your landing pages and forms for mobile users, as a significant portion of traffic comes from smartphones.
• Keep Load Times Fast: Ensure your landing pages load quickly, as slow pages can drive visitors away.
• Use Exit-Intent Popups: Capture leads who are about to leave by offering a last-minute incentive, such as a discount or free resource.
• Include a Thank-You Page: Redirect users to a thank-you page after form submission, where you can provide the next steps or additional resources.

10. Retarget and Remarket

Retargeting ads are a great way to bring back visitors who didn’t convert the first time around. Use Facebook, Google, or LinkedIn ads to target users who have interacted with your brand, encouraging them to return and complete the action.

An online education platform could use retargeting ads to promote a special offer for users who visited the course registration page but didn’t sign up.

Use TrafficID to identify which audiences respond best to retargeting ads, so you can prioritize the most profitable groups.

💡Tips:

• Segment Your Audience: Divide visitors into segments based on their behavior. For example: users who viewed a product but didn’t purchase, visitors who abandoned their cart, leads who downloaded a resource but didn’t sign up, etc.
• Tailor Your Messaging: Customize ad copy based on user actions. For example: “Still interested? Get 10% off your first purchase today!” or “Complete your sign-up to access exclusive insights!”
• Use Dynamic Ads: Platforms like Facebook and Google allow you to show personalized ads featuring the exact products or services users viewed on your site.
• Offer Compelling Incentives: Encourage users to return with discounts, free trials, or limited-time offers. For example: “Sign up in the next 24 hours to get a free consultation!”
• Experiment with Ad Formats: Use a mix of ad types, including carousel ads, video ads, and display banners, to see what resonates best with your audience.
• Limit Ad Frequency: Avoid bombarding users with too many ads. Set frequency caps to ensure your retargeting efforts stay effective without being annoying.
• Leverage Social Proof: Include testimonials, reviews, or case studies in your ads to build trust and encourage conversions.
• Utilize Cross-Channel Strategies: Retarget users across multiple platforms like Facebook, Instagram, LinkedIn, and Google Display Network to stay top of mind.
• Create a Sense of Urgency: Use time-sensitive language like “Limited seats available!” or “Offer ends soon!” to encourage immediate action.
• Test Different Timing Intervals: Experiment with how soon and how often users are retargeted after their initial interaction to find the most effective timing.
• Retarget Based on Funnel Stage: Align your retargeting strategy with where users are in the buyer’s journey. Offer introductory resources for top-of-funnel leads and promotions for bottom-of-funnel prospects.

11. Answer Relevant Questions on Forums and Q&A Websites

Establishing your expertise on forums like Quora or industry-specific platforms can generate organic leads. Provide well-thought-out answers to relevant questions, linking back to your website or a specific resource when appropriate.

For example, a financial advisor could answer questions on a finance-focused forum, linking to a free financial planning guide available on their website.

💡Tips:

• Identify Popular Platforms: Focus on high-traffic forums such as Quora, Reddit, and industry-specific forums where your target audience is active.
• Search for Relevant Questions: Use search terms related to your industry or business to find questions that are most relevant to your expertise. Aim to answer questions that align with your products or services.
• Provide Valuable, In-Depth Answers: Go beyond a simple answer by providing actionable insights, examples, and detailed explanations. Offer value that stands out from other responses.
• Build Credibility and Trust: Avoid overly promotional language. Instead, focus on establishing yourself as an expert by providing thoughtful, well-researched answers. You can subtly mention your business if it directly relates to the question.
• Link to Useful Resources: Include links to your blog posts, case studies, or other valuable content that provide further insights. Ensure these resources are directly relevant to the question.
• Engage with Follow-Up Questions: Stay engaged with the question thread. If users follow up with additional questions, continue providing answers and clarifications. This shows your commitment and expertise.
• Use a Professional Profile: Create a strong and professional profile on the platform. Include a brief bio, a link to your website, and your credentials to make your responses more credible.
• Be Consistent and Active: Don’t just participate when you have something to promote. Answer questions regularly to build a reputation as a reliable expert in your field. The more active you are, the more likely people will trust you and follow your advice.
• Focus on Problem-Solving: Focus on helping people solve their specific problems. Users will appreciate practical, real-world solutions that are directly applicable to their needs.
• Avoid Over-Promoting Your Business: While it’s okay to subtly mention your product or service when it provides value, avoid hard selling. This can deter users from engaging with your responses.
• Use Clear, Engaging Language: Write answers that are easy to read and understand. Use bullet points, headings, or numbered lists to break down complex information.
• Follow Up and Monitor: After posting an answer, check back periodically to see if users have commented or asked for further clarification. Engaging with follow-ups helps build relationships and trust.
• Be Authentic and Relatable: Answer questions in a friendly and approachable tone. Authenticity helps build rapport with the community and makes you more relatable.
• Leverage Alerts and Notifications: Set up alerts for specific keywords on Q&A platforms to quickly find new questions and stay active in relevant discussions.

