Revive closed-lost deals showing intent

What this workflow does

When an account you lost more than 60 days ago starts researching your topic again, it enrolls the contacts in a revival campaign after you approve and tells the original owner.

Why it works. Lost deals that come back to the market already know you, so a timely note often reopens the conversation.

Enrollment waits for your approval.

How it works

It starts: When a researcher matches a closed-lost deal, or when a known account shows intent.

1. 1

   Closed long enough ago?

   If yes, it goes on to "Already in the revival campaign?". If no, it stops for that person.

2. 2

   Already in the revival campaign?

   If yes, it stops for that person. If no, it goes on to "Replied in the last 60 days?".

3. 3

   Replied in the last 60 days?

   If yes, it stops for that person. If no, it goes on to "Enroll in the revival campaign".

4. 4

   Enroll in the revival campaign Waits for your OK

   Adds eligible contacts to your Outreach campaign, after your approval when it is required.

5. 5

   Tell the original owner

   Emails a teammate with the details.

What you need

• Outreach in your BrandWell plan
• MarketPulse in your BrandWell plan
• An Outreach campaign
• Pipeline sync
• A MarketPulse topic

What it costs

Uses what is already in your plan. Nothing is charged per result.

• Assumes Outreach is already enabled in your plan. Subscription fees are separate.
• Assumes plan with MarketPulse intent data enabled. Subscription fees are separate. Pulls use your plan allowance; extra pulls cost more unless explicitly included below.
• Execution estimates are not a total campaign price. External tool subscriptions, model usage, advertising spend and delivery costs are separate unless explicitly itemized.