Alert owners when pipeline accounts show intent

When someone at an account with an open deal researches your topic, it emails the deal owner who researched, what and when, and posts it to the sales channel.

3 stepsDaily

The workflow diagram

Alert owners when pipeline accounts show intent: workflow diagramThe 3 steps of this workflow, from its trigger to the final step.When a researcher matches an open deal. MarketPulseBWWHENTRIGGERWhen a researcher matchesan open dealMarketPulseResearching your topic now?Researching yourtopic now?Email the deal owner. IntegrationsINTHENEmail the deal ownerIntegrationsPost it to the sales channel. IntegrationsINTHENPost it to the saleschannelIntegrationsThis path stops hereThis path stops hereYesNo
This is the workflow BrandWell builds on your canvas when you add it. You can change any step.

What this workflow does

When someone at an account with an open deal researches your topic, it emails the deal owner who researched, what and when, and posts it to the sales channel.

Why it works. Owners act fastest on intent tied to a deal they already own, and most never see the research happen.

Nothing is sent to buyers. Owners get an email and Slack gets a post.

How it works

It starts: When a researcher matches an open deal.

  1. 1

    Researching your topic now?

    If yes, it goes on to "Email the deal owner". If no, it stops for that person.

  2. 2

    Email the deal owner

    Emails a teammate with the details.

  3. 3

    Post it to the sales channel

    Posts a message to your team chat.

What you need

  • MarketPulse in your BrandWell plan
  • A Slack channel
  • Pipeline sync
  • A MarketPulse topic

What it costs

Uses what is already in your plan. Nothing is charged per result.

  • Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
  • Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.