Get more tips on how to drive traffic from Quora.

12. Work with Influencers

Collaborating with industry influencers is a great way to tap into new audiences. Whether through barter collaborations or interviews for blogs, ebooks, or guest posts, influencers can introduce your brand to potential leads.

Choose influencers who align with your brand values and whose followers are likely to be interested in your offerings.

For example, a SaaS company might partner with a LinkedIn influencer to write a guest post about how to streamline workflow with their software. This content positions the brand as a trusted resource, driving high-quality traffic to their site.

💡Tips:

• Start with Micro-Influencers: Micro-influencers (5,000–50,000 followers) often have highly engaged audiences and may be more affordable than larger influencers.
• Research Their Work: Check the influencer’s past collaborations, the quality of their content, and whether their followers engage genuinely (e.g., meaningful comments rather than generic ones).
• Define Clear Goals: Specify what you want to achieve, such as brand awareness, lead generation, or conversions, and communicate these goals to the influencer.
• Collaborate on Content: Work with the influencer to create authentic content that resonates with their audience while aligning with your brand message.
• Offer Value, Not Just Payment: Provide influencers with exclusive offers, early access to products, or experiences that they’ll find valuable and exciting to share.
• Track Performance: Use custom discount codes, affiliate links, or UTM parameters to track the results of influencer campaigns.
• Build Long-Term Relationships: Partner with influencers over time rather than one-off campaigns to build trust and credibility with their audience.
• Leverage Multiple Platforms: Encourage influencers to promote your brand across platforms like Instagram, TikTok, YouTube, and LinkedIn to maximize reach.
• Follow Legal Guidelines: Ensure influencers disclose sponsored content per FTC guidelines (e.g., using #ad or #sponsored tags).

13. Sponsor or Speak at Local Events

Attending or sponsoring local or industry events puts your brand in front of a targeted audience. If possible, participate as a speaker to demonstrate your expertise and engage with potential leads directly.

If you’re a B2B logistics company, you could sponsor a regional supply chain management conference, with your CEO giving a presentation on optimizing operations.

💡Tips:

• Find Your Audience: Look for events that attract your target audience such as local business conferences, industry meetups, networking events, or trade shows. Ensure the event aligns with your business values and goals.
• Offer Valuable Content as a Speaker: If you’re speaking at an event, focus on providing actionable insights and expert knowledge that benefits attendees. Avoid sales pitches and instead emphasize value and education.
• Engage With Your Audience: Use your speaking opportunity to engage with the audience through Q&A sessions, live polls, or hands-on demonstrations. This builds rapport and positions you as a trusted authority.
• Use Sponsorship for Brand Exposure: If you’re sponsoring an event, ensure your brand gets maximum visibility. Request prominent logo placement on event materials, signage, and digital promotions. Offer branded giveaways, such as tote bags or pens, that attendees will remember.
• Collect Lead Data: Set up lead capture systems such as sign-up sheets, QR codes, or digital forms for event attendees to express interest in your product or service. Provide an incentive, such as a free ebook or a discount, in exchange for their contact information.
• Follow-Up After the Event: Send personalized follow-up emails to attendees who interacted with you during the event. Include additional resources, thank them for their participation, and invite them to take the next step (e.g., schedule a demo or sign up for a free trial).
• Network and Build Relationships: Take the opportunity to network with other speakers, sponsors, and attendees. If possible, partner with other businesses at the event to cross-promote your services. Forming connections can lead to valuable partnerships or referrals that can increase your reach and visibility.
• Promote Your Event on Social Media: Use your social media channels to announce your participation in the event. Share behind-the-scenes content, insights from your talk, or key takeaways to engage both attendees and your broader audience.
• Promote Exclusive Event Offers: Offer special deals or discounts for attendees who visit your booth or attend your session. This can incentivize conversions and make your business memorable.
• Stay Active in Post-Event Discussions: Join post-event discussions or forums related to the event. Engage with attendees who mention the event or your session, keeping the conversation going and maintaining visibility.
• Be Consistent with Local Engagement: Don’t limit your involvement to just one event. Build your reputation and presence in the local community by regularly participating in or sponsoring relevant events.

14. Don’t Forget to Personalize

Personalization in marketing can significantly improve engagement rates. Tailor emails, content, and even website experiences to individual users based on their behavior and interests.

For example, a travel agency could send a personalized email recommending destinations based on previous bookings and browsing history.

Here’s an example of an email drafted using TrafficID visitor insights:

💡Tips:

• Use Prospect Data to Tailor Your Approach: Use the lead information provided by TrafficID such as company size, industry, or job role to personalize your outreach. For example, “I noticed you manage operations at [Healthcare Practice Name]. Many practice managers I work with are looking for ways to streamline patient scheduling and reduce administrative burdens. We’ve developed a tool specifically for healthcare practices to optimize workflows and improve patient satisfaction. Would you be open to a quick chat to see how we can help?”
• Reference Past Interactions: In your communications, acknowledge any prior conversations, actions, or engagement. For instance, “Thanks for attending our webinar last week. I wanted to follow up with a case study on…”
• Leverage Website Visitor Data: TrafficID insights can help you personalize your outreach based on what visitors are doing on your website. If someone browsed a particular service or product page, reference that specific interest when reaching out. For example, “I noticed you were exploring our resources on effective budgeting for SMBs. To help further, I’d like to share our exclusive budgeting template and invite you to a live webinar where we discuss practical strategies for financial planning in small businesses.“
• Get The Timing Right: Tailor your offers or incentives based on the lead’s stage in the buyer journey. For example, offer a free trial to someone at the decision stage or educational resources to someone just starting their research.
• Automate Without Losing Your Personality: Use automation tools to streamline your communication but always include dynamic fields (like name or company) to ensure your outreach remains personal and relevant.

15. Reach Out to Local Media Outlets

Local media can help you reach a new audience and generate fresh leads. Create press releases or pitch stories that showcase your business’s unique offerings. This not only builds credibility but can also drive more traffic to your site.

A tech startup could pitch a local news outlet about an innovative new product launch, driving interest from potential clients.

💡Tips:

• Research Relevant Local Media: Start by identifying local newspapers, magazines, TV stations, radio stations, and online platforms that align with your business and target audience. Make sure they cover topics related to your industry or community.
• Write a Compelling Press Release: Write a clear, concise, and newsworthy press release that highlights your business’s unique value proposition or recent achievement. Focus on why your story matters to the local community or audience. An AI content writer like BrandWell can help you whip up a compelling press release from a simple prompt. (Watch the video below to see how!)
• Tailor Your Pitch to Each Outlet: Customize your pitch to suit the specific interests of each media outlet. Mention why your story is relevant to their readers, listeners, or viewers. Media outlets get many press releases, so a personalized approach increases the chances of your story being picked up.
• Highlight Local Impact: Journalists love stories that impact the local community. Emphasize how your business benefits local consumers, employees, or the economy. For example: “Our new product line helps small businesses in [City] streamline operations.”
• Offer Expert Commentary or Guest Contributions: Position yourself as an expert in your field by offering to contribute articles, opinion pieces, or commentary on current topics relevant to your industry. This helps build your authority and gets your business in front of more people.
• Pitch for Media Interviews: Offer yourself or a key employee as an interview subject for relevant stories. Local media outlets often need expert opinions or business insights, and being quoted can boost your credibility and visibility.
• Use Engaging Visuals: Attach high-quality images, infographics, or videos that can be used in the story. Local media outlets are more likely to cover your business if you make it easy for them by providing media-friendly content.
• Build Relationships with Local Journalists: Take the time to build long-term relationships with local journalists, bloggers, and influencers. Engage with them on social media, attend media-related events, and follow up with updates on your business. A personal relationship can make them more likely to cover your story.
• Follow-Up After the Initial Pitch: If you don’t hear back after sending your pitch, follow up politely. Journalists are often overwhelmed with story ideas, so a gentle reminder can help your pitch stand out.
• Offer Exclusive Information or Offers: Provide exclusive data, insights, or offers to local media outlets to increase the likelihood of coverage. For example: “We are offering [exclusive deal] for your readers for a limited time.”
• Use Local Media to Announce New Products or Services: Announce new product launches, services, or promotions through local media outlets to create buzz in your community. A well-timed local press release can generate leads from people who may not know about your business yet.
• Prepare for Media Coverage: Be ready when the media reaches out for an interview or story. Have your talking points and key messages ready so that you can effectively communicate the value of your business to the public.
• Engage on Social Media After Coverage: When your business is featured in local media, share the coverage on your social media platforms, tag the media outlet, and thank the journalist. This shows appreciation and can help further spread the word.

Need a press release ASAP? Watch how you can write one within minutes👇

16. Connect with Live Chat Users

Adding a live chat feature on your website provides immediate engagement opportunities. Answer questions in real time and guide potential leads down the lead generation funnel no matter what time zone they’re in.

For instance, a SaaS company could use a live chat to answer questions about product pricing or features, encouraging visitors to book a demo.

💡Tips:

• Be Proactive with Live Chat Invitations: Don’t wait for visitors to click on your live chat option. Set up proactive triggers to invite users to chat based on their behavior, such as spending a certain amount of time on your site or visiting key pages (like pricing or product details).
• Customize Your Live Chat Prompts: Tailor your live chat prompts to be relevant to the page the user is viewing. For example, if a user is on a product page, your prompt could be, “Have any questions about this product? I’m here to help!” This increases the likelihood of engagement.
• Respond Quickly and Personalize: When users engage with live chat, make sure to respond quickly. Personalize your messages by using the visitor’s name (if available) and acknowledging their specific interests. For example: “Hi [Name], I see you’re interested in [Product]. How can I assist you today?”
• Offer Assistance, Not Just Sales: Rather than pushing for an immediate sale, focus on offering genuine assistance. For instance, help users find the information they need, clarify doubts, or guide them through the decision-making process. A helpful approach can turn a hesitant visitor into a lead.
• Qualify Leads in the Conversation: Use live chat as an opportunity to qualify leads. Ask targeted questions to understand their needs and goals. For example, “Are you looking for a solution for personal use or for your business?” This helps you prioritize high-quality leads.
• Offer Value-Added Resources During the Chat: During a live chat session, provide users with relevant resources such as guides, blog posts, or case studies. For example, “I recommend checking out our case study on how [Company] increased their leads using our tool.” This can move leads further down the funnel.
• Provide Real-Time Solutions to Pain Points: Listen closely to your chat visitors’ pain points and offer tailored solutions. For instance, if a user expresses frustration with a problem, show empathy and offer a solution that addresses their needs, making your business appear as the answer.
• Encourage Visitors to Share Their Contact Info: If the conversation is going well and the user is showing interest, encourage them to share their contact details. For example, “I’d love to send you some additional information about our services. Could you please share your email address?”
• Use Live Chat for Lead Nurturing: Even if the visitor isn’t ready to purchase immediately, you can use live chat to nurture the lead. Offer to send follow-up emails with relevant information, or let them know about upcoming promotions or events.
• Offer Personalized Follow-Up: After the chat ends, send a personalized follow-up email or message summarizing your conversation. Include any resources mentioned during the chat and invite them to take the next step.
• Leverage Chat Data for Future Engagement: Keep track of live chat interactions to identify patterns and preferences of your leads. Use this data to personalize future conversations or retarget users with ads that match their interests.
• Integrate Live Chat with Your CRM: Ensure that your live chat system integrates with your CRM to capture visitor data automatically. This helps you keep track of conversations, follow up efficiently, and manage leads effectively.
• Keep the Conversation Friendly and Professional: Ensure your live chat agents maintain a friendly, professional tone throughout the conversation. Building rapport and making users feel comfortable can help convert casual visitors into high-quality leads.

17. Create a Quarterly Newsletter

Regular newsletters are a great way to stay on top of mind with prospects. Send a quarterly newsletter with industry news, tips, case studies, and exclusive offers. Ensure your newsletter includes compelling CTAs that lead readers to engage further.

For example, a design agency might send a quarterly email featuring recent projects, design tips, and a link to their blog for more resources.

💡Tips:

• Segment Your Audience: Divide your email list into segments based on interests, behaviors, or demographics. Tailor your newsletter content to each segment to ensure it’s highly relevant to the recipient, increasing engagement and the likelihood of generating leads.
• Feature High-Quality, Engaging Content: Your newsletter should provide value to the reader. Share educational articles, industry insights, case studies, product updates, and exclusive offers. The goal is to make your audience look forward to your newsletter and position your business as a trusted resource.
• Promote Lead Magnets: Use your newsletter to promote lead magnets like ebooks, whitepapers, checklists, or free trials. Make these offers compelling by highlighting the benefits of downloading or accessing them.
• Showcase Customer Success Stories: Include case studies or success stories that demonstrate how your product or service helped a customer solve a problem or achieve a goal. These real-world examples can help build trust and encourage potential leads to consider your business.
• Highlight Special Offers and Promotions: Use your newsletter to announce special offers, discounts, or exclusive deals for your subscribers. Time-sensitive promotions can create a sense of urgency, motivating recipients to take action and convert into leads.
• Use Engaging Visuals: People are more likely to engage with newsletters that include visually appealing elements like images, infographics, or videos. Use visuals strategically to highlight key points, making your newsletter more engaging and memorable.
• Offer Exclusive Content for Subscribers: Provide content that’s only available to your newsletter subscribers, such as industry reports, early access to product launches, or members-only discounts. This exclusive content can increase loyalty and encourage new sign-ups.
• Personalize Your Content: Personalize your newsletter based on the interests or behaviors of your subscribers. For example, if a subscriber recently downloaded a specific resource, include a relevant follow-up in the newsletter.
• Encourage Social Sharing: Add social sharing buttons to your newsletter so that recipients can easily share the content with their network. This can help amplify your reach and bring in new leads from their connections.
• Maintain Consistency: Stay consistent with your newsletter schedule (quarterly, in this case) so your audience knows when to expect your updates. Consistency builds trust and keeps your business top of mind for potential leads.

Running out of ideas for your quarterly newsletter? BrandWell’s AIMEE chatbot can help:

18. Run Conversion Campaigns

Run conversion-focused campaigns using Google Ads, Facebook Ads, or LinkedIn Ads. These campaigns should target warm audiences — people familiar with your brand who are more likely to convert.

Maybe a digital marketing firm could run a LinkedIn conversion campaign offering a free SEO audit to business owners in a specific industry.

💡Tips:

• Target the Right Audience: Use data-driven insights to define your target audience. Leverage segmentation based on demographics, behaviors, and interests to ensure your conversion campaigns are reaching the most relevant prospects. The more tailored the audience, the higher the conversion rate.
• Make Compelling Offers: A strong offer is key to driving conversions. Whether it’s a limited-time discount, a free trial, or exclusive content, your offer should provide real value to your target audience and motivate them to take action.
• Use Persuasive Copywriting: Craft compelling copy that focuses on the benefits of your offer, not just the features. Explain how your product or service will solve a problem or improve the user’s situation.
• Use Scarcity and Urgency: Create a sense of urgency by highlighting time-sensitive offers or limited availability. Phrases like “Only X spots left!” or “Offer expires soon!” can prompt visitors to take immediate action rather than waiting.
• Offer Multiple Conversion Paths: Cater to different customer preferences by providing multiple ways to convert. For example, in addition to signing up for a demo or newsletter, allow visitors to schedule a call, download a resource, or request more information.
• Tailor Your Messaging Based on User Behavior: Personalize your campaign messaging based on user behavior or past interactions. For example, if a user has previously browsed your pricing page, show them a campaign that highlights the benefits of your product in relation to their needs or pain points.
• Make Timely Follow-Ups: Timing is critical when it comes to lead conversion. After a user engages with your campaign, follow up quickly with a personalized email, phone call, or text to continue the conversation and drive them toward the final step.

19. Optimize Your Website to Generate Leads

Your website is often the first point of contact with potential leads. Make sure it is designed to convert visitors with clear navigation, fast loading times, compelling content, and easy-to-find CTAs.

For example, a B2B consulting firm could optimize its homepage by adding a clear value proposition, a testimonial slider, and a CTA to schedule a consultation.

Use TrafficID to monitor which pages attract the most visitors and drive conversions, enabling you to optimize high-traffic areas.

💡Tips:

• Ensure Clear and Visible CTAs: Make your call-to-action buttons prominent on every page of your website. Use contrasting colors and action-oriented language. Place CTAs in strategic locations like the header, footer, and after engaging content to drive conversions.
• Use Lead Capture Forms Effectively: Keep your lead capture forms simple and easy to fill out. Ask for only essential information (e.g., name, email) to increase conversion rates. If you need more details, consider using a multi-step form to avoid overwhelming visitors.
• Optimize Website Speed: A slow website can drive potential leads away. Use tools like Google PageSpeed Insights to check load times and optimize images, reduce server response times, and leverage browser caching to ensure your site loads quickly on all devices.
• Use Behavioral Targeting: Track visitor behavior and use that data to personalize their experience. For example, if someone browses your product page but doesn’t convert, display a targeted offer or message about the product on their next visit to encourage them to take action.
• Create a Seamless User Journey: Ensure that visitors can easily navigate your website and quickly find the information they need. A seamless user experience from the landing page to the lead capture form is crucial for encouraging visitors to convert into leads.
• Use Lead Scoring to Qualify Leads: Set up lead scoring on your website to prioritize leads based on engagement. For example, assign points for actions like visiting a pricing page or downloading a resource. This will help you focus efforts on the most qualified prospects.
• Incorporate Interactive Elements: Use engaging visuals like images, infographics, or videos to showcase your product or service. Interactive elements, like quizzes or calculators, can also capture leads by offering personalized recommendations in exchange for contact details.
• Add Trust Signals: Include security badges, certifications, and privacy policies to assure visitors that their data is safe. Trust signals can increase confidence in your website and encourage visitors to share their information.
• Optimize for Search Engines: Make sure your website is optimized for search engines to attract organic traffic. Use keyword research to target terms relevant to your audience and optimize page titles, meta descriptions, and content to rank higher in search results.

20. Nurture Your Sales Leads with Marketing Automation

Marketing automation tools can help you nurture leads without the manual work. Use email sequences, personalized drip campaigns, and automated follow-ups to keep leads engaged over time. Track their interactions with your content to understand their readiness to buy.

If you’re a SaaS company, you could set up an email drip campaign that sends targeted product information to leads who downloaded an initial guide.

With TrafficID, you can use the search filter feature to segment your nurtured leads based on their website behavior, helping you tailor your automation strategy for maximum impact.

Additional Reading: 24 Proven Outbound Lead Generation Strategies for The Modern Marketer

More Tips on How to Get Leads for Your Business

Having explored 20 proven strategies for generating hot leads, it’s clear that lead generation is both an art and a science. Now, let’s dive into some additional tips that can elevate your efforts, help you fine-tune your approach, and ultimately boost your conversion rate.

1. Engage with Sales Leads Directly

Sometimes, all it takes to turn a prospect into a customer is a personal touch. Instead of relying solely on automated systems, reach out directly to promising leads through personalized emails, phone calls, or social media messages. Genuine conversations can make prospects feel valued and more inclined to trust your brand.

For example, a software sales rep could send a personalized email to a lead who recently downloaded a whitepaper, referencing the specific pain points mentioned in the document and suggesting a tailored solution.

TrafficID can help identify which leads have shown the most interest — through web activity, content downloads, or form fills — enabling your team to prioritize and personalize follow-up efforts.

Know when to call, email, or text in this comprehensive cold outreach guide.

2. Share Value Instead of Selling Products

Modern consumers are savvy — they don’t want to feel like they’re being sold to.

Focus on delivering value first. Share industry tips, educational content, or free tools that genuinely help your target audience. The goal is to build trust, making them more likely to convert down the line.

A consulting firm might host a free webinar on leadership best practices instead of immediately pitching their coaching services. This positions them as a helpful resource and opens the door for future conversations.

You can use TrafficID to track engagement with value-driven content and identify which resources resonate most with your audience, informing your content strategy.

3. Get More Online Reviews for Your Business

Online reviews are a powerful form of social proof. Encourage happy customers to leave positive reviews on platforms like Google, Yelp, and social media. This builds credibility and helps potential leads feel confident in choosing your brand.

An e-commerce store could send a follow-up email to satisfied customers, inviting them to leave a review in exchange for a small discount on their next purchase.

4. Highlight Your Expertise and Be a Trusted Source of Information

Position yourself as an expert in your field by regularly sharing industry insights, how-to guides, and data-driven content. Being a go-to source for reliable information can attract leads who trust your expertise.

A marketing agency could publish a series of blog posts or case studies showcasing successful campaigns they’ve run, offering readers tangible advice and establishing authority.

5. Get in as Many Conversations as Possible

Visibility is key to generating more leads, so get involved in relevant conversations on forums, social media, industry events, and networking groups. Engaging in these spaces helps you build relationships, gain insights into your audience’s pain points, and position your brand as an approachable resource.

If you’re a business coach, actively participate in LinkedIn discussions within relevant groups and link back to a blog post or guide on your website.

6. Revisit Past, Closed, and Lost Opportunities

Don’t overlook leads that went cold, deals that didn’t close, or past customers who haven’t engaged recently. Often, a new approach, fresh offer, or an updated product/service can reignite interest and turn previous opportunities into new sales.

A SaaS company might revisit leads who didn’t subscribe initially, offering them a limited-time discount or a free feature upgrade as an incentive to sign up.

With TrafficID, you can filter and segment past leads and understand which types of re-engagement offers generate the most interest.

7. Be Social

Engagement on social media isn’t just about sharing content — it’s about being present and responsive. Show your human side by replying to comments, sharing user-generated content, and interacting with followers. This builds rapport, turning followers into leads.

If you’re an agency promoting a fashion brand, you could showcase customer photos using their products and reply to comments to create a sense of community.

Find 25+ community engagement ideas to boost your brand or product.

8. Do Some Good, Old-Fashioned Networking

Personal connections still play a huge role in lead generation. Attend industry events, trade shows, and local meetups to build face-to-face relationships. Even casual networking, like chatting with someone in a coworking space, can lead to a business opportunity.

For example, a real estate agent could attend a local business networking event to meet potential clients or partners who might refer new business.

9. Be Creative

Don’t be afraid to think outside the box. Creative campaigns often stand out in a sea of standard marketing tactics. This might mean launching a quirky social media challenge, designing an interactive online tool, or hosting an unconventional event.

A B2B company could create a fun, interactive quiz related to their industry, using it as a lead magnet on their website. Participants provide their contact info to see their results, turning them into leads.

10. Give More Than You Take

Before you can ask prospects for their business, you need to demonstrate your value. Focus on being helpful — share tips, answer questions, and offer free resources. The more you give, the more likely prospects are to trust and invest in your brand.

For example, an accounting firm could offer a free tax preparation checklist to small businesses as a downloadable resource, positioning themselves as a helpful partner.

TrafficID can track the engagement levels of these free resources, showing which content pieces drive the most lead conversions.

Discover how we generated 1,691 leads IN JUST TWO WEEKS with TrafficID:

Make TrafficID Your Secret Weapon for Lead Generation

These lead generation strategies aren’t just ideas — they’re the fuel to power your business growth. By combining personalization, data-driven decisions, and creative engagement, you can turn curiosity into conversations and clicks into loyal customers.

And with TrafficID, you have the ultimate edge: the ability to uncover who’s visiting your website and what they’re looking for. Imagine transforming anonymous visitors into your next big clients!

Start using TrafficID today to capture the most valuable leads for your business, streamline your marketing campaigns, and convert more visitors. With the right tools and strategies in place, you’ll not only meet your lead generation goals but exceed them